With the release of "Moon", all movies in the entire Lunar New Year period have also been confirmed.
"Witness", "Peach Blossom", "Love Transfer", "Moon", "Tough Guy", "Mei Lanfang", "Wolf Fang", "Women Are Not Bad", "Ip Man", "If You Are the One", nine movies
Movies will be released in rotation starting from the end of November.
Plus January’s Red Cliff and Racer.
This is also the largest Lunar New Year festival in Chinese film history. All investors and distributors are studying the situation and opponents they will face at that time, striving to achieve good results in the Lunar New Year festival.
Apart from "Red Cliff" and "Crazy Racing" in January, the most eye-catching ones in the Lunar New Year season are of course "Mei Lanfang" and "If You Are the One".
Even though Cheng Kai has fallen from the stage, he is still one of the top directors in China.
However, it is estimated that there are not many chances of failure. If it fails again, the audience will be completely disappointed.
Not to mention "If You Are the One", with Chen Kaige on the streets and Zhang Yimou busy with the Olympics, Ma Xiaogang has become the number one director in the mainland.
What's more, this is a romantic comedy. Ma Xiaogang is good at comedy themes, and he is paired with Ge You.
Ma Xiaogang + Ge You + comedy can be said to be the trump card in the film market, and it is still the biggest card. The only one that can compare to it is Zhang Yimou. This name is more effective than any lineup now.
In addition, "Moon" deserves to be in the third place. Who told Xu Ke not to make a martial arts film this time, but to make a romantic comedy?
The second most popular "Mei Lanfang" and the third most popular "Moon" actually directly faced each other, and the two were released only seven days apart.
It has become the most suspenseful showdown during the Lunar New Year.
Brother Cheng Kai's reputation has completely surpassed that of Li Qian, but he just failed once, which disappointed the audience.
Moreover, "Mei Lanfang" is a biographical film after all, and the box office of this type is hard to predict.
Li Qian's debut film last year grossed over 100 million yuan at the box office and has a very good reputation. The two films he produced this summer also achieved box office success and gained good reputation.
Completely opposite to Brother Cheng Kai, what he lacks is just fame.
Brother Cheng Kai is unhappy with being treated as a weakling, but the industry is looking forward to this showdown.
...
"Isn't this kid quite crazy? Why don't you touch me if you have the ability?"
Ma Xiaogang watched the news with disdain on his face.
Originally, he hoped that Li Qian would be bolder and release it at the same time as his "If You Are the One" at the end of December, so that he could vent the bad anger in his heart.
Li Qian retorted twice, which made Ma Xiaogang feel extremely depressed.
I have always wanted to find an opportunity to cure Li Qian fundamentally, but I have never had the chance.
"Otherwise, tell Huang Zhongjun to put "If You Are the One" on file?"
An idea suddenly came to Ma Xiaogang's mind, but it was impossible. If three movies were released at the same time, the other party would lose and both would be hurt, but he would definitely be affected.
Moreover, "Red Cliff: Part 2" was released on January 7, and Wu Yusen, who just took in a box office of 300 million and set a record in mainland film history, is his opponent.
Anyway, Li Qian and Brother Cheng Kai will definitely lose both sides. During the Lunar New Year period, they have their own world. They successively killed Li Qian, Brother Cheng Kai, Xu Ke, Wu Yusen, plus last year's Chen Kexin.
If he beats Zhang Yimou, Zhou Xingchi, and Li Bian head-on in the future, he, Ma Xiaogang, will be the real boss in the entire domestic directing industry.
"Consider you lucky!"
...
Huayang Media, Huang Zhongjun is still very satisfied with the release time of "Moon", which means "If You Are the One" has no rival at all.
The only competitor left is "Red Cliff: Part 2", which was released ten days later. However, the previous part had a mediocre reputation, and the second part may not be able to reach the box office of the first part.
It's not that he's afraid of Li Qian's movie. Even if "Mei Lanfang" is tied together, he has absolute confidence in the comedy of Ma Xiaogang + Ge You.
