Zhu Lidong shifted his attention from Zhang Fengxia to Lu Feng, sat down and shook his head: "I can't agree without a suitable reason."
"You can do it according to your idea, but you have to sign a guarantee. Within ten days, if our sales account for more than 70%, I will do whatever you want."
"How is this possible?" Zhu Lidong shouted. In ten days, it is impossible for a new brand to achieve this sales volume under the joint efforts of eight companies to suppress it.
“If you can’t do it, just execute it!”
"Can you do it?" Zhu Lidong's eyes were full of doubts, and even saying this seemed ridiculous.
Not to mention Zhu Lidong, everyone present thought that Lu Feng was kidding. Only Zhang Fengxia was doubtful and did not dare to say anything at the moment.
"I can do it, but I can't do it. You'll know when the time comes!" Lu Feng looked at everyone present and said: "Just do as I say. In terms of publicity, we will increase the promotion of foreign brands and bring the technology closer to give people a sense of tallness.
At the same time, print some scratch-off coupons for me and write the denominations of fifty yuan/hundred yuan/ten yuan on them, and also print some thousand yuan coupons!"
No one knew what Lu Feng planned to do, so they could only nod and do as he said!
In the evening, the first batch of TV sets had been packed and loaded onto trucks, and began to be distributed across the city. At eight o'clock in the evening, the lights were still brightly lit in all major offices. The first day of production was destined to be busy.
What's more, Lu Feng lives in an office now and is busy until late at night. Meeting after meeting is going on. Lu Feng basically has to ask about front-line matters.
There were more than two hundred TV sets stacked in the factory warehouse that had not been taken away. Lu Feng turned around and asked: "Quality inspection must be strengthened. If one has a problem, it will affect our reputation. Do you understand?"
"Mr. Lu, don't worry. Other factories have two quality inspections. Today we have five quality inspections, and we also need to conduct power tests, signal tests, and voltage fluctuation resistance tests. They are no worse than first-tier manufacturers."
"How many units will be produced today?"
"There are more than 1,600 units. The quality inspection procedures are a bit cumbersome. When the daily production capacity of a production line is full, it should produce 2,000 units. If only core components are produced without assembly, the annual production capacity is not one million units.
question."
Lu Feng nodded slightly, walked out of the factory, and said to Zhu Lidong beside him: "Let all the people from the marketing department and advertising department come out tomorrow to help the agents sink the market, and at the same time help organize activities, and help complete it as soon as possible!"
"Okay, do you have any specific requirements?"
"Watch it for yourself. Just do things beautifully and tell others that we are doing activities. The lottery tickets are discounted by ten yuan, fifty yuan, or one hundred yuan." Lu Feng stopped and said: "The lottery tickets are worth one thousand yuan.
Don’t write it down, and remember to mix the thousand-dollar items into the ten-dollar items.”
"What does this mean?" Zhu Lidong frowned slightly and said, "Actually, it's still sold at 3,500?"
"Yes, but you can't do it openly. This is a psychological effect, not marketing. Facing a wolf-like opponent, you can only think of some tricks." Lu Feng patted Zhu Lidong on the shoulder and sighed.
tone.
"Why not just lower the price? The gimmick of reducing the price by 1,000 yuan is enough to be used as an advertisement."
"There is a saying in psychology: Everyone in this world is a pervert, but some people don't realize it. Everyone has some little itches in their heart." Lu Feng took a deep breath, put his hands in his pockets and said, "I just want to
To scratch the customer’s itch, no one is allowed to tell anyone about this plan.”
Zhu Lidong still couldn't figure it out. He couldn't figure out what the principle was. He had his own set of methods for marketing and brand building. Lu Feng's approach confused him.
He took two quick steps up and asked, "I don't know what you are talking about."
"To give you an analogy, two restaurants have similar tastes and similar decorations. One has a direct discount, with ten yuan free for purchases over one hundred yuan. The other does not have discounts, but the business is very good because the store owner has a good ear.
Good waiter." Lu Feng looked at him and said.
Zhu Lidong's head was full of questions, he stopped and wondered: "A waiter with bad ears?"
"Not only does she have a bad ear, but she also can't do math. She gets confused when there are many people. Fish-flavored shredded pork is $5.00. Sometimes she writes it as $1. She doesn't know the price, so she asks the people in the kitchen. She has bad ears and can't hear clearly.
, it shouted two dollars, and she wrote down two cents, and sometimes she even forgot to ask for money. If it were you, which store would you go to?"
"I'll definitely go to this place. Maybe I can get a big deal. I won't be surprised if they get ten yuan for free!"
"Yes, the restaurant is run by a couple, one pretends to be deaf and the other is mute. They very cleverly control the daily loss rate, no more, no less, the same as next door, 10%!" Lu Feng took some money from his pocket!
He took out a cigarette and handed it to Zhu Lidong and said: "There are no fools in this world. Anyone who can be seen as smart is a fool. Great wisdom is like a fool. When will the whole world regard you as a fool, you will make a lot of money."
