Seeing the products Xu Yujia and the others chose, everyone nodded. This is the product that is easier for the store to sell.
"However, our products are so expensive, so we need to indicate the product features at the back."
Hao Ren said casually.
Xu Yujia nodded, "We will communicate with these anchors about our products in the future, so that they can master our products as soon as possible."
The prerequisite for bringing goods is to know the product well.
After Xu Yujia finished speaking, it was Xia Song's turn.
"The most important thing is that you are here. As the first product independently developed by our Shinhwa Company, Elf Heart is the best in this live broadcast and plays a key role in this sales."
Hao Ren looked at Xia Song and said solemnly.
"Mr. Hao, the current output of Elf Heart is not high, and we can only produce less than 10,000 a day. And because of raw material problems, we cannot keep working."
Xia Song reported with a serious face.
"Our elf heart is a product with a very high unit price. If the quantity is too large, it will appear relatively cheap. Maybe we can try hunger marketing."
What is not available is the best. If everyone has one, it is too worthless, just like diamonds. The proven output in the world is enough for everyone to have one, but why is it still so popular and the price is so high?
It's because the diamond dealers control it little by little, and the price remains high.
Nowadays, many brands have learned this trick, such as mobile phones, computers and other high-end electronic products. When new products are released, each one says they are out of stock. In fact, the goods are piled in the warehouse, but this creates a phenomenon of out-of-stock.
Let users rush to buy.
Apple is an expert at this!
When everyone heard this, their hearts moved and they thought they could give it a try.
"The unit price is 10,000, and even if we make 5,000 per day, we are equivalent to making tens of millions per day, which is more than one billion per month."
Chen Yao said with a look of amazement, "There are too many, and those rich people may feel that they are not worthy of their status."
Xu Yujia nodded, "Director Xia is right, hunger marketing can also whet the appetite of our customers and enhance our style in disguise."
Long-term experiments have proved that although this method is a bit damaging, the effect is really good.
A group of people agreed and thought Xia Song's suggestion was very good.
However, Hao Ren shook his head and said with a smile, "No need. The premise of hunger marketing is that there are competitors. Customers can choose them or other products."
"But we don't need it. If customers don't choose our products, it's their loss. No matter how much we sell, the price is unaffordable to ordinary people, and it requires long-term consumption to have a huge effect. It can stop 99% of people from buying our products."
people!"
Real rich people can really improve their physical condition by using their products. If they see too many Elf Hearts produced by Hao Ren and feel that they don't match their status and give up on buying them, then they are mentally ill.
This is not a piece of clothing or a bag. The presence or absence of it is just a matter of appearance, and the essence is of little value.
But Hao Ren's elf heart can really improve his physical fitness, and he can be called a rich man. Who didn't start working hard at a young age, only to achieve career success in middle age, and his body was seriously exhausted.
He is clearly in his forties, but he looks like he is in his fifties or sixties.
This kind of loss cannot be replenished no matter how much supplements you take.
If they learn that long-term consumption can rejuvenate youth and improve physical fitness, it only costs tens of millions, and they can wake up from their dreams with laughter. They are still afraid of you, just kidding, they can buy as much as they want!
This is also the reason why Hao Ren disagrees with Xia Song's suggestion.
After hearing Hao Ren's words, Xia Song didn't say much and nodded, indicating that he recognized Hao Ren's answer. As for whether he really recognized it, only he knew.
Hao Ren and the others are busy preparing here, and others are not idle either.
The leading anchors, for example, were rushing to select products and prepare to teach Hao Ren a lesson on the day of the live broadcast.
It also caused a storm on Weibo, directly reaching the top of the hot search list!
"8·26 Group Buying Day, the battle for the king, who will win?"
This is an annual drama, and its coverage is not limited to groups with average incomes, but also includes some of the richest people.
For various reasons, I plan to participate in this event.
In a bright office, an extremely young-looking man sat there with a solemn expression, surrounded by many people.
If anyone sees it, they will definitely exclaim, this is one of the top anchors in the country - Ruan Jiaqi.
He can be called a leader in the live streaming industry!
"How are the negotiations going with the brands Guerlain and Estee Lauder? Have they decided to participate in this event?"
Ruan Jiaqi asked in a deep voice.
"We have already contacted them. They are very supportive of us. However, some brands have been snatched away by Lilia."
Someone immediately replied that at his level, the team had hundreds or thousands of people, comparable to a medium-sized company.
As a leading anchor, it is natural that various top domestic and foreign brands often cooperate with him.
