Chapter two hundred and seventy-ninth propaganda method
After all, their time is too short, and at best they are barely in the second tier. Not to mention compared to Xu Jing, who is a super first tier, there is a big gap even in the first tier.
When it comes to endorsements, naturally they are all looking for the most popular celebrities. If no one knows about them, it will be useless if they endorse them.
Moreover, big brands like Xu Jing basically endorse some high-end luxury accessories, similar to Hermès China brand ambassador, Dior image spokesperson, etc.
People like Hao Ren may not care.
So, after hearing Yi Xueming's idea, Hao Ren thought for a moment and said, "Have you considered the cost? Not to mention whether Xu Jing agrees or not, even if they agree, have you calculated how much we need to pay?"
"Although I don't know how much Xu Jing's endorsement fee is, I think it must be at least more than 50 million per year. 50 million is just the endorsement fee."
Hearing this, Yi Xueming nodded, "If it's a cost issue, can we choose another way to sponsor the concert?"
"Um?"
Hao Ren was somewhat interested and motioned for him to continue.
"Many celebrities have sponsors when they hold concerts. After all, celebrities are human beings, and no one will spend their own money to hold them. And these sponsors are basically to get their brands exposed. Let's talk about it. I think,
Xu Jing is holding a concert in Liuzhou City, why should she give us some face?"
Yi Xueming analyzed.
After all, they have some reputation and connections in Liuzhou City, and they all say that a strong dragon cannot overwhelm a local coward. Although Xu Jing is a top-tier brand, she probably won't refuse their sponsorship.
"We don't need much money for this kind of sponsorship, a few million at most. We can set up some slogans about our company during the concert. In this way, the concert will be broadcast nationwide and more people will know about it."
Hearing this, Hao Ren nodded, "It's a good idea, we can discuss it."
Yi Xueming's eyes flashed with joy, "Okay, I will contact Xu Jing's agent later. By the way, boss, we can also invite some Internet celebrities to help promote it. The quotations from these people will not be high. Basically,
Just tens of thousands is enough. Find more people to create a strong advertising effect..."
"unnecessary."
Hao Ren interrupted him and said calmly, "We are taking a high-end route. We are not selling small toys on the street. A few high-end promotions are enough. The overwhelming advertisements really make people think that we can't sell.
.”
"It was my lack of thought. In this case, in addition to inserting our products in Director Zhang's program, I think we can also do some appropriate promotion in the TV series and movies we invested in."
Yi Xueming said again.
"I will handle this matter. I will say hello to Lu Yuan. He is the director and knows how to handle it without affecting the effect of the movie."
Upon hearing this, Yi Xueming left immediately.
Hao Ren came to the Silver Maple Hotel and met Zhang Jinghong who had finished shooting for the day.
Seeing Hao Ren coming, Zhang Jinghong smiled and said hello.
"Director Zhang, did the shooting go smoothly?"
Hao Ren asked with a smile.
He also brought some elf hearts and a bottle of laundry detergent with him this time.
The elf heart was given to Zhang Jinghong, and the laundry detergent was shown to him to see the effect.
Zhang Jinghong looked at the laundry detergent and was a little curious, "I have no shortage of laundry detergent here. Brother, what are you doing with the laundry detergent?"
Hao Ren smiled slightly and said, "This is planned to be included in the show."
With that said, Hao Ren told the other party about his plan to insert advertisements, "This is a product we developed ourselves. Director Zhang, you can take a look at the effect and insert it into the competition, which can be regarded as helping us promote the product."
Zhang Jinghong opened a bag of Elf Heart and ate it while listening to Hao Ren's explanation. He ate it in a few bites and nodded with satisfaction, "No problem, it's just an advertisement. I've done this kind of thing a lot."
However, he was also a little curious about the effect of the laundry detergent mentioned by Hao Ren. He tried it himself and was shocked to find that the effect of Hao Ren's laundry detergent was really incredible. It was much more powerful than those on the market.
"This product is completely the ceiling of the laundry and care industry. How can other products survive? By the way, how much do you plan to price it?"
Zhang Jinghong said with a shocked face.
He could imagine what kind of uproar this product would cause once it was put on the market. It would not be an exaggeration to say that it would be an earth-shaking change.
Even this product is enough to make a super rich man worth one billion.
Thinking of this, Zhang Jinghong became even more optimistic about Hao Ren. First he had a heaven-defying product like Elf Heart, and then he came up with a super laundry detergent. I really don't know what other trump cards Hao Ren has.
"I plan to sell a thousand."
Hao Ren said with a smile.
"Oh, one hundred, it's not expensive, very reasonable... What, one thousand!"
Zhang Jinghong spoke subconsciously, but before he finished speaking, his eyes suddenly widened and he even stuttered a bit when he looked at Hao Ren.
"Are you crazy? You actually sell a 200ml bottle of laundry detergent for one thousand!"
Zhang Jinghong couldn't believe it. Although the effect of laundry detergent is indeed very powerful, if you sell it for one thousand, are you treating people as being taken advantage of?
Hao Ren nodded lightly, "Yes, it's one thousand. Of course I have my reasons for such a high price."
