In fact, this so-called dispute over the reputation of "Golden Night Banquet" may have been a spontaneous act by netizens and viewers at first, but as it became more popular later on, the producers of "Golden Night Banquet" began to get involved.
The original idea of the film studio was to control the reviews and guide public opinion in a good direction for "Golden Night Banquet".
But later, seeing that netizens were discussing (si) and (bi) more and more enthusiastically, and the popularity on the Internet was rising steadily, the film crew changed their minds.
That is, instead of helping others, they add fuel to the flames behind the scenes, allowing them to continue arguing without deciding the winner, in order to maintain the popularity of the "Golden Night Banquet" movie.
These days, there is traffic only when there is controversy.
A movie, some people praise it and some people criticize it.
Audiences and passersby will be curious about whether the movie is good or bad, and then go into the cinema to watch it in person.
As soon as the audience comes in, the movie box office will naturally increase accordingly.
The producers of "Golden Night Banquet" thought of this routine, so instead of blocking the audience's discussion, they spent their own money and efforts to help increase traffic and exposure, and even hired trolls to "quarrel".
Facts have also proven that this works quite well.
"Golden Night Banquet" can lead the Lunar New Year festival with a huge advantage, and this plan has made great achievements.
………
But then again, everything has pros and cons.
If you can make a lot of money just by playing with public opinion and controversy, who would seriously make a movie and just pay for the trolls to talk about it?
Although netizens have a serious herd mentality, they are not fools. Everyone has their own individual thoughts, and there are many strange people and elites hidden among them.
As Internet incidents have repeatedly reversed in recent years, many netizens have suffered enough losses, and they are very sensitive to the fact that there are people hiding behind the scenes to manipulate public opinion.
It's fine if you haven't been discovered, but if someone catches you with a stone hammer.
If netizens think you are fooling them like a fool, then they will let you experience what is called an "avalanche" online violence.
If you can't bear the backlash, it's best not to play with fire...
The producers of "Golden Night Banquet" dared to take dangerous measures because of the unique advantage of the film's polarizing reputation.
Regardless of the players on both sides, even those who are neutral and watching the excitement feel that it is reasonable for this movie whose merits are difficult to determine to cause such a big controversy.
If you change to a movie with less obvious controversy, the effect of this trick will not be as good. If you force things to happen, you may end up stealing the chicken and losing the rice.
Even so, the producers of "Golden Night Banquet" were very cautious. They secretly divided the operation into several strands and kept it very hidden. Sometimes they would rather waste their efforts and keep it secret first. The outside world has always noticed that there is something fishy.
Until the rise of "Charlotte" continued to threaten "Golden Night's Night"'s Lunar New Year champion status, the producers of "Golden Night's Night" became anxious.
You know, winning the Lunar New Year festival is not just an honor, it also represents the interests of the film.
Not to mention the issues of exposure and box office increase during the release period, just the subsequent sales of copyrights to video websites, whether or not the title of the Lunar New Year champion is directly related to the selling price of the copyright, plus other income.
Just these bits and pieces add up to a profit gap of tens of millions at least. Anyone who can say give up will give up...
Therefore, the producers of "Golden Night Banquet" plan to increase the popularity of the "debate between good and bad" and increase the movie's box office.
But as the saying goes, do less and make fewer mistakes, do more and make more mistakes. Originally, the film crew of "Golden Night Banquet" was relatively secretive, but now it has made a big move, and many people have gradually realized that something is wrong.
Although the previous debate was fierce, it was still within a controllable range. Now there are suddenly some new accounts that are fanning the flames and rhythm. This is obviously someone encouraging everyone to fight to the death to increase the popularity.
After someone pointed it out, netizens turned their attention to the producers of "Golden Night Banquet".
No one is stupid. Whoever profits the most from the hype is the biggest suspect.
………
There are also talented people in the film crew of "Golden Night Banquet". Seeing this opportunity, they immediately diverted the trouble.
