typeface
large
in
Small
Turn off the lights
Previous bookshelf directory Bookmark Next

Chapter 934 Differences in talent shows

"The Voice of China", which took the 2003-04 years by storm, has finally come to an end.

The topics caused by this will continue for a long time. Some are good, some are bad, and controversial.

In this endless aftermath, Xu Jingwei and Tan Weiwei became the biggest winners.

The two of them rose like rockets to shining stars in the music world, becoming more famous than many people have accumulated over the years since their debut.

"We have to strike while the iron is hot. They are starting preparations for their first album now. They don't need any new songs. Just put all the songs they have performed on the show into one album and they will be a hit."

In the eyes of the outside world, when "The Voice of China" is over, everything is over. But for Xingguang, everything has just begun.

Xiao Qian personally made arrangements for the operations of Xu Jingwei and Tan Weiwei.

When you are at your peak, it is impossible not to release an album, but releasing a brand new album would be too wasteful.

After all, the resources in Good Voice have not been exhausted and cannot be wasted.

Therefore, Xiao Qian decided to make a compilation album for them, which was enough for them to take the first step into becoming professional singers.

In particular, the three songs "rolling in the deep", "uneasy" and "new imperial concubine is drunk" are now very popular among the outside world.

"Rolling in the Deep" was not released on Billboard due to strong requests from American production companies, but it has already caused a huge response in Europe and the United States.

Fortunately, today's Internet communication speed cannot be compared with later, otherwise the American production company's plan to hide Tan Weiwei would have come to nothing.

This Xuezang is not to block, but to use Tan Weiwei as the secret weapon of the American version of The Voice.

Xiao Qian also agreed to this.

There is no harm in allowing Tan Weiwei to enter the international market.

However, this does not affect the song's domestic release.

The happiest thing is the music fans. "Rolling in the Deep" has really captured many fans. The album is now available for purchase and they are very enthusiastic.

"From The Voice of China, we can find that music-type variety shows actually have great potential. I have a new copy here for your entertainment company to study."

Ran Hongyu's eyes lit up when he heard that Xiao Qian had a new plan.

As a result, the title of the copywriting is very straightforward, "I am a singer".

"It's certainly amazing for amateur singers to shine, but it's even more of a great enjoyment for old singers who are familiar to us to compete on the same stage. Once this is done, we will be able to eat all the music-type variety shows in the future."

Ran Hongyu has been conquered by the planning of "I Am a Singer" and can't wait to ask: "When will this project be launched?"

Xiao Qian's plan disappointed her.

"Probably 2006."

"Why two years later?"

Ran Hongyu feels that the company is starting to prepare now, and maybe it will be able to meet the audience in early 2005.

She is now a veteran of variety shows. She can tell at a glance that "I Am a Singer" is not even as difficult as "The Voice of China". If Starlight Entertainment is responsible for it, it will be implemented very quickly.

Xiao Qian knew she had misunderstood.

"The reason why it is scheduled for 2006 is because we have a bigger project to do next year."

He handed the second copy to Ran Hongyu.

"Super Girl".

"Although The Voice of China selects outstanding singers from amateurs, it cannot be considered a universal participation in terms of scale or form. In this project, we will deepen it and create a national idol."

There was something that Xiao Qian in her previous life couldn't figure out.

Obviously, in 2004 and 2005, China launched a super large-scale talent show "Super Girl", which created unparalleled influence. Why did it later end up copying Japanese and Korean talent shows and lose its own content?

Obviously, China is the originator of talent shows.

The success of "Super Girl" is incomparable to all subsequent talent shows.

What about 101, 202, Creation Camp, they are all younger brothers in front of Supergirl.

This was Xiao Qian's most important plan in 2005.

It cannot be later than this time.

The most popular issue of Supergirl was in 2005. The reason why it achieved unprecedented success in this year was due to many conditions.

The first Supergirl in 2004 had average influence, but had accumulated experience.

Among the talents born in that draft, the champion An Youqi and the second runner-up Zhang Hanyun are the only ones who have been active in the entertainment industry, but they are not very outstanding.