However, the goal of "If You Are the One" is to break the box office record set by "Red Cliff" and earn 300 million in box office to build momentum for Huayang's upcoming launch.
This is more important than anything else!
Yu Dong, on the other hand, looked at the long list of movies and sighed.
Last year, the 300-million-dollar big-ticket production "The Legend" in which Bernard participated lost to "Assembly." This year, although "Red Cliff" sold a box office of 300 million, Bernard only accounted for a small share.
Moreover, the two blockbusters in March and April, "The Beauty of the Country" and "Three Kingdoms: Seeing the Dragon Disarm", failed miserably at the box office.
The Oriental fantasy blockbuster "Painted Skin" in the National Day period has nothing to do with Bernard, and the only project in the Lunar New Year period is Xu Ke's "Women Are Not Bad", a project controlled by Bernard.
Xu Ke is famous enough, but Yu Dong doesn't really believe that a comedy-romance film, even if it's his own film, can do anything in the Lunar New Year festival.
Other movies have nothing to do with Bernard.
These two years have been unlucky!
I can only watch Huayang, Guangxian, Moying, China Film, and Chengtian take turns competing in the Lunar New Year period, and I can only watch from the side.
But next year.
Thinking of next year, Yu Dong cleared away the gloom and regained his smile and confidence.
After receiving the financing, Yu Dong directly invested in several blockbusters. Three blockbusters are expected to be released next year, including "October Siege", "Mulan" and "Silver Empire".
"October Siege" has an investment of 150 million, with an all-star cast, "Mulan" has an investment of nearly 100 million, and "Silver Empire" has an investment of 70 million.
There are three blockbusters with a cost of about 100 million, and Bernard will not just watch them next year!
Yu Dong was ambitious and set his sights on next year. Zhang Weiping, who also had a new picture, thought the same way.
Zhang Yimou has not had a movie released in two years and has lost his source of income. Zhang Weiping is also sad. He even curses less often and keeps a low profile.
Looking at such a lively Lunar New Year stall, I feel a little envious and a little disdainful.
"There are no tigers in the mountains, and the monkey is the king!"
Ma Xiaogang, Cheng Kaige, and Li Qian are all no match for Zhang Yimou in his hands.
When Zhang Yimou comes out next year, all monsters and monsters will have to step aside!
...
The entire industry is focusing on the Lunar New Year stalls, and as a participant, Li Qian also has to prepare for the Lunar New Year stalls.
"Mei Lanfang" is the biggest rival of "Moon". This film has the support of the Ministry of Culture, and coupled with Cheng Kai's reputation, it will definitely receive a lot of official support.
However, "Moon" was released a week earlier, so the first week of filming is definitely enough, so why worry about this difference?
As long as the average attendance and attendance rate are high in the first week, even if China Film Group gives "Mei Lanfang" enough support, it can handle it.
People who open movie theaters all do it to make money, and they don’t necessarily have to listen to the movie theater chain about what movies to schedule.
When you join a movie theater, basically the theater chain has no control over it, and you have the final say in scheduling movies.
Even if it is a directly operated cinema, each cinema has its own sales requirements, and the general manager of each store mainly focuses on the sales of the store.
In most cases, as long as it is not a niche film and has a high attendance rate, it will definitely get a high-ranking film.
Of course, there are not exceptions. If other movies give theaters more shares, or simply give money directly, then the film schedule is not necessarily certain.
The early stage publicity is left to Guangxian, which is definitely the strongest in the country.
As for screening, Li Qian has no plans to do it.
Now that I am famous, and the audience is full of expectations for "Moon", I no longer need to accumulate reputation through large-scale screenings.
I won’t hold any other movie viewing parties anymore and keep them secret.
In this case, Li Qian really has nothing to do in the early stage.
Take a rest when you have nothing to do, go visit Tong Liya's crew, and pay attention to the script of Su Lun's "Cohabitation in Time and Space" and the preparations of Yang Qing's "Nightclub".
I also took the time to go to the Hundred Flowers Awards, but this time I came back empty-handed.
