Since the beginning of November, the industry and movie fans have been waiting for the screening of "Moon". They are ready to see if this is a real science fiction movie as Li Qian said.
But, wait and wait.
The flowers of waiting have faded. More than a week has passed, and there are less than 20 days left until "Moon" is released, and there is still no news about the movie screening.
""Moon" is falsely advertised. The science fiction film is just a gimmick. Li Qian feels guilty and dare not screen it!"
After the first questioning voice came out, other media immediately followed up.
The film market itself is in the off-season. Although the box office of "Quantum of Solace" exceeded 10 million on its first day, it is very likely to exceed 100 million, but after all, it is a Hollywood movie and there is no topic.
"The Lunar New Year holiday is approaching, and many movies will usher in a box office war. However, "Moon", which was previously hyped in the name of a domestic science fiction blockbuster, suddenly became low-key when it was approaching release. Li Qian's last movie "Frequency of Life and Death" was so large-scale that
There is no sign of any screenings. It is understood that "Moon" has not held any viewing parties. Such a level of secrecy is completely opposite to the previous movie. It is most likely that the quality of the movie is poor, or it may not be a science fiction movie at all, just to avoid
Wear gang!"
"The talents of Jiang Lang are still short-lived. The new director Li Qian's new film "Moon" has been reluctant to show his true colors. The content may disappoint the audience!"
""Moon" is too scary to be seen in public, the science fiction genre is purely hype!"
...
This is a bit milder, but some media and some film critics directly labeled Li Qian as deceiving the audience and criticized him heavily.
As the pioneer of the Lunar New Year movie and the most watched movie in November, the news about "Moon" immediately became the focus of discussion among the audience.
However, the audience who had been waiting for a long time to watch the movie became more and more disappointed. Looking at the news all over the screen, they couldn't help but believe these words in their hearts.
"Let me tell you, 30 million yuan to make a science fiction movie is a lie!"
"Oh, I'm disappointed. I didn't say that he must make science fiction films. Any genre will do. There's no need to lie to people with the banner of science fiction films."
"After waiting for so long, there is no screening. Isn't this a scam? Let's trick people into the cinema first!"
"That's not the case. Other movies haven't been screened on a large scale. Last year, "Frequency of Life and Death" was screened four times in my city. There was not one screened for "The Call to Action" or "Assembly Number." It's not even a movie.
Isn’t that strange?”
"It's not surprising that he doesn't screen it, but he screened it on a large scale before. Now he doesn't dare to do it. It must be because the movie is not good."
"That's right. If the movie is good, why don't you dare to screen it? If it gets a good reputation, wouldn't it be better to promote it?"
"No, that's not the case. Li Qian's three films were all very good. There's no reason why this "Moon" would be bad. I guess it's just that it's not a science fiction film, so I'm afraid it might be too revealing."
"I really don't understand. The movie is called "Moon" and the scene on the poster is also on the moon. What could this be if it wasn't a science fiction movie?"
"Anyway, I still believe in Li Qian. The three consecutive movies were all so good-looking. I am willing to support this alone!"
"Yes, compared to other movies at the end of the month, it's better to watch "Moon". With his previous three movies, it shouldn't be too bad."
"Haha, I don't dare to see anyone anymore, and I still want to compete in the ring with Brother Cheng Kai!"
"Brother Cheng Kai, you should be careful with yourself. Don't make another steamed bun movie that tarnishes Mei Lanfang's wisdom. Be careful if your descendants send you a lawyer's letter!"
...
The audience had different opinions, but gradually some people were affected and had doubts about "Moon".
Nowadays, most movies are basically screened for just a few screenings. Film critics and media are invited to come, and a specific group of audiences who will never give negative reviews are found to watch it. After the screening, some red envelopes and small souvenirs are given.
If it were to be screened on a large scale, there would be no way to control it. Without absolute confidence, it would be impossible to do this. There is no way to control the audience's evaluation of the movie.
There are even some movies that ordinary viewers will not know about when they are screened.
It is normal to not screen the film, but Li Qian's last film "Frequency of Life and Death" had a large-scale screening nationwide that lasted for half a month.
Moreover, the screening scale of "127 Hours" is also not small, which makes the audience feel that "Moon" should also be screened this time. If it is not screened, there is a problem, lack of confidence, and fear of revealing the truth.