But the Supergirl class of 2005 was different. The top seven all had a well-known status in the entertainment industry, and it became an achievement that talent shows can no longer surpass.

Another reason why Supergirl in 2005 became so popular was the use of SMS voting.

This method truly allows the audience to participate in the decision-making of the contestants' names, giving them a sense of accomplishment like a star being born from my hands.

Although this method was used by Xiao Qian in advance in "The Voice of China", it does not affect its continued use in Super Girl.

After all, the essence of "The Voice of China" is different from Super Girl.

"The Voice of China" is more professional. The person who reaches the end must be the contestant with the best musical literacy. But Super Girl is different. Whether Super Girl can reach the end depends on popularity.

"The Voice of China" is a singer talent show, while Super Girl is an idol talent show.

The person who can get a good ranking in Super Girl may not necessarily be the best singer, but must be the one with the most distinctive characteristics.

Both the champion and the runner-up of 05 Super Girl have a common characteristic, that is, they are neutral. The champion even won the nickname of Brother Chun, which is enough to illustrate the problem.

Maybe this trait is baffling to the public, but it has great appeal among little girls.

In fact, if you carefully observe daily life, you will find that among the young girls, there is always a very popular tomboy.

The reason why this happens is that the little girl in her teenage years has just sprouted emotions, but she has a strong timidity towards the opposite sex.

Being curious but not daring to approach is the mentality of little girls of this age.

Under such circumstances, it is not so difficult for little girls to get close to girls of the same sex but with some boyish qualities.

In the selection of Super Girl, the little girls demonstrated this mentality to the fullest and gave unreserved support to the champion and runner-up.

It was not until the third place contestant that he really relied on his singing ability to reach the top.

If you are in the entertainment industry, you must master this subtle mentality in order to do a good job.

Xiao Qian understood the secret, and so did Ran Hongyu, who immediately saw the value of Super Girl.

"Okay, I'll prepare this first later."

Then she remembered something again and reminded Xiao Qian: "I am repairing cultural relics in the Forbidden City. It will be broadcast tonight. After watching it, give us some opinions."

If she didn't tell Xiao Qian, she would have forgotten it.

I happened to have nothing to do that night, so I returned home and watched the show with Li Qingjue during dinner.

"Can a program like this become popular?"

Li Qingjue has been taking care of Yoona, so he doesn't know the content of "I Repair Cultural Relics in the Forbidden City", so he is a little confused.

Xiao Qian is very confident.

"If I take action, it will definitely be the same."

The promotion of "I Repair Cultural Relics in the Forbidden City" is very good. CCTV attaches great importance to it and started rolling the trailer half a month ago. Starlight has also linked up with TX and promoted it on multiple platforms.

Moreover, this program is the first cooperation between a TV station and an online platform in China and will be broadcast in real time on Station B.

Xiao Qian, Xiao Ma and others held many discussions during this period, and there was only one issue: should we still make tx videos?

With the success of station b, the positioning of tx video is somewhat awkward.

Brother Xiao Ma and others are very afraid that tx video will be suppressed by station b and will not be able to exert its effectiveness. Some people simply suggested that tx video and station b be merged.

But Xiao Qian firmly opposed it and gave reasons.

Station B takes a community route of free creation, with no threshold and giving ordinary people space to display their talents, but it is not professional enough.

Bilibili is not so much a video website as it is a video forum and community, focusing on ecology.

The fundamental core of tx video is actually an online TV station.

tx video can not only play mature film and television works, but also invest in the production of film and television works, and can also conduct live broadcasts.

These are things that Station B cannot do and is impossible to do.

Once Station B does this, it will immediately lose its current core and hand over the mature market to others.

After his analysis, Xiao Ma and others understood the difference.

Nowadays, tx video is already under preparation and is expected to be launched in early 2005.

For this matter, Xiao Qian has already communicated with Li Jianguo and hopes that the relevant departments can pass legislation and supervision as soon as possible so that the operation of video websites can be carried out in accordance with the law.


This chapter has been completed!
Previous Bookshelf directory Bookmark Next