The announcement of "Monster Hunter" has indeed begun.
After all, Linmu Studio had prepared relevant work before the carnival started, including filming and business negotiations.
After all, it is the earliest game released.
If you wait until after the carnival is over to prepare, it will be too late.
It is not surprising that Linmu Studio announces the release of a new game.
This time Linmu Studio announced the release of a new game. The reason why Peria staff were so nervous was largely because the Linmu Carnival had just ended.
Also, the focus of Lin Mu Studio this time does not seem to be in Europe and the United States.
Instead, it was placed in East Asia.
The carnival has only ended for two days.
One of the five major TV stations in Japan has a related game advertisement.
And it’s an extremely localized advertisement…
This caused Mikio Kawa's subordinates to become slightly panicked.
office.
After listening to his subordinate's report, Deputy Kawa Mikio suppressed the renewed irritability in his heart, opened the video website, and then followed the instructions of his subordinate.
Clicked on the video page.
but.
Haven't seen the ad yet.
Just seeing the title, Mikio Kawa frowned.
[Switch, the magical commercial of "Monster Hunter", I saw it on TV Tokyo, it was so funny.]
Linmu Studio places advertisements on TV stations.
It can be said that we have achieved the ultimate in following the local customs.
but.
Kawafu Mikio's Peria can be regarded as the top brother of the Japanese company, and the local game circle is still very familiar with it.
Can these people really make attractive ads?
Mikio Kawafu is a native of Neon, and the host of Peria is also a native of Europe and the United States.
He knows it very well himself.
That is, different regions have great differences in aesthetics!
He admitted that Linmu Studio's method of broadcasting films is really effective in Europe and the United States.
Because what they did was really good.
He had to admit this.
But the problem is.
There are huge differences between Europe, America and East Asia. Even if they both belong to East Asia, the country where Hayashi Studio is located and the island country where Mikio Kawafu is located have very different aesthetics.
Lin Mu Studio has no relevant experience. Previously, only "Ring Fit Adventure" made waves thanks to Lin Yao himself. Other games were basically announced and released on the Vaporwave game platform.
Secondly, he has not heard that the advertising company he often cooperates with assists Linmu Studio.
If they dare to put it on TV stations, do they really understand the situation here? Can they attract people?
Mikio Kawa was a little unconvinced.
Not to mention Linmu Studio, even Peria sometimes doesn’t understand what their local players want to see.
So he suspected that this video was a gimmick put up by Linmu Studio.
but……
Let’s take a look first.
Mikio Kawa came to his senses, thought about it, and clicked on the Monster Hunter ad.
Next to him, Mikio Kawa's subordinate saw his boss's expression and knew what he was thinking, but he didn't say anything and just smiled bitterly.
The video loads instantly.
Then, playback started.
But at the beginning of the video, it was not a game screen, but a real person. A well-known local artist from the island country appeared in front of the camera.
artist?
Mikio River, the deputy director, was stunned.
In the video, at a certain studio, the artist was wearing a suit and leather shoes, sitting in a corner of the studio, and three juniors came to him together.
He stood up, suddenly took out three small paper bags and handed them over.
"This is the New Year's money for you."
"Senbei, real or fake!"
When the three people in front of the artist heard this, they immediately showed expressions of surprise and disbelief.
Then, among the three, the junior in the middle suddenly turned his head and spoke to his companion next to him: "I have a watch that I really want to buy."
"!?"
The artist holding the lucky money suddenly tilted his head back.
Close-up of the lens.
A look of disbelief.
"I will save it." The companion who was spoken to thought about it and gave what he would do with the New Year's money.
"Huh!?" The artist's face gradually became more ferocious, and he performed a show of facial expressions.
"I want to buy a lucky bag!" the last junior said directly.
"!!!"
The artist turned ferocious and stared at the three of them fiercely.
After the three juniors finished talking about what they wanted to do with the new year's money, they bowed to the artist and said loudly: "Then I'm not welcome!"
Then, he reached out and tried to take out the lucky money handed over by the artist.
But the artist held the small paper bag tightly and refused to let them take it away.
"Yamada-san?"
