Chen Xinzhi smiled slightly and explained: "Because I have good control over my products, and I will prepare the products for which customers."
"specific reason?"
Xue Xin asked.
Chen Xinzhi explained patiently: "Things that are rare are valuable. As long as it is rare food in this world, it is almost always expensive.
There will always be people who will pay the price for trying new things, especially rich people who like to hunt for novelty.
What ordinary people can eat, they can eat better casually.
In order to pursue face, taste and novelty, they will prefer to pursue rare food. The rarer and more expensive it is, the more people will work hard to get it."
"Oh~~" Xue Xin quickly guessed: "So, you grow those rare and expensive fruits in the orchard at a more expensive price to ensure better taste and nutrition, in order to target particularly wealthy customers.
Sell."
"clever!"
Chen Xinzhi smiled fondly: "One click will make it clear.
People with a lot of money are pursuing physical health and more novel tastes.
The fruits grown in southern orchards are already very good. They can control the yield and at the same time introduce the concept of all-natural green without any additives. One fruit can be sold for five times or even ten times the price."
“Restrain production?”
Xue Xin couldn't help but asked curiously: "You don't want to make more?
If it could be grown organically without using any pesticides, it would probably not grow much."
Chen Xinzhi nodded: "That's true. Fruit without pesticides grows slowly and is extremely susceptible to insect infestation. The fruit may not look good, but it tastes great.
Generally, in order to get a better price, I will eliminate the unsightly fruits and will not let them enter the market for sale."
"For the sake of rare things?"
Xue Xin guessed: "The less the better, the rarer the more precious it is, the more it attracts rich people to compete to buy it.
Once you have the desire to buy, you don’t have to worry about lack of sales?”
"right."
Chen Xinzhi praised: "I will sell this type of fruit as the 'Hermès' among fruits, making it a luxury variety among fruits.
The rarer it is, the more expensive it can be sold.
There is no need to strive for production and quantity in order to make more money, as quality and rarity can better impress this type of customer's consumption psychology."
Xue Xin smiled happily and asked, "Isn't this very profitable?"
“Quite good.”
Chen Xinzhi explained: "However, fruits are very seasonal, so I can only introduce two or three types appropriately, and I can't do more for the time being.
In order to make more money, I can only think of ways to deal with varieties, and I won’t consider anything else for the time being.”
Xue Xin curiously asked: "Don't people in other orchards follow your example?"
"Um."
Chen Xinzhi replied: "First, this type of fruit is not easy to survive. Sometimes it takes several years before the fruit tree finally has the ability to resist the pests and locusts.
Planting fruit trees takes time, and it is impossible to grow fruits immediately after planting.
The planting process takes time, and the ability of fruit trees to resist pests also takes time to wait, and it may fail over and over again. Many people lose patience because the cost is too high, and they choose to give up because they are afraid of failure."
Xue Xin nodded in understanding: "So, we must have sufficient financial support and patience."
Chen Xinzhi continued to explain: "In addition, once they can grow fruits with good taste, the market will quickly open up, and other fruit merchants will soon follow suit, and then engage in price wars, each lowering the price to compete for as many customers as possible to make money.
Once prices fall, profits will naturally have to fall.
If there are more fruits, the price will naturally come down. This is an eternal truth."
"understood."
Xue Xin muttered: "So, while ensuring product quality, we must also control the consumer psychology of the customer base."
Chen Xinzhi smiled and nodded: "No matter how expensive something is, there will be people chasing it to buy it.
The rarer it is, the more popular it is with the rich.
If a customer has money, he will not be short of money to buy good things.
You must have a clear idea of what kind of products are targeted at what kind of customers.
You must have a clear understanding of what kind of business you can do and what kind of business you cannot do."
Xue Xin pouted: "I...I don't have any confidence at all.
Apart from being able to play chess and read some books, I have no other abilities at all.
Don’t talk about my intentions, I only have the intention of making money now, and I have nothing else."
Even if he helped the third brother, he was hated to death.
Chen Xinzhi thought for a moment and asked: "Is there anything you have wanted to do but couldn't achieve in the end?"
"……have."
Xue Xin nodded: "Of course."
Chen Xinzhi asked curiously: "What is it?
Can you tell me?"
Xue Xin's pretty face turned red, and she hesitated: "I have always wanted to participate in chess competitions, but neither my master nor my parents wanted to.
I have participated several times before and achieved good results every time. Unfortunately, after the media exposure... I was unable to continue participating in the competition.
I used to secretly blame my mother, but it wasn’t until recently that I realized that something serious had almost happened. A kidnapper wanted to kidnap me, and he almost killed my mother and Aunt Cong.”
"Um."
Chen Xinzhi nodded: "I heard your father tell you about this in general, but he didn't go into details.
In fact, my wife arranged this to better protect you.
If life safety cannot be guaranteed, everything else is empty talk."
Xue Xin said "Oh~~" and muttered: "So, I have to give up the game.
The master occasionally asked some of his chess friends to play with me, but they were basically no match for me.
I used to lose to the master every time, but gradually I started to be able to beat him, and now I can win several times from time to time.
The master said that my level is already quite good.
Now I go there and play a few games with him every week, and then I’m gone.”
"You've been studying for many years, right?"
Chen Xinzhi asked: "More than ten years?"
Xue Xin thought for a while and replied: "I have been sleeping with my grandpa and uncle Zhilan since I can remember. I have forgotten how old I was.
At that time, I would just watch them and learn slowly by myself.
Later, my grandpa took me to play with his chess friends, and my uncle Zhilan also introduced a powerful old man to take me.
It was not until later that I met Master Qi that he taught me systematically.
I used to go to study once or twice a week, and my father would take me back and forth.
Later, I had a lot of homework in high school, so I went there regularly on weekends, and more often during winter and summer vacations."
Chen Xinzhi looked at the beautiful guy in his arms and really didn't dare to nod in agreement.
"If you look ordinary and your family conditions are just ordinary, Master Qi should have recommended you to participate in the competition early on.
Baby, your appearance is so outstanding. Just stand on the stage and you will immediately attract the attention of countless people.
In the past, there were only news media, but now the Internet information is so developed and the amount of dissemination is amazing. A very good-looking chess player like you may be on the hot search at any time, and may be exploited by the Internet at any time.”