For any movie, the premiere ceremony is an essential procedure.
Regardless of whether it is a big-budget or a low-budget movie, no matter how small the investment is, the premiere ceremony is always indispensable.
Blockbusters have blockbuster gameplay, and low-budget movies have small-budget gameplay.
A premiere can cost tens of millions in various venues such as auditoriums and stadiums. It is no longer unusual for big productions.
Not only the premieres of blockbusters such as "Assembly," "The Promise" and "The Promise" were huge, but the premiere of the musical film "If Love" the year before last cost 10 million. Of course, it was also a big production
, the cost is as high as 80 million.
It seems that "If Love" even held a charity fundraiser at the premiere and auctioned the costumes from the movie. The people who planned the premiere are really geniuses.
For a low-budget movie, just find a better movie theater and have a premiere, and you can’t afford to spend that much money.
Ume Huaxing Cinema, located on the North Third Ring Road, is also the first choice for many medium-cost movies as the premiere venue.
Li Qian and his party took a car and arrived at the downstairs of the cinema. It was already past five o'clock in the evening.
The premiere ceremony will be held in the No. 2 imax theater on the east side of the second floor, with nearly 400 seats, and the newly renovated stage is also suitable for holding the premiere ceremony.
Enter the cinema through the internal passage and go up to the second floor. Before you go out, you hear some noise outside.
Although "Frequency of Life and Death" does not have any big-name stars, it has gained a certain reputation after being screened in such a popular Lunar New Year season.
Moreover, two Lunar New Year blockbusters have been released one after another, and there are no more movies. Recently, only the new film "Frequency of Life and Death" has been released.
A small-budget movie must have all the cards it deserves.
"let's go."
After saying hello, Li Qian led the actors out.
Tong Liya, who was wearing a long skirt, walked in front with Li Qian on her arm, Yuan Quan held Zhang Hanyu's arm, and Sun Li held Deng Chao's arm and followed behind.
Lei Jiayin and Wang Qianyuan followed behind. He looked around at the two men in black suits and couldn't help but complain in a low voice.
"Old Wang, I look at us, why do we look like two bodyguards?"
Wang Qianyuan was stunned for a moment, then smiled and said, "Don't tell me, it looks a bit like it. How about I lend you my hand?"
"...."
Lei Jiayin had a disgusted look on his face, and Wang Qianyuan looked so fierce that it would not be funny at all when joking.
There were still a few steps away from the red carpet. Sun Li in front of her also whispered in Deng Chao's ear, "Why did you have to call me here? I'm not afraid that reporters will ask about us again. I forgot what Ma Xiaogang did last time."
Not happy anymore."
"What will I do if you don't come?"
Deng Chao looked helpless, "Tong Liya is my wife in the play. Logically, I have to walk on the red carpet with Tong Liya on my arm."
Although it was just holding hands, it was nothing serious, but in the past half month, she traveled to two or three cities, and when she stayed in hotels abroad, Tong Liya always stayed with Li Qian.
They were living separately during filming, and their relationship has obviously become closer.
Although he didn't know whether Li Qian had a temper or not, Deng Chao still wanted to be careful not to be included in Li Qian's blacklist, so he invited Sun Li to accompany him to the premiere.
Although she did not participate in this movie, it is normal for her to bring her family members.
This way the team will be more harmonious.
Anyway, he and Sun Li have officially made it public, so it won't have any impact.
...
Soon, the front passage turned a corner and officially walked onto the red carpet leading to the screening room.
There is always a sense of ceremony. No matter what the occasion is in the entertainment industry, the red carpet is always a must-have.
There are quite a few media and movie fans nearby. If you can't afford thirty or fifty yuan per person, you can have as many as you want.
From the moment Li Qian stepped onto the red carpet with Tong Liya on his arm, clicks could be heard constantly and the flashing lights were dazzling.
The fans at the scene were quite enthusiastic, with fans of Deng Chao accounting for the majority. They seemed to be organized fans, all waving signs.
In addition, Yuan Quan also has a lot of fans. As the male lead, Zhang Hanyu is also the male lead in "Assembly Number", so I don't see many fans.
As for Li Qian and Tong Liya, they have no fans.
Half of the people around were just watching the fun.
So pitiful, so shabby.
After letting the media and fans take some photos, we quickly finished walking the red carpet and entered the screening room.
After taking a look, there weren't many celebrities in the screening room, which was a bit shabby, but both Dong Dong and Huang Zhongjun were here.
"Mr. Wang."
He said hello to Wang Changtian, then looked at Yu Dong and Huang Zhongjun, "Thank you Mr. Yu and Mr. Huang for the honor."
"Director Li is very polite. I am also very curious and want to see your movie. I have been busy with previous screenings and have no time to go."