The three juniors held the corner of the lucky money and looked up at the artist.
The artist had a fierce look on his face, and even rolled his eyes because his expression was so exaggerated.
Very silly.
Authentic sand sculpture.
The camera zooms out.
The four of them held the paper bags containing the New Year's money and were in a stalemate.
At this time, the artist spoke.
He had a look of hatred on his face and said:
“What do you think you’re going to do with the new year’s money?”
"What you should buy is——"
"Monster Hunter is right!"
The last sentence.
The camera once again showed a close-up.
The artist who just had a look of hatred on his face suddenly smiled and said like a spring breeze.
Deng Deng stared...
then.
The main theme of Proof of Heroes suddenly sounded.
Seamlessly switched to the game screen of "Monster Hunter".
There was also a narration that sounded at the same time.
【Having games you want to play is a blessing.】
【"Monster Hunter" is coming soon!】
【On sale on May 15th (gold)!】
"Let's hunt together!"
then.
The scene cuts back to the set.
The artist put his arms around the shoulders of the three juniors, formed a half circle, and shouted.
"yes!"
The three juniors replied vigorously.
When the artist heard the junior's answer, his face showed a silly smile again.
【switch】
Finally, with the host LOGO appearing, the advertisement ends.
It's just a thirty-second ad.
very short.
But Mikio Kawa looked confused.
What the fuck!?
Is this an advertisement shot by an overseas game company?
Is this the extent of localization?
Isn’t this too outrageous?
The style of this sand sculpture...
This is a way to introduce the entire game with one introduction...
This whole advertising plan...
Mikio Kawa suddenly raised his head and looked at his subordinates.
The subordinate smiled bitterly and whispered: "It is indeed their advertisement, and it is indeed broadcast on the TV station. Most of the domestic game-related advertising companies should not have intervened. As for whether other advertising companies have intervened, it is unknown."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "..."
Mikio Kawa was shocked when he heard this!
He finally understood why his subordinates came all the way to talk about Linmu Studio's announcement.
Although it hasn’t fermented yet.
But he had a vague feeling that this advertisement would be very popular.
"Boss, please take a look at the advertisements for their console."
The subordinate looked at Deputy Mikio Kawa's confused face and whispered a reminder.
Mikio Kawa came to his senses.
Some toothache places opened an advertisement.
Then.
Opening lightning strike.
The flashlight flashes like crazy.
A group of people in suits and ties walked out of the magnificent conference room.
"Prime Minister."
The camera slowly moves to the front.
Reporters surrounded the entire aisle.
They followed the leader forward and retreated step by step.
And according to the lines, we can know that the person taking the lead is a minister.
The guard opened his hand to intercept reporters who wanted to move forward.
Then.
The camera focused on the artist who had just appeared in the previous promotional video.
Only this time, he plays a reporter.
He was stopped by the guard, but he still leaned out with difficulty, took the microphone, and asked loudly: "Minister Prime Minister, will you buy a switch?"
It was a very serious scene.
As soon as this question came out, things changed immediately.
"Still researching."
The actor who played the role of the Prime Minister replied calmly as he walked away.
It was as if what he heard was not some troubling question, but a criticism of himself.
The reporter played by the artist was also very direct, and suddenly said seriously:
"Mario Kart."
""Splatoon"."
"Pokémon."
He immediately started to hold up the microphone, started to announce the name of the game, and finally said hurriedly: "This is already a game that the people are concerned about."
The Prime Minister remained unmoved and said arrogantly: "Still studying."
"Prime Minister!"
The artist playing the reporter heard what he said and became angry.
He pushed aside the security guard who was maintaining order and stood in front of the Prime Minister.
Low-light light-transmitting windows illuminate the interior.
The reporter and the Prime Minister stood facing each other across the light.
The bodyguard behind the Prime Minister lifted up his suit and seemed to want to take something out of his waist.
But the reporter was unmoved. He looked at the Prime Minister and said seriously: "I'm still hesitating because I want to!"
Last paragraph.
He yelled out directly.
The sound echoed in the lobby.
The Prime Minister remained unmoved, and took a step forward, then approached the reporter, looking like a villain, and said:
"That's impossible to say.