For example, Armani, Dior, Gucci, Givenchy and other international brands.
Of course, when cooperating with such top brands, they basically don’t get many rebates. By promoting these big brands, they also gain popularity for themselves and earn money from other brands.
We must lower our attitude towards top brands. Otherwise, we will probably make less money, but it won’t mean that there will be no sales.
Ruan Jiaqi nodded, "It doesn't matter, everyone is pretty much the same anyway. I didn't expect such a big commotion this time."
He was talking about competitions organized by several platforms.
"Haha, Shinhwa Company is just a department store. We contacted the other party before, but he didn't agree. It's really shameless."
One person snorted coldly, "We must show him our strength this time."
Ruan Jiaqi waved her hands, her eyes calm, "Don't worry about these little things, our goal is to be number one in the entire network this time!"
Not number one on Taobao, but number one on the entire Internet, which already shows his strong ambition!
In another place, a fashionably dressed woman looked at her team at work with a smile on her face, giving her a strong sense of intimacy.
"I feel like I entered Double Eleven in advance."
Lilia smiled and said to the assistant beside her.
"Sister Ya, our preparations were a little rushed this time. It is said that Ruan Jiaqi has contacted many international big names..."
The assistant said with some worry.
Lilia shook her head and laughed, "It's just that everyone can't stand Shinhwa Corporation and wants to teach them a lesson."
"Winning or losing is not so important. Do you think I care about the millions awarded as the first place on the platform?"
The little assistant shook her head like a rattle, Sister Ya only cares about millions. Are you kidding me? The profit from a live broadcast starts with tens of millions.
"Shinhwa Company can ask you, Sister Ya, to take action. I guess even if you die, you can feel at ease."
The assistant said with a smile.
Lilia's eyes flashed and she thought to herself, "If it wasn't for the other party's sake, how could I come forward to suppress such a potential company?"
Of course, there is no fool who can reach this position. She also knew the potential of Hao Ren's company. She had contacted Hao Ren's company before and wanted to cooperate. Although she was rejected, she didn't care.
However, after hearing that Shinhwa Company was going to launch a live broadcast to sell goods, she received another invitation from someone. For the sake of the other person's face, she had to step forward and suppress Hao Ren's company.
Although she agreed to the other party, she didn't care too much. She just showed up and completed the task once she had an explanation.
She has really made her way out, but she is also worried about settling the score in the future.
Not only them, but anchors on all major platforms are gearing up and have prepared countless products to prepare for the arrival of 8·26.
In a blink of an eye, it was August 26, which was also a Friday.
In the spacious office building on the first floor, six different live broadcast rooms are arranged.
Chen Yao is wearing a white lady's suit. She has a slim figure and exudes the aura of a strong woman. She has light makeup on her face and a pair of big eyes that exude confidence and stability.
In front of her, different products in the store were displayed.
The account I use belongs to me, and I currently have more than 200,000 followers.
In the second live broadcast room, there was a little girl, Lu Sisi, who had taken a day off and was wearing a youthful one-piece jeans.
With the baby's fat little face, you can even squeeze out water with a pinch.
Her big eyes are dazzling and extremely cute. From time to time she smiles, revealing two sharp little tiger teeth.
Even Hao Ren and others looked amazed when they saw it, which was comparable to cartoon characters.
With these two good-looking people here, Hao Ren can rest assured.
There are four people left, two men and four women. In the live broadcast, women still have a big advantage.
six thirty.
There was still half an hour before seven o'clock, everything was ready, even when I opened Tmall, the live broadcast page of Hao Ren's company popped up directly on the homepage.
In order to support Hao Ren, Tmall also spent a lot of money.
There is no way, 5% rebate is enough for Tmall to make such a decision.
Hao Yue and Daniel were sitting in a corner of the office, looking at the live broadcast room on their mobile phones with some excitement, preparing to refresh the data.
On the campus of Liuzhou University, a group of girls gathered together and chatted.
"Sisi's live broadcast room is about to start. Although we can't afford it, it's good to take a look."
Several girls said with smiles.
"I have mobilized other dormitories today, and I am going to Sisi's live broadcast room to make a call."
"I still need you to activate it. Sisi is a golden flower in our school. I got the news about her live broadcast. I guess all the boys in the school are paying attention now."
Another girl said with a smile.
…
seven o'clock
Live broadcast starts
Hao Ren, Qu Shan and other senior managers were in another office looking at the background data.
Of course, I didn’t forget to pay attention to the live broadcast rooms of other leading anchors.