If we start from the field of live broadcasting, Linmu Studio is indeed a separate examination room.
But in fact.
Lin Mu Studio just made a time difference.
According to the development trajectory of Lin Yao's previous life, after the rise of mobile Internet, there will be as many wars in the PC era as there will be in the mobile Internet era. The wars in the mobile Internet era will only be more, not less, than in the PC era, and there will be more wars on the mobile side.
The scale will be larger and more bloody.
Live streaming is like that.
The same goes for takeout and taxi rides.
In the end, Internet companies will be eager to add a new word to all industries and redefine all industries.
And then the cycle repeats.
Some of them succeeded and some failed.
Don’t mention the failures.
The general trajectory of success is the same.
That is, one company becomes successful, many follow suit, capital follows up, more companies follow suit, burn each other's money, and finally return to calm, the big fish eats the small fish, and in the end only one or two leading players are left, and they start to find ways to make profits.
When a leading player in an emerging industry begins to merge or acquire other competitors, it basically means that the entire industry has calmed down.
The current live broadcast field is in a stage where capital is following suit, more companies are following suit, and each other is burning money.
It originally followed the trajectory of Lin Yao's previous life.
The live streaming war happened later than the food delivery and taxi wars. After all, the latter two are related to the most important aspects of food, clothing, housing and transportation, while live streaming is just entertainment.
but.
The emergence of Linmu Studio really changed a lot of things.
Lin Yao stepped on the accelerator for the live broadcast field...
And now, she has stepped on the accelerator for takeout and taxi rides.
It is equivalent to bringing together three wars that were originally staggered in the previous life...
The live broadcast battle here has not yet decided the winner, but it is in full swing.
Suddenly, "meal delivery" and "safe travel" popped up over there.
It’s no wonder Li Guangsheng thinks so...
In fact.
Mou Feng is not the first person to react and notice food delivery software and taxi-hailing software.
As these two softwares began to be released on a large scale.
All capital has responded.
And after learning that Lin Mu Studio was involved here.
Everyone was silent.
Then the first reaction was—fuck, miscalculation!
moment.
A lot of attention originally focused on the field of live broadcasting has shifted and focused instead on food delivery and taxi-hailing.
And this shift in attention, capital is even willing to let go of the fierce live broadcast war, also proves from the side that the current "meal delivery" and "safe travel" are already quite large-scale.
Dawn Capital.
Shang Zhuang asked with some disbelief: "Twenty cities have been piloted, and there are more than 20,000 registered members of the platform in Guangpeng City alone? The average daily order is more than 5,000!?"
"Yes, it is developing very quickly."
The subordinate nodded and continued: "I did some research and found that in our company, including the companies on the upper and lower floors, there are a lot of young people using these two softwares, and the reviews are generally very good.
If this trend continues, I can guarantee that these two softwares will create two companies with a market value of hundreds of billions! If they can become industry unicorns, it is even more unimaginable.
These two areas seem to require more strategic investment than live streaming!"
"No need to look."
Shang Zhuang shook his head, and then said helplessly: "Looking at it now, there is a need for strategic investment even more than live broadcasting. Live broadcasting is indeed very good, and it seems to have a good future, but it is not a necessity after all. If one day new entertainment appears
methods, especially new video entertainment methods.
That will have a big impact on live broadcasts, just like the impact of the current rise of live broadcasts on long videos. Although the impact does not seem to be big, no one can tell in the future."
"But takeout is different from taking a taxi. One is about eating and the other is about traveling. They are links that everyone cannot avoid. If they can finally break out and become a unicorn, they will be invincible.
Unless technology advances to the point where people can live without eating, or can allow people not to go out at all, but how is this possible?"
"...I finally understand why Linmu Studio has lost interest in live broadcasting. They obviously also live broadcast, but Tianhu has already come to an end. It turns out that they don't like live broadcasting at all. Their ambitions are even greater. They want to control the users' daily necessities!
It’s really...you never know what kind of surprises Linmu Studio will bring to other people.”
