Zhenhua Mobile is the newly established mobile phone business department of Zhenhua Technology. Although it has only been established for less than two years, it has already begun to take shape. At a time when there are many domestic mobile phone copycat brands, there is no doubt that Zhenhua can establish a domestic brand mobile phone. Mobile phones are ambitious.
After Lin Qianqian was recalled, Lin's father did not arrange for her to get married. Instead, he talked with Lin Qianqian for a long time in a serious and thoughtful manner. Then Lin Qianqian changed her identity and joined Zhenhua Mobile Phone Business Department as an ordinary college student. Start from the lowest level.
After all, she is the boss of a company with a market value of hundreds of millions. Although she has little to do with her, her vision, conversation and temperament make Lin Qianxi very outstanding. Even without the help of relatives and friends, Lin Qianqian's own business ability is very good. powerful.
The CEO class at Jinghua University is not for nothing.
As a result, Lin Qianqian was quickly promoted from an ordinary salesperson to a manager, and was later transferred to Donghai as a regional manager. In less than a year, regional sales increased more than six times, which was remarkable. The name of Zhenhua Mobile Phones was established locally.
To sum up, it is nothing more than an attitude that services, after-sales and other aspects have reached the level of developed countries.
In Lin Qianqian’s words, our products may not be the strongest, but our service and attitude, as well as a series of after-sales issues, are definitely No. 1 in the domestic industry!
Of course, product research and development will also improve. At present, the mobile phone business department is one of the core projects of Zhenhua Technology in the future. In order to build its own brand and occupy the future mobile phone market, Zhenhua Technology will allocate hundreds of millions of funds every year. Do research and development, patents, and as time goes by, research and development funds will continue to be raised, raised, and raised again. In Lin Zhenhua’s words, in the future, mobile phone research and development will require tens of billions of yuan to start.
Of course, Lin Zhenhua still underestimated the future mobile phone market. R&D funds starting at tens of billions of dollars every year will be the ultimate norm in this industry.
After receiving Lin Qianqian's call, Zheng Qian did not hesitate too much, ended the contract signing with Noah Mobile, and headed to Donghai instead.
Zhenhua Technology purchased a large piece of land here for the construction of Zhenhua Technology's R&D factory, so this is also the base camp of Zhenhua Mobile Phones.
After Zheng Qian got off the plane, he met Sister Qian at the airport, whom he hadn't seen for more than half a year. She was different from the casual and carefree past. Now Lin Qianxi was wearing a suit, shirt, high heels, and her legs were under straight trousers. She looks more slender and looks like a strong business woman.
When she saw Zheng Qian, regardless of the surprised looks of others, Lin Qianxi excitedly stepped forward and gave Zheng Qian a bear hug: "Damn, I miss you so much. You haven't come to see me for so long, no." By calling you, have you forgotten me as an old person?"
Zheng Qian wears a baseball cap, sunglasses, and a mask. Although the outfit is tight, he can still attract the attention of passers-by with his tall height and perfect figure.
He let go of the suitcase, patted the back of Sister Qian who was hanging on him, and said helplessly: "Brother, can you be more reserved, there are so many people!"
"No matter what, I want a hug!" Lin Qianxi said coquettishly.
This sentence directly shocked a group of Zhenhua mobile phone staff behind him. Mr. Lin, who used to be cool and arrogant, suddenly became so pretentious, which was really unexpected.
Is this Mr. Lin’s nature?
Today, Lin Qianqian is the regional general manager of Zhenhua Mobile in Donghai City. Although she is only twenty-six years old, she already has a heavy responsibility. She controls the entire sales channel of Zhenhua Technology, and all the dealers in the surrounding Jiangsu, Zhejiang and Shanghai areas are in charge.
Rely on Lin Qianqian’s breath.
Over the past six months, with the rise of Lin Qianqian, many people have come to know that Lin Qianqian is the daughter of Zhenhua Technology. Coupled with her outstanding business capabilities and connections, no one dares to look down on this watcher anymore.
Mr. Lin looks cute but is tougher than a macho man.
No, when the company was discussing Zhenhua Mobile Phone's image person, Mr. Lin called the popular superstar Zheng Qian with just one phone call.
That's not Song Qian, that's not Li Qian, that's not Chen Qian, that's Zheng Qian!
There are few domestic superstars who can go abroad. They have strong influence and appeal throughout Asia, and their personal image is also very positive. They even look very similar to Lin Zhenhua, the head of Zhenhua Technology, both of whom were soldiers.
Can I call Zheng Qian...
No one can be convinced by this kind of connections.
