The four hundred and seventieth chapters are all earned
On the first day, three episodes were broadcast in a row. Because there were no big names in the original space, the initial ratings were not high. On the first day, according to the ratings report provided by CCTV Sofuri, it was only 1.95%. However, this time because the "heartthrob" starred in the lead,
The previous blog promotion had some effect. The studio received data from CCTV the next day, showing that the ratings of the premiere reached 2.3%, which is already a very good number.
However, what is surprising is that the ratings on the second day reached 4.9%, surpassing the same period ratings of "Beijing Yanyun", which was the highest-rated CCTV show last year, and becoming the first-ever ratings drama of the year that was aired at the same time.
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Ten days after it was aired, the ratings once exceeded 10, and have remained stable at around 8% since then. According to online surveys, the ages of viewers who follow the show are concentrated between the ages of 15 and 35.
"Wulin Gaiden" has become a huge hit. Blogs, forums, and Tianya have all become forums for fans to discuss it. Because the film contains too much popular culture, such as pop music, games, terms, ridicule of fifth-generation directors, deconstruction of large-scale competitions, etc.
For a time, this drama formed a cultural phenomenon of the collision between avant-garde and tradition. Major media outlets wrote articles and reviews one after another, with some praise and some criticism, but overall the praise far outweighed the criticism.
"In this play, tradition and modernity, East and West, humor and warmth, deconstruction of postmodern style and teachings of realism, irony of martial arts and promotion of chivalrous spirit are all wonderfully mixed together, and mixed with...
It covers Internet language, pop songs, advertising paragraphs, variety shows, current affairs news, fashion information, etc." - "Beijing News"
"One of the two highest peaks in the history of Chinese sitcoms" - "Nandu"
"The key to the success of the drama in "Wulin Gaiden" is that the "joker degree" is accurately grasped. It deconstructs and satirizes martial arts without subverting the spirit of chivalry; it parodies life weightlessly without being negative and lost.
From a formal point of view, the style of "Wulin Gaiden" is indeed avant-garde and fashionable. The expression techniques used are also collage, irony and parody. It is not limited by time and space, regardless of the classification of the subject matter, dialect, jokes, games, advertising terms,
Film and television culture, pop music, etc. are readily available, with a strong postmodernist tendency. However, the play carefully grasps the degree of 'parody', and clicks on various aspects of contemporary life in the midst of joking and irony, and vividly parodies
It creates an ideal state of life after weightlessness." - "Beijing Times"
Another advantage of CCTV's premiere is that the so-called "cultural elites", "opinion leaders" and "so-called sober people" are often willing to go against the audience to show that they are different, but they don't dare to provoke the central government's mother.
of behemoth.
Most of the criticism comes from people with conflicts of interest, or out of pure jealousy. For example, the famous Da Gangzi, Zhao Baogang, said in an interview: "A show with high ratings may not necessarily be a good show! Although "Wulin Gaiden" is very popular,
He can only make you laugh, not a good work!"
Why do you say that?
It turns out that the romantic drama "Gimme a Cigarette" directed by Dagangzi last year and adapted from an online novel was initially targeted as the eight CCTV dramas for the 2006 New Year. As a result, Dagangzi fell out of the circle because of sensitive topics and
The plot did not pass the censorship of the TV station. So "Wulin Gaiden" filled this gap.
Now that I see the ratings of "Wulin Gaiden" are soaring, Da Gangzi feels sour in his heart. He doesn't even remember that "The Story of the Editorial Department", which he became famous for back then, is actually the same genre as "Wulin Gaiden", but it is just random.
As the times evolve, the context and expression of the works have also changed.
After all, "Wulin Gaiden" is a sitcom, so the advertising investment was not ideal at the beginning. Although it was not like the original version where even the post-credits ads could not be sold, it only recovered the cost of purchasing the film. But after ten episodes, six
The six-minute segments are all fully booked, and it’s even difficult to squeeze in even if you have to rely on connections.
Only then did CCTV realize that when negotiating for the film purchase, they originally proposed to buy out the film, but the other party thought the price was too low and only agreed to sell the first-round broadcast rights. As for CCTV, they were also worried about the risks and did not increase the price.
persist in.
It's profitable at first sight... Oh, it's not just profitable. After ten episodes, they made more than 70 million from advertising and investment. After deducting 16 million in film purchase costs, they made a net profit of more than 5,000.
10,000, what a huge profit!