The subordinates fell silent after hearing this.
Tell the truth.
He really admires Linmu Studio.
Now that "meal delivery" and "safe travel" are beginning to take shape, it is not difficult to see the huge commercial value they contain.
If he still can't notice this, then he won't be in this business. The difficulty is not to review the market later, but to be keenly aware of the market when nothing happens, and then find reliable entrepreneurs.
Get the project off the ground.
Especially when the live broadcast battle is in full swing.
How many people can give up what seems to be a hot live broadcast and then set their sights on other fields?
But Linmu Studio was able to do so. Not only did it decisively give up live broadcasting, but it also took advantage of the heat of the live broadcast war to allow the two software programs "Meal Delivery" and "Safe Travel" to complete their initial user accumulation.
game company.
This is a game company!
"correct."
Shang Zhuang suddenly thought of something: "This is the project selected by Linmu Studio's incubator plan, right? Did we participate in the investment at the beginning?"
"No, these two are key projects. They were not publicized with much fanfare at all. Moreover, the investment department of Linmu Studio has a great say in these two projects. I understand that Linmu Studio participated in these two projects.
strategic decision-making and strategic design of each project, and is currently providing consulting services.”
"They have very high management authority after the investment, and the two entrepreneurial teams also trust Linmu Studio. The most important thing is that Linmu Studio has given too much."
This chapter is not over, please click on the next page to continue reading! "Super Angel..."
Shang Zhuang sighed: "In the final analysis, Linmu Studio is still at the helm. No wonder it became famous so quickly."
He thought for a while and said: "Let's do this. Let's calm down and stop for a while on the live broadcast side, and focus on taxis and takeaways."
"Watch out for any new talent?" the subordinate asked.
"No, focus on 'meal delivery' and 'safe travel' to start financing... There is no benefit in being a competitor with Lin Mu Studio..."
subordinate:"……"
…
When the snowball rolls up.
The speed will become faster and faster.
‘Meal delivery’ and ‘safe travel’ began to appear on a large scale in front of ordinary people.
The growth rate has reached a new level.
And as more and more users use it, the reviews get better and better.
The live streaming market has cooled down instantly.
It's like pouring cold water from beginning to end.
Investors immediately felt that live streaming was not very popular.
After all, compared to live streaming, which is dispensable to many people.
Taking taxis and takeaways are really necessities.
The rapid growth of 'meal delivery' and 'safe travel' has also allowed everyone to see how big the demand is in these two markets.
in addition.
Whether it's takeout or taxi-hailing, if you say there are any technical barriers, that's false.
In the final analysis.
These are two platforms that anyone with money can create. As for subsequent promotion, it is not a technical job. Maybe each company has different methods, but the technical threshold is really not high.
Although Linmu Studio is well-known, its "meal delivery" and "safe travel" are now beginning to take shape.
Relatively speaking, it already has great advantages.
But with the two huge markets of taxi-hailing and food delivery, everyone can see how much revenue they can generate in the future.
In this case, there is certainly no shortage of challengers.
If you succeed, you will reach the sky in one step. Who cares about Linmu Studio?
So here we go.
The time difference advantage that Linmu Studio created for the two software disappeared.
Because not long after ‘food delivery’ and ‘safe travel’ appeared in front of everyone, competitors also appeared.
And just like in the previous life, most people initially focused on takeaways with relatively lower thresholds.
And the first challengers were not ambitious start-up teams.
Instead, it is existing Internet companies.
They are coming with force and follow the trend quickly enough. After all, they are backed by mature companies and there is certainly no shortage of early-stage funds.
Many Internet companies in the PC era have a distinctive feature, that is, they have rich experience in local promotion.
The so-called ground push is the abbreviation of ground promotion personnel.
Because there are not many promotional methods in the PC era.
Most of the products are promoted and disseminated in the field such as Internet cafes, universities and communities, and the effect is excellent.
This most primitive marketing method has slowly been replaced.
But after all, it has not been completely replaced.
Let the local market contact catering businesses, and the effect is excellent.
in addition.
