Chapter 30 The prosperous era of capital in the film and television industry is coming
The next day, Deputy Director Wu brought Wang Xia to the office of Director Chen Changshan.
Since Chen Changshan presided over the reform and innovation of Dongshan Station, his prestige as the director of the station has become stronger and stronger, and his power has become stronger and stronger. No matter big or small, he cannot be bypassed.
Purchasing "Hello, Intern" requires at least hundreds of millions of dollars.
Without Chen Changshan's nod, even Wu Mao, the deputy director, would not dare to make any decisions...
…………
Director's Office
Chen Changshan was sitting behind his desk with a calm expression, while Wang Xia stood in front of him nervously, trying to calmly talk about the "Plan on Buying "Hello, Intern" for the Spring Festival" that she had written.
After Wang Xia finished reading the plan, Chen Changshan fell into silence and did not express his position for a long time.
Wang Xia was anxious and did not dare to disturb her, so she could only look to Wu Mao for help. Deputy Director Wu received the signal and coughed, breaking the tranquility of the office.
"Director, what do you think of Wang Xia's plan?"
"...the plan is good"
Chen Changshan adjusted the glasses on the bridge of his nose, pondered for a moment and said: "But the money is not a small sum after all. According to what Wang Xia just said, if you want to beat several other TV stations to win this drama, you will need at least 120 million.
, even if there is an extra 150 million, it may not be possible.
Think about defeat before you win. It would be fine if this show really becomes a hit in terms of ratings, but if something goes wrong, although our station is still financially strong, we cannot afford to lose hundreds of millions of dollars..."
Wang Xia understood what Chen Changshan meant. Seeing that "Hello, Intern" required huge funds, he was reluctant to take the risk.
Seeing that the plan she had prepared wholeheartedly was in danger of failure, Wang Xia immediately became anxious and couldn't help but persuade her.
"Director, if you don't enter the tiger's den, you won't catch the tiger's cubs. Our Dongshan TV has been reforming and innovating in the past two years and accumulating strength. In terms of software and hardware strength, it is not much weaker than those of those first-tier TV stations. The only difference is that the overall ratings are slightly lower and we have not received any awards.
Achievable results.
If we can buy "Hello, Intern" this time and win the Spring Festival championship, surpassing those first-tier TV stations to reach the top, the reputation and status of our station will definitely increase greatly.
After that, we will buy more high-quality popular dramas to increase the TV ratings. Within three years, our Dongshan TV station will definitely be among the first-tier..."
Wang Xia spoke with passion, and in her words, she made "Hello, Intern" the cornerstone of Dongshantai's rise, making people feel that it was a pity to give up this drama.
But who is Chen Changshan?
A veteran who has been working in the government for decades.
I remember that when he was drawing big cakes for others, Wang Xia had not yet become a middle-level cadre in Dongshan Taichung. Wang Xia wanted to use this "chicken blood" rhetoric to deceive Chen Changshan, but it didn't work at all.
Therefore, Chen Changshan was not moved by Wang Xia's words at all. He had a smile on his face, but his eyes were calm.
Wu Mao on the side saw Chen Changshan's indifference and stopped Wang Xia who was still describing "Dongshan Terrace's beautiful blueprint for the future" with his eyes. After thinking about it in his mind, he spoke out his thoughts.
"Director, Wang Xia is doing this for our station. This is indeed a rare and good opportunity. Of course, I understand your hesitation. After all, you have to consider the whole station.
In this case, I have a suggestion. What our station needs now is excellent ratings, and money is secondary. In this case, we might as well sign a gambling agreement with Tianyao Company."
"Betting agreement?"
Chen Changshan's eyes moved slightly, showing some interest: "Tell me and listen."
Wu Mao smiled and said confidently: "Tianyao makes dramas to make money, we can definitely sign a gambling agreement with them.
The agreement stipulates that our station bought the first broadcast rights of "Hello, Intern" at a price lower than the market price, and it will be regarded as 80 million.
Then based on these 80 million, a reward and punishment mechanism will be formulated based on the ratings.
For example, if the average ratings of the entire drama "Hello, Intern" exceed 1, we can give Tianyao Company an additional 20 million bonus on top of the original 80 million drama purchase funds. If it exceeds 2, we can add another 20 million.