Zheng Qian didn't bring anyone with him on this trip except his bodyguards An Lin and Tang Cheng, so when three men about 1.85 meters tall walked out of the airport passage, they instantly attracted everyone's attention.
Coupled with Lin Qianxi's exaggerated movements, many people were shocked and confused.
Because that man looked more and more familiar the more I looked at him.
Fortunately, before the passers-by could react, a group of people walked out of the airport, got into several commercial vehicles, and drove away quickly towards the Zhenhua Technology factory.
In addition to discussing the brand endorsement with Zhenhua Technology during this trip, at the invitation of Lin Qianqian, Zheng Qian will also visit the Zhenhua Technology factory. The media will be there to shoot and report, and he will be treated like a leader coming to inspect.
As for brand endorsements, it does not mean that Lin Qianqian can be exempted or exempted based on her friendship. The price should be whatever it is, which is what Lin Qianqian meant.
The endorsement fee offered by Noah Mobile is a sky-high endorsement fee of 72 million yuan per year. Noah Mobile can use Zheng Qian's portrait copyright throughout Asia.
For such a huge amount of money, Zheng Qian refused to sign it. To be honest, Lin Qianqian was extremely moved at the time.
But Zhenhua Mobile cannot be compared with the international industry giant Noah Mobile. Spending 72 million a year in endorsement fees is like breaking the bones. For start-ups, although signing an endorsement contract with Zheng Qian has many benefits,
The greatest value is to enhance the brand image.
After all, Zheng Qian is currently endorsing basically high-end brands, but if the price is such a sky-high price, then at the very beginning, it will be nothing more than a burden for Zhenhua Mobile.
At the Donghai Peace Hotel, when Zheng Qian arrived, he found that many staff members were quietly sizing him up. He did not hide it and nodded to them with a smile. Lin Qianqian next to him whispered: "If endorsements are mentioned at the dinner table,
You either don't say anything about the fee, or you ask for a high price. Don't ask for money just because of me."
Zheng Qian looked at her sideways: "You are overthinking, I will definitely ask for money."
Lin Qianqian was stunned for a moment, then punched Zheng Qian angrily: "You bitch, can you be polite?"
Zheng Qian smiled and said, "Then I don't want any money."
"That won't work either. Let me tell you, don't be stupid. The price will be whatever it is."
Lin Qianqian warned, fearing that Zheng Qian would suffer a loss, and continued: "Although my father is in charge of Zhenhua Technology and is also the largest shareholder, in fact, when it was first founded, Zhenhua Technology was 100% owned by employees.
Private enterprises often distribute shares to outstanding employees. The company belongs to everyone, not my dad, so it doesn't matter no matter how much you ask for, it has nothing to do with our family."
Zheng Qian smiled and said: "Then just give me shares and give me a discount on the endorsement fee."
Lin Qianqian was stunned again. She looked at Zheng Qian carefully and saw that Zheng Qian was not joking. She suddenly said happily: "Qian Qian, you are also optimistic about our company!"
"Yeah, very promising."
Zheng Qian nodded.
In fact, Qianhua Consulting has always paid attention to Zhenhua Mobile Phones, and the information collected is very real-time. It can be said that Zhenhua Mobile Phones is a company that really wants to work hard for the rise of domestic mobile phone brands. After all, there are too many copycat mobile phone brands today.
So many patents have been infringed, but the patent owners are too lazy to sue.
This is a learning process, but in such a learning process, there will always be some top-notch companies that stand out and take charge. Among them, Zhenhua Mobile Phone is the most dazzling one.
In the past, Zhenhua Mobile was just trying to make a fortune without paying too much attention to the brand building of Zhenhua Mobile.
But since Lin Zhenhua, the chairman of the company, held a meeting last year, brand value was mentioned on the agenda. Therefore, in the past six months, Zhenhua Mobile has invested more than 100 million in online and offline advertising funds.
Nowadays, more and more people know about Zhenhua mobile phones, and Zhenhua mobile phones have entered the rapid development train. Good news of skyrocketing sales has been reported in various regions.
Among them, the achievements of Donghai City are the most obvious to all. This may be one of the benefits of an international city. Of course, it is also inseparable from the efforts of regional sales parties.
As for the new spokesperson, Zhenhua Mobile thought about it a lot, but did not dare to think too much about Zheng Qian. After all, Zheng Qian is now the spokesperson of the international first-line brand Noah Mobile, and Zheng Qian himself is still very popular and popular.
Although Zhenhua Mobile's business has surged recently, it is simply a fantasy to cooperate with a popular celebrity like Zheng Qian.
But now, Lin Qianqian's connections have been revealed. Zheng Qian's itinerary was finalized with just one phone call. Zheng Qian even flew to Donghai in person. What does this mean?