Although ‘Meal Delivery’ and ‘Safe Travel’ have established first-mover advantages through time differences, this also means that they have already blazed a trail, and other companies that follow suit will invest significantly less resources and energy in promotion.
After all, both merchants and users already have a general understanding of food delivery software.
At this time, as long as considerable subsidies are provided.
Both merchants and users don’t mind signing up for one more platform or downloading one more software.
This can be regarded as the pain of the forerunners.
Obviously everything comes first.
It was obviously the market that I developed first.
Competitors have easily caught up.
But there is no way, this is competition, and for products without moats, this is the only way to go.
It didn't take long.
On the market, there are a number of takeout apps that imitate "meal takeout", led by "Dianla".
The same goes for taxi-hailing apps, with apps such as "Instant Arrival" appearing.
and.
The software that follows the trend and imitates also expands at an absurdly fast rate.
Because their financing pace is too fast.
I don’t know if I think Linmu Studio is too threatening.
Not many investors have Shang Zhuang’s ideas this time.
Most of the investors who are interested in these two markets, I don’t know if they have discussed it or not, have chosen competitors of ‘meal delivery’ and ‘safe travel’, that is, ‘eating’ and ‘instant’. Two software.
The project is profitable.
And it is backed by a mature enterprise.
The expansion rate is certainly fast.
Soon, things changed.
The hottest areas are the takeout and taxi-hailing markets.
Advertisements for food delivery and taxi-hailing apps are everywhere in major cities.
The two newly opened ‘examination rooms’ in Lin Mu Studio were overcrowded in an instant.
The most confusing thing about this is the live broadcast website.
For the first time, they experienced what it means to fall out of favor...
Literally fell from the clouds in an instant.
Although it does not mean that no investors are willing to invest in live streaming websites, there is still a lot of hot money pouring in.
After all, the battle has been live broadcast for some time, and no one wants to waste their early money.
But it is an indisputable fact that the entire market has calmed down and is becoming more cautious.
Investors do not allow live broadcast websites to spend money as crazy as they did some time ago to poach anchors and promote them.
At least not during this time.
Because compared to live streaming, takeout and taxi-hailing are more important.
In addition, Linmu Studio is not optimistic...this is the most important thing.
They made no mistake, and now they have launched two apps, namely food delivery and taxi-hailing, which have really affected the judgment of many investors.
Lin Yao didn't even think of it.
She suggested that food delivery and taxi-hailing be promoted and operated on a large scale in advance, which can also calm down the live broadcast market...
The booming live broadcast market is inextricably related to her and Linmu Studio.
The calmness of the market in the end was inextricably related to her and Lin Mu Studio.
All I can say is that things are unpredictable.
…
Linmu Studio.
"It's really as lively as the previous life."
While Lin Yao sketched the characters on the drawing paper, she sighed in a low voice: "And it's all about spending money to subsidize users."
"ah?"
This chapter is not over yet, please click on the next page to continue reading! Mu Wanqing didn't hear clearly and asked.
"Nothing...are you handsome?"
Lin Yao smiled brightly, then raised two pieces of drawing paper to show to Mu Wanqing.
On the first drawing paper, there is a strange-looking monster drawn. Its whole body is surrounded by blue lightning, with only white bones remaining on its body. Its face is ferocious, its body is low, and it is full of aura.
And on another piece of drawing paper.
It depicts a woman sitting on a high-backed chair. She is wearing boots and hunter clothing, with the brim of her hat covering her face, and holding a delicate stabbing sword in her arms, giving people a mysterious feeling.
"..."
Mu Wanqing glanced at it, then shook her head, and replied honestly: "My definition of handsome is different from yours, but...it's really dark."
"This is very handsome. I want to see you wearing this."
Lin Yao raised the character drawing in her right hand, and what was drawn on it was none other than the famous Senior Sister Maria in "Bloodborne".
Mu Wanqing was silent for a moment: "...Do you just need to dress like this?"
Last time the two made a bet regarding the live broadcast.
