‘Meal delivery’ and ‘safe travel’ were immediately reborn.
As expected by competitors, WeChat’s impact is indeed huge.
The two pioneers who were about to be caught up by their competitors relied on Linmu Studio's WeChat traffic and instantly gained ground.
Became the well-deserved number one again.
Once again, the market has become a situation where one king has many strong players.
Their financing is also back on track.
but.
Just when everyone thought that "delivery meals" and "safe travel" had received such support, they would increase subsidies and directly crush all opponents.
They didn't do that.
Not only did he not do that.
It even reduced some of the advertising costs.
Nowadays, first-tier cities have become a battlefield for taxis and takeaways.
At bus stops, in elevators, on major video websites.
For most knight delivery services, you can see many advertisements from competitors.
When you enter the elevator every day, you see your opponent’s advertisements, and when you talk about orders, you see other people’s advertisements.
Competitors are burning money like crazy.
All this happened before Linmu Studio’s WeChat update.
Many "meal delivery" knights really feel very disappointed when they see countless competitor advertisements but their own company is silent.
Even when the "meal delivery" financing encountered problems, many knights planned to find another job.
Later, WeChat opened the traffic entrance.
It was a shot in the arm for everyone.
But then, in first-tier cities, there is still not much movement in the "meal delivery" business.
Just maintain the minimum advertising and distribution, rather than expand the scale.
They have ushered in an internal structural adjustment, established a new business department, and begun to optimize all aspects of experience on a large scale, and strengthened the requirements for riders, but at the same time, they also gave riders higher treatment.
It is equivalent to using Xuanfa’s money to optimize the experience and tying all traffic sources to Linmu Studio’s WeChat with a thin rope.
have to say.
This is really bold.
Everyone felt bold.
You know, if...if WeChat's traffic entrance cannot attract more users one day, it may be doomed.
But that’s what ‘takeaway meals’ did, and not only that, they also opened up a new battlefield.
Group buy!
This also comes from the advice of Linmu Studio Investment Department.
The so-called group buying is when consumers who do not know each other use the "power of gathering people" of the Internet to gather funds and increase their negotiating power with merchants to obtain the best price.
With small profits but quick turnover, large quantities and good prices, as long as the number of people is large enough, merchants can offer prices that cannot be obtained by purchasing alone.
to be honest.
Or be a platform.
But this time.
‘Meal delivery’ has not been widely announced in first-tier cities. It has only been launched in third- and fourth-tier cities, and users have been reminded in the APP.
And such a new field.
Of course, we were immediately discovered by our competitors who were observing ‘meal delivery’ and ‘safe travel’ with microscopes every day.
Competitors immediately followed suit.
The impact of WeChat’s opening of traffic entrance is indeed great.
But for some unknown reason, ‘Meal Takeaway’ gave up large-scale publicity.
This is the opportunity!
There is also group buying now...
Don't live up to your expectations.
Then you can't blame others.
WeChat’s open interface, after a short period of doubting life.
Seeing how unsatisfactory the 'meal delivery' business was, other competitors became more active again.
burn!
As long as a road is burned, any forest studio will not be a problem.
After all, at the end of the day, it’s just traffic!
Then isn’t the traffic what I’m burning money for?
Perhaps because of the negative attitude towards "takeaway meals", investors have regained their confidence.
Then.
The battlefield begins again!
There are more relevant offline ads.
Home of the ‘Meal Delivery’ team.
The person in charge of the marketing department looked at Tian Zhan with hope and asked, "Are you really not going to do large-scale offline advertising?"
"No more, we will maintain the current scale."
Tianzhang shook his head.
The person in charge of the marketing department immediately showed a disappointed expression, then hesitated for a moment and asked: "Brother Tian, are we out of money?"
"It's not that I have no money, but that if I continue to burn money endlessly like my peers, I will be finished sooner or later."
Tianzhang shook his head, thinking of the dazzling figures given by the investment department of Linmu Studio: "It's too much of a loss to compete with peers now, so it's better to slow down investment. When the bubble begins to burst, competitors will gradually be unable to afford this kind of money-burning game.
If we choose to do the opposite, pursuing victory is the best choice."
"Now we have to set our sights on third- and fourth-tier cities and take the lead in other small cities to maximize profits."
"But the problem is, no one can afford it by then, which means no one wants to play with us."