The bosses of the two largest private film and television companies in the country actually came to attend the premiere of a low-budget movie at the same time, which was considered unprecedented.
However, Li Qian's movie has already shown some potential. Word of mouth has spread, and the content is suitable for the Lunar New Year. The competition at the end of January is far less than it was in the middle of the month, so it is likely to do well at the box office.
Being a commercial film director who can sell hits, this status is worth a trip for them.
Wang Changtian knew their intentions well and would definitely continue to recruit Li Qian in the future.
However, if they want to recruit, they will recruit. Now not a single star from Huayang Media appeared at the premiere ceremony. Huang Zhongjun still doesn't want his own stars to build momentum for his rival's movie.
The stars from Huayang didn't come, and neither did Chengtian. A few from other companies were invited, but together they were not as good as one of Huayang's three major beauties.
That's why the premiere looked so shabby.
However, after Wang Changtian and Li Qian discussed it, they didn't go out of their way to do anything big. It all costs money. If you have the spare money, you might as well spend it on publicity. There is no need to do face-saving projects.
According to statistics, the total amount of money spent on premiere ceremonies for domestic films this year totaled 100 million!
In fact, although it has achieved a certain effect, it is not proportional to the cost at all.
If you have money, go big. If you don’t have money, just do it. Don’t try to make it look fat.
After dealing with the other guests present, the premiere was about to begin, so I sat down in the front row with the actors.
At six o'clock in the evening, the premiere ceremony officially started. The hosts were Zuo Jian and Xie Zhang, the new hosts that Guangxian Media has trained intensively. The former was still trained by Guangxian as He Ji's successor.
"Dear guests and audience friends, good evening everyone!"
"Welcome to the premiere of the movie "Frequency of Life and Death"!"
"All dreamy chapters can be edited on film..."
.......
"Now I announce that the premiere ceremony of the movie "Frequency of Life and Death" has officially begun!"
...
After a rather formal opening remarks, the ceremony began.
"Now, let us welcome the director of the movie "Frequency of Life and Death", Director Li Qian!"
"Pa bang bang..."
Amidst bursts of applause, Li Qian walked onto the stage.
"Hello, Director Li."
As soon as Li Qian came on stage, Xie Tan looked "surprised" and said, "I didn't expect you, Director Li, to be so young. I think the audience friends present must be very curious about your age. Can you tell everyone?"
Li Qian raised the microphone and said with a smile, "We should be about the same age. I was born in 1984, so I graduated more than a year ago."
Born in 1984, 23 years old, this also surprised the audience.
With the promotion of this half and half, "Frequency of Life and Death" has gained a certain reputation, and word of mouth has spread after it was screened, but the vast majority of the audience does not know Li Qian.
Even if one knew that the director was Li Qian and knew that he had previously filmed "Jaws", the name would probably only be limited to Li Qian.
Only a handful of people know something about Li Qian through the news during this period.
The audience in the audience began to talk about it.
"This director is so young, he is only one year older than me."
"23 years old? He also filmed "Sniper Phone Booth"? What kind of brain do I rely on?"
"Awesome, it's so irritating to compare with others."
"How do you capture such a delicate relationship between father and son at such a young age?"
"Awesome, he's the same age as me, and he's almost as handsome as me."
"No wonder it's so imaginative, it's both science fiction and suspenseful crime. Directors of the older generation would definitely not be able to come up with such a good idea."
.......
The audience in the audience was surprised by their age, and the two hosts on the stage were also shocked by their ages, pretending to be surprised.
Li Qian has experienced the same scene no less than ten times before.
Interviews on two portals, programs on two TV stations, and several road shows, no matter which host is at the beginning, there will always be a shock.
Soon we got back to the topic and talked about the movie itself.
"The movie "Frequency of Life and Death" actually represents everyone's inner wish. People always have some regrets. They may often regret something at a certain time, and imagine in their hearts countless times that at that time
If I do something like this, there will be better results."
"It is probably one of the most regretful things in a person's life that he cannot take care of his son when he wants to take care of him."
"Life cannot be repeated, and we cannot change the past. The movie "Frequency of Life and Death" satisfies our fantasies. In the movie, the male protagonist can connect with his father 20 years ago across time and space, and by changing the past, he can change the present, and
In the future, the fate of the family will be changed!"
We talked about the idea of creating a movie, why we made this movie, what we wanted to express through this movie, etc.
Although Li Qian doesn't have any ideas to express, he can say a lot of things casually even if he doesn't understand his own movies.
Then he invited the actors up and talked about some interesting things about the filming.
Of course, he also mercilessly uncovered Deng Chao's scars again and ridiculed him on stage.