But I don’t know for sure in the future.”
"..."
The camera turned back to the reporter.
He spoke calmly:
"Dark Souls."
""labo""
""Ring Fit Adventure""
"And the legendary "Legend of Zelda"!"
As reporters announced the names of the games one by one.
A shocked expression slowly appeared on the Prime Minister's face.
He is wavering.
He is hesitating.
Finally, the muscles in his entire face were trembling slightly.
The reporter gave the final blow.
"Then, the latest masterpiece "Monster Hunter" is finally coming!"
The music suddenly started playing.
The prime minister's expression suddenly relaxed, he no longer wavered, a smile appeared on his face, and he hugged the reporter.
"I lost!"
Click click click click.
The sound of flashing lights sounded.
At the same time, there were exclamations from outside the venue.
Next scene.
【If you want to buy it, do it now.】
[New price of switch, 37980 yen]
[A switch purchase opportunity event is currently being implemented.]
Mikio Kawa: "......??????"
And this ad is not over yet.
After hugging.
The Prime Minister let go of the reporter, held the reporter's hand firmly, and suddenly asked excitedly: "Which reporter are you from?"
"Ah, I'm a passing player." The reporter replied, then chuckled.
When the Prime Minister heard this, he was stunned for a moment, then giggled.
The two of them giggled at each other for a while,
Sudden.
The Prime Minister took the microphone from the reporter's hand and said, "Drag me out."
The next second, two bodyguards grabbed the reporter and dragged him out.
"Minister!" the reporter roared angrily.
【switch】
The host LOGO appears again and the advertisement ends.
"puff!"
Although it's not the first time I've seen it.
But the subordinates on the side couldn't hold back after seeing it again.
I laughed outright.
Deputy Mikio Kawa ignored his subordinates.
He sat there blankly.
My heart feels like a thousand horses galloping.
Just an idea.
Where did Lin Mu Studio find its advertising genius?
You're so condescending to do commercials!
Why don't you go film a real drama?
are you crazy!!!
Moreover, Linmu Studio is obviously very familiar with his local political culture.
Many people may think there is something wrong with making fun of ministers.
But actually.
Including ministers, most important officials in the island country have retired and will appear on variety shows from time to time.
After all, this is an entertainment election.
This advertisement is really trivial.
"...This advertisement was placed on just one TV station?"
Mikio Kawa finally reacted.
He took a deep breath and barely suppressed the feeling of galloping horses in his heart.
He completely recognized the reality.
The other party is really skilled in shooting local advertisements.
Now there is no point in questioning the other party's inability.
He just wanted to know.
How many resources the other party is willing to invest, and whether you can block it.
Although Peria's handheld console is currently hanging on with a sigh of relief, deep down he feels that he can no longer beat the switch and has given up completely.
But the other party's large-scale advertising affects not only handheld devices.
The switch can also be plugged in and used in the living room!
Now that Linmu Studio is coming in force, it may have an impact on Peria’s traditional console brand.
And now the switch is really popular in their home country, especially after the fitness ring advertisement came out at that time.
Now Linmu Studio does something like this again...
Yes.
Mikio Kawa was a little scared.
While the remaining power of the forest carnival is still there.
"We don't know yet, but currently there is only TV Tokyo."
The subordinate quickly stopped smiling and replied seriously.
"Let the affairs specialist contact the TV station."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Kawafu Mikio thought for a while and replied: "Let's see if there is any other cooperation. If so, send some gifts by the way to see if I can block it.
At the same time, let the secretary come in, I have an appointment with Mr. Fujimoto from the Agency for Cultural Affairs tonight."
"yes."
The subordinate understood instantly, responded respectfully, and then turned around and left.
Deputy Mikio River waited for his subordinates to leave.
I left the computer, walked to the floor-to-ceiling window, and then looked down, my face a little ugly.
The good mood just now has completely disappeared.
I hope those ads won't affect too many players.
This is what Mikio Kawa is currently thinking.
Facing the menacing Lin Mu Studio, he suddenly felt a little powerless.
At least on a business level, he really felt like there was nothing he could do.
