After the ribbon-cutting ceremony, Lu Feng took a group of leaders around the factory and introduced some machinery and assembly lines.
And the processing of the first batch of parts has officially started. Since today is the first day, only one assembly line was opened. Ten minutes later, the first Wipod TV officially rolled off the production line, and there was applause at the scene.
The time was almost noon, Lu Feng made an invitation gesture and said: "There is some wine in the canteen, leaders, please move on!"
How is it possible that it is thin wine? The cigarettes are all Chinese and the wine is all Taiwan!
The noon news of the local TV station pushed the news out, and then it began to spread rapidly. First, the local business community exploded. Some other brand agents saw Zhang Fengxia introducing it on TV. This TV will bring a new round to the industry.
of disruption, and is confident that it will capture the local market within a month.
The locals know more about electronics factories, and there were various rumors a year ago. Some local dealers are also in a state of confusion. They also know how much money they make from selling a TV and how much shipping is involved.
Privately, many people say that Jiafeng Electronics Factory will have an impact on the local market.
Because of the short distance, there are no transportation costs!
Jiafeng Electronics has already attracted much attention. Today's ribbon-cutting and the announcement of Zhu Lidong's joining are like a ** being thrown into the sea.
For a time, there were a lot of calls and pagers ringing from all over the country. The talk was basically about Lu Feng poaching. They couldn't figure out how much benefit Lu Feng promised to get Zhu Lidong to leave Lenovo and work with him.
A newly established business.
In Lenovo's office, Mr. Liu was sitting there with a gloomy expression. There were seven or eight people sitting or standing in front of the table. Everyone present was silent, and the atmosphere in the room was extremely depressing.
"Very good, very good. Young people have great ideas." Mr. Liu patted the table with his hand and said, "There is nothing he dare not do. Yes, I like his unconvinced spirit very much."
The people present looked at each other and felt that Mr. Liu’s words did not sound like a compliment!
After speaking, Mr. Liu picked up the phone on the table, thought for a moment and dialed a number.
At the same time, Jiao Enfan also felt the pressure. He recalled the pictures played on the TV. This TV called Weipuda was very big and looked like a tiger. If the price was set low, it would really have an advantage in the local area.
.
Jiao Enfan knows that the market is polarized. There is very little overlap between people who buy products worth four to five thousand yuan and those who buy products worth eight or nine thousand yuan. But he also understands that the total market volume remains unchanged at a certain moment.
TVs are not consumables. Once purchased, they will not be consumed again in the next few years. When a company enters the market, there will be a market that squeezes out others, even if it only sells one.
This kind of market is a zero-sum game, it's either/or. After market competition, brands with weak competitiveness will be marginalized, then withdraw from the market, and then go bankrupt.
Enterprises that occupy the center of the market enter a virtuous cycle, with large sales, strong brand, and considerable profits. After receiving the profits, they invest in the next round of technology research and development. As a result, a new market center will emerge with technological leadership, which has long been ahead.
status, as long as there is no disruptive technological revolution, this company will be in a semi-monopoly advantageous position.
For today's domestic TV sets, everyone is vying for such a position in the future and squeezing out other companies. What Lu Feng wants to compete for is also to establish a market position in the local market first.
Other brands heard that Lu Feng said that sales would account for more than 50% of the local market within a month. This is definitely a challenge for other brands.
Jiao Enfan first contacted the general manager of Konka, and after chatting for less than ten minutes, he decided to attack Jiafeng Electronics in the Suzhou market.
A few hours later, the brands with the largest local market shares actually reached an agreement. A total of eight companies, including Konka, Panda, Changhong, TCL, and Enfan, formed an alliance through the Electronics Industry Association and issued a statement.
Experts said that starting from tomorrow, business adjustments will be made to the Jiangsu regional market.
The specific things were not detailed, but many people have already smelled the smell!
In the evening, Zhu Lidong had officially joined the company and signed the equity letter. There were seven or eight printed statements on his desk. Everyone looked very unhappy.
"It's only been a few hours. We've been cutting the ribbon at noon, and as soon as we sent the leaders away, these people came."
"The pace is too consistent, the content is almost the same."
"It's such a bully, and it's a partnership, so there's nothing we can do!"
Several managers from other departments muttered. They really couldn't figure out why they, a new factory, were so hated by people.
"The companies that issued the statement account for more than 85% of the local market. It can be said that we are already under siege before we go public." Zhu Lidong said with a solemn expression: "Mr. Lu, we can't win this battle well.
, everything was in chaos from behind.”
Lu Feng nodded and said, "I know!"
Zhu Lidong wanted to say something, but there was a knock on the door. A man opened the door and came in and said: "Mr. Zhu, I have a call for you. It's very important."
"Okay!" Zhu Lidong stood up and apologized: "Maybe it's a call from home. My dad is hospitalized. I'll answer the call."