When there is a topic, the media will hype it up, and several of the most direct rivals in the Lunar New Year period, including the producers and distributors of films such as "Mei Lanfang", "Love Call Transfer", "Tough Guys", and "Peach Blossom" are also
They are all willing to add fuel to the fire.
Doubts about "Moon" gradually increased, but Guangxian did not let these news spread and started publicity.
On November 14th, the fourth poster and first trailer were released.
Not only was it posted on the four major portal websites, the three major video websites also directly added "Moon" in the rolling promotion right above the home page.
Although it is not an online broadcast, the topic is so high now that Guangxian also paid for the promotion, and the three major video websites are also willing to help.
Three days ago, the video website announced that today would be the time to release the first trailer, and some loyal movie fans who had nothing else to do immediately clicked on it.
As a loyal fan of Li Qian, Lu Chao also appeared in front of the computer on time.
Open the video and look at the mountain. Right above the homepage is scrolling the new poster of "Moon".
"The trailer has to be announced three days in advance. It's a monkey trick!"
He secretly complained, glanced at the mediocre poster, and clicked on the trailer.
As a loyal fan of Li Qian, the previous three movies have given him enough confidence that Li Qian will not disappoint him this time, and he is looking forward to it more and more.
However, the trailer also includes a 90-second commercial.
I'm so proud of my membership!
Lu Chao was stunned for a moment, looked at the account number, and then remembered.
He is a member of all three video websites, one is a yearly subscription and the other two are monthly subscriptions. If there is nothing he particularly wants to watch, he will not subscribe.
This time I uploaded it to Penguin Video, which is released on a monthly basis and has expired for a week.
Although the three major video websites had trailers, Lu Chao still rushed to become a member.
He switched off the commercials and started looking forward to the trailer to give him some surprises.
As a member, Penguin Penguin Video was also very considerate, and the trailer was played immediately.
What comes into view is a dark starry sky, dotted with stars. Under the darkness, there is a deeper feeling.
It feels like science fiction!
Lu Chao smiled with satisfaction.
Then the screen goes down, showing a panoramic view of the moon's surface.
Zooming in closer to the base, the camera suddenly turned and came to the inside of the base.
On the hospital bed, Huang Bo just opened his eyes.
"What's wrong with me? Where is this?"
A robot nearby made a magnetic voice, "This is the moon base. You have been comatose for seven days."
Huang Bo looked thoughtful, recalling something.
Immediately afterwards, the camera turned to the surface of the moon. Huang Bo drove the lunar rover and encountered bad weather, with strong winds and sand filling the sky.
With a bang, it hit an automatic mining vehicle nearly ten meters high.
Huang Bo's eyes darkened.
The camera turned to the base again, repeating the scene just now.
The injured Huang Bo woke up in the hospital bed, lay on the bed, twisted his head, and looked around with a confused expression.
The camera shows that Huang Bo woke up from the hospital bed intact.
It happened again, and Huang Bo woke up from the hospital bed, still intact.
Along with Huang Bo's confused face, the screen went black.
The trailer ends.
Finished?
Is this the end?
Lu Chao moved the mouse down, and the trailer was only 58 seconds from beginning to end.
"Oh my god, it's only 58 seconds, and the commercials are 90 seconds long anyway. The feature film is not as long as the commercials. Do you have any conscience?"
Black-hearted penguin!
Lu Chao clicked the mouse and regretted charging money.
I spent 15 yuan, skipped 90 seconds of commercials, and watched a 58-second video.
It costs 15 yuan to watch for 58 seconds, which means it costs 25 cents per second!
Steal money!
Don’t think about Laozhi recharging money for you in the future!
Lu Chao, who was angry and resentful, hated Penguin Video.
The key is that I spent money and haven't found any useful information yet.
He watched the trailer carefully again, but still didn't see anything new, so he took another look at the new poster.
"This poster is quite weird."
The poster has a pure black base, with circles in the middle forming a circle, as if using a white pen to draw circles on the black paper, from small to large, densely packed circles, with a big circle surrounding a small one.
Circles, there are smaller circles inside small circles, and there are even bigger circles outside large circles.
Huang Bo, holding the helmet on his space suit in his hand, stood in the middle of the circle.
In the upper left corner is the character played by Huang Bo, the name of Gao Bo, and there are also ghost images that are gradually blurring.
In the lower right corner is the movie title "Moon", directed by Li Qian and starring Huang Bo. There is also a paragraph above: 400,000 kilometers away from home, the most difficult thing to face is yourself.