Everything is for the sake of the movie, and for the sake of the overall situation, Li Qian can only let Deng Chao sacrifice for the time being.
Then he interacted with the audience for a while, and the ceremony ended.
The overall atmosphere from beginning to end was not very enthusiastic, and it was not as good as the hodgepodge "Call of Destiny" I watched before.
After all, it's just that the movie itself is somewhat popular and has a good reputation.
It didn't have any star flavor, Zhang Hanyu's popularity was average, and there were no other famous stars on the scene.
This is a strange phenomenon. Actors who have made high-grossing movies may not necessarily become famous and have a lot of fans.
Moreover, there are no singing and dancing programs, and Li Qian himself is not very famous.
All in all, it was a somewhat shabby premiere ceremony.
After all, this is the first movie, so Li Qian has nothing to be disappointed about. The performance at the premiere has nothing to do with the subsequent box office. After the movie is finished, the reaction of the audience is the most important thing about the entire premiere.
The screening room went dark, the big screen slowly lit up, and the movie officially began to show.
Dragon logo, the title flashed by.
On the huge IMAX screen, a fireball covering the entire screen was reflected in the audience's mind.
There are now several cinemas with IMAX screens in China, and the locations are relatively good locally, so "Frequency of Life and Death" has also produced an IMAX DMR version for screening on these IMAX screens.
Nowadays, except for documentaries, there are almost no IMAX movies, so these screens cannot be left empty.
In order to promote its theater system, imax launched a DMR technology.
The production company handed the 35mm film copy of the film to IMAX, which used DMR technology to scan each frame of the 35mm film at the highest resolution and convert it into a digital image.
Then, using proprietary image enhancement technology, each frame is optimized and finally printed on 70mm film.
The master tape of the 35mm film originally had a resolution of 4k, but after many copies, the subsequent copies will become worse and worse, and they will get worse with more screenings. It will probably be almost 2k when shown on the big screen.
Already.
After being converted into an IMAX DMR version, it will be shown on an IMAX screen in at least 4K.
It doesn't cost much to convert a few copies. The imax company mainly promotes its own system and imax screens, and proactively helps you get discounts on the conversion, otherwise its screens won't show the film.
However, after the imax screen is promoted, the other party will definitely not have any discounts, and the conversion price will be higher.
The effects brought by the imax screen are excellent.
On a cold day, when the audience saw the huge sun, they could even see the distortion of space caused by the high temperature, as if they were right in front of them, and they didn't feel so cold anymore.
The number of viewers who watched the live screening was still very small. After all, there were more than 60,000 people scattered across the country, which was not much.
Listening to the news report in the narration about the appearance of the Northern Lights, coupled with the huge sun, the audience became a little curious.
"Is it really a science fiction movie?"
But then the plot returned to the ground. A tanker truck rolled over at night, and the car blocked the passage of workers who were repairing cables underground.
An explosion may occur at any time, but there are still two people trapped below.
The plot was so critical from the beginning that the audience couldn't help but start to worry about it.
The fireman played by Zhang Hanyu took the initiative to lead people to pry open the manhole cover from another entrance not far away. In the sewer, he even joked with humor to lighten the atmosphere.
This is a mature and humorous firefighter uncle.
The two trapped workers were rescued without any danger, and Zhang Hanyu asked other teammates to take them up first.
A person climbs up from the sewer opening. Every time he climbs up, the camera cuts to a fire station not far away that has just been repaired. A section of cable is hanging in mid-air, precariously.
The exposed wires from the break were flashing with sparks, and they were about to touch the water in the sewer.
In this way, the camera kept switching back and forth, people came up one after another, and the cable got closer and closer to the water.
The oil tanker has leaked, oil is constantly seeping down, and an explosion may occur at any time.
"Hurry up!!!"
Although I knew that Zhang Hanyu was the protagonist and could not die at the beginning, facing this scene, I still couldn't help but worry about him, and kept urging others to climb up quickly.
The wire is getting closer and closer to the water, and the shot of sparks flashing at the break of the wire is getting closer and closer.
Until the close-ups were given continuously, the distance from the water surface was only a hair's breadth, which made people extremely worried.
Finally, Zhang Hanyu climbed up the ladder after everyone else had climbed up.
Before he left, he looked back and saw that the wire hit the water and the water was mixed with oil.
"boom!"
Suddenly, the narrow passage was completely filled with fire, and it quickly spread to Zhang Hanyu's side.
The camera is facing the place where the fire is burning, and the audience is also facing the fire, and the direction of the fire spreading is also towards the audience.
The imax screen brings a super viewing experience, making the audience feel a burning sensation.
"Fuck! Get up there!"
"I'm still pretending to be cool. Looking back, I think my life is too long!"