Entering the Spring Festival season, ranking among the top five in ratings, plus 10 million; top three, 20 million; champion, 30 million.
In this way, the better the ratings of "Hello, Intern" are, the more money Tianyao will make, and we have also achieved the results we wanted, and the ratings are high, and the advertising expenses in the station can also increase. Both parties are win-win and everyone is happy.
.
On the other hand, if the ratings of "Hello, Intern" do not meet our expectations, then according to the agreement, Tianyao can only get the initial 80 million, and our station's losses can be minimized."
…………
Wu Mao's suggestion made Chen Changshan's eyes light up, and he began to mentally consider the feasibility of this operation.
Dongshan is a province with a big economy. The station is not short of money, but also of good ratings.
If he could really exchange money for a Spring Festival ratings champion, Chen Changshan would be willing to spend 200 million.
The reason why he didn't agree to Wang Xia just now was purely because Wang Xiaguang knew how to draw big cakes, and wanted Chen Changshan to pay tens of millions of dollars. Of course Chen Changshan felt that it was unreliable.
The bet proposed by Wu Mao not only achieved the ratings that Dongshan TV needed most, but also minimized the financial losses in the event that "Hello, Intern" did not meet expectations.
This somewhat impressed the pragmatic Chen Changshan.
After thinking carefully, Chen Changshan finally nodded on this matter. He asked Wang Xia to contact Tianyao Company about the gambling agreement and make a promise.
If Tianyao Company agrees to sign a gambling agreement with Dongshan TV, as long as the initial purchase capital does not exceed 100 million, he will decide to let the purchasing department win "Hello, Intern".
Seeing that Chen Changshan agreed, Wang Xia was overjoyed.
As soon as he left Chen Changshan's office, he immediately contacted Tianyao Company.
And out of confidence in its own works, Tianyao Company was also very interested in the gambling agreement proposed by Dongshantai.
After all, according to their estimates, if the bidding is normal, the first broadcast rights of "Hello, Intern" to a TV station can only be sold for about 150 million, and the maximum will not exceed 160 million.
As for Dongshan Channel's betting agreement, as long as the average ratings of "Hello, Intern" exceed 2 and win the Spring Festival ratings championship, they will be able to get more than 70 million from Dongshan Channel.
bonus.
Moreover, this is only the initial negotiation price of the gambling agreement. After negotiation between the two parties, the bonus amount of the agreement can definitely continue to increase.
Lei Zesheng, the boss of Tianyao Company, is a very courageous person. After receiving the news, he personally took several people in charge of "Hello, Intern" and flew to Quancheng to negotiate with Wang Xia and the purchasing department.
Then, after a series of confrontations, the two sides finally successfully reached a gambling agreement.
Dongshan TV invested 95 million to purchase "Hello, Intern" at a price far lower than the market price.
Tianyao Company did not lose money either. According to the gambling agreement, they could receive a gambling bonus of more than 220 million at most.
Of course, Dongshantai is not taken advantage of. It is not easy for Tianyao Company to get the maximum bonus from the gambling agreement.
But even so, as long as the ratings of "Hello, Intern" exceed 2 or the Spring Festival season ranks in the top three, they can receive bonuses ranging from 50 million to 80 million from Dongshan TV.
Lei Zesheng, who was full of confidence in "Hello, Intern", left Quancheng happily.
After he left, Wang Xia also started busy discussing a joint publicity plan with the drama team to continue to expand the popularity of the TV series and increase the popularity of "Hello, Intern".
A few more days passed.
Tianyao Company officially announced that the other first broadcast rights of "Hello, Intern" were sold to Xiangnan Channel for 155 million.
At the same time, Qiguoguo, one of the three major domestic video websites, also announced that it had won the exclusive online broadcast rights of "Hello, Intern" for a sky-high price of 220 million.
Even before "Hello, Intern" was aired, it made nearly 500 million in cash, shocking most of the entertainment industry. Many people in the industry exclaimed that the capital boom in the film and television industry has arrived.
At this time, Zuo Le was still busy in the editing room doing post-production...
