In a small cafe, Shen Jing looked at Hao Ren with surprise, "It's really rare for you to do a live broadcast."
"But this is our first time doing it, so we need some traffic from you."
Hao Ren said with a smile that his store has brought many high-end customers to Tmall, and now it is time to ask for something in return.
"It's okay to give traffic, but Mr. Hao, can we change our previous agreement? You have been eating meat, can you give us some soup?"
Shen Jing said with a smile.
Hao Ren raised his eyebrows, "How do you want to change it?"
Shen Jing smiled slightly, "Mr. Hao, how about we draw five points on all your products from now on?"
"Five o'clock?"
Hao Ren paused, looked at Shen Jing, and curled up the corner of his mouth, "Manager Shen has a big appetite."
"There is no way, our platform resources are limited. If we blindly favor Mr. Hao, other stores may not agree,"
Shen Jing picked up the coffee, took a sip, and said with a smile. After signing up Hao Ren as a big client, her status has risen to a higher level, and now she has become a manager.
"Mr. Hao, I have the status I have today. I will keep your help to me in mind, and I really want to help you. However, I am just a small manager myself, and I still have no way of deciding many things myself. "
Hearing Shen Jing's words, Hao Ren smiled and said, "In that case, I will withdraw from your platform."
Shen Jing: "..."
"Mr. Hao, please don't embarrass me. These five points are not what I want. They are decided by the company."
Shen Jing smiled bitterly, "I have said a lot of nice things to you, but our company really hasn't made any money from you!"
"Mr. Hao can't just think about making profits from our platform. He should at least let us drink some soup."
Judging from previous sales data, Hao Ren's Tmall store has made less than RMB 70 million in the past six months. However, they have barely made much money, except for attracting some high-end customers.
Hearing this, Hao Ren frowned, "Is there no need to talk anymore?"
"Mr. Hao, we have given you the maximum traffic before. Otherwise, your store may not be as big as it is now. Now that you want to start a live broadcast, the traffic required must be huge. We also need costs. of."
Shen Jing smiled bitterly and said helplessly.
Each online shopping platform has its own anchor, and Tmall naturally has one, and their ability to carry goods is pretty good, but compared with Tianyin, it is not on the same level.
However, Hao Ren has no business dealings with Tianyin, so he probably won't give him face.
Or find your own partner.
"I will pay you one million, and it will be used as your traffic fee."
Hao Ren said calmly.
"Mr. Hao, although one million is a lot, we are not short of this amount of money."
Shen Jing smiled bitterly and waved her hands.
They are not stupid either. What celebrities value more is the future.
Once you can get a five-point share, I'm afraid it will be calculated in tens of millions, not even one-tenth of a million.
"As long as Mr. Hao agrees, our platform will definitely help you and attract a lot of traffic. This is just the first time. We guarantee that whenever Mr. Hao starts a live broadcast in the future, we will fully support him!"
Shen Jing said in a deep voice, this was also the meaning above, binding their own interests with Hao Ren's interests, so that they would naturally have the motivation to support Hao Ren.
When prostitution becomes a habit, win-win cooperation becomes impossible.
Hao Ren sighed inwardly, knowing that Tmall was indeed at a disadvantage. If he wanted others to continue to pay, he had to give something substantial.
"Okay, five points, just five points. I can give these to you every time we live broadcast, but you have to ensure that the traffic is enough."
Hao Ren thought for a moment and finally nodded in agreement.
As long as each live broadcast, Tmall can raise five points for the products sold.
If there is no live broadcast, then these agreements will naturally not be counted.
When Shen Jing heard this, she felt happy. She was playing drums herself, wondering whether she could complete the task assigned to her this time. After all, Hao Ren had impressed her so deeply before. He could be called the ancestor of the prostitution industry and a model of never giving up anything. .
Now that Hao Ren was so cheerful, she was a little uncomfortable with it.
However, this is a good thing after all. Shen Jing had a faint smile on her face and said, "I have reserved a seat at a private restaurant. I wonder if Mr. Hao will appreciate it?"
Hao Ren looked at Shen Jing, who was dressed in professional attire and looked extremely capable, and smiled and nodded in agreement.
…
The live broadcast plan is gradually improving, workshop production is in full swing, and various publicity on the Internet is beginning to take effect.
Using the company's official account, various online influencers build momentum, especially Tmall, which itself is scrolling on the homepage.
This is also a common thing in the live broadcast circle itself, but for some reason, other leading anchors in the live broadcast circle were so crazy that they directly set the live broadcast time on August 26 from 7 to 10 pm!
Same day, same time!
It was exactly the same time as Hao Ren and others decided to broadcast!
Hao Ren was extremely surprised. There was no such thing as simultaneous live broadcast in the live broadcast industry, but it was very rare, especially when a group of leading anchors did it at the same time.
Anyone who is not a fool can see that this is aimed at themselves.
The platform was all dumbfounded, and it was beyond their expectations. However, the next operation of the platform made Hao Ren's eyes widen.
Before Double Eleven, Tmall directly held an "8·26" group buying day.
