Chapter 935 Can Documentaries Still Play Like This?
Yang Lin and Xiao Qian learned bad things.
I know that "I Repair Cultural Relics in the Forbidden City" only has three episodes. If it doesn't work well, it is unlikely to create any waves.
He did some strategies.
First, extend the broadcast time.
One episode is every Sunday, and the three-episode documentary can be broadcast for three weeks...
Then the broadcast time was placed in prime time.
At eight o'clock in the evening, the audience can see it.
For this reason, he postponed all the TV series that were originally scheduled to be broadcast in the prime time slot on weekends, which made the production company very depressed and dared not speak out in anger.
Many viewers who didn't know that the documentary was going to be broadcast were waiting to watch the TV series, but when the time came, it didn't taste right!
Many people were puzzled when they saw Xu Qing sitting in front of the dressing table.
"I never heard that Xu Qing stars in this drama!"
"Isn't it an urban romance drama? Why is it in the style of the Republic of China?"
"There was a playback accident?"
As the scene progressed, Xu Qing, dressed in a stunning outfit, slowly walked towards the gate of the Forbidden City.
Although they didn't know what the broadcast was about, many people were stunned when they saw Xu Qing's appearance.
"This dress looks great. Can a cheongsam be so beautiful?"
"I can do this kind of woman."
"My dear, it's my first time to see Xu Qing's beauty. No wonder you can live so well. Why didn't you notice it before?"
"Husband, look at those shoes, I want them too..."
"Has anyone found information about clothes and shoes? I can't bear it anymore, I have to go shopping tomorrow!"
While there was a lot of fuss on the Internet, Xu Qing was already standing in front of the palace gate in the picture.
The solemn and majestic palace doors slowly opened, and when the ancient and gorgeous palace opened to people, music suddenly sounded.
The unheard-of magnificent melody instantly burst into the hearts of the public, and the ancient civilization seemed to have traveled through time and space, presenting its former glory before people.
It was a great era, it was a glorious empire, and it was the root deep in the soul of every Chinese person.
The audience, who were originally confused about the broadcast of the program and were about to change the channel, stopped their hands at this time and watched blankly as the familiar and unfamiliar Forbidden City appeared on the screen from a new angle, seeming to have a different understanding of this tourist attraction.
.
After viewing the entire Forbidden City through the panoramic lens, it seemed to have come to life, transformed into a dragon, and penetrated every corner of the Forbidden City.
Finally, the camera freezes in a quiet and mysterious corner.
The hosta that was broken in Xu Qing's hand now appeared in the hands of a master. As the master worked, the hosta gradually became complete and beautiful.
At this time, the title of the program appeared on the screen, letting the audience understand what kind of program this was.
"I am repairing cultural relics in the Forbidden City".
Everyone knows what cultural relics are. But in the minds of many people, cultural relics are actually far away from life.
When it comes to the most intuitive impressions of cultural relics, there are probably two.
One is that it is old, and the other is... valuable.
Can cultural relics be repaired?
The novel statement aroused the interest of many people, and they couldn't help but watch it quietly.
The program got to the point, and under the rendered special effects shots, all kinds of beautiful things appeared clearly. Bronze, porcelain, lacquerware, woodware, calligraphy and painting, treasure inlays and many other things that are almost impossible to see in daily life.
It's refreshing.
The Ruoyouruowu background music is mixed with very everyday voices.
The voice is not standard at all, and even has some dialect that is difficult to understand. But it is this kind of language that makes the audience feel a sense of reality.
At this point, a brand new and alternative documentary begins.
The audience was mesmerized as they watched many precious and rare cultural relics being restored to their once luxurious appearance.
Unknowingly, time passed by like this.
The first feeling many viewers have after watching this is that the traditional utensils are actually so beautiful and exquisite.
How powerful were our ancients?
Although I have studied history books since I was a child, our country has a long and glorious history. However, it is difficult to deepen the impression with dry words.
In today's society, the constant impact of foreign culture has caused many Chinese people to lose respect for their own traditions and always feel that foreign things are good.
But in this program, faced with treasures that have been passed down through the ages, the audience was really shocked beyond measure.