The person in charge of the marketing department retorted: “The purpose of seizing the market now is to grow bigger, attract more capital, become the number one in the industry, and then make profits.
If the capital winter you call us really comes, then who will play with us then?"
Tian Zhang breathed a sigh of relief and replied: "Lin Mu Studio."
"..."
The person in charge of the marketing department was stunned, and then showed a thoughtful expression. After a while, he said: "It's still a bit risky. It's not that I don't trust Linmu Studio, but Linmu Studio has not been involved in similar fields.
If it's games, chat software, or mobile phones, then I trust them 100%.
However, what we are doing is a food delivery platform with basically no technical barriers. We maintain the status quo in first-tier cities and move to third- and fourth-tier cities. If one of the current competitors really succeeds, or even squeezes us out of the market, it will be all over.
!”
"In contrast, taking the initiative to fight is equivalent to holding one's life in one's own hands!"
"..."
Tianzhang had to admit that what the other party said made sense.
Although the current response to "takeaway meals" is far from negative, hidden dangers do exist.
There was silence for a while.
He finally said: "Implement it first. If there is such a sign, then I will be the first to adjust the strategy. I choose to believe in Linmu Studio, but I will not be blind. Don't worry."
"……good."
The person in charge of the marketing department saw his expression, thought of WeChat's life service section, and finally nodded.
In fact, he was not very sure that he was right.
Because Linmu Studio really gave too much...
He also feels from the bottom of his heart that this company is awesome.
But, on the other hand, he also felt that it was too risky to give up on first-tier cities and suspend advertising.
In this way, will "meal delivery" really be competitive as time goes by?
He's not sure.
can only say.
Let’s take a look first.
I hope that "takeaway food" will not become a loser who leaves in despair, guarding the golden mountain but hiding in a small city.
…
at the same time.
Linmu Studio.
"Done."
Lin Yao raised the drawing paper in her hand and showed it to Mu Wanqing with a bright smile.
On drawing paper.
A man wearing a white robe with red ribbons, a hood on his head, and a delicate hidden sword extending from the wrist of his left fist appeared on the paper.
He jumped up from a high place, because there was a protruding point at the front of the hood, making him look like a white eagle spreading its wings.
"Very handsome." Mu Wanqing took a look and then gave a fair evaluation.
"His name is Altaïr, which means "Flyer" or "Flying Eagle" in Arabic."
Lin Yao turned the drawing paper over, took a look at it, and then said: "He is agile in movement, good at sneaking, proficient in various fighting skills, and has extraordinary physical strength and energy. He also has a very ridiculous visual ability, and his name is
Called Eagle Eye, it simply means a super sixth sense that allows him to see people's true intentions.
But as for the game settings, it’s okay to be exaggerated. I think the most impressive thing for most players will be the parkour of flying over walls and climbing over walls.”
"..."
Mu Wanqing was a little embarrassed because she didn't understand.
But fortunately, Lin Yao didn't want to explain to her.
The reason why she said this was just because she recalled the scene where she played the game and wanted to talk about it.
"So."
Lin Yao looked at the characters on the drawing paper, smiled, then put it back on the table, raised her hands and stretched hard: "The planning document for the last project in the 'Love Letter Project' is also finished! Ah!
——”
She couldn't help but draw out her voice and sighed with relief.
Mu Wanqing was very aware of Lin Yao's state during this period and felt happy for her from the bottom of her heart: "Well, thank you for your hard work."
"that's all?"
Lin Yao leaned on the back of her chair. When she heard Mu Wanqing's words, she turned her head to look at her and blinked.
Mu Wanqing thought for a while and smiled gently: "Then what do you want? Play mobile games together?"
"Holy shit, you still dare to mention this?"
Lin Yao said with a smile: "I didn't settle the score with you last time."
Mu Wanqing retorted: "You also fought back at that time."
"Fine."
Lin Yao straightened up and sat upright again: "Forget about playing mobile games, let's talk about the mobile phone press conference. After these two years of hard work, you can have a good rest and play mobile games every day.
"
"...Tiantian?" Mu Wanqing gently pushed the glasses on the bridge of her small nose and asked.
"The best thing you can say is mobile games."
Lin Yao glared at her gently, and then couldn't help laughing.
Although Mu Wanqing looks like this, she is actually quite shy.
