Zheng Qian also saw the excitement of the group of people outside.
However, Zheng Qian has experienced many storms and waves. In response to these people's excited reactions, Zheng Qian's heart is completely unmoved at this moment. His emotions are completely devoted to singing, and the performance of each song almost reaches the fullest emotion.
.
Even Zheng Qian himself discovered that his singing skills have become more perfect as he has been polished and participated in more and more performances. Every line he sings is almost perfect, and it can even be said that it is not at all perfect.
A second re-recording is required.
It can be said that Zheng Qian is currently at the peak of his life, both in terms of energy and condition.
Under such circumstances, Zheng Qian's recording progress became increasingly smooth.
"Snow Flower", "Castle in the Sky", "Until the End of the World", "Lemon", "PLANET" and other classic and popular songs were recorded in just one day.
There is definitely no problem with the original soundtrack, the only remaining thing is to be refined.
In order to ensure a more perfect recording, Zheng Qian recorded each song twice. Later, after the sound engineer checked it, he was shocked to find that there was almost no difference in breath or pronunciation between the two songs. They were completely similar.
CD playback is normal.
This was an eye-opener for Sony staff.
"A walking CD!" someone exclaimed.
Zheng Qian is actually satisfied with his current state. In terms of singing skills, he has never been as confident as he is now. This is probably due to the tempering of two Asian tour concerts and the release of multiple albums. In terms of mentality,
The confidence he gained in singing directly fed back to his personal physical and other aspects of his condition, so that Zheng Qian's singing skills reached their peak.
Even compared with the singer Zhang Xueyou, Zheng Qian feels that he is not far behind.
And these twelve Japanese songs were recorded in just four days.
Strictly speaking, there were only three days. The remaining day was because Zheng Qian felt that some parts could be sung better, so he re-recorded it.
Four days later, due to Saki Yuri's strong recommendation, Sony Records headquarters added an additional ten million to the original ten million.
So, with an investment of more than 20 million yuan from Sony Records, Zheng Qian started shooting the song MV for his new album
At this time, the Japanese album finally decided on the name "I'll Accompany You to the End of the World", which is very similar to the song title of "Until the End of the World". The Japanese prefer this kind of script with a humanistic and romantic atmosphere.
So in the next half month, Zheng Qian began to travel around the world. This time, the MV was filmed not only in Europe and the United States, but also in Asia and Africa.
After all, the 20 million yuan, on average, is more than one million per song, which is enough to provide food, drink, and food for all the staff. In Saki Yuri's words, if the 20 million yuan is not spent, it will be a disservice to Zheng Qian.
The songs on the album are disrespectful.
What's more, this is also to build momentum for the upcoming publicity plan. The high investment may not bring high returns, but it will definitely attract people's attention and reflect the importance that capital attaches to this album.
In fact, judging from the current 50-50 split between Sony Records and Zheng Qian, even if the album "Be With You to the End of the World" is a hit, Sony Records' profits from this album will not be much higher, but
A great singer-songwriter like Zheng Qian is definitely a resource that major record companies are eager to pursue.
Sony Records is aiming for long-term benefits in the future, such as future concerts or the sale of related peripheral products, which require Zheng Qian's participation. The most important thing is that Zheng Qian has proven his own ability with a growth rate that is visible to the naked eye.
Value, if nothing unexpected happens, with Zheng Qian's current strength and popularity, he is destined to become a world-class top star many years from now.
Top superstars across races, genders and nationalities.
Saki Yuri once told Sony Japan, the parent company, that Zheng Qian's potential is completely immeasurable and he seems to have endless inspiration.
In terms of creation, Saki Yuri has never witnessed such a fast and efficient creation ability until now.
Maybe after five or ten years, Zheng Qian's creative inspiration will dry up.
But before that, there are dozens of songs in stock every year, and each song is of such high quality that Zheng Qian will still be remembered decades later, and he can even enjoy copyright sharing with this huge song library.
According to the current speculations of people in the scientific and technological circles, in the near future, the Internet world will be highly developed.
People travel, shop, or do various things closely related to life, all of which are done on a small mobile phone.
When the record era comes to an end and the digital music era comes, coupled with the rapid development of various countries around the world, the importance of intellectual property rights will naturally be infinitely increased. With that wave of hands, the importance of music copyright is naturally self-evident.