As a result, the leaders of the eight film purchasing departments came to discuss buying out the second-round rights. The shrewd Xiao Douding was not willing to be fooled easily at this time, not even the central mother. However, in order not to offend this behemoth as much as possible, she took the blame.
It was given to the partner Shandong Film and Television Production Center.
Shandong Film and Television Production Center has its own broadcasting platform, but it is still in a competitive relationship with Yangma, and they don't care at all. Furthermore, as a partner, they naturally enjoy the second-round broadcasting rights. Seeing the popularity of "Wulin Gaiden", they have already
I couldn't wait to start the second round of advertising to attract investment. Of course, I couldn't agree to it, and I was happy to take the blame.
Why is Mao so happy to take the blame?
Otherwise, due to its special nature and special status, CCTV does not allow other satellite TV stations to broadcast the TV series rights simultaneously. If sold to them, those local stations will have no choice but to fight for the third round. To put it bluntly, it is a big bully.
Guest, you still haven't figured it out. Now with the rise of satellite TV, everyone has long been dissatisfied with it. They just dare to get angry but dare not speak out. Now they are happy to see the usually arrogant Yang Ma being deflated.
Yang Ma has no idea at all. She didn't grasp the opportunity when she first had it. Now she can't buy or sell by force. She can act like a hooligan. She can only come here excited and leave disappointed.
Of course, we cannot rule out the possibility of being a hooligan. In case of long nights and long dreams, Xinhao Studio and Shandong Film and Television quickly released the news, and the major TV stations that had been eyeing it for a long time immediately heard the news and came over to discuss it.
In just a few days, a total of four satellite TV stations, including Shandong TV, signed a second-round broadcast contract with a price of RMB 60,000 per episode. In addition, a dozen local stations won the third round, with a price of RMB 20,000 per episode.
A total investment of 14 million was invested. Although the first broadcast only sold 16 million, it was later exchanged for two 20 million.
Xinhao Studio, Shandong Film and Television Production Center, including Cheng Hao, who invested 4 million in salary as an investment and enjoyed a 20% profit share, went crazy with joy.
Shandong Film and Television Production Center also regretted it now. They were quite happy when He Xin brought Cheng Hao over and said he would invest in the shares with his salary. It was obvious that the heartthrob came to support his boyfriend. Not only could he increase the number of TV series
It not only attracts attention, but also can share risks. Each of the two companies gave up 10% of their share, and everyone was happy.
The situation is different now. The 20% share of the revenue in their hands is actually more than 10 million. If you calculate it this way, the salary for one episode is over 100,000, which is simply the most expensive TV drama salary in China.
If I had known this earlier, I might as well have gritted my teeth and directly shouldered the other party's remuneration and received an extra 20% share.
Of course, this is just a thought. For Shandong Film and Television Center, an investment of 5 million, in exchange for nearly 20 million in income, has already made a lot of money. Although Shandong Satellite TV also spent nearly 500 million
Wan bought the second-round copyright, but the advertising investment has already brought in a small amount of 30 million. Together, the two companies have contributed a lot to the literary and artistic undertakings and the construction of spiritual civilization in Shandong. At the same time, they have directly and indirectly promoted the chicken industry in Shandong.
The growth of dripping.
Hou Hongliang, who initially made the investment decision despite all opinions, was evaluated by his superiors as "courageous", "visionary", and "strong at work". He was also very proud and became a hit. At the same time, as a young cadre trained by Shandong Radio and Television
, it can be regarded as registered with the larger leader.
However, the Shandong Film and Television Production Center, eyeing the success of "Wulin Gaiden", has been making small moves in private, frequently contacting and wooing Shang Jing and Caishen, hoping to take advantage of "Wulin Gaiden" to strike while the iron is hot.
A sequel to "Wulin Gaiden" is impossible, not to mention that the copyright is in the hands of Xinhao Studio, God of Wealth has long since run out of inspiration, otherwise it would not have been originally scheduled to have 100 episodes, but ended up filming 81 episodes.
Water flows to lower places, and people go to higher places. This is an eternal truth. The God of Wealth has no choice. The saddest thing for a screenwriter is not being able to write anything. As a director, Shang Jing has a close relationship with Shandong Film and Television Production Center
The fight was so intense that he and Yu Baimei worked on a family ethics drama called "Behind the House", planning to use the original cast of "Wulin Gaiden".
Of course, these are things for later. Xiao Douding was quite anxious when he heard about this matter at first. It was obvious that Shandong Film and Television Monk Shang Jing and the others planned to leave Xinhao Studio and go it alone.