Either the two of them are iron porcelain.
Or they are lovers.
Looking at it now, based on observations along the way, everyone still believes that the two of them are in love...
In the single-order box, more than a dozen senior managers of Zhenhua Technology were present. Zheng Qian was warmly invited and persuaded to go to the main table. Zheng Qian could not give in, so he had no choice but to sit down.
However, Zheng Qian does not drink alcohol. He has made this clear in advance. Everyone respects Zheng Qian, so they always drink tea instead of wine.
Soon, we were chatting about common things. At the dinner table, Lei Yunqi, general manager of Zhenhua Technology Donghai Company, smiled and said: "Although I am not in charge of Zhenhua Mobile Phone Business Department, I have always paid attention to this area in Donghai.
In the region, Mr. Lin’s contribution to Zhenhua Mobile Phones is obvious to all, and it is really a blessing for Zhenhua to have such a distinguished guest as Mr. Zheng now.”
"That's right, with Mr. Zheng's endorsement, our Zhenhua Mobile Phone will definitely be even more powerful."
"Mr. Lin is still so awesome. None of us expected that Mr. Zheng is actually your friend."
"Among friends, friendship is the highest, and everything else is empty. However, if we can get Mr. Zheng's help, we will naturally not treat Mr. Zheng badly."
A group of people were all talking compliments.
Lei Yunqi saw that he had finished boasting, and said: "Zhenhua mobile phones are now the top priority of Zhenhua Technology. Naturally, the spokesperson must conform to the company's brand image. There is no doubt that Mr. Zheng is very suitable. That is, we all
I know that Mr. Zheng is now a popular superstar. Regarding the endorsement fee, I wonder if you can reveal something in advance..."
Lin Qianqian frowned and put down her chopsticks, waiting to say something for Zheng Qian.
Zheng Qian smiled directly and said: "Before I came here, I was actually signing a new year's endorsement contract with Noah Mobile. The price they gave was 72 million per year. Of course, this was before tax. I needed
Shoot three free commercials for Noah Mobile.”
"72 million?"
Lei Yunqi and others felt their hearts skip a beat and were quite frightened.
But if you think about it carefully, this price is really not that much for Zheng Qian. After all, Zheng Qian’s current net worth is here, and the most important thing is that Noah’s mobile phone is a super first-tier brand at the moment, and it has quite high quality.
The degree of brand value, Zheng Qian and Noah Mobile signed an endorsement contract, which is a mutual achievement.
But if Zheng Qian signs a contract with Zhenhua Mobile, it will undoubtedly be unacceptable to most people because the two are not on the same level at all.
Although Zhenhua mobile phones have been selling at a low level in recent times, when it comes to brand image, they have basically no brand image. Most people have heard of Noah mobile phones the most.
Zheng Qian signed an endorsement contract with such an unknown manufacturer, and there is no doubt that he has lost his worth.
Even Red Bull Beverage, which is already well-known, paid 20 million yuan when it signed an endorsement contract with Zheng Qian. This is because Red Bull Beverage wants to take advantage of Zheng Qian's popularity to take a step further.
Now, Zhenhua Mobile wants to suck blood from Zheng Qian. If he doesn't pay a huge price, why would Zheng Qian agree?
Not to mention that the relationship with Lin Qianqian is just friends, even if they are boyfriend and girlfriend, the sky-high price of 72 million cannot be reduced much.
Lei Yunqi thought about it, but still felt that he thought too simply.
Are Zhenhua Mobile Phones and Noah Mobile Phones from the same brand? They are absolutely worlds apart.
Zheng Qian can use this price to sign a contract with Noah Mobile.
But with Zhenhua Mobile Phones, on the basis of the entire price, doubling it is not too much.
Everyone thought of this.
For a moment, there was a rare silence at the dinner table.
Zheng Qian smiled, but he didn't think much about it. In fact, according to his relationship with Lin Qianqian, why not waive the endorsement fee this time?
He refused Noah Mobile and came to Zhenhua Mobile with a completely voluntary help mentality.
If an old friend asks for something, even if it is such a crucial matter, he will not refuse.
But Lin Qianqian didn't think so. She felt that she had to give Zheng Qian enough face and signing fee.
So he said: "Noah Mobile is giving 72 million, and our giving of 100 million is not too much. Is what you said right?"
Everyone was stunned, Lei Yunqi looked at Lin Qianqian suspiciously, "What does Mr. Lin mean?"
"You can pay whatever the signing fee is."
Lin Qianqian said slowly: "If the company really can't take it out, or is unwilling to take it out, we can offset it with shares. What do you think?"