When everyone has a mobile phone, corresponding payment models will be developed for music and other creative works with intellectual copyright. Then record companies with huge copyright libraries will naturally enjoy the huge profit chain that comes with it.
However, Zheng Qian is not naive. Copyright signings are usually only signed for five years, or the copyright is not transferred directly and only the right to use is given to the partner.
This is the current model of cooperation with Universal Music Group.
The cooperation with Sony Records is based on a copyright agency model. The songs in the Japanese album can be used for five years, but a certain copyright fee needs to be paid to Zheng Qian every year.
In the current era, especially in a foreign country, handing over the copyright to other powerful companies as agents is undoubtedly the best way out. What's more, Zheng Qian has not yet established a reputation in the Japanese market, so handing it over to Sony Records as an agent is natural.
The best thing ever.
In China, because relevant laws and products are not yet perfect, Zheng Qian is still focusing on record publishing.
According to the known rules, there is not much future for music creation in China at present and even in the next few years. Most singers and songwriters still rely on their popularity to perform and perform in various places. If they want to get remuneration for intellectual property rights, it is absolutely necessary.
It’s getting harder and harder.
At the same stage, the famous novel IP "Ghost Blowing the Lamp" in the previous life only sold more than one million, and its value was seriously underestimated. It can be said that the copyright owner made a lot of money.
And if it owns Zheng Qian's current music copyright, and based on Zheng Qian's current popularity trend, then Sony Music can indeed make a lot of money.
The model that Sony Music wants is to be an agent. It not only represents Zheng Qian’s Japanese album songs, but also his previous and subsequent albums. He also wants a piece of the pie.
Therefore, in this formal cooperation, Sony Records made concessions in every aspect and gave Zheng Qian great preferential treatment. Of course, there are reasons for this that Saki Yuri strongly admires. More importantly, Zheng Qian's own value is indeed worthy of theirs.
Do.
Even if you don't make money this time, as long as you can make good friends with Zheng Qian and gain trust, then the next cooperation will be a matter of course.
Zheng Qian is quite satisfied with this cooperation, so he prepared quickly in all aspects.
Both parties saw each other's sincerity and were very happy.
Time quickly came to September.
After Zheng Qian finished shooting the MV for the Japanese album, he finished the production of the album. Next, he shot some promotional posters, then left and returned to the mainland.
The production of the album also takes time, and it will be available on the market in about mid-October. Half a month before that, Zheng Qian needs to go to major variety shows and music programs in Japan to promote the album.
It has to be said that Sony Music, as a giant in the Japanese entertainment industry, has very strong business capabilities. Zheng Qian can choose any well-known program in Japan, which also reflects the importance Sony Music attaches to Zheng Qian.
Zheng Qian only selected two of the most well-known variety shows and a chart-topping music show.
His time is not a lot of money, and he cannot spend half a month in Japan. Sony Records is also happy to accept this. After all, Zheng Qian is a mainland superstar and even has a certain reputation internationally. He has such treatment.
The requirements are very understandable.
After returning to China, Zheng Qian finally had a moment of rest.
In the first half of the year, I experienced a European tour, a major English single album, the release of my fourth new album, my second Asian tour, and the production of my first Japanese album. The rhythm was very fulfilling, and there was a lot of rest time in between, so
I don’t feel as exhausted as last year.
At that time, he went to the Xile Prairie with Hu Liang and Zhang Guoran for a trip. Looking back now, Zheng Qian felt that another trip to the Xile Prairie might help him relax physically and mentally.
Unfortunately, just as he was about to take action, the Thai Red Bull Group sent representatives to discuss signing a contract with Zheng Qian to cooperate in global advertising endorsements.
After "Chinese Idol" ended last year, Zheng Qian became famous for a while and signed advertising endorsements with many companies, such as Longines Watches, Lanke House and Pepsi-Cola, etc.
It has lasted exactly a whole year now. Except for Lanke Home, which has been signed for two years at a time, various endorsements from other brands have expired rapidly.
So as soon as Zheng Qian returned to the mainland, he was faced with an influx of contract renewal letters from various brands.
Those who are sensible have already raised their prices, while those who are ignorant are still keeping the original price.
Such as Pepsi-Cola.
