It is rather surprising that Florentino would entrust the China trip to Xiao Qian. But if you think about it carefully, it is actually not surprising.
Of course, Real Madrid is very eager for the Chinese market. But not many people know about China, so everyone is very worried about the prospects and results of this event.
Even without Xiao Qian, this activity can only be run by someone who is very familiar with China's situation.
Since Xiao Qian is also very familiar with the situation in China, has great energy in China, and is a shareholder of Real Madrid, it would be strange not to leave this matter to him.
Xiao Qian didn't think much about it, nor did she think about rejecting it.
He is a shareholder of Real Madrid, and it is his duty to serve the club's operations.
Furthermore, when it comes to the operation of Real Madrid's China trip, there is really no one more suitable than him.
Although Real Madrid's China trip in the previous life was a turbulent one, with great momentum and aroused great repercussions, looking back, you will find that there were too many mistakes.
To sum up, the planning is too chaotic, the communication is too poor, there are too many activities, and the behavior is too low.
First let’s talk about planning.
In the previous life, Real Madrid's route to China was very unreasonable.
After Real Madrid arrived in China, they first went to the Hongta Base in Kunming for a week of training. Then they left for the capital to play an official match with the Jianlibao Dragons.
How far is it between Kunming and Beijing?
They didn't hesitate to let Real Madrid start from Madrid and go to Moscow to play a Champions League game.
The fatigue on the road alone is enough for the Real Madrid stars.
Another one, why go to Hongta Base?
Although it is a training base for the national team all year round, the location is too remote and is not conducive to various commercial activities.
Even if fans want to meet their idols, they have to travel a lot.
Real Madrid's trip to China is the first time that a top international football club has come to China. Therefore, neither Real Madrid nor China have much experience in all aspects of the event, and there is a huge deviation in the understanding of operations between the two parties.
In particular, China has arranged many official events with very high standards, and various officials are present, which makes Real Madrid very puzzled.
They don't understand why other factors should be mixed into pure business activities.
The most important thing is that these mixed things are not helpful to Real Madrid, football, or business at all.
The third problem is too many activities.
Real Madrid’s trip to China lasted just over a week in total.
But within this short period of time, the organizers arranged a wide variety of activities, resulting in Real Madrid players not getting a decent rest at all.
Moreover, in the arrangement of these activities, there is also the situation of watching people order dishes.
Those big-name stars are the focus of attention, but the rest of the players are ignored.
It is said that Real Madrid as a whole visited China, but China only paid attention to a few big-name players.
This is completely unprofessional behavior.
The last point is that the method is too low.
No matter how famous Real Madrid is, it is just a football club. But the domestic response at that time was as grand as welcoming leaders of other countries.
People from all walks of life in China blindly praise Real Madrid too highly, and there are even scenes of worshiping foreign gods everywhere. There are also cases where Real Madrid stars are awarded honorary citizens for no apparent reason, making an extremely noble honor look like a street stall.
.
Before the game was about to start, more than a dozen girls rushed to present flowers to Beckham, and some male fans rushed through the crowd and pounced on Beckham, causing Beckham to be heavily surrounded.
Even many medical staff ignored discipline, causing the scene to be very chaotic.
This kind of scene will not show the enthusiasm of the Chinese people, but will make the other party feel at a loss. At the same time, it will also make the outside world think that the Chinese people have no style.
Figo, who was elected the best player after the game, also received a car as a gift...
What brand is that?
When the organizers were preparing such prizes, did they ever think about what kind of car Figo was driving?
If you give this broken car to others, it will be very troublesome for them to deal with it.
Forget it, in view of the bad things in his previous life, Xiao Qian decided that he would take over Real Madrid's trip to China.
If it was last year, he really wouldn't be willing to take over this event.
After all, there are too many joints that need to be opened, and running one by one is too troublesome. Some people are too greedy, and the conditions are unacceptable to Xiao Qian.
But now, all these worries are gone.
Because of the change of leadership this year, a big event happened in the family.
Li Jianguo was promoted.
GWY Deputy ZL in charge of cultural and sports affairs.
Based on this alone, there would be no obstacles for Xiao Qian to engage in any cultural or sports activities.
In fact, Li Jianguo originally had two places, one was his current position, and the other was transferred abroad.
If transferred from outside, he will be the person in charge of the same place, which also means a bright future.
But Li Zhen disagreed.
The old man has a very clear view of Li Jianguo's ability and does not think that Li Jianguo can reach a higher position. If he deliberately forces it, he may harm others and himself.