Although something unexpected happened.
But Lin Yao is undoubtedly the winner.
Because the taxi-hailing and food delivery markets have also started a war.
"Otherwise what do you think?"
Lin Yao smiled, stopped teasing her, put down the drawing paper, and started talking about business: "Now the battlefield has shifted to takeout and taxis. Do you want to raise funds for 'meal takeout' and 'safe travel'?"
"Yes." Mu Wanqing nodded: "As more and more competitors appear, their financial pressure is also increasing."
Lin Yao thought for a while: "I have no objection in this regard. Although we participate in strategic decision-making and strategic design, we are essentially just investors... However, there are a few words that I need to trouble you to convey to you."
Mu Wanqing immediately replied: "You say."
"We will lead the investment, but spending money on subsidies is not a long-term solution. Although this can indeed quickly cultivate user habits, it is also the fastest way to force competitors to withdraw from the market or absorb market share, but this is not a long-term solution. The market will be determined by then.
If status is not subsidized, it will be easy to offend both sides."
"Of course, I'm not saying that you can't subsidize. When everyone is subsidizing, they can only follow up... But I hope they won't blindly burn money, but put more thought into optimizing the user experience, regardless of
Whether it is the use of the platform or offline delivery services, we must be ahead of other competitors."
"Then there is strategic choice. When the competition in first-tier big cities is really fierce, you can try to seize the market in small and medium-sized cities first and build an army of local promoters."
"That's it for now."
After Lin Yao finished speaking, she smiled at Mu Wanqing.
"Okay, I will convey it."
Mu Wanqing recalled it for a while, and after confirming that there was nothing missing, she replied: "At that time, I will also ask the investment department to keep an eye on it according to the requirements you just mentioned... But everyone is competing in first-tier cities, is it useful to seize the market in small and medium-sized cities?
"
"useful."
Lin Yao was convinced: "This kind of platform is not a high-end thing. The basic necessities of life are not only faced by residents of big cities, but everyone has to face them."
"I understand..." Mu Wanqing nodded slowly.
"But... building this kind of platform is the most troublesome because there is no obvious moat."
Lin Yao stretched, and then said: "And it is said that the competition in first-tier cities is fierce, and you can seize the market in small and medium-sized cities, but if you really lose ground in first-tier cities, it is still easy to have trouble. So in addition to just now
My suggestion is that you tell the two teams and we will build an invisible moat for them."
Mu Wanqing was a little curious: "Invisible moat?"
Lin Yao smiled and said: "Well, Miss Mu, our WeChat wallet is going to be launched in the life service section. In addition, our mobile phone launch conference can also showcase some excellent software..."
…
Competition in the food delivery and taxi-hailing markets is gradually becoming fiercer.
Faced with fierce competitors, the "Meal Delivery" and "Safe Travel" companies that have been keeping quiet finally couldn't stand it any longer and announced the start of financing.
There are many investment institutions interested in this.
After all, their current market share is still number one.
but.
Most investment institutions are not very enthusiastic either.
Because the two softwares have too many competitors, judging from the current situation, it is really not sure whether these two softwares can survive to the end.
Although they are endorsed by Linmu Studio.
But after all, it is not a project directly under Linmu Studio.
Therefore, the initial financing negotiations between ‘Meal Delivery’ and ‘Safe Travel’ were not smooth.
Investment institutions want more.
But that didn't last long.
Because very soon, Linmu Studio’s WeChat account announced a small update...
The WeChat wallet life section is officially launched!
Among the first batch of applications, ‘Meal Delivery’ and ‘Safe Travel’ are listed.
To put it simply, this update means that users can directly use WeChat to order takeout or take a taxi!
As soon as this announcement came out.
moment.
All companies in the food delivery and taxi-hailing fields have gone silent.
There is only one thought.
……grass!!!
And at the same time.
Sky Fox.
Li Guangsheng opened WeChat and looked at the announcement, then looked at Mou Feng and said helplessly:
"Yes, after opening their own examination room, they started cheating again."