The other party is so 'outstanding' when they shoot an advertisement.
It’s really hard to stand up…
…
Although Kawafu Mikio's idea is quite good.
But this time, the audience did not change according to his will.
soon.
The second largest TV station in the island country also began to broadcast Linmu Studio’s advertisements.
And these ads.
It’s also a series.
There are two series in total.
"Monster Hunter" and switch.
Except for the two that Mikio Kawafu has seen.
There are also sand sculpture advertisements with multiple scenes and locations and different plots.
And these advertisements are indeed very new to local players in the island country.
After all, there is no Sony here.
Compared to Sony Dafa, Peria is still far behind.
soon.
With a series of advertisements bombing in turn.
Related games have become a hot topic in many forum communities in the island country.
"Hahahahahaha!!! It's so funny! What is this!"
"It's funny. Although I've been watching Forest Carnival and looking forward to "Monster Hunter", I didn't expect that such an advertisement would be released in the end. It's so magical."
"Spare me, can't I spend money? But I can do more advertising, hahaha."
"I was originally torn between Peria and switch, but after seeing the Minister's advertisement, I made up my mind to choose the latter. After all, the Minister chose switch."
"It would be great if those ministers really played games (laughs)."
"That's so cunning! Peria, don't cut down on game projects. Let's learn how to shoot commercials first."
"Does anyone want to hunt together?"
"An advertisement not only highlights the nature of fighting together, but is also full of fun and fun."
"[Video], the devil is coming..."
"..."
As the number of TV stations on which advertisements are placed increases, the area covered becomes wider and more players watch the advertisements.
Related discussions are becoming more and more popular.
Even because the advertisements are too devilish, ghost videos were born.
The popularity of "Monster Hunter" in Japan has also begun to continue to rise.
All of a sudden.
Even many people can't tell the difference.
After all, is Peria the number one local game player?
but.
The situation was quickly contained.
Mainly because old scores were settled.
"Monster Hunter" is still controversial.
That is because the amount of content is too large, equivalent to two games, and even the cartridge cannot be installed. There is no way to use online updates in the future.
This was said by Linmu Studio himself.
But some players are still skeptical.
After all, this is too exaggerated.
It is precisely in response to this point that Peria has curbed the continued fermentation of the game's popularity.
This effect is still there. Even if they are willing to spend money, many players who are still wavering and are not sure whether they want to buy it will hesitate.
I plan to wait until the game is released.
but.
This approach has pros and cons.
If subsequent games are released, the size will really be that exaggerated, and the game quality will satisfy most players.
I guess it can't be stopped.
However, Kawafu Mikio's idea is actually very simple, so he stopped talking first.
There was really nothing he could do.
And such a fuss.
After the release of "Monster Hunter", "Pokémon" will follow immediately, and Peria may not be able to take care of it again...
at the same time.
domestic.
"Monster Hunter" has also started to be announced.
It's just not that silly.
Although the sand sculpture is quite cute.
But it can't be all nonsense, because Lin Yao knows very well that advertisements from Japan will always come back.
No need for Linmu Studio to do it yourself.
There will be players who think the sand sculpture is funny and send it back.
Therefore, Linmu Studio here in China is very serious. Lu Xiu serves as the main star of the promotional video, and then promotes the game in a serious manner.
And if you do it this way, the effect is really good.
The serious advertisement further lets more players know that the game is about to be released.
And the sand sculpture advertisement... has aroused the enthusiasm of domestic players for discussion.
The group of crazy players who said they would die if they could not see Lin Yao finally stopped.
After some players watched the fake advertisement in Japan, they reported it back to domestic game forums.
There is laughter and laughter everywhere...
"Hahahaha...what a fool!"
"I asked why there are so many ghost videos on the video website over there recently. It turns out that the source is here."
"I have to admit, it's quite funny. I made me laugh when I watched it. I heard that this thing is still broadcast on the TV station! Hahaha."
"You are really a genius. I don't know who the genius came up with the idea. To be honest, this advertising is really a waste of talent. Go become a comedian, HHHH."
"Don't say that, what if it was Lin Yao's idea?"
