In Xiao Qian's opinion, the practices of Chinese football in the previous life were simply blasphemous to the sport of football.
Why did the entire industry fall into a trough after the slightest disturbance?
Just because those greedy people are killing themselves.
What a sky-high 8 billion broadcast fee, where did the money go in the end?
Just because of the issue of broadcasting fees, CCTV, China's largest television broadcasting media, was kicked out...
These people simply don’t know that if a sport wants to become bigger and stronger, what it needs most is publicity and promotion. And a platform like CCTV is far from being measured by simple money.
After winning the right to host Real Madrid's trip to China, Xiao Qian immediately contacted CCTV.
Yang Lin has now become the deputy director of CCTV.
Hearing Xiao Qian's intention, he was very happy, but also worried.
"If the cost is too high, we can't afford it."
Does Xiao Qian care about that little money?
"CCTV is responsible for broadcasting and interviews. We don't charge any fees here. What we want is a share of advertising."
Of course, Xiao Qian is not a philanthropist. He will undertake Real Madrid's trip to China and he won't do it if it doesn't make a profit.
After all, Real Madrid has to pay a high appearance fee, so he has to find money everywhere.
However, he has a principle, that is, no matter how he makes money, he cannot force his partners to death.
There is no doubt about the importance of CCTV. Xiao Qian would not do such a stupid thing by excluding CCTV for the sake of mere expenses.
It doesn’t matter if CCTV can’t afford the cost, Xiao Qian proposed the concept of advertising sharing.
Although CCTV can't afford the expenses, if CCTV is exclusively responsible for broadcasting Real Madrid's matches in China, it will definitely make a lot of money from advertising.
What Xiao Qian wants is to share the profits from here.
Because this is a benefit earned from advertisers and does not require CCTV to pay for it, he feels that there is a high possibility that CCTV will agree.
Sure enough, Yang Lin didn't even have to think about it and agreed immediately.
"This is a good method. We have no objection and can sign a contract at any time."
CCTV and Starlight have engaged in such a cooperation model not once or twice. Starting from "The Legend of the Condor Heroes", most of CCTV's payment fees are in the form of advertising sharing.
At the beginning, it was quite difficult for CCTV to adopt this model.
After all, in the past, advertising revenue went into their own pockets, and now they have to give part of it to others. Thinking about it, it feels like a huge loss.
But after several cooperations, CCTV suddenly discovered that this model is actually more cost-effective. Overall, it makes more money.
Since then, they have better understood what Xiao Qian meant by win-win.
So now Xiao Qian proposed to use the same cooperation model, and Yang Lin readily agreed.
After CCTV, the second partner Xiao Qian found was Feiyue.
This is our own business, so it is easier to manage.
"We will sponsor this event with Feiyue, and at the same time look for suitable players and strive to sign them."
Liu Wangsheng was very excited.
"Can we also sign players like Beckham and Zidane?"
Xiao Qian rolled her eyes wildly.
"Do you think you can compete with Adidas and Nike?"
"Can't compete."
Liu Wangsheng's face turned red, knowing that he was too greedy.
"Don't even think about the big-name players in Real Madrid's squad. They all have their names. But there are still some potential rookies and fringe players that we can definitely take advantage of."
This is what professional sports are like: drought will lead to death, and waterlogging will lead to death.
There are superstars like Zidane and Beckham who make a lot of money, but there are also some marginal players that no one cares about.
For such a player, let alone endorsements, you can't even get sponsorship.
But this is a good opportunity for Feiyue, an opportunity for Feiyue to enter foreign markets.
"My goal is Casillas. Although this person is Real Madrid's main goalkeeper, he has not been picked by the big brands because he is too young and is in the goalkeeper position. If our price is right, let him become
It’s not difficult to be our spokesperson.”
The future world is still a young man, living under the wings of superstars, and has not attracted much attention.
Only later, when the superstars have withered, will his light shine.
This is currently the biggest potential stock in Real Madrid's squad, and Xiao Qian decided to win it.
"How is your sneaker development going?"
Speaking of this, Liu Wangsheng was particularly excited.
He turned around and took out a box. After opening it, there were several pairs of sneakers of various colors lying inside.
He held the sneakers in his hands like a rare treasure.