Although this was done in a somewhat unethical manner, He Xin was not worried at all, because in his memory, "Wulin Gaiden" represented a peak in the field of sitcoms and was unparalleled. As for "House"
"Front and Back", he had never even heard of it.
In a sense, Shang Jing, as a tool man, has completed his historical mission. Of course, Xinhao Studio cannot be unjust if others are unkind. The red envelopes that should be given must still be given, and not only must they be given, but they must also be done with great fanfare
Give it, so that you can gain a reputation of benevolence and righteousness.
…
"Tsk, tsk, I really didn't expect that making TV series can make money so much! If I had known this would be the result, why would I bother with movies?" Ning Hao said with emotion at the wine table.
On the night when the ratings of "Wulin Gaiden" exceeded 10 in one fell swoop, Sister Na gave birth and gave him a million dollars. This guy just abandoned "The Stone" which was in intense post-production and stayed with him in the hospital for three days.
Today is a rare free time, so I specially hosted a banquet for a group of friends at the Prince's Mansion. Compared with the original time and space, even after filming two blockbuster movies, "The Stone" and "Crazy Racing", he became the fourth person in the Mainland with a box office of over 100 million.
Although he is a director, he is still paying off his mortgage. Now Ning Hao is already wealthy. Even if he treats guests to dinner at a luxurious club like the County Prince's Mansion, it is not a big deal.
When He Xin was tinkering with "Wulin Gaiden", to be honest, Ning Hao didn't take it to heart at all, and even looked down on it. His greatest advantage may be his loyalty. Since He Xin wants to toss it, he doesn't care, even
We have also made mental preparations to bear the loss together if we lose money.
But he never expected that the final profit would be beyond his imagination. With almost the same investment, he could not even imagine how much benefit "Stone" could produce in the end.
"Hey, Mouse, don't be discouraged. In the words of our boss He, you are now the signature of our Xinhao Studio. The future development of Xinhao Studio will depend on your movies!"
As the saying goes, people feel refreshed when happy events happen! It was rare that Xiao Douding didn't argue with Ning Hao today and said happily.
"Isn't he being sarcastic?" Ning Hao asked suspiciously.
"Brother Haozi, you have wronged Ah Xin. This is definitely not an irony. He also often said that if you want to make big money, you have to rely on movies. He also said that he has great confidence in you." Cheng Haoxiao groaned.
She was also in a good mood during this period. Even though He Xin said all the money, she subconsciously wanted to help her boyfriend. The so-called remuneration is converted into investment. In fact, her mentality was the same as Ning Hao's, and she was mentally prepared to lose money.
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But the final result is that the income from this one drama alone is more than the sum total of the many TV dramas, commercials, and commercials she worked so hard on.
Now she is more determined. Although she still can't talk about transforming into a movie star, but her boyfriend used to often call it a "brainless dog-blood ancient puppet show" and she will definitely not accept it. Even if she acts in a TV series, at least she will
Be a little artistic.
If these words had come out of Xiaodou Ding's mouth, Ning Hao would definitely have expressed doubts, but since it was said by Cheng Hao, he would definitely choose to believe it, and he would be a little touched in his heart.
However, he is not the kind of person who likes to talk about gratitude. He laughed and said: "I didn't expect our teacher He to think so highly of me. Then I will be under great pressure from now on!"
As he spoke, he picked up the cup and said: "Brothers and sisters, oh, and Mr. Hu and CEO Hu from our studio, you have all worked hard this time, so let me, an idler, just sit back and enjoy the fruits of your labor. Come on, let me toast you!"
When the three of them were toasting, everyone present, such as Yue Xiaojun, Huang Bo and others, looked envious. For these small screenwriters and actors, the income of tens of millions is like a fantasy. They
It's not that I envy He Xin, but I envy Ning Hao more.
Especially Yue Xiaojun, think about it a few years ago everyone was doing the same thing. For example, he was a gunman for a big screenwriter, and Ning Hao was still filming commercial MVs. But since Ning Hao hooked up with He Xin, he can even use "one
"Flying to the sky" are two descriptions.
"Hey, Teacher He, can you come over today?" Someone suddenly asked.
"Yes, brother and sister, what did A Xin say? It's almost eight o'clock, why hasn't he arrived yet?" Ning Hao raised his wrist and looked at the big gold watch on his hand and followed suit.
"He said in the morning that he would come over as soon as the work was done! If he didn't call now, he might be on the way." Chen Hao said hurriedly.