They asked people to spread "conspiracy theories", saying that Shanhe was responsible for this, in order to make netizens doubt the producers of "Golden Night Banquet" and muddy the waters.
Not to mention, this trick is quite easy to use, and many netizens began to have doubts about who was loyal and who was traitorous.
But no matter what, after this incident, netizens became distrustful of both film producers and were very wary of them.
The producers of "Golden Night Banquet" were afraid of being exposed and did not dare to commit crimes, so they temporarily gave up control of public opinion.
With no one to guide and control, this big discussion of "good versus bad" began to start a war on its own. As the number of people watching "Golden Night Banquet" increased, the audience who held the opinion that the film was bad gradually became the majority.
After all, the audience is still dominated by ordinary people, and most ordinary people cannot appreciate the mixed emotional drama and the narrative style that combines Chinese and Western styles.
The producers of "Golden Night Banquet" painstakingly maintained the discussion for many days, but it began to get out of control without even realizing it.
By the time they realize this, the situation is irreversible
Among them, Shanhe, as the main competitor, also helped.
Zuo Le doesn't have the temperament not to fight back when beaten.
To guide public opinion, netizens are paying close attention now and it is not very practical, but Zuo Le still has a way to set the pace off the field.
He contacted several mountain and river directors and artists, and went to the Internet to write film reviews while wearing a vest.
Directors such as Zuo Le and Kong Sheng are well-known directors in the industry, and most of Shanhe's artists are industry elites with academic backgrounds. Yu Entai is even a Ph.D.-level scholar who studied abroad.
Their professional vision, relevant theoretical knowledge and film appreciation abilities are definitely not inferior to those of well-known film critics.
Soon, a large number of informative and detailed film reviews of "The Golden Banquet" appeared on the Internet, which were strongly recommended by major platforms and websites.
In these film review articles, the authors discuss the various shortcomings of the movie "The Golden Banquet" one by one.
Break it apart and mash it into pieces to tell the audience what is wrong with this movie and why.
Among them, there is a person named "Love to Eat Little Crispy Pork", whose fighting ability is extremely high. In a short period of time, he wrote several long reviews of several thousand words.
Not only did "Golden Night Banquet" be criticized from beginning to end, several articles by film critics who praised "Golden Night Banquet" were even named and refuted one by one.
In normal times, the influence of film critics' articles is not so great, but the key point is that now the reputation of "Golden Night Banquet" has declined.
The emergence of this group of highly professional film critics was like the straw that broke the camel's back, giving all viewers who opposed "The Golden Banquet" sufficient theoretical arguments.
So, everyone swarmed in and completely branded "Golden Night Banquet" as a bad movie.
………
Movie fans in China are very realistic. Many people are concerned about whether the money spent on a movie ticket is worth it. Therefore, the importance of movie reputation has continued to increase in recent years.
Many viewers have gradually developed the habit of spending money to watch high-quality movies in theaters, watching ordinary movies online, and dismissing bad movies.
Even when "Golden Night Banquet" is controversial, it can also attract a large number of curious audiences to come to the theater to find out what's going on.
Now that it has been labeled as a "bad movie", its box office appeal has plummeted.
As soon as the momentum of "Golden Night Banquet" weakened, the opportunity for "Charlotte Trouble" came.
On February 10, "Charlotte" won the single-day championship for the third time, with the box office exceeding 1.5 billion, and the gap with "Golden Night" was shortened to 160 million.
On February 11, "Charlotte Trouble" won the Japanese crown again, narrowing the gap to 130 million.
From then on until February 16, "Charlotte" maintained its momentum as the single-day box office champion.
Finally, on the night of the 16th, the total box office of "Charlotte" exceeded 1.931 billion, surpassing "Golden Night Banquet" with 1.924 billion, and topped the 2022 Lunar New Year slot.
Capital of Sichuan Province, Rong City
The road show promotion had just ended and Zuo Le, who was having hot pot with the crew and the crew, heard the news and laughed so hard that he asked the waiter to add two more portions of crispy pork...
