Not only Jiao Enfan can't understand this problem, but also many people in the industry can't understand it. Jiafeng Electronics needs a lot of money to operate, and it will face a market where competition is about to reach fierce competition. Distributing products will cost money.
of!
The next day, Jiang Xiaoyan took Duoduo to the kindergarten, and Lu Feng went to Jiafeng R&D Office. Currently, Jiafeng Electronics does not have its own R&D room, but has cooperated with several R&D units to expand the original office.
Now all the offices on this floor belong to the Jiafeng R&D office. Lu Feng arrived downstairs at 8:30. There were already many people standing, mostly wearing glasses, staring at Lu Feng. Among them were
A few of them were still wearing plaid shirts.
"This is the boss, Mr. Lu!" Liucheng said.
No one spoke, everyone was communicating with Lu Feng with their eyes. Some people smiled and said "Hello, Mr. Lu" in a voice that they could hear.
Although most of them are circuit engineers, Lu Feng feels that these people are more like code writers. He understands this kind of people who are engaged in R&D and technology. These people just do their own thing and encounter things in the industry.
He talks a lot, and interpersonal communication is really not good.
"Hello everyone, you're welcome, I'm just here to take a look." Lu Feng waved his hand, making him slightly embarrassed.
If we had followed the normal procedure, people would have gathered around him at such an occasion, with excited smiles on their faces, holding Lu Feng's hand with both hands, and all kinds of flattery, greetings, and greetings. Everyone present would have stood there blankly.
There, he looked at Liucheng, as if asking, can he go back? There are still many things that have not been dealt with.
"Thanks for your hard work, everyone, let's go upstairs and take a walk." Lu Feng took the lead and said, "R&D is the core of an enterprise. If you have any difficulties, just ask and I will definitely help you if you can."
"Can I buy a logic analyzer?" said a man in his thirties wearing a plaid shirt.
Lu Feng's mind was full of questions, he looked at Liucheng and asked: "What is that?"
"It's quite expensive for testing. We don't have a full set of testing equipment yet. After the Chinese New Year, we rent instruments from some research institutes for testing. Fortunately, this technology is very mature and we just need to make some minor adjustments." Liucheng
introduced.
"How much does it cost to buy a complete set?"
Liucheng looked embarrassed, looked at Lu Feng and smiled bitterly: "If you look for connections internationally and spend some intermediary fees, you can probably buy the entire laboratory equipment for 30 to 50 million U.S. dollars, but it's old!"
"You spend so much money, and you still buy a used one, and you still have to pay agency fees. Are you asking for help?" Lu Feng stopped and shouted.
"A lot of experimental equipment is prohibited from being exported. We are under a blockade. We won't sell it for any price. Even if it is old equipment, they will sell you a screw for several thousand yuan. If something goes wrong, just hire a few people to repair it. Then
We really invited our living ancestors here." Liucheng said helplessly.
"Fuck it!" Lu Feng cursed and entered the elevator.
"Oh...it's useless to fuck anyone!" Liucheng sighed and entered the elevator.
The country lags far behind foreign countries in the electronics industry. Televisions can only be regarded as rudimentary electronic equipment. Slightly higher-end equipment is all imported. The blockade on mid-range industrial manufacturing is so deep that it is staggering.
The gap lies in materials, electronic conduction, test equipment, and overall machine tools. Foreign products are inferior to domestic ones in terms of durability and quality. For the same pager, Lu Feng bought a Motorola one and gave Jiang Xiaoyan a domestic one.
I've only been using it for less than a year, and even the word "Fuck" is no longer displayed.
Throughout the 1990s, we were frantically chasing after the blockade. At the same time, during this decade, domestic products left a bad impression on people, but the only exception was household appliances.
Lu Feng walked around the office. The atmosphere in the office was indeed rather stiff. There was only one desk for each person, and there was no other sound other than drawing pictures.
This sense of concentration and the sense of fun found in his major are happiness that Lu Feng cannot experience.
For such highly professional things, Lu Feng couldn't give any advice. He originally wanted to say a few words to cheer everyone up, but when he saw that no one wanted to talk to him, he simply stopped asking for trouble and turned around to tell Liucheng to prepare for a meeting.
, take out the prepared products for him.
Ten minutes later, seven or eight desks were put together in the office, with drawings one meter long and fifty wide placed on them, and several people were muttering there.
"Mr. Lu, sit down, there are three sets of plans now. According to the current price given by the supplier, the lowest one we can make is this one, a 29-inch large color TV, gray, with two rows of vertical stripes on both sides.
, there are speakers inside, which makes the TV look bigger. The cost is estimated to be around 2,200, the display screen is average, and the picture quality is a bit blurry.”
Lu Feng frowned as he looked at the drawings and asked: "The picture quality is not important, just color. Is the cost of two thousand two thousand, plus site fees, water, electricity, and labor included?"