"Oh, don't take it for granted, I don't want my wife to show up in public."
"Crazy! The person you see is your wife! The remnant of the madness!"
"..."
…
at the same time.
"Lin Yao, the results are out. After the advertisement was broadcast, console sales increased by 20% in the past few days, and daily sales of game pre-sales in Japan increased by 300%."
Mu Wanqing pushed open the door of Lin Yao's office and looked at the girl sitting behind the desk who was drawing with her head down.
"Huh? Oh...that's a good thing."
When Lin Yao heard this, she straightened her head and showed a bright smile.
This advertisement was indeed her idea. As for the prototype, it was a PS native advertisement shot by Sony.
Lin Yao also specially found an actor similar to Yamada Takayuki.
In terms of localization, the commercials shot by Sony are definitely local enough.
After all, it is a fake advertisement they shot themselves.
This chapter is not over yet, please click on the next page to continue reading! "...But, does it matter? After all, it is not domestic, and there are many game companies over there. I think there seem to be a lot more "Monster Hunter" players over there
I doubt that the other party is a little anxious."
Mu Wanqing came to Lin Yao's side. After hesitating for a moment, she said with a little worry.
Once the business map goes beyond the country, the problems will become complicated.
It would be better if the scale was smaller.
But as the scale of Linmu Studio becomes larger and larger, the corresponding troubles encountered will also become larger and larger.
And Linmu Studio is not listed on the market.
A sentence of censorship or delisting, or a sentence of anti-monopoly.
It is estimated that it will cause countless problems.
"Um……"
Lin Yao also understood this truth. She lowered her head slightly and thought about it, and then said: "I just brought the switch this time, and next time I will only announce the game. As for the console, let's boil the frog in warm water.
Peria’s main rival is not us. Even if we don’t do these things, other traditional console manufacturers will.
The reason why they are anxious this time is probably because of the forest carnival, and the subsequent problems should not be big.
As for Monster Hunter, don’t worry about it, we’ll find out after the game is released.”
After all, switch.
No matter Lin Yao's previous life or now.
They are all in their own way.
Although it can be the king in the field of handheld consoles, it is indeed difficult to conquer the traditional console market.
Lin Yao knows this, and so do other console manufacturers.
Because times are progressing, not all players think the gameplay is good and everything else doesn't matter.
The expressiveness of the picture is also the key point.
This is also the reason why Lin Yao’s PC and console terminals are advancing at the same time.
Nowadays, the three major manufacturers of traditional consoles are fighting each other, fighting to the death for the market. For them, switch is really not the most worthy of attention.
Moreover.
To be honest, Peria is still not as good as Sony, both in terms of business scope and energy.
There are two other major host manufacturers looking at it.
There’s the revenue temptation of Call of Duty inside.
It shouldn't be a real break-up at the moment.
"good."
Mu Wanqing heard this and knew that Lin Yao had an idea, so she said nothing more.
"I hope this time... "Monster Hunter" can get off to a good start."
Lin Yao breathed out softly. After being interrupted by Miss Mu, she stopped writing the next development plan for the PC department.
She immediately put down her pen, stood up, and looked out the window.
Then he raised his hands and stretched.
Lin Yao wore a skirt for the first time today.
A dark-toned plaid skirt adds a girlish look to her. Below is a pair of well-proportioned and tight snow-white long legs, wearing strappy high-heeled sandals. Above, the waistline is tightened and the breasts are plump.
As she raised her hands and stretched, the simple white T-shirt on her upper body was pushed up, outlining her increasingly mature, exquisite and perfect figure.
At this moment, the girl faced the light, her perfect profile face glowing with a faint luster in the sun. For a moment, it was hard to tell whether it was her who was shining or not...
The girl turned her head and looked out the window.
Mu Wanqing looked at the girl, somewhat lost in thought.
After a while.
"Miss Mu."
Lin Yao turned her head and suddenly thought of something.
But Mu Wanqing ignored her.
"Miss Mu?"
"Manager Mu?"
"Mu Wanqing!!"
"ah?"
"What are you doing? I've called you so many times, and why are your ears red?"