As time goes by, the 2007 Lunar New Year market continues to be booming.
"The Legend" grossed RMB 80 million at the box office in the first five days of its release. In the second week, its reputation gradually declined, and there were also some negative reviews.
In addition, "Assembly" was released on Thursday and only received 50 million at the box office in its second week. It is no exaggeration to say that it has taken a huge plunge.
Of course, the most important thing is that it is too depressing, and it is really not suitable for a period like the Lunar New Year.
"Assembly Number" grossed 65 million at the box office in its first four days, which is not much different from the 80 million grossed by "The Legend" in four days and one night.
Although the theater was reserved by the government, "Assembly Number" did not dominate all the film schedules when "The Letter of Voting" was released.
However, this kind of blockbusters will always be a hit in the first week, it just depends on how big the hit is. We have to wait and see who is stronger in the second week.
However, the Lunar New Year movie market has been disrupted by a third party. "Frequency of Life and Death" had 300 screenings in five days on the 17th, 19th, 21st, 22nd and 23rd, and it still maintains a high reputation on the Internet.
And because I had previously bundled the "Notice of Registration" for publicity, I also gained a certain amount of exposure.
For the first time, Guangxian Media also showed its strong publicity capabilities to the film industry. The nationwide TV network publicity bombing quickly increased the exposure of "Frequency of Life and Death", and it stood firm under the attack of two blockbusters in the Lunar New Year period.
heel.
Although the cost of publicity and distribution is not high, Guangxian can obtain the same resources from TV stations at a lower price than any other film and television company.
A film that only cost 10 million to produce and promote, but Guangxian managed to achieve the kind of momentum that only a medium-sized production can achieve.
There are 480 screenings in total. As word-of-mouth spreads, there is only one movie on the market, "The Legend of Tou Ming", and the cinemas screening it are all the best cinemas in each city, and it is the prime time period in the evening for the Lunar New Year.
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For these 480 screenings, the average attendance per game actually reached 130.
Each hall has an average of 160 seats, which means the average occupancy rate is as high as 81%.
There are only a few shows, and it’s prime time for movie theaters in core locations. The attendance rate of 81% is also a very impressive figure.
More than 62,000 people have watched "Frequency of Life and Death", with a box office of 1.9 million.
Even before it was released, it had already grossed 1.9 million at the box office, which also made colleagues in the film industry look at them with suspicion.
However, the biggest gain is the high reputation these 62,000 viewers have brought to the movie, and the fact that the cinema has seen the box office potential of "Frequency of Life and Death", which can also secure more film schedules for "Frequency of Life and Death" and make full use of those 200 films.
copy.
Monday, December 24th, conference room.
Wang Changtian came to the company early in the morning, wearing glasses and carefully looking through the detailed data sent by the local distribution department.
The screening data from more than 50 cities across the country was more than ten pages thick, and it took Wang Changtian half an hour to read it carefully.
"The 2 million publicity fee will be spent before the 30th!"
Wang Changtian breathed a long sigh of relief, waved his hand, and gave instructions to Zhang Zhao without thinking.
“No problem, I promise we won’t fall behind in terms of publicity!”
Zhang Zhao nodded, even if Wang Changtian didn't say it, he would bring it up at the meeting.
Now "Frequency of Life and Death" has firmly established itself between the two blockbusters. Although it has not been screened, its popularity on the Internet has not diminished at all.
It is also thanks to Li Qian's two previous online movies that he has gained a little bit of reputation among millions of netizens.
And after the movie is over, the more you want to see it, the more you will want to see it.
Now is a good time to expand publicity. Although the quality of "Tou Mingzhuang" is high, it is not suitable for the local environment. Moreover, according to the statistics of the theater chain, the proportion of female viewers of "Tou Mingzhuang" is getting lower day by day.
There are no fewer female viewers than male viewers, which is equivalent to pushing half of the audience out the door.
It can be predicted that when "Frequency of Life and Death" is released after this week, it will seamlessly connect to the market of "The Legend" which has been released for three weeks.