And he is the type to obey what he is told.
"Of course I'm talking about mobile games."
Mu Wanqing didn't know what Lin Yao was thinking, she just showed an expectant expression and said softly: "I'm also starting to look forward to the days when I can really relax and rest."
"Then work hard and finish the work in front of you first!"
Lin Yao woke up her screen again, then checked her OA mailbox, and briefly glanced at the email sent by You Media.
"The time and location of the mobile phone press conference have been confirmed. Now we only have to determine the process, people on the platform and rehearsals."
Lin Yao clicked on the last email, and then said with a smile: "I'll tell Uncle Zhang later, this press conference depends on him!
By the way, Miss Mu, please notify others and we will hold a small meeting to confirm the process of the press conference."
"good."
Hearing this, Mu Wanqing quickly calmed down her emotions, then turned and left the office.
Press conference process.
In fact, there are not many places to talk about it.
Because this year’s conference will feature a new product, although it is the most important mobile phone.
But there are definitely not as many links as when the mobile phone was first unveiled, and because of the previous two press conferences, most of the people in charge have experience.
So Lin Yao didn't spend too much time.
The first draft of the process was quickly finalized.
Then you just need to adjust slowly during rehearsals.
Then, after completing the process.
Lin Yao called Zhang Youjie.
“I’m on stage this year!?”
Zhang Youjie on the other end of the phone was a little helpless: "Xiaoyao, you're not really going to run away as said online, are you? Every year, you, a young and beautiful girl, come on stage. This year, it's me. Users are really excited.
Is it acceptable?"
"Why run away, it sounds so ugly."
Lin Yao smiled: "That's what I call rest! And who said he was about to run away. Besides, Uncle Zhang, you thought the press conference was a carnival, but it was a carnival for gamers! And what is the point of the mobile phone conference? It's the mobile phone.
!You Media has been developing for two years. Future mobile phone users are no longer limited to players. What they pay most attention to is new mobile phones. As for the people on the stage, not many people will care, as long as the mobile phone can make people's eyes shine.
"
"But I'm not as charming and eloquent as you." Zhang Youjie was still a little hesitant.
"That's the beauty of the product."
Lin Yao retorted: "As for being able to reply, weren't you very good at deceiving me when I was a child? You brought gifts, but in the end you felt lonely..."
"...You have a pretty good memory." Zhang Youjie was a little embarrassed.
"Moreover, there is no one who can speak eloquently. There are very few opportunities to stand on the stage and perform on the spot. Most of the time, I just read from the script, which is simply called reading."
Lin Yao continued: "I will prepare this for you, and then you can get used to the stage and have a natural expression, and that's it.
As long as you don't say anything about 'suffocating on your dreams' on stage, it won't be a big problem..."
"Suffocated by dreams?" Zhang Youjie was a little curious.
"Nothing, just saying casually."
Lin Yao smiled and said, "That's it. How about it?"
"I understand." Zhang Youjie hesitated for a moment and agreed: "You have really worked hard in the past few years. I can't let you shoulder everything... It's a pity that I, as an elder, couldn't do more for many things in the past. I'm sorry."
"You can't say that."
Lin Yao looked down at the toes of her shoes that showed a small part of her shoes, and chuckled: "Actually, you have taken good care of us two sisters in the past two years. It is only because of you that I can feel at ease at YouMedia Technology. You are much better than Lin Bing."
.”
"Hahaha, I want to record this and show it to your father."
there.
Zhang Youjie immediately felt very good after hearing this, laughed, and then said with some emotion: "If you know that my daughter is so good, I should have found a companion when I was young."
Lin Yao smiled and said nothing.
Then the two chatted for a while.
Lin Yao then hung up the phone.
But after hanging up the phone, Lin Yao didn't sit down. Instead, she immediately lowered her head and looked at her footsteps with a strange expression.
A few minutes later.
Mu Wanqing opened the door and came in, and saw a funny scene.
Lin Yao stood in the center of the office like a wooden stake, with her long and graceful legs together, lowering her head and trying to observe her feet from various angles.
"What are you doing?"
Mu Wanqing walked up to her and asked a little funny.
"...don't move yet."
Lin Yao looked up and saw Mu Wanqing, immediately took her arm and asked her to stand still.
Mu Wanqing was a little confused, but still stopped.