There are no awards for Best Debut and Best New Director in the Hundred Flowers Awards. It is impossible for the organizing committee to award either Best Picture or Best Director to a new director, not to mention that "Assembly" is expected to win another award.
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However, the award ceremony went smoothly without any accidents. Li Qian sat there for several hours.
In the movie market, the release of "Painted Skin" drove the entire market.
After the entire National Day holiday, the film received more than 140 million in box office in 10 days, making the entire film industry excited.
The cost was 80 million and the box office was 140 million in 10 days. From the comparison of figures, there is nothing surprising.
However, there is no famous director this time. The male lead, Donnie Yen, is more like a supporting role. The whole film is supported by Chen Kun, Zhou Xun and Zhao Wei.
Three young actors from the Mainland have supported a big production worth 80 million, and it is a box office hit and is expected to exceed 200 million!
What a concept!
If "Assembly" and "Frequency of Life and Death" rely on the director, then "Painted Skin" has completely proved that young mainland actors are also trustworthy!
At this point, the spring of mainland young actors has really come.
However, apart from the movie, the dispute between Zhou Xun and Zhao Wei for the heroine started half a month before the movie was released.
In 80% of the posters and subtitles, Zhou Xun is the absolute leading female character and the second leading role in the film, second only to Donnie Yen.
But Zhao Wei's fans are not happy. With the same celebrity status, why should their own star be matched by someone else's?
As movies sell out at the box office, the competition for leading actresses becomes more and more intense.
The producer was also mean, and later deliberately released some controversial posters, in which Zhao Wei was slightly ahead.
Moreover, in Southeast Asia, all publicity is focused on Zhao Wei. After all, his popularity in Southeast Asia is quite good.
Fans of Zhao Wei began to use the posters in Southeast Asia and the posters released one after another to prove from various aspects that Zhao Wei is the heroine.
Some awesome fans even photoshopped the posters and posted them on various websites and forums to prove that Zhao Wei is the number one female lead.
In order to help their favorite celebrities compete for positions, these fans also frequently engage in sexual acts.
The two groups of fans were quarreling fiercely, and the official remained silent because of the topic.
Although Zhou Xun's heroine was not shaken in the end, Zhao Wei's marketing and the movie itself also made many people think that this was a movie with two female protagonists.
At least in the eyes of the audience, the two heroines are equal, with no obvious distinction between them.
Zhao Wei can be considered half successful.
In the end, "Painted Skin" earned a super high box office of 230 million during the National Day holiday, leaving behind movies such as "The King of Kung Fu", "Yangtze River 7", and "Slam Dunk".
Two hundred million, the three leading actors, Donnie Yen, who was obviously the leading actor but became a supporting role in the film, and the director Cheng Jiashang, also quickly became popular. Chen Kun, Zhao Wei, and Zhou Xun were all paid
After doubling down, I immediately distanced myself from other actors at the same level.
The huge success of "Painted Skin" can be regarded as a warm-up for the Lunar New Year season, so that as soon as November began, the market showed signs of booming.
"Quantum of Solace" took in 12 million at the box office on its first day. According to normal proportions, it is basically a solid number to break 100 million, and it has also firmly refreshed the domestic box office record for this series.
At the beginning of November, a movie with a box office expected to exceed 100 million was released, and the Lunar New Year war was ignited in advance.
All the movies released at the end of November have started promotions, and even the last movie "Mei Lanfang" in early December started promotions early.
The only exception is that "Moon", as a science fiction movie, has not started publicity yet and there is no movement at all.
It wasn't until November 10th that the third poster and the first trailer were released, which started with Clone 5 being killed while driving a lunar rover, and the promotion officially started.
There are only 17 days until the movie is released, and there was no information about the screening anywhere in the country this past weekend, which greatly disappointed the long-awaited audience.
Originally, many viewers wanted to see the response, but now they couldn't see anything.
There was no video, and the outside world began to hear some unpleasant sounds.
"Is Li Qian feeling guilty because he doesn't dare to screen it? Is "Moon" really just trying to sell dog meat?"
Immediately, some media began to write articles questioning it.