Chapter two hundred and eighty young female vice president
The headquarters of Runsheng Supermarket is located in a building in Yanjing.
The director in charge of marketing received the laundry detergent produced by Hao Ren's factory, along with several technicians.
However, the eyes of several technicians were full of shock.
Each one of them kept praising the powerful efficacy of this laundry detergent and touting it to the heavens. They even said that this is a revolution in the laundry care industry and that once it is released to the market, all similar products will be removed from the shelves.
At first he didn't believe it, but after seeing the experimental data, Director Wang shut up, his face was extremely solemn, and he hurriedly found his boss with this product.
Bai Qiaoyan is the deputy general manager of Runsheng Supermarket and the daughter of the chairman.
Graduated from Cambridge University in the United States, he is only 26 years old and has already served as a company executive. Of course, everyone in the company knows that this is the chairman who is grooming his successor.
This is also a golden flower of the company. I don’t know how many people want to pick it, but they just think about it in their hearts.
As the successor of a tens-billion company, you should at least be similar.
Bai Qiaoyan, who was wearing a white business suit, was looking at the company's financial statements in the office, frowning.
"Although sales have been rising in recent years, they are actually similar to those of other companies. More importantly, with the entry of foreign capital and the entry of more retail supermarkets, market competition has become increasingly fierce..."
Bai Qiaoyan murmured to herself.
It has been two years since she joined the company. In two years, she did not become a senior executive as soon as she came in. In the first year, she was outside looking at the market, and after a year she entered the company. She started as a small employee, and each department was promoted in turn.
After reading it again, it was only a month before she became the vice president.
The next moment, there was a knock on the office door, and Director Wang came in.
Bai Qiaoyan looked at the other party and smiled, "Director Wang is here, please take a seat."
This is the helper arranged for her by her grandfather. If she wants to secure her position, it is impossible to do it alone. Although the company belongs to their family, it does not mean that the Bai family is the same. They are also the largest shareholders.
There are other shareholders.
If she doesn't do well, the other directors won't mind replacing her.
"Mr. Bai."
Director Wang looked at Bai Qiaoyan solemnly.
He came to the opposite side of Bai Qiaoyan and handed her the laundry detergent in his hand, along with a video.
Above is the video of technicians conducting experiments.
Bai Qiaoyan looked at the video curiously. The more she watched, the more shocked her face became. When she finished watching, Bai Qiaoyan raised her head and looked at the laundry detergent in front of her with a solemn expression, "Where does this laundry detergent come from?"
She was not stupid. After seeing the effectiveness of this laundry detergent, she immediately saw a huge crisis. If this product was put on the market, it is estimated that all their current cleaning and care products would be removed from the shelves.
There is absolutely no competitiveness at all. Being hung or beaten is just a light blow, and it is just like being whipped to death.
"This is a product of Shinhwa Corporation."
Director Wang sighed and said helplessly.
"Shinhwa Company, I really want to have some impression..."
Hearing this, Bai Qiaoyan's smooth forehead wrinkled, as if she was remembering.
"Elven Heart belongs to this company. It is a local supermarket in Liuzhou City. It had some friction with our Liuzhou branch before."
Director Wang reminded me.
Bai Qiaoyan's eyes lit up, "Yes, it's Elf's Heart. I've had someone test this product before, but there was never a result."
"It's not just us, everyone who has some ability has probably used it to study it."
Director Wang gave a wry smile. The popularity of Elf Heart has naturally attracted countless people who want to get a share of the pie. However, the ideal is beautiful, but the reality is cruel. No matter how many researchers have analyzed it, no one can come up with a similar product.
.
Thinking about it, if it was so easy to analyze, Shinhwa Company probably wouldn't easily sell it.
"It turns out it's them. Not long after Elf Heart was launched on the market, they launched a new product."
Bai Qiaoyan nodded thoughtfully, and then said with some emotion, "Do they have a team of scientists to update their products so quickly?"
After saying that, she looked at Director Wang and reacted, "If their product is put on the market, wouldn't all our similar products be destroyed?"
"That's right."
Director Wang's face was solemn, but he changed his tone and said, "But, that's not entirely true. There is news from the branch that Shinhwa Company plans to cooperate with us."
"cooperate?"
Hearing this, Bai Qiaoyan looked shocked and a little curious.
"They have such an epoch-making product and they want to cooperate with us? Did I hear that right?"
"In fact, it is not difficult to understand. We have sales channels all over the country, and Shinhwa Company only has one store in Liuzhou City, plus an online store at most. It is impossible to compare sales channels with ours.
"
Director Wang said with a smile.
"By cooperating with us, they can use our sales channels to quickly build their reputation, and we can also gain more profits. This is a win-win situation."
Bai Qiaoyan nodded, thought for a moment, and suddenly said, "Do you think it's possible for us to cooperate on the Heart of Elf?"
"I guess it's unlikely. This is Shinhwa Company's core product. Currently, no one else on the market is qualified to sell it except them."
