While Zuo Le was working hard in the editing room, the production center had almost completed the post-production of the third TV series "The Kind Little Grass" that has not yet been broadcast.
Fang Weimin and director Chu Xiaoxuan negotiated with the station to see if it could be broadcast on New Year's Day.
Although Deputy Director Mo Dashan has announced that he will no longer be involved in the production center's affairs, his influence as a backer of the production center for many years is still there, and Fang Weimin himself has many connections.
Thanks to Lao Fang's various efforts, "The Kind Grass" was successfully squeezed into the New Year's Day slot and was broadcast on Dongshan Satellite TV in the daytime afternoon slot on January 2, 2016.
After fixing the broadcast schedule of "The Kind Little Grass", Lao Fang breathed a sigh of relief, but also felt a little regretful.
After all, the daytime slot is not as good as the evening prime time slot, and the ceiling for ratings is even lower.
However, Fang Weimin turned around and thought about it, it would be good for "The Kind Little Grass" to be moved to the daytime slot. The evening slot is the peak viewing period of the day for major TV stations. The competition for ratings during this time period is extremely fierce, and it can be called a fight between gods.
Although the quality of the finished product of "The Kind Little Grass" is not bad, it does not have many outstanding advantages compared to new dramas that can enter the prime time slots of major major TV stations. If it rushes into the game, it may become cannon fodder.
On the contrary, in the daytime slot where the competition is less intense, with the good quality of "The Good Grass", it may be able to outshine the short ones and become a ratings dark horse.
…………
Fang Weimin was secretly making plans of his own, and his nemesis Wang Xia was not idle either.
After the Dongshan TV senior leadership meeting that day, Taili made the final choice between outsourced dramas and homemade dramas. After that, the purchasing department led by Wang Xia received a large amount of financial support from Taili.
After Wang Xia consulted station director Chen Changshan and deputy station director Wu Mao, she spent a lot of money to introduce two popular urban dramas to be broadcast on Dongshan Satellite TV in September and October, and the results were pretty good.
There was no big hit in the ratings, but they were all maintained above the passing line. Especially compared to the two production center-produced dramas that were struggling, the performance of the purchasing department was particularly "outstanding".
After winning two battles, Wang Xia and the Purchasing Department's ambitions were gradually no longer satisfied with maintaining the passing standard.
They want to achieve better results, completely secure the top spot in Dongshantai Film and Television, and at the same time knock down the production center, their most trusted enemy, to the ground so that they will never be able to stand up again.
Wang Xia is ready to make a big bet!
She wants to take the recently popular "Hello, Intern" and use it as the opening drama of Dongshan Satellite TV's Spring Festival.
The Purchasing Department held an internal meeting and conducted an analysis. "Hello, Intern" has a strong production team and traffic cast, plus it has been extremely popular since it was launched.
Once it is aired on stars, there is a 70% to 80% chance that this drama will be a hit and even compete for the top spot in the Spring Festival ratings rankings.
Wang Xia was a little tempted.
Dongshan TV is not considered a first-tier TV station in the country. Dongshan TV's ratings have always been ranked outside the top 10. It occasionally improves, but at most it dangles at 678. If it can break into the top 5, it will be a consecutive TV station.
A big event that can shock everyone.
The Spring Festival ratings champion?
Even if it can stay in the top 3, the purchasing department has made a great contribution to Taili!
By then, not to mention Fang Weimin and the production center, even the deputy director of Mo Dashan will have to give her Wang Xia three points...
…………
Wang Xia, full of beautiful vision, immediately took action.
However, she soon discovered that winning "Hello, Intern" was more difficult than she imagined.
At the beginning of last year, a certain general administration issued the "one drama, two stars" rule, that is, a TV drama can only be broadcast on two star channels at the same time. In other words, the TV premiere rights of each drama can only be sold to
Two TV stations.
As a result, as soon as this regulation came out, major TV stations began to enter the mode of "fighting for wealth and burning money".
"Hello, Intern" is now so popular that everyone wants to take a bite of it, and major TV stations have long coveted it.
If Wang Xia wants to bring him back to Dongshantai, he must first defeat these competitors.
Wang Xia had been in charge of Dongshan TV's purchasing department for several years, and she also had channels in the TV station circle. She asked around and soon found out who her main opponent was this time.
Southern Hunan, Magic City, Jiangsu and Zhejiang, Eastern Guangdong, Anhui and Anhui
"hiss………"
Looking at these five TV stations, Wang Xia gasped and frowned tightly.
Shonan, Magic City, Jiangsu and Zhejiang are all domestic first-tier TV stations with strong capabilities, needless to say.
Although Guangdong TV Station is in the second tier, its owner is a province with a large economy and a lot of money. It is not afraid of any TV station that spends money.
Wang Xia really can't guarantee that she can compete with these four TV stations. However, Huiwan TV station is slightly weaker than Dongshan TV station and can be bullied.
Wang Xia considered it carefully and did not act rashly. Instead, she went to Fang Tianyao Company, the producer of "Hello, Intern", to learn about the bids of several TV stations.
Perhaps because each company was in the exploratory stage, Tianyao Company did not deliberately conceal the bids of several TV stations. It took Wang Xia some effort to obtain the information.
The finished series of "Hello, Intern" has a total of 60 episodes. Four TV stations in southern Hunan, Magic City, Jiangsu and Zhejiang, and eastern Guangdong each bid 1.2 million for one episode. The total cost of a drama is 72 million, while Huiwan TV station bid 1 million
One episode, totaling 60 million.
From a market point of view, this price is a bit low for a TV series as popular as "Hello, Intern", but now is the trial stage after all, and it is normal for TV stations to deliberately lower the price when purchasing dramas.
Before asking other TV stations for bids, Wang Xia's base price was 1.5 million for an episode. "Hello, Intern" has a total of 60 episodes, which is 90 million.
This is almost the maximum amount of purchasing funds she can use.
However, it now seems that 90 million may not be able to compete with those "big dog investors" who spend money like water.
Except for Huiwantai, none of the other four companies can easily spend hundreds of millions of dollars. Even Huiwantai, which lacks strength, can squeeze out hundreds of millions of dollars through gritted teeth.
Surrounded by tigers, it is extremely difficult for Dongshantai to win "Hello, Intern".
Others in the purchasing department were somewhat retreating, but Wang Xia was unwilling to give in. In her opinion, the fact that so many TV stations spent a lot of money to compete for the right to premiere "Hello, Intern" just proves the possibility of this drama becoming a hit.
Very high sex.
Wang Xia didn't want to let this opportunity go in vain.
However, to spend hundreds of millions of dollars to purchase a TV series, her purchasing department was not yet qualified. Wang Xia hesitated and dialed the number of Deputy Director Wu Maowu.
Just like Fang Weimin thinks of Mo Dashan in advance when he encounters any trouble, Wang Xia immediately goes to Wu Mao, her backer, for help when she encounters any problems with the purchasing department.
"Hi, Wu Tai, hello, I'm Wang Xia, yes, I have something to report to you..."