There is even a competition. Whoever has the highest sales today will be the best seller on the group buying day, and Tmall will award a solid gold trophy!
This trophy alone is worth five million!
Tmall’s saucy operation showed off to everyone, but when other online shopping platforms saw it, they thought, well, Tmall is holding a competition, how could we not get involved.
Not to be outdone, e-commerce platforms such as Goudong and Pinxixi have launched competitions one after another.
Why don't you give me a trophy? I'll use cash, six million in cash! - This is Pinxixi!
The winner will be given a house directly! The total price does not exceed 8 million, and you can choose from anywhere in the country! - This is Goudong!
It doesn’t matter if you are not the champion, as long as you are in the top three, there will be rewards, it just depends on the amount!
Therefore, all major platforms have gone crazy, anchors have gone crazy, and netizens have gone even crazier.
Everyone felt that a storm was coming, and the atmosphere was comparable to that on the eve of Double Eleven.
Hao Ren contacted Shen Jing and was furious, "Have you planned to do this for a long time? Are you kidding me?"
Shen Jing smiled bitterly on the phone,
"Mr. Hao, I'm really sorry, but I assure you, I didn't expect this to happen. By the time the platform found out, it was already too late. The notices from the top anchors had been sent out, and we couldn't change their minds. After all, This is not illegal..."
"Later, the leaders above also came up with a way. Since we can't stop it, let it take its course and create a goods-carrying competition."
"However, this is not without its benefits. The popularity of selling goods on that day is unprecedentedly high. This is much more useful than simply providing traffic to Mr. Hao. This is pure natural advertising."
After hearing Shen Jing's explanation, Hao Ren was still dissatisfied, "Is this the point? The point is that too much of the traffic that originally belonged to us was taken away by others."
Shen Jing smiled bitterly and said, "We have no choice about this. We should prefer your resources to Mr. Hao in accordance with the previous agreement."
Things that have been decided will not be modified at will due to some changes. If Tmall is allowed to allocate resources again, the senior management will probably not agree.
Hao Ren could only give up.
The only thing to do now is to prepare for the "battle" that is about to begin.
In the company, Xu Yujia, Qin Wen, and Jiang Xiaoya are all present, and they are most familiar with the products in the supermarket.
Chen Yao is also in the company, bringing with her many management personnel from Remote Culture Media and contracted internet celebrities.
In the huge conference room, Hao Ren sat in the first place, Chen Yao sat in the first place on the left, Qu Shan was on the right, and Xia Song was below Qu Shan.
It can be said that the top executives of all the industries Hao Ren has invested in are here.
"For this live broadcast, we can have six people, including me and Lu Sisi. They all have some experience in bringing goods. Although they are not as good as those top anchors, they will not have stage fright."
Chen Yao asked people to distribute some documents to the people present, which contained the specific information of the six live broadcasters.
Hao Ren also has one. Needless to say, Chen Yao and Lu Sisi are both excellent in appearance and condition. The remaining four are also Internet celebrities with a lot of experience in selling goods.
Everyone looked at it carefully and felt that there was no problem. This was a very crucial battle, and Chen Yao would not use unreliable people to fool everyone.
"We have also set up the live broadcast room and it is ready for use at any time."
After listening to Chen Yao's report, Hao Ren nodded and then looked at Xu Yujia.
"We have also selected a lot of products during this period, but because we are a daily necessities department, we mainly focus on food and drink products, such as bread, potato chips, ham, seaweed..."
"We use Shunfeng Express for vegetables and fruits, which can ensure freshness, but the minimum order is over ten kilograms and free shipping."
Xu Yujia also gave everyone some papers filled with products.
Above are the products they selected for live broadcast, including peanut oil, vinegar, salt, soy sauce and other products.
The front is the product, and the back is the unit price. Although there are only thirty types of products, the unit price is so expensive that people are almost stunned.
Coca-Cola drinks - four hundred bottles.
Bread from Dali Garden - four hundred and one bags.
Master Kong's instant noodles - 400 barrels, packed in bags, sorry, not available.
Arowana peanut oil - 10,000 barrels.
Haitian’s soy sauce—two hundred bottles.
Xu Fuji's Shaqima - 610 big bags.
Laoganma's hot sauce - 800 bottles.
Pork jerky from Bestore—one hundred and one bags.
Mengniu milk - two hundred bottles.
Farmer's pure water - one hundred bottles.
Three squirrels' dried fruit - eight hundred and one bags.
Dove’s chocolate – one thousand and fifty pieces!
Ai Shang's shrimp crackers - 600 bags.
…
All products, except for the two black and gold "Myth" fonts on them, are basically the same.
Come out with these food items, as well as those for daily use.
Qingfeng's toilet paper - one thousand and one bag.
Blue Moon's laundry detergent - a large bottle of 3,000 yuan, weighing 3kg.
Head & Shoulders shampoo - two thousand bottles.
Diaopai dishwashing liquid - one thousand bottles.
Jieyu's pure cotton towels - one thousand of them!
…
Of course, the price is marked like this, but there must be a preferential price during the live broadcast, otherwise, the live broadcast will lose its meaning.