This sentence is easy to understand. Lu Chao checked the information and found that the distance between the moon and the earth is close to 400,000 kilometers.
In other words, what this sentence is about is that on the moon, the most difficult thing for the male protagonist to face is himself?
What's the meaning?
But what puzzled him even more was the pattern above and what the circles meant.
The trailer has just been released and the comments section below is not very useful.
You're cheating, you're making a fool of yourself here!
This is another routine before the release of "Jaws". The shark is not shown alive or dead in the trailer, and it is cut off every time at a critical moment.
You lied about it, aroused my curiosity, and tricked me into taking a look.
There has to be a limit to playing monkey!
Lu Chao, who lost 15 yuan in vain, felt very unhappy, even though he was a fan of Li Qian.
"I will definitely not go to the cinema this time. The video website will be online in a month!"
...
An incomprehensible trailer and an equally incomprehensible poster once again aroused discussions among movie fans.
"Has anyone seen the trailer of "Moon"? Why did Huang Bo get up from the hospital bed four times in a row?"
"I thought it was stuck at first, so I watched it twice more, and it was the same shot several times in a row. What's going on?"
"And three times, the robot next to him said this was a lunar base. He had been in a coma for seven days. The second time, Huang Bo was injured."
"That should be the injury from the accident. Wasn't there a car crash at the beginning?"
"But when I woke up the other three times, my speech was exactly the same."
"It's so troublesome and I can't understand it. But there was a car accident on the moon, and there was a lunar base, and even robots came out. Maybe it's a real science fiction movie."
"And that poster, the hardest thing to face is yourself, what does that mean, and what does that picture represent?"
"It feels like this is not a science fiction film, but more like a suspense film, and it looks like it will be more brain-burning than the previous "Frequency of Life and Death"."
"Could it have something to do with traveling through time and space? It's similar to "Frequency of Life and Death", where the male protagonist can travel through time and space, start over again, and then escape on the moon?"
"Is it just like playing a game save file and starting over after you die?"
"Fuck, it's very possible. Otherwise, he wouldn't have woken up from the hospital bed exactly the same three times. The robot said every time that he had been in a coma for seven days."
"Do you still remember the second poster? Huang Bo looked much older and weaker on it, as if he was about to die. He probably died at that time, and then somehow traveled back to the time when he just woke up.
Start over."
"It's interesting. If you keep repeating this, some shots should be repeated. I guess that's why the cost is so low!"
...
A confusing trailer, coupled with Guang Xian and various media's spontaneous promotions, the popularity of "Moon" has always remained high.
The next day, the preparations for "Nightclub" were completed and a small-scale film press conference was held. As an investor, Li Qian also attended the press conference in order to help promote the film.
However, the media is paying more attention to "Moon".
Faced with repeated questioning from the media, Li Qian could only emphasize it again and again.
"I've said it many times, 'Moon' is a movie that takes place on the moon. It's a true science fiction movie."
"Actually, there is a lot of important information in the previous posters and trailers, which may not have been discovered by everyone. We will also release some trailers in the future. I hope everyone will pay more attention to it."
Important information?
There is information about the hammer.
The reporters present had all seen the short 58-second trailer, and Mao couldn't even figure it out. He was confused.
However, when they asked, Li Qian still said nothing.
Li Qian didn't lie, the posters and trailers did contain a lot of information.
There are several double images of the male protagonist's name in the upper right corner of the poster, indirectly indicating that he is a clone.
Although three of the four waking up scenes in the trailer are the same, each of Huang Bo's expressions is slightly different.
Although they are all clones and have the same memories, the personalities of these clones are different. You can see the difference if you look closely, but the audience does not think about it.
Since they couldn't ask any questions, the reporters could only report Li Qian's original words.
Undoubtedly, it once again caused a lot of complaints, because after they went back and looked again, they still couldn't see anything.
In the next ten days or so, some posters and trailers were released one after another.
However, most of them did not disclose any important information.
The more this happens, the more it makes the audience feel itchy, unable to get up or down, and can't wait to see what kind of movie this is.
On the evening of November 25th, two days before the movie was released, "Moon" released the ultimate trailer.
In the trailer, two Huang Bo appeared in the same frame for the first time. Although it only lasted for three seconds, the impact was greater than any previous trailer.
"Damn it! Why are there two Huang Bos? They have been playing monkey tricks for so long, and they are finally here to do something useful!"