Reaching the position of deputy commander, Li Jianguo has reached his limit.
He will definitely retire from this position in the future, but there is no risk.
Xiao Qian originally thought that Li Jianguo was unwilling, but the clinker father-in-law was in a very peaceful mood and readily accepted Li Zhen's opinion.
"As for people, the most valuable thing is to have self-awareness. I have never worked in a local area and have always been in departments and companies, so I lack specific administrative experience. It is already too late to learn at this age. And it is too late to study in the south.
Yes, the ones in the north are so fierce, so I just have to keep my one-third of an acre. Besides, it’s not like I haven’t done anything here.”
Li Jianguo certainly has a lot to offer here.
The first one to bear the brunt was the 2004 Asian Cup, followed by the Olympic Games.
He is the person in charge of the special project and has to take charge of the overall situation.
If these two events are successfully held, it will be a solid political achievement.
"You are engaged in football, and the Asian Cup is not far away. The Football Association is also planning to launch a Super League. What do you think?"
Li Jianguo doesn't have any kind of paternalistic attitude and won't look down on his children. Moreover, he knows better that Xiao Qian knows better than him in the field of football.
But Xiao Qian didn't want Li Jianguo to fall into it, so he thought about it for a while before saying: "Football is actually quite complicated. It's not like setting up a Super League, and everything seems to be fine. I saw the Football Association's plan, and it's almost
It’s just a superficial statement and nothing changes.”
"You mean..."
Li Jianguo keenly heard the connotation.
I will not hide anything from my father-in-law, Xiao Qian.
"The national football team's entry into the World Cup last year was a shot of stimulant, but the effect is actually limited. If there are no internal changes in the football industry, the rest will be in vain no matter how we do it. At present, the country's focus is on the Olympics and making every effort to ensure the success of the Olympics.
If my estimate is good, after the Olympic Games, the football field will usher in a major overhaul."
The things that happened in the previous life are still vivid in my mind.
But the saddest thing is, has anything changed?
Nothing has changed.
"You're right. The Olympics are at the forefront. Everything has to make way for the Olympics. It's difficult to do anything."
Obviously, Li Jianguo didn't get it for free, he knew everything he needed to know. But the time didn't allow it, and there was nothing he could do.
Xiao Qian can provide some ideas.
"It's definitely not possible to make a big deal, but we can fix some loopholes. For example, in terms of salary, we can set clear limits to not give some people the opportunity to mess around, and at the same time, we can protect the interests of the players."
The controversy over wage arrears and demands for wages in Chinese football has never stopped.
At the same time, seeing the hot market, blindly burning money is not something Evergrande only did after entering the market.
Later, Chinese football implemented salary limits, neutral names and other practices, which almost caused the Chinese Super League to die. I can only say that the idea was not bad, but the timing was wrong.
Moreover, the person in charge only kills and does not bury them, which is where the consequences will be the most serious.
At this time, the Chinese Super League has not yet been established. If the salary issue is settled first, it will actually be very beneficial to each club.
"At present, each club does not pay much attention to youth training, resulting in a large vacancy of subsequent talent. We can set up a youth training reward fund to reward each club's young players based on their performance each season, and also stimulate them. Invest in youth training.”
Li Jianguo nodded and thought this was a good idea, so he recorded it. When he comes back to arrange work, he can have a good discussion with relevant people.
Xiao Qian took precautions again and blocked a problem.
"There is also the issue of sponsorship of jerseys and sneakers for each club. We must prevent monopolization and operate in a unified manner."
Li Jianguo was a little surprised.
"Has someone mentioned this? Is the unified operation not working well?"
Xiao Qian secretly cried out that she was lucky, thanks to the fact that she said it in front of her.
"If it is operated in a unified manner, it goes without saying that it will end up in the hands of either Adidas or Nike. No company on the market can compete with them. But the problem is that doing so will greatly harm the interests of each club. At the same time, It will also give some people the opportunity to intervene."
Xiao Qian didn't explain it too clearly, but Li Jianguo came from a company, so he understood it almost immediately.
What Xiao Qian emphasized was the harm of doing so.
"For a sport to become popular, the most important thing is to have more people and more parties participating. Similarly, sponsors are also a part of it. If a unified operation method is adopted, it may seem economical. We spent a lot of effort, but it turned out to be more sponsors. In this way, we lost a lot of incidental publicity and promotion opportunities, and it also made us stagnant in sports equipment and unable to come up with any products. A better, better product for players."
Thinking about Nike's terrible jersey template in her previous life, Xiao Qian decided that she would not let the same situation happen again this time.