"It's a bit philosophical!" Zhu Lidong lit the smoke and said: "We can learn from this in terms of market expansion."
"Don't, don't, don't!" Lu Feng waved his hands repeatedly and said: "After you get through this level, you will work steadily, advance horizontally, TV advertising, and market layout, and do whatever you need to do."
"You don't even have a surname yourself." Zhu Lidong shook his head and said: "I admit that your plan may work, but I definitely don't think that you can achieve the results you said within ten days."
"We'll see in ten days. I trust you very much. I don't want our chat to be printed out after more than ten hours and placed on someone's desk." Lu Feng patted him on the shoulder and said, "Early.
rest."
"I don't accept you!" Zhu Lidong stared at Lu Feng who was about to leave and said, "In terms of the market, I am one of the best in the country. I have personally managed Lenovo..."
"The first-tier market is different from the second-tier market. You used to face major companies, but now you have to face every ordinary person. That's all. If you don't accept it, you have to hold it in. You will know when the time comes."
After speaking, Lu Feng turned around and went upstairs, went back and took a shower, and called Jiang Xiaoyan to ask about Duoduo's situation in the kindergarten.
There is no airtight wall in the world, not to mention that many people are in Lu Feng's office today. After work in the evening, the management has already begun to murmur about the relationship between Zhang Fengxia and Lu Feng.
However, more people are worried about whether the factory can resist the past. Eight companies have jointly suppressed it. Not to mention a factory that has just started production, even an old factory cannot withstand it!
Some people privately feel that this is not possible, saying that the feng shui of this place is not good. The electronics factory was not operating back then, but now that it is operating and encountering this kind of thing, the senior management is not very old, so they should find an expert to break it!
Many people were destined to not sleep well that night. Jiao Enfan was still on the phone at around eleven o'clock in the evening. He had already obtained the arrangements for Jiafeng Electronic Technology for tomorrow.
Only by knowing yourself and your enemy can you be victorious in every battle, not to mention that when assigning tasks at the next meeting, there are basically no secrets at all.
"Four thousand five? Fifty? One hundred?"
Jiao Enfan didn't know what was going on. This price was really beyond everyone's expectation. After chatting with other bosses on the phone for a long time, no one knew what he meant by setting such a high price.
You can already buy a 29-inch model at this price, and the coupons for fifty yuan or one hundred yuan are even worse.
Neither Lu Feng nor Zhu Lidong would do such low-level things.
"Don't think so much now. No matter what he wants to do, if we go down this time, he won't be able to stand up even if he has great abilities!"
Jiao Enfan nodded. He was definitely going to die this time. Starting from tomorrow, eight companies would cut prices at the same time and carry out activities. More importantly, Panda did not give him face.
This involves market issues, and there is no mercy to speak of!
"He is not suitable for the electronics industry at all. He should continue to get food for him. Thank you, Manager Niu. You can rest early."
Early the next morning, while Lu Feng was still sleeping, he felt someone sitting next to the bed. He woke up from his dream. When he saw it was Zhang Fengxia, he sat up and screamed, "Are you sick?"
"Why do you curse?"
"Why do you like sitting on my bedside so much?"
"I'm not sitting on the bedside. I can't sit on the edge. It's already past eight o'clock. I've served you breakfast. Everyone in the factory has started working and the assembly lines are turning around." Zhang Fengxia looked at him and asked: "
Is this bed comfortable?"
Lu Feng rubbed his face with his hands. He felt that living here would not be a good life, so he said: "It's okay. I was busy until about eleven o'clock in the evening before I went to bed. You can go out first, and you can't come in later."
My room?"
"It's not rare, it makes you so rich!" Zhang Fengxia stood up and rolled her eyes at him and said: "How many people want me to see it, but I am too lazy to see it, a grown man is so coquettish."
Lu Feng walked out muttering. Lu Feng sat on the bed and was confused. Why did she make it sound like he had done something wrong?
After washing up, she walked out. Breakfast was already placed on the desk. Zhang Fengxia looked at him, put down the newspaper and said, "Today's newspaper, I'm going to have a morning meeting."
Lu Feng said "Hmm" and sat down to eat. The newspapers were basically full of miscellaneous news. Only a few important media reported the ribbon-cutting event of Jiafeng Electronics yesterday. As for the cover picture, it was naturally a large personal photo of Huang Youwei.
, let alone other people’s faces, not even a corner of their clothes was exposed.
While I was eating, I looked through it and found a daily life report that introduced such a thing in a section called Discount Tips.
Friends who are planning to buy a TV can wait a moment. The TV market in this city is about to experience significant price fluctuations, which has a lot to do with the newly opened electronics factories.
Lu Feng originally thought Jiafeng would make a few more headlines, but he didn't expect even a splash. After finishing his meal, he put his things on the table and went downstairs.
Since it was a war, he had to go to the front line!