On the evening of February 19, "Underground Traffic Station" aired its 15th and 16th episodes, officially launching its attack on the Spring Festival show's dominant "Gale" for the ratings championship.
Dongshan TV and Coin Station are jointly building momentum for "Underground Traffic Station" on the Internet and TV platforms, and "Underground Traffic Station" has not lived up to the expectations of both.
On the 19th, the average ratings of the entire drama "Underground Traffic Station" reached 1.25.
On the 20th, the average ratings of the entire drama exceeded 1.3, ranking first in the prime time ratings for the same period that day.
At that time, it was only one step away from the 1.4 average ratings of the entire series that "The Wind" had just reached.
"Underground Traffic Station" was so aggressive that even though Yu Ru's father was so strong, he could no longer sit still, and he began to follow Dongshantai's lead in increasing publicity and momentum.
Compared with local satellite TV stations such as Dongshan Station, it has great advantages.
He went all out and immediately opened up a 0.2 gap between the ratings of "Gale" and "Underground Traffic Station".
On February 21, the average ratings of "Underground Traffic Station" were 1.37, while "Strong Wind" had already reached 1.53.
How the hell are you going to fight like this!
Dongshantai is a little discouraged. Many people pessimistically believe that "Underground Traffic Station" will lose in this Spring Festival championship competition.
However, station director Chen Changshan did not admit defeat. He believed that "The Wind" is a historical drama, and its audience is limited after all. The current ratings are almost reaching the limit of ratings.
And "Underground Traffic Station" is a sitcom, suitable for all ages, with a wider audience, and there is still a lot of potential to be tapped.
If the two sides continue to fight, they may not be able to overtake "Gale".
Zuo Le also holds the same view as Chen Changshan, and after careful analysis, he found that there is a huge gap in the popularity and playback volume of "Underground Traffic Station" and "Strong Wind" on online platforms.
"Underground Traffic Station" is so popular on the Internet that it has almost completely surpassed "The Wind".
Many of the netizens who have increased the popularity of "Underground Traffic Station" are accustomed to chasing dramas on the Internet instead of waiting in front of the TV to wait for the TV broadcast.
If Dongshan TV can convert some of these fans who follow online dramas into Dongshan TV viewers, the ratings of "Underground Traffic Station" will definitely be greatly improved.
Of course, if you think about it, this is an extremely difficult thing.
These days, the audience is God. If God favors you by watching this TV series, you have accumulated good deeds in your previous life, and you still ask God to watch the TV series.
who do you think You Are?
Do you want to be ashamed?
…………
Of course not!
Don't be shy, as long as he can win a Spring Festival championship for Dongshan TV and let Chen Changshan run naked, he will probably agree.
After listening to Zuo Le's analysis, Lao Chen immediately felt that he could do something about it, but he didn't have any ideas for a while. Seeing this, Zuo Le expressed the idea he had been thinking about for the past two days.
Zuo Le suggested that Dongshan Channel could hype up the battle for the ratings championship between "Underground Traffic Station" and "Gale" both online and offline to attract the attention of viewers and netizens.
At that time, fans of "Underground Traffic Station" who are accustomed to watching dramas online may choose to turn on Dongshan Satellite TV to support the ratings of "Underground Traffic Station" because of their love for TV series.
At the same time, once this matter becomes popular, it will also attract people who have not paid attention to "Underground Traffic Station" before. They will learn about this TV series competing for the 2016 Spring Festival championship, and thus become curious. Dongshan TV is just in time to attract new viewers.
.
Of course, having said that, the fact that "the two dramas compete for the Spring Festival championship" is so popular that it can attract traffic to "Underground Traffic Station", and "The Wind" can also benefit from it.
Therefore, Zuo Le's move is quite risky, and it might be self-defeating and make a wedding dress for others.
…………
Chen Changshan did not act rashly and acted arbitrarily, but instead called in two deputy directors for discussion.
Whether "Underground Traffic Station" can win the Spring Festival ratings championship is related to the future development of the entire Dongshan TV station, and may even become the clarion call for Dongshan TV station to attack the domestic first-tier TV stations.
No matter what attitude Wu Mao or Mo Dashan held towards "Underground Traffic Station", they both put away their petty thoughts at this time and fully considered the feasibility of the matter.
Finally, after nearly an hour of intense discussion, the three giants of Dongshan Taiwan jointly reached an agreement.
Fuck you!
That night, Dongshan Station, together with several friendly stations, began to report and hype the "Spring Festival ratings battle" on a large scale in news programs.
Subsequently, the online media and print media in Dongshan also began to work hard, and overnight, the topic became hot.
The reaction there was not slow, and they soon realized Dongshantai's intention. After a moment of silence, they followed suit and started to hype up the news.
When it comes to TV drama ratings competition, I have never been afraid of any local TV station.
Especially the opening drama of the Spring Festival stalls. You have counted back the Spring Festival stalls championships for decades and won eight out of ten championships. Your results are outstanding among the others.
In the words of a certain leader, the five major domestic first-line satellite TV stations don’t even look down on you, so why are you afraid of Dongshan TV, which has long since declined?
Dongshantai took the lead in declaring war!
Then challenge!
Other TV stations and even people in the industry brought small benches to watch and bet on which of the two families would have the last laugh.
The battle for the Spring Festival ratings championship between the two dramas "Underground Traffic Station" and "Strong Wind" has officially entered a fierce stage...
…………
On February 22, episodes 21 and 22 of "Underground Traffic Station" were broadcast. Bai Yiyi abandoned the dark side and turned to the bright side, and Captain Jia fought against the Queen Kong'er again.
The plots of these two episodes have slightly fewer laughs, but the murder of relatives in Bai's translation reflects the cruelty of the invaders and sublimates the theme of the entire drama.
A clip of Bai Yilan crying and regretting went viral on the Internet. Two related hot searches, "Feeling sorry for Bai Yiyi" and "Don't forget history", ranked among the top five hot searches for scarves.
On the second day, the average ratings of the entire drama "Underground Traffic Station" increased significantly, and it ranked first in the same period again, with the average ratings of the entire drama reaching 1.45.
Although "The Wind" has also experienced certain growth, the growth rate is far less than that of "Underground Traffic Station". The average ratings of the entire drama is now 1.56.
On February 23, episodes 23 and 24 of "Underground Traffic Station" were broadcast, in which the Dingxianglou Tiantang team worked together to save the American paratroopers.
Witnessing the simple people of that era risking their lives and trying their best to save the "traitors" who helped them fight the Japanese, and the friendly scenes of the two sides making gestures and sincerely treating each other, the audience felt a warm current in their hearts.
According to the statistics of the next day, "Underground Traffic Station" continued to rank first in the ratings of its time period, with the average ratings of the whole drama breaking through to 1.51, while the ratings of "The Strong Wind" only reached 1.59.
The distance between the two parties is getting closer, and at the same time, the two TV series are about to reach their finales.
On February 24, episodes 25 and 26 of "Underground Traffic Station" were aired, achieving three consecutive ratings wins for the same period. The average ratings of the entire drama reached 1.57. There are still 4 episodes left including the finale.
The ratings of "Gale" reached 1.62, and there are 3 episodes left.
According to the broadcast speed of two episodes a day, if nothing unexpected happens, the two sides will usher in the final decisive battle on February 26, the day after tomorrow!