When the time comes, the stamina of "Tou Ming Zheng" will be insufficient, and there will be only one "Assembly Number" as an opponent.
Although I never expected to overthrow "Assembly", the market can accommodate two blockbusters at the same time. Without the rival of "Vote", "Frequency of Life and Death" also has enough soil to survive.
Coupled with the fact that the screenings have received great reviews, theaters have also seen the film’s box office potential, and the film schedule can be guaranteed, so why not give it a try again!
Promote "Frequency of Life and Death" on the scale of a mid-budget movie!
However, Li Xiaoping, vice president of Guangxian Media, still has some doubts, "Director Wang, should we wait a few more days and see the box office results in the previous two days before making a decision."
"No, it's already too late by then!"
Wang Changtian waved his hand, cooperated with Li Qian, and released it during the Lunar New Year period. This was a gamble in itself.
The cost is 7 million yuan, with an initial investment of 200 yuan for copying and a publicity of 3.6 million yuan. This is the scale of the first gamble.
Large-scale screenings have increased the stakes.
Now that half of the cards have been read, Wang Changtian no longer cares about placing a big bet!
Anyway, of the 3.6 million in publicity, half of the 1.6 million in copy fees and the other 2 million in publicity have been used, leaving only one million.
There are still 6 days until the movie is released. Spend this million in 6 days to ensure the box office in the first two days, and then invest another 3 million in promotional expenses after the movie is released.
The total publicity and distribution cost has reached 6.6 million. In addition, additional copies will definitely be added later, and the publicity and distribution cost will even reach 8 million!
The production fee is 7.5 million. If 150 copies are added later, the copying cost will be 2.8 million and other publicity and distribution costs will be 5.2 million.
This promotion has almost reached the scale of promotion for a medium-sized film.
Wang Changtian's inner box office expectations for "Frequency of Life and Death" have also been adjusted from 30 million to at least 50 million!
The box office of 50 million is enough to rank among the top five domestic movies at the box office this year!
The first theatrical movie sold 50 million at the box office. Li Qian's next movie next year, coupled with Guangxian's own publicity channels, will be enough for Guangxian to firmly establish himself in the domestic film industry!
...
Wang Changtian was so ambitious that he did not hesitate to add 3 million in promotional expenses, but Yu Dong, who was already a box office hit, was a little unhappy.
With a box office of RMB 80 million in the first week, Yu Dong, who participated in "The Legend", is already thinking about crushing the starless "Assembly" and winning the annual box office championship, which will give Bernard a good start in film and television production.
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However, it only received 50 million at the box office in the second week, which cut off Yu Dong's hopes.
It’s not just because of the release of “Assembly Number”, but based on his experience as the most professional distributor in China, it’s because of the lack of competitiveness of “Report”, otherwise it wouldn’t have dropped so fast.
What’s even more irritating is that Guangxian’s “Frequency of Life and Death” shamelessly bundled marketing with “The Certificate of Investment”.
What does it mean to watch "Frequency of Life and Death" if you feel depressed after watching "The Letter of Registration" to heal your heavy heart?
However, I could only curse a few words secretly to vent my anger, and there was nothing I could do about Guang Xian.
Because of the addition of a heavyweight rival, the movie itself being too depressing, and not suitable for female audiences, the box office of "The Sign of the Name" is getting worse day by day.
It doesn’t matter if “Assembly Number” is a hit, it’s Ma Xiaogang after all.
However, now even "Frequency of Life and Death" has steadily maintained a good exposure rate.
"This Li Qian really has two skills!"
Yu Dong also has detailed data on his desk. The fundamental reason for the current reputation and exposure of "Frequency of Life and Death" comes from the quality of the film itself.
I didn't go to Dianying Yudong, but I sent a few people to see it. Based on their evaluation, combined with the data collected, it was basically the same.
As a crime suspense film, it is indeed quite warm and healing, so it is most appropriate to release it during the Lunar New Year.