“You must visit the Forbidden City.”
At the end of the show, countless viewers had this thought.
The Forbidden City, cultural relics and cultural relic restoration suddenly became a hot topic, successfully taking over the role of "The Voice of China" and Xu Jingwei and Tan Weiwei.
And the most gratifying person for this kind of popularity is the traditional cultural workers.
How much effort they have made in order to promote traditional culture, but in the end no documentary has played a big role.
It seems that we need to learn advanced publicity methods.
In addition to the popularity of "I Repair Cultural Relics in the Forbidden City", "Memory of the Forbidden City" is even more popular.
Careful netizens made a statistics and summarized the pure music produced by Xiao Qian, and the results were quite spectacular.
"When I put all these pure music together and enjoy them, it's like enjoying a symphony. Ah, how I wish there could be a concert by Mr. Xiao."
Only then did people discover that pure music alone in Xiao Qian's vast library of works was already a priceless treasure.
Some netizens were even more imaginative.
"I think Mr. Xiao can divide his works into several parts and hold concerts respectively. For example, pop music, film and television soundtracks, pure music, main themes, etc. It seems that every performance is worth appreciating."
More knowledgeable people.
"Upstairs, have you ever thought that there are English songs and Korean songs in Mr. Xiao's works?"
Suddenly, netizens on the online forum actually started listing Xiao Qian's works and helped him start a virtual concert.
However, after doing this, everyone had difficulty choosing.
All of Xiao Qian’s works are worth appreciating!
The TV producers were the most shocked.
In traditional perception, documentaries can only be regarded as scraps in the field of television production.
Documentaries are indispensable and have great educational significance. However, their influence and benefits are very limited. If there is no mission, TV stations are not even willing to make documentaries.
But now Starlight has used its solid results and quality to tell the majority of TV producers that documentaries are very promising.
The first episode of "I Repair Cultural Relics in the Forbidden City" has just finished airing, and topics such as "Memory of the Forbidden City", Xu Qing, and cheongsam have quickly occupied Weibo's hot search list.
By the afternoon of the next day, Neilian was promoted, and Qian Taixiang was on the hot search list for the first time.
These traditional old brands have disappeared from people's sight for too long, but when they come back they are so amazing.
Nei Liansheng and Qian Taixiang also seized the opportunity and published information on a new generation of products on their official blog. This included Xu Qing's clothing and shoes. They also announced two traditional brands and "Once Upon a Time: The Lion King" of cooperation.
"I Repair Cultural Relics in the Forbidden City" had a very good advertising effect, and Nei Lian Sheng and Qian Taixiang's shops received a spectacular flow of people for the first time.
In the past, crowds of people were only seen in the stores of big international brands, but now they are happening in stores of old brands.
After consumers walked into Neiliansheng's stores, they realized that their previous impressions were wrong.
Why are Neliansheng’s sales poor?
First, the style of cloth shoes is too old-fashioned and not handsome enough. It is difficult for people nowadays to like them.
Second, what people worry about most about cloth shoes is that they are not waterproof.
The weather changes rapidly. If you wear cloth shoes and encounter rainy days, the shoes will not only leak, but may even be scrapped.
But now after they walked into Neiliansheng, they discovered that the shoes here not only include traditional cloth shoes, but also a variety of exquisite leather shoes that really dazzled everyone.
No one knows that this is also Xiao Qian's advice to Nei Liansheng.
Of course, traditional Chinese shoes are not limited to cloth shoes. Since we want to carry forward traditional shoes, why not develop more samples?
The traditional shoe style and the design that conforms to the current aesthetics make traditional items bloom more beautiful vitality.
In just one day, Neiliansheng sold 1,500 pairs of shoes. Even the most traditional old-fashioned cloth shoes, many customers bought them out of nostalgia.
In fact, the benefits of old-fashioned mille-layer cloth shoes are also very obvious. At least the comfort is unmatched by many brand shoes.
Especially when you step on the back of the cloth shoes and wear them as slippers, don't be too comfortable.
Xiao Qian has already asked "Guoman" to provide art staff to help Neiliansheng design the old cloth shoes.
