"We'll talk about this later. I have an idea that I want to talk about first."
Lin Yao heard Zhong Xiu's words, thought about it, and did not respond directly to him, but said that she had an idea.
"Idea?" Zhong Xiu was not frustrated because he didn't get a reply, but became even more excited, because often when Lin Yao said that he had an idea, it was always a good thing.
I had an idea last time.
Isn't "Breakout" coming out soon?
"right."
Lin Yao nodded, then organized her words, and said slowly: "Now the game industry has entered a period of rapid development, and although the total number of our game users is not large, it is still quite a lot. With so many people, let them wander outside.
What a pity, I plan to make a... gaming platform."
"gaming platform?"
Zhong Xiu was startled when he heard this, because it was different from what he thought.
Lin Yao nodded and said: "Yes, it is a game platform. I plan to put all its games on the platform together, and you can play them with one account. Then I will set up a player community for each game on this platform."
, allowing players to communicate inside, and at the same time creating a chat system that is independent of the game, so that all players using the platform can communicate across games, and are no longer limited to a single game."
"this……"
"Of course, the functions are not limited to this. Many players in previous competitions reported that every time they change to a new device, is it troublesome to have to readjust the keys and settings? Then we will add cloud services to the platform. Just log in to the platform to play games.
, then we will upload the settings to the cloud server. Every time they play, regardless of whether they use the original client and hardware device, they only need to open the platform and they can play according to the previous settings."
Lin Yao briefly introduced the platform functions, most of which are the most basic functions. These functions are not difficult to implement, but they require players.
"I probably understand what you mean."
Zhong Xiu thought for a moment after listening and nodded: "It is indeed not difficult to make this thing, but it is still difficult to do it well and refine every function... But Lin Yao, you should not just want to make one
Start the platform of our game? If it’s just like this, it doesn’t make much sense.”
"If it is just a platform to launch our games, it really doesn't make much sense. After all, there are so many players, and it would be a pity to leave it alone."
Lin Yao knew what Zhong Xiu might have guessed, and said frankly: "My plan is to make this game platform the largest game distribution platform."
"The largest... game distribution platform?"
As soon as Lin Yao said these words, everyone present was instantly shocked.
"Don't be nervous, it's just a goal, the road still has to be walked step by step."
Lin Yao stood up, pulled the whiteboard behind her, and continued:
"According to the current development direction of games, game platforms have great feasibility. As the game market becomes more and more popular, more and more people will definitely invest in it, but many developers may not have the relevant operating conditions.
Because a game may be made by a few people with time and enthusiasm, but when it is actually released, small workshops are obviously unable to solve the game operation work that requires a lot of manpower and financial resources, not to mention the channel problem. Many medium-sized games
R&D companies do not have the corresponding capabilities, so they will choose agents at this time.
The goal of our platform is to solve the most troublesome distribution channel problem for them."
The so-called channel can generally be understood as the place where games are downloaded and paid.
Of course, the same goes for downloading games from the official website.
But just like shopping, Lin Yao remembered reading the most penetrating comment on gaming channels on a certain forum.
Why is it necessary for game distribution channels to exist? Just like why people don’t go directly to the official websites of various brand companies to buy things, but go to JD.com, Tmall, or physical hypermarkets to buy things.
Because it is neither economical nor convenient to go to the official website, there is no aggregation effect, and there is no purchasing atmosphere.
Only when there is a "collection" can there be a "market". This is human nature.
Especially for small companies, building an official website just because you want people to download the game? Basically, there is no chance.
"So...we are going to build a platform for distributing stand-alone games?"
Zhong Xiu scratched his head, a little confused.
"It is not limited to stand-alone games. The core value of our game platform is to provide users with higher-quality games. Whether they are online games or stand-alone games, they can be released on our platform. The ultimate goal is to hand over marketing and distribution rights to small studios to others.
, or a small workshop that does everything by itself, can publish games on our platform!"
Lin Yao shook her head and continued: "I know, this is a goal that sounds impossible to achieve, because there is Tianhu, the largest agent outside, but the road has to be walked step by step, we can try it first, even if
It doesn’t matter if it fails, because our first purpose of building a platform is to make players who play our games feel comfortable. Then on this basis, we will make some necessary attempts to see if we can go further.”
"And this necessary attempt, I divided into two parts."
Lin Yao picked up the marker and wrote two words on the whiteboard: "The first one is a game. We want to make an exclusive game for the new platform. The second one is what I just thought of outside.
A plan called Greenlight."
"The game is easy to understand. It is mainly to attract players to our platform and let them know about our platform. This can be combined with the studio's two existing games. And Greenlight, simply put...
Players vote to find out how popular the game is."
Lin Yao began to introduce Steam’s Greenlight.
This is a controversial plan.
But it's undeniable.
This plan has indeed done a lot. Greenlight has lowered the release threshold for many developers, allowing a large number of excellent new games to be put on Steam. Without this thing, it is estimated that many games would not even be released...
The so-called Greenlight simply means to find out the popularity of a game through player voting, and then the platform will proactively prioritize and expose that game based on the voting.
To put it bluntly, developers upload game information, ask players whether they support it, players vote, and then decide whether the game will be put on the shelves based on the voting results.
But Lin Yao plans to go further.
If the voting results are ideal, Linmu Studio will provide certain technical support and intervene to guide developers in development.
Whether it is an online game or a stand-alone game.
The goal of this plan is also very obvious, which is to allow more games to appear on the platform. These games may not be large in scale and may not be limited to online games, but they must be interesting and interest players.
Make games in your own studio to build momentum for the game platform, and then use the small-scale Greenlight Project to let some independent game producers publish their games on the platform to build the game platform.