Lin Yao helped her adjust her stance so that her stance was consistent with hers, then took a step forward and looked down from Mu Wanqing's chin.
Mu Wanqing: "..."
"Holy shit!"
After a while.
Lin Yao stood up straight, looked down at her feet, then raised her head again, and said angrily: "How come you can see more area than me?"
"..."
Mu Wanqing was startled for a moment, then realized and couldn't help laughing.
She knew that Lin Yao was stupid again.
She looked at Lin Yao, who looked concerned, and couldn't help it anymore. She opened her hands and hugged her gently, rubbed her fair neck with her cheek, and laughed.
"Why are you laughing? No, stand up straight. Damn it! I don't believe it!"
"Ha ha……"
…
Mobile games, live streaming, food delivery, taxi-hailing, and then group buying derived from food delivery.
Mobile seems to have never stopped this year.
Every once in a while something new comes out.
In the beginning, it was just entertainment applications such as card-drawing mobile games and live broadcasts.
No matter how large the scope of the impact is, it is still limited.
but.
When food delivery, taxi hailing, and group buying came into being.
It's not that simple anymore.
All users with smartphones have been affected.
The last time an application had such an exaggerated impact was the launch of mobile payment.
But mobile payment is just one area.
But now, the two most basic needs of people in terms of food, clothing, housing and transportation have been affected...
Until this moment, many people didn't react.
What does the launch of 4G mean?
The mobile Internet era is really here...
Especially, with the recent fierce competition in take-out, taxi-hailing, and group buying.
Related advertisements can be seen everywhere, and every company is subsidizing it like crazy.
All users have benefited from it, and can experience the feeling of having a big meal without leaving home, or having someone pick them up with just a click of their mobile phone.
This is really great!
On the other hand.
This also makes smartphones more and more important.
Because in order to achieve the above convenience, users first need a smartphone.
After all, no matter how good the software is, if the user has to hold a feature phone, it is hard to make a meal without straw.
This has allowed the domestic smartphone market to expand rapidly.
Because users now have higher and higher demands for mobile phones.
If 4G first came out, users would still hesitate to buy a smartphone and whether it was worth it.
So this year.
Users no longer have to worry about it at all.
As long as you want to buy a mobile phone, your first choice will always be a smartphone.
On the other hand, the mobile terminal is now unprecedentedly prosperous, and every day is a new trend. Many users who used to use old mobile phones have begun to consider changing their mobile phones.
And this makes the demand for smartphones growing...
As users' demand for smartphones increases, the ones that benefit the most are, of course, YouMedia and Jiaming Alliance...
Among them, the former has greater benefits, because no matter what kind of mobile application it is, it runs more smoothly on Future S1 than on Jiaming Alliance mobile phone, and it is more comfortable to use.
Because compared to Jiaming Alliance, YouMedia’s mobile phones have unified hardware and a unified development environment, which is really friendly to developers.
this quarter.
Whether it is Jiaming Alliance or Youmedia Technology, the sales growth of its mobile phones is very gratifying.
but.
Most people in the industry know that this is not the end.
Nowadays, food delivery, taxi-hailing and other software are still competing fiercely to seize the market.
Wait until they decide the winner.
More people have realized the benefits of mobile.
By then, users will have the greatest demand for smartphones.
Golden period.
This is what Jiaming Alliance calls it this year.
They have cut off almost all of their feature phone production lines and are gearing up to prepare for the upcoming golden age.
And in this case.
Linmu Studio, or more accurately YouMedia Technology, has released a new press conference video.
【Once again, change everything!】
When Future’s official website appeared, such a huge slogan appeared.
Whether it is users, peers, or challengers in various fields relying on the rise of mobile Internet.
Almost everyone's eyes were attracted.
On this day, even the long-discussed battles such as takeout and taxi-hailing became eclipsed.
Because the driving force behind the current situation, YouMedia Technology, which can be called the source of all evil, has once again stood up.
Although it hasn't been announced yet.
But anyone can guess what they might announce next——
new phone!
On this day, many people opened the Future official website and froze when they saw the slogan.
Colleagues are frightened, users are looking forward to it, and challengers in various fields who have emerged relying on the mobile Internet are staring at the web page.
Last time.
The announcement of Future S1 directly opened the door to the mobile Internet era.