"It's okay, it's okay. Just take care of my uncle for a few more days when he is hospitalized. He's here in such a hurry!" Lu Feng said politely.
After Zhu Lidong left, the office fell into silence. Zhang Fengxia put the folder in her hand on the table and said: "Next, it's Mr. Zhu Liang's turn!"
Lu Feng could tell that Zhang Fengxia was not convinced, and he could understand that originally she had the final say alone, but now there are two people, and it will become three or four people in the future.
"No!" Lu Feng shook his head. This game is too crucial. Once he is chased and intercepted, he will be at a comprehensive disadvantage. He cannot afford to lose. Zhu Lidong is capable, but what if he misses this time?
"I have to do it myself and run it myself. One month is too long. If you want to play, let's play big." Lu Feng leaned on the chair and muttered: "In ten days, more than 70% of the sales volume
Proportion.”
"What?" Zhang Fengxia said in disbelief: "What did you say?"
"I said that in ten days, in the local market, the sales volume of Weipod TV will account for more than 70%."
As soon as these words came out, not to mention Zhang Fengxia, even other managers felt that Lu Feng was exaggerating. If nothing else, Weipuda is a new brand with low market recognition. Even if it is cheap, it is difficult to sell it.
, unless it’s a tip-off!
"Mr. Lu, I think we should listen to Mr. Zhu's opinion."
Other managers also nodded repeatedly. Although they did not understand the market, they felt that such an astonishing speed could not be achieved by anyone.
Although Zhang Fengxia knew that Lu Feng was capable, the time and performance he mentioned were definitely not achievable with human power. She said, "You want to spend money on the market first? To repel them all?"
"How about spending money? There are eight companies, not one. After the war, how much money do I have to burn?" Lu Feng stood up and said: "If you want to sell well, it's not about selling cheaply, but selling expensively. Do you understand?
?”
Is it expensive to sell?
As soon as these words came out, everyone present was confused!
Lu Feng didn't want to say anything more. Just as he was about to let them go out first, Zhu Lidong came back and said slightly worriedly: "I just received a call from a friend, saying that there is something related to Lenovo and he wants to call us locally.
There is a sniper war, and the price will slowly drop starting tomorrow, among which Jiakang’s short-term activities will see the biggest dive.”
Lu Feng nodded. He had expected this situation, but he didn't expect it to happen so quickly. He took a deep breath and asked, "If you have any ideas, you can tell me."
"The local market is a small competition. I think this competition must be won. Once we lose, it will be difficult to open up the situation, so I think the most direct way is to put the price of new products at a higher price and at the same time follow up on services, such as
When people in the village order a TV, they can send it back to the village for free."
"These companies have been deeply involved in the local market for several years. We cannot compare with them. During this period, the entire industry's attention is destined to be focused here. We don't need to win. The eight companies are jointly suppressing the market. As long as we resist, we will win.
Zhu Lidong thought for a while and said: "We have to show our attitude first, and we can also take advantage of this time to expand in other markets."
The people present nodded secretly. This was a conservative approach in the face of the joint suppression by eight companies. If you could withstand it, you would win, and you would win very honorably.
As for the situation Lu Feng just mentioned, it is almost like a dream.
Lu Feng also agreed with Zhu Lidong's idea, but these are extraordinary times, so he nodded and said: "Yes, but lowering the price as soon as it is launched will lead to a decline in brand power. I don't think it is feasible, so I'd better change my plan!"
"Your plan?" Zhu Lidong looked at Lu Feng in confusion. Didn't he leave all the market aspects to him?
Lu Feng nodded and said: "First of all, increase the selling price from the original market price of 3,500 yuan to 4,500 yuan. At the same time, strengthen brand promotion and carry out billboards, TVs and other sales channels at all levels.
Advertising!”
"Three thousand five becomes four thousand five?" Zhu Lidong shouted. He felt that Lu Feng was committing suicide. This price was uncompetitive in the terminal, not to mention that eight companies were preparing to carry out price reduction promotions.
"No, absolutely not!" Zhu Lidong shook his head and said, "This price is like flying a plane into a mountain. I won't agree to it."
"I have an idea and can guarantee the market, so it's settled." Lu Feng made the decision.
"What's the decision? I'm in charge of the market, why do you make the decision?" Zhu Lidong shouted.
"It's settled when I say it. I'm the boss, you understand!"
"But you told me that you gave it all to me, and you told me that you were your brother. How can you change your face so quickly?" Zhu Lidong said with some annoyance: "You can change your face faster than you can take off your pants!"
"He takes off his pants much faster than this." Zhang Fengxia joked.
In an instant, all the eyes of the audience were on Zhang Fengxia, staring with wide eyes.
"I...I'm just kidding, I've never seen it..." Zhang Fengxia couldn't continue. She felt that the topic was already a little distorted, and it would be useless no matter what she tried!