It is worth mentioning that Red Bull Group has done a very good job of keeping confidentiality. From Zheng Qian’s concert in Thailand to now, no information has been leaked about the discussions between the two parties.
But Pepsi-Cola does not seem to have a strong desire to renew the contract with Zheng Qian.
Still a capital of 10 million.
"Pepsi just signed an advertising deal with football superstar Willie Nancy."
In the conference room, Ren Xin said with emotion: "The situation is really changing!"
Zheng Qian also laughed. He knew about Willy Nancy, a Brazilian football superstar, and his colleague. He also knew that Red Bull had just settled with Willy because the other party was involved in scandals, which had a bad impact, but it had been resolved, so Pepsi-Cola caught up and signed a contract with the other party.
Signed an endorsement contract.
Red Bull chose the rapidly rising Chinese superstar Zheng Qian.
From the Red Bull Group's perspective, signing Zheng Qian will be beneficial and harmless. After all, Red Bull's headquarters is still in the Asian market. It is certainly possible to blindly pursue the favor of the European and American markets, but at this stage, the gains outweigh the losses. After all, there are other competitors in Europe and the United States.
Competing with each other.
But in Asia, the market for Red Bull has been getting higher and higher, especially in mainland China. Because of its huge market, Red Bull’s performance has doubled every quarter. Such a terrifying growth rate has made the Red Bull Group excited, so it chose to
Zheng Qian, who is well-known at home and abroad, signed an endorsement, which is naturally the result of selecting the best among the best.
And the price offered by Red Bull is also quite generous.
Compared with the RMB 10 million offered by Pepsi-Cola, the RMB 160 million offered by Red Bull Beverage is obviously a world of difference and cannot be compared at all.
Of course Zheng Qian was also very moved, so he decisively kicked out Pepsi-Cola and entered into a cooperation with Red Bull Beverage.
The moment the contract was signed, Zheng Qian stood up and smiled and shook hands with the other party's representative. A large number of media reports quickly appeared on the Internet, and there were crazy reports on Zheng Qian's sky-high signing of Red Bull beverage endorsement.
This is obviously a move that Red Bull Group cannot wait to inform the world about.
After the contract is signed, Zheng Qian will also shoot advertising videos and various promotional slogans with Red Bull Beverage.
Zheng Qian is very familiar with this kind of thing, so the shooting went very smoothly.
In addition, Longines has also increased its contract signing amount. Although it is not as exaggerated as Red Bull, it is still around 70 million, which is a seven-fold increase.
Because the previous 40 million-year contract had not yet expired, Lanke Home could not raise the price, but Zheng Qian still kept his word and took photos of Lanke House's autumn clothing.
In addition to these brands, Zheng Qian has also signed contracts with various snack brands, home appliance brands, and image spokespersons for Wal-Mart supermarkets, etc.
In the month since he returned to the Mainland, Zheng Qian has been working almost non-stop just by shooting these advertisements and endorsements. Fortunately, the work intensity is not very intense, and Zheng Qian is not tired.
It was also at this time that the movie "Crazy Stone" fully invested by Yuexiang Media was officially completed and passed the review of the relevant departments, and is scheduled to be released during the National Day.
"I'm Not the God of Medicine" has also been announced to be completed, but it is stuck in the review process of relevant departments and cannot enter the theater for the time being.
Although Zheng Qian was somewhat mentally prepared for this, he was still a little emotional when he learned the news.
However, he is not too anxious. Qi Zhongcai's connections are enough to cope with these scenarios. The review may be extended, but since "I'm Not the God of Medicine" is an ability item, it will be a matter of time before it passes the review.
In late September, the Noah mobile phone brand came to discuss the renewal of the endorsement contract with Zheng Qian, but Cheng Yaojin came to the rescue midway, forcing the endorsement to be suspended.
"Qian'er, do me a favor."
On the phone, the prosperous Lin Xixi said loudly: "We need a mobile phone spokesperson here. I don't like the crooked melons they are looking for. Come on."
When Zheng Qian heard this, he looked at the contract in his hand that was about to be signed.
This is too coincidental.
I almost put pen to paper.
He slowly closed the pen cap and said to the astonished Vice President of Noah Mobile China next to him: "I'm sorry... I hope there will be opportunities for cooperation in the future."
The other party was silent for a moment and asked: "Which brand is it?"