"Mr. Xiao, you see, these are the sneakers we made based on the information you provided. It has been provided to the Black Province Football Association and handed over to the youth training players for use. The feedback results are very gratifying. Everyone thinks that
This sneaker has many advantages such as lightness, softness, comfort, and good protection, and is more conducive to controlling football, so it is very popular with everyone.”
Could it be bad?
This is Adidas adizero f50!
Anyone who likes football boots will be sad to see the discontinuation of the F50.
Now that time and space have changed, Xiao Qian decided to make up for this regret.
As a senior football fan, Xiao Qian is of course very knowledgeable about sports equipment.
You may not be good at playing football, but you must have enough equipment. In this way, when you get to the court, people will know you are an expert as soon as they see your equipment.
You must not leave the game, just stand on the sidelines, hands on hips, pointing out the country, and all kinds of professional terms. After a game, you can not shed a sweat, but you can also get countless admiring looks.
There is no way to end the game, not even in this life, I can only talk about it.
Because of his understanding of football equipment, when Feiyue decided to start the sneaker project, Xiao Qian took out the detailed information of f50.
Do you think Xiao Qian can only copy movies, TV series, music, and novels?
As a time traveler, if you don’t know how to copy sneakers, that’s a failure.
In any case, it is impossible for Adidas to go to the Space and Time Administration to accuse him of infringement. Now these classic boots belong to the Dragon brand.
As a partner for Real Madrid’s trip to China, Xiao Qian chose Leap of her own.
First, there is no reason not to take care of your own business; second, know the basics to avoid trouble.
As for Jianlibao, which was named after the previous life...
Forget it, I see that the scenery is coming to an end.
Although Jianlibao got wind of it and sent him a letter, urging him to participate, and even made an offer of 2 billion, Xiao Qian simply refused to accept it.
At the end of March, Xiao Qian held a meeting with the Football Association and other relevant parties to discuss the specific details of Real Madrid's trip to China.
When someone from the Football Association proposed the idea of letting Real Madrid go to Kunming, he rejected it on the spot and explained it from both commercial and competitive aspects.
His toughness wiped out some people's petty thoughts, but those people were helpless.
I can't afford to offend him now.
Xiao Qian made detailed arrangements for Real Madrid's trip to China.
Real Madrid's chosen destination is the Magic City.
This is the largest and most avant-garde city in China, and it is also the city with the most developed commerce. Are you stupid if you don’t organize activities in a place like this and go to Kunming?
Shenhua will lend the venue to Real Madrid for training, and will also arrange a teaching match at Hongkou Stadium.
This decision made the Magic City authorities extremely happy, and preparations began immediately.
At the same time, more than 30 companies in the Magic City took notice and expressed their intention to sponsor.
The sponsorship fee alone is as high as more than 30 million, which is almost equal to the appearance fee paid to Real Madrid.
When the time comes, plus revenue from TV advertising, ticket sales, souvenir sales, etc., this event will definitely make a lot of money.
Xiao Qian has already communicated with Florentino and asked Real Madrid to prepare a batch of peripheral products, some of which will be signed by Real Madrid stars, and will be put on sale in Shenhua stores.
When Real Madrid traveled to China in a previous life, they were short of time and lacked experience, so they did not make similar preparations. As a result, they lost a large part of their income.
Now with Xiao Qian's reminder, Real Madrid immediately made preparations.
At that time, the income from these peripheral products will be divided among the organizers, the Football Association, Shenhua and Real Madrid, and everyone will benefit.
The Magic City has made a good start, and things will go smoothly in the capital.
The highlight of Real Madrid's trip to China is the open match against the Dragons at the Beijing Workers' Stadium.
The Beijing side followed the methods adopted by the Magic City, and the preparations were also in place, and the benefits far exceeded expectations.
The Real Madrid trip to China that Xiao Qian was responsible for, although there were no eye-catching quotes of billions or billions, all parties got the opportunity to participate, and all parties benefited, and everyone was happy.
In particular, he vetoed the attendance of officials, which greatly reduced the pressure on all aspects and allowed business to return to business, which in turn made preparations smoother.
At the same time, it also made many parties realize that the previous judgment on Real Madrid's positioning was actually wrong.
It's just a business club, there's no need to elevate it to a level that requires special attention.
In this way, the mentality in many aspects becomes calmer.