Liucheng shook his head repeatedly. As an engineer, he only estimated the price of the combination of components on the market.
Lu Feng silently made a calculation in his mind. He didn't make a penny. If he pushed it to the towns deep in the interior, the price had already reached 3,100 yuan. If he made 200 yuan per unit, that would be 3,033 yuan. Taking into account the pass rate,
Shipping damage, after-sales service, etc.
A group of people were calculating with pens on paper, and Liucheng said: "I think the profit cannot be less than 20%, and the price is set at 3,800 to 4,000 yuan."
Lu Feng picked up the water glass next to him and took a sip. He shook his head and said, "It's uncompetitive. Isn't this the main price range of domestic TV sets? If you go above 5,000 yuan, people will either buy smuggled ones or imported ones."
"
"Then the second model, the 27-inch model, costs 1,900, which is a bit smaller than that one, and some accessories are even lower-end than before. If you can't keep the cost down, you want to buy one
It is really impossible for the market price of TV terminals to be set at less than 3,000 yuan." Liucheng said.
"Where's the cheapest one?"
"The cheapest one is actually a black and white TV. I just changed some of the accessories inside. It's 23 inches and costs about 1,500."
Liucheng introduced the inherent differences between the three products respectively. One thing the three products have in common is stability. These components can be produced domestically and are resistant to high temperatures. Older fuses are more stable than newer ones.
The disadvantage is that it is still a spherical display, which does not look so high-end, the picture quality is blurry, and your eyes will feel sore after watching it for a long time, and the overall tone is warm. If you watch a TV series, some of the tones will be obviously bright!
"Let's go take a look at the prototype!" Lu Feng stood up and said.
A group of people went to another room, where there were seven or eight TVs. The 23-inch TV was immediately dropped by Lu Feng. The screen was blurred into a ball, and the faces were almost invisible. This product was obviously
Liucheng used it to fool people.
The 29-inch display is the clearest. The difference between the two is the higher-end picture tube and electron gun. Currently, domestic TVs on the market priced at 4,000 to 5,000 yuan are basically of this size and resolution, which is somewhat useful.
Foreign technology will be better.
It can only be said that the products made by Liucheng are only of the most common level among domestic products, neither low nor high.
Now he can only choose one of these two products. If he chooses the 29-inch model, Lu Feng knows in his heart that he cannot lower the price. He can not make money, but he cannot lose money, otherwise his opponents will take turns to fight.
You are draining your own cash flow.
"We can only do this in product design. Some of the designs I told you before are not good. You said it should be more dignified and elegant. The design elements of this model are the best on the market currently. I made
Some modifications have been made, as for the circuit, picture tube, and screen..."
"I know, it's not your fault. It's hard for a clever woman to make a meal without rice." Lu Feng picked up the blueprint in front of him and sighed.
Transportation costs must be found to be reduced, and employee costs must also be reduced, but the wages of ordinary employees cannot be reduced, otherwise these people will leave due to high requirements and strict management.
After thinking about it, Lu Feng could only take action on the management side. He should encourage management to hold shares as early as possible and use the year-end dividends to give them a boost. At the same time, he had to start with suppliers.
"Take out the drawings of this 27-inch model and do a cost accounting at that time. This 29-inch model will be optimized again and then it can be presented as a high-end product. Also, if the startup is slow, you can make a
On the boot display, make a word "囍" and make it excessive!" Lu Feng ordered.
Liucheng nodded slightly, thinking thoughtfully on the side. This is a good idea. What was originally a shortcoming has turned into an advantage.
"Also, the specifications of these two speakers are too high. If one speaker is removed, there is no need to learn the two-channel, stereo and so on of those high-end TVs. The plastic shell outside is slightly larger and looks bulky. If the weight is
If you can't go up, get some weights to hold your hands down!" Lu Feng said.
Several people present looked at Liucheng. They had done research and development for so many years and had never heard of such a wild approach. Even those who were tinkering and assembling it themselves did not use it.
"Okay!" Liucheng nodded in agreement.
"I also want to see something different in appearance design, starting with some details, such as where to put the brand name?"
Lu Feng took the entire TV apart and considered it bit by bit, including the shape, weight, and configuration. The R&D staff had the same ideas as the R&D staff, while Lu Feng considered it more from a market perspective.
This product meeting lasted three days. After three days, after paying Duoduo's tuition and saying goodbye to Jiang Xiaoyan, Lu Feng got on the plane with a box of blueprints.
Before the plane took off, Lu Feng's pager received a message from Zhang Fengxia, saying that all the 50 million from Fulong Fund had been received.
"Sir, the plane is about to take off, please fasten your seat belt." The flight attendant came over and reminded with a sweet smile.
"Okay!" Lu Feng put the pager into his waist, fastened his seat belt, took a deep breath and sank into the seat. He knew that when the plane landed, he would face the entire world.