"Forget it, it has nothing to do with me whether your price is high or low. I'm only responsible for advertising for you."
Zhang Jinghong waved his hand and said.
"Let me think about how to implant it..."
Zhang Jinghong took out the videos he shot, and they were all unedited. Now they are basically dead every week.
Hao Ren was also watching from the sidelines. Those chefs all had real ingredients, and with Zhang Jinghong's photography skills, they looked delicious, delicious, and full of appetite.
"I thought of adding an extra post-game interview session."
Suddenly, Zhang Jinghong clapped his hands and said with a smile.
"In the name of interview, let them experience the effect of this laundry detergent. With my editing, it only takes two minutes to fully highlight the effect of this laundry detergent."
"By the way, you can make a large background board and print your laundry detergent advertisement on it..."
Some new ideas kept popping up in Zhang Jinghong's mind.
Hao Ren was holding a pen on the side and kept recording.
Soon, Zhang Jinghong finished speaking and looked at Hao Ren, "That's all for now. I'll contact you later when I think of any good ideas."
Hao Ren put the paper away and said with a smile, "That's enough. I'm really glad that I invited you, Director Zhang. You had some ideas, otherwise I wouldn't have a clue for a long time just by relying on my people."
He wears his clothes a thousand times, but he never wears flattery, especially when praised by a boss like Hao Ren.
There was a faint smile on Zhang Jinghong's face.
The two of them sat on the sofa. Zhang Jinghong poured Hao Ren a cup of tea, "Have a try. I brought this from home. I can't drink tea from outside."
Hao Ren drank the tea Zhang Jinghong brought from home and asked casually, "Director Zhang, I heard that Xu Jing is coming to Liuzhou City for a concert in a few days. Do you know about this?"
"Well, I know. I also know Xu Jing. I have interacted with her several times. Although she is not very old, she has a high emotional intelligence. She is a good girl and should be considered a breath of fresh air in the entertainment industry."
Zhang Jinghong said with a smile, looking at Hao Ren with a faint smile, "Why, brother, you are interested in Xu Jing, don't tell me, you are about the same age, you are an entrepreneur, and he is a superstar, it is really a good match, do you want me?
I'll give you a clue, but it's hard to explain to your girlfriend..."
Hao Ren quickly waved his hand and smiled bitterly, "No, I didn't mean that. I was wondering if I could invite Xu Jing to help me promote it."
Hearing this, Zhang Jinghong was a little curious, "You want Xu Jing to be the spokesperson, but this girl Xu Jing may not agree. Even if she agrees, the endorsement fee for a year will be nearly 80 million. Can you afford this money?"
"Our company is not one of those big groups that spend 80 million to find big stars to endorse. What I want is to sponsor her concert and then help me promote it."
Hao Ren said with a smile.
Hearing this, Zhang Jinghong nodded, "I understand what you mean. You want me to come forward and help you lead the way."
"No problem. It just so happens that I haven't seen this little girl for a while. There may be opportunities for cooperation in the future. Let me contact the other party first and see when Xu Jing will arrive in Liuzhou City. I will notify you."
Seeing Zhang Jinghong so cheerful, Hao Ren was also a little grateful, "I'm really sorry for you, Director Zhang, for causing you so much trouble."
"Haha, this is all a trivial matter. Maybe I will need your help in the future, brother. You can't refuse then."
Zhang Jinghong said with a smile.
"Don't worry, I'll be ready to help you any time I can."
Hao Ren said.
Hao Ren didn't stay with Zhang Jinghong for long before he left.
…
At night, the two lingering bodies separated. Hao Ren looked at Chen Yao, who had a blushing face, and couldn't help but kiss the other person's forehead.
"Honey, do you know the current filming situation over at Lu Yuan's side?"
Hao Ren looked at Chen Yao and asked softly.
Chen Yao hugged Hao Ren tightly like an octopus. Hearing Hao Ren's words, Chen Yao wrinkled her nose and said, "The shooting location is in the city. It's just the beginning. It is said that in a few days
I plan to go to Magic City to shoot.”
"Why do you suddenly ask about this?"
Hearing this, Hao Ren thought for a moment and told the other party about the new product.
"This is another epoch-making product of our company, and I plan to embed it in the movie."
Hao Ren said.
He also talked about the effectiveness of this laundry detergent.
Chen Yao's eyes lit up when he heard this, "This is a good thing. It can not only appear in Lu Yuan's movies. I'll go talk to Longguo Video. There are also Director Zhuang, Director Gu and others. I'll see if it's possible.
Insert some advertisements, and as long as the price is not too outrageous, we can give it a try."
Hao Ren smiled and scratched the other person's nose, "Okay, I'll leave this matter to you. But you don't have to feel pressure. Whether it succeeds or not, it won't have any impact on me. I have already arranged for people to go to some domestic supermarkets.
When it comes to negotiating cooperation, advertising does not have much impact on the cooperation.”
Chen Yao smiled sweetly, "I understand."
Although Hao Ren said this, Chen Yao also understood that any product now needs advertising if it wants to open the market.
If it can be embedded into TV series and movies and become known to countless people, sales will naturally increase.