Director Wang shook his head. He knew what Bai Qiaoyan meant. If they could cooperate with Elf Heart, their company's profits would definitely skyrocket to a new level in an instant. More importantly, her position in the company would be as stable as Mount Tai, and she could even take over the CEO position smoothly.
Manager's position.
However, the man from Liuzhou City was not stupid. He knew that this was the hen that laid the golden eggs, so he held on tightly and refused to let go.
Bai Qiaoyan sighed, knowing that she had thought too much.
To be honest, she was also extremely curious about the founder of Kobe Company, who was about the same age as her, but she took over the family business, while Hao Ren started from scratch.
But the latter has accumulated hundreds of millions of net worth in just two years, and now an elf heart can achieve sales of over 100 million per year.
It is said that he invested 1 billion to invest in Longguo Video some time ago. No one is not curious and surprised about this kind of character.
They are all the same people, but the differences are a bit big.
Bai Qiaoyan shook her head and threw away those messy thoughts, "How does Shinhwa Company want to cooperate?"
"They didn't say this. They just sent the product over and let us see the effect for ourselves before discussing cooperation. They are probably afraid that we will think they are talking nonsense."
Director Wang responded.
Without seeing the results with their own eyes, they probably just smiled disdainfully and threw the cooperation directly into the trash.
But now that they have seen the results, they all understand the truth. If they don't cooperate, they can only wait to be crushed and then abandoned by the times.
This is not a threat, this is a fact.
When new products come out, old products will naturally be thrown into the garbage and no one cares about them. They are in the supermarket business, and toiletries are necessities that no one uses. This is an important retail part of the supermarket.
"Mr. Bai, if we want to cooperate, I suggest you go there in person. On the one hand, it shows our sincerity, and on the other hand, it also strives for performance for yourself. After the negotiation, this will be your contribution and will be helpful to you in running the company in the future."
It’s also a big help.”
Director Wang hesitated for a moment and then suggested.
Bai Qiaoyan nodded, "I understand this, but we first need to know their quotation. You need to contact Shinhwa Company first to understand the quotation of their products and the profit they can provide, and then I will discuss it."
At the beginning, the boss cannot come forward directly. Let his subordinates come forward first and confirm the specific details of the cooperation before they can make the final decision.
"By the way, please help me find information about Hao Ren. I don't know much about him. Knowing more about him should be helpful for future cooperation."
Bai Qiaoyan said.
Director Wang nodded, "No problem, I will send you Mr. Hao's information when I get back."
…
Similar to the situation of Runsheng Group, several other large supermarkets in China also had similar reactions, and all of them decided to cooperate.
As for the little friction in Liuzhou City, it was nothing in their eyes.
Even these companies sent people to Liuzhou City to discuss cooperation.
The conference room of the Liuzhou branch of Runsheng Company
Yi Xueming sat on the other side with two marketing department employees, Director Wang and Chen Sheng.
"What, you sell it for one thousand!"
Director Wang's expression changed and he couldn't help shouting.
He couldn't believe that Shinhwa Company was crazy and a bottle of laundry detergent actually sold for a thousand dollars.
Think he is selling fairy water.
"Yes, this is our pricing. Because the output of our products is very low and the cost is extremely high, it is appropriate to set a high price. We do not intend to focus on volume, but pursue quality. The people we target are mainly high-income people, such as Wang
Always such an elite person.”
Yi Xueming said calmly.
Outsiders don’t know anyway, so he can brag as much as he wants.
Hearing what Yi Xueming said, Director Wang was a little speechless, "Do you think those rich people are all taken advantage of?"
"If you had a monthly salary of 100,000 yuan and spent 1,000 yuan on a bottle of our laundry detergent, would you buy it?"
Yi Xueming asked with a smile.
Director Wang's tone was stagnant. If it were him, he would buy it naturally. For him, a thousand yuan is not money at all, and easy-to-use products are the most important thing.
"Also, if our prices are lower, Mr. Wang, do you think the products in your supermarket will still survive?"
Yi Xueming added that if the pricing is really the same as that of ordinary supermarkets, it does not need to be the same, even if it is twice as high, it will probably cause a cold winter for toiletries all over the world.
Director Wang heard this and shook his head helplessly, "Okay, just set the price as high as possible. That's not important. What's important is how we cooperate."
Products are manufactured by others, and Shinhwa Company has the final say on the price.
What he cares about is the way Shinhwa Company cooperates.
"This is our cooperation plan. Mr. Wang can take a look at it."
Yi Xueming handed over a plan to the other party.
After receiving the plans and looking at them carefully, Director Wang and branch head Chen Sheng frowned as they looked at the plans.
"Five percent share, Director Yi. You sell a bottle of laundry detergent for one thousand, but we can only get fifty percent. Isn't that a bit excessive?"
Director Wang frowned and looked at Yi Xueming.
If he didn't know the price, he would be happy with a profit of fifty, but now that he sees this product selling for one thousand, fifty naturally won't satisfy them.