"Hey, if I had known earlier, Zhang Hao shouldn't have hesitated or called me and just agreed!"
Yu Dong also has some regrets now. If "Frequency of Life and Death" were handed over to Bernard for distribution, it would definitely be much better than Guang Xian.
When the time comes for the two movies "Report" and "Frequency of Life and Death", the biggest winner in the Lunar New Year festival will still be Bernard.
...
Compared to Dong, Huang Zhongjun is in a better mood now.
"Assembly", an investment of 80 million, received 65 million at the box office in the first four days, and unlike "The Call to Action", not only did it have a good reputation among the audience, but as a slightly tragic movie, the audience's response was not depressing at all, but rather special
move.
Making money is guaranteed, and it is also possible to win the Lunar New Year box office championship and the Chinese-language film box office championship of the year!
Moreover, Huayang Media is about to go public, which is another big plus.
However, this new movie by Li Qian, I didn’t expect it to be interesting. It has a good reputation and is warm. The follow-up, "The Name of the People", doesn’t have enough stamina, so I guess I can follow it and have a sip of soup.
Huang Zhonglei asked on the opposite side, "Brother, what should I do with Li Qian? Should I continue to win over him?"
"Of course, don't let go of anyone who is capable. Go talk to Zhang Hanyu and Deng Chao, especially Deng Chao. Aren't they fellow villagers? Let's start from this aspect."
"but."
"But what?"
"I think this Li Qian has a bad temper. He is not much stronger than Ma Xiaogang. He dared not give us face after making two movies. Now, if this movie makes some money at the box office, it won't be the end."
They’re all flying up to the sky.”
"He just flies into the sky and tries to win over people whenever he can. Ma Xiaogang is restless. This time "Assembly" is a success. God knows what trouble he plans to make in his next movie."
Huang Zhongjun is happy and worried at the same time. From ancient costumes to modern war movies, Ma Xiaogang's span is large enough. He has a hunch that the next movie may be even more unpopular than Modern War.
He knows Ma Xiaogang, has worked with him for so many years, and made comedies for so many years, but he is looked down upon by those people.
Others looked down on him, Ma Xiaogang, but Ma Xiaogang said he didn't care, it didn't matter, and was even stimulated to announce that he would never participate in the Golden Rooster Awards.
However, Huang Zhongjun knew that Ma Xiaogang always wanted to prove himself and make them recognize him.
Having ideas is not a good thing for him.
.....
The days are approaching day by day, six days have passed quickly, and December 29th has arrived in the blink of an eye.
At 6pm today, the premiere ceremony of "Frequency of Life and Death" will be held at ume Huaxing Cinema on the North Third Ring Road.
Li Qian and the actors also finished the early publicity and returned to the capital to attend the premiere ceremony.
They all gathered in the studio and rushed to the premiere together.
This is also Li Qian's first theatrical movie and the first premiere ceremony.
Tong Liya arranged Li Qian's clothes and dressed him up in a formal suit, a casual suit.
"So handsome!"
She was very satisfied with the way her carefully chosen clothes looked on Li Qian, and then turned around twice in front of Li Qian to show him how she was dressed.
"How am I doing? I'm okay."
"pretty!"
Li Qian looked at his exposed calves under the skirt and couldn't help but worry, "It's so cold now, are you sure you want to wear this?"
Tong Liya smiled and said, "It's okay. I went out wearing pantyhose and took them off in the car when I got there. Huaxing has air conditioning inside."
"What about the hand?"
"Bring a coat to wear. You can take it off when we get there."
It was a real struggle.
"Let's go then, it's getting late."
After greeting the others, they all dressed up, took several cars, and rushed towards the premiere ceremony.
After you finish singing, I will go on stage. It’s time for me to appear!
December 29th, 2008 is only two days away.
Chinese-language films have entered a new year, and a new chapter begins with me, Li Qian.
In the new year and the new era, there should be a place for me.