The Lunar New Year period has always been a battleground for military strategists.
As the most important schedule of the year, from beginning to end, it affects the hearts of filmmakers in the entire industry every moment.
The release of "Moon" can be regarded as marking the official start of the Lunar New Year season in the mainland film market in 2008.
After a few cannon fodder films, the main event finally arrived.
In the early morning of November 28, many people in the industry were still awake, waiting for yesterday's box office results to be released.
Within half an hour, first the members of the Film Distribution and Exhibition Association got the rough data, and then other companies, filmmakers, and media got the box office data one after another.
"14.8 million!"
Wang Changtian whispered this number in his mouth, not hiding his inner shock at all in this deserted night.
He had a look of horror, everything was written on his face.
"14.8 million!"
I repeated it in my mouth again, and the excitement in my heart calmed down a little, but I was still filled with emotion.
This first-day box office data can already be ranked among the top five Chinese-language films in history.
Over the years, only four movies, namely "Red Cliff", "The Promise", "The City of Golden Armor" and "Assembly", have exceeded this figure on their first day of box office.
Wang Changtian believes that "Moon" will be a hit. Throughout the day today, the distribution department has been in contact with major theater chains and will also go to some cinemas to conduct research. According to samples, the attendance rate and average attendance are very high.
However, it received 14.8 million on the first day. Such a high box office was beyond Wang Changtian's expectation.
Is it possible that it can really exceed 200 million?
At this time, Wang Changtian couldn't help but begin to look forward to a higher box office.
Of the four movies with higher first-day box office than this, only "The Promise" did not exceed 200 million.
But that was because the reputation of "The Promise" was too bad, and now "Moon" has a very good reputation, so it should not have a big box office crash.
The only thing that prevents "Moon" from breaking the 200 million mark is "Mei Lanfang" a week later.
24 years old, only my second theatrical movie.
To be honest, when Wang Changtian first cooperated with Li Qian, he never thought that Li Qian would grow to this point in just over a year.
However, no matter how high the box office is, Li Qian will still take the lion's share. Even if Guang Xian adds in the promotion income, the profit is far less than that of Li Qian.
This is the only thing that makes Wang Changtian dissatisfied. If Li Qian had just signed with Guangxian, everything would be perfect.
such a pity.
When I think that the box office is likely to exceed 200 million, I can only take a small piece of such a big cake.
Even though he was at the helm of such a large company as Guangxian Media, Wang Changtian couldn't help but feel jealous.
...
Even Wang Changtian himself was surprised by the box office performance of "Moon", let alone others.
Zhang Yimou has no film released this year, Zhang Weiping has lost his income, and Yu Dong, whose only two major blockbusters in the whole year have failed, these two main players who competed for the box office in the past have all become spectators this year, not to mention how uncomfortable they are psychologically.
Already.
As for Huang Zhongjun, although he has full confidence in "If You Are the One" to be released at the end of December, he still felt a sudden shock when he saw the box office of "Moon".
Last year, "Assembly" sold 15 million on its first day, which was only 200,000 more than that.
It took Ma Xiaogang ten years to reach the 15 million box office mark on the first day, but Li Qian did it in less than two years with two movies.
"It's really..."
Huang Zhongjun couldn't find any suitable words to describe Li Qian for a while. Maybe the word genius was not enough.
Although there was no hope of cooperation at all, some unpleasant things happened between the two parties without his knowledge, and they were now pure competitors, but Huang Zhongjun had to admit it.
Simply a monster.
However, this number is not enough to threaten "If You Are the One". Last year, "Assembly Number" sold 15 million on the first day. This time it is the ace combination of Ma Xiaogang + Ge You + comedy.
Zhang Yimou couldn't figure it out, and he was confident that no one could compete with Ma Xiaogang.
Moreover, "Mei Lanfang" is about to be released. Cheng Kai is very famous, and there are also new films by Xu Ke and Donnie Yen. These are not simple opponents.
However, even though he held Ma Xiaogang's trump card, Huang Zhongjun was still very wary of Li Qian whose second movie sold 15 million yuan on the first day.
I have already regarded Li Qian as one of Huayang's biggest opponents in the next few years, second only to Zhang Yimou and Zhou Xingchi.
...
Several major companies are like this, and some other medium-sized film companies, especially those companies that have movies to be released recently, are almost cursing their mothers.
Ciwen and Poly Huayi, the investors of "Tough Guys", and Paige Taihe, the investors of "Love Transfer", are ready to cry.
In order to avoid too much competition, it was specially scheduled to be released at the end of November.
It can enjoy the glory of the Lunar New Year movie, but it won't run into two blockbusters head-on.
However, "Moon" was also scheduled to be released at the end of November, instead of December, the best month for release, which completely disrupted their ideas.
I want to cry but have no tears.
...
It can be said that as soon as the box office results of "Moon" came out this early morning, it directly caused a small-scale earthquake in the film industry.
For a 24-year-old young director, his second film earned 14.8 million on the first day, which is simply unbelievable.
Of course, this box office feast was fueled by the media. By morning, information about the first-day box office of "Moon" had already flooded the entertainment pages.
"The Lunar New Year holiday is in full swing, with Li Qian's new film "Moon" hitting a box office of 14.8 million on its first day, creating the second best first-day result of the year!"
"A science fiction blockbuster shot with a cost of 30 million, "Moon" took in 14.8 million at the box office on its first day of release!"
"At 0:00 a.m. on the 28th, "Moon" was officially released domestically. It was late autumn in China and the weather was getting colder. However, the release of "Moon" heated up the national film market rapidly. Many movie fans went to watch movies in the middle of the night. Final statistics
As a result, the film's box office gross at zero-point screenings was as high as 2.7 million.
After dawn, "Moon" continued to ferment, and the daytime attendance rates of many theaters in major cities exceeded 50%. After 5 p.m., the evening prime time movie tickets were almost sold out, making it difficult to get a ticket.
As of 24:00 on the evening of the 28th, according to rough statistics from mainstream theaters across the country, the film's first-day box office was approximately 14.8 million (excluding zero-point screenings). This first-day figure has also entered the top five first-day box office in Chinese film history.
!”
"There are still people who miss Chang'e. The real loneliness is that others don't know your existence at all, but you always think you are among them. The loneliness that goes straight to the soul has created the box office myth of "Moon"!"
"There are no gorgeous special effects and eye-catching Star Wars mechas. As a science fiction film, "Moon" has a slightly shabby scene, but the story told is more touching. Li Qian uses this film to tell domestic films
People can make science fiction films at a low cost, which opens a new door for Chinese-language films!"
"The coolness of late autumn did not stop the audience's enthusiasm. "Moon" swept the Lunar New Year festival!"
"The box office of the 24-year-old's second movie on the first day was 14.8 million. Li Qian gave the audience a perfect answer!"
"From 3.6 million on the first day of "Frequency of Life and Death" to 14.8 million on the first day of "Moon", Li Qian used two movies to prove what a true genius is!"
...
Every time a movie hits the box office, the media goes crazy. Naturally, the media is not stingy with its worthless praise for the good results of "Moon".
After a full day of screening, the movie-related websites, forums, and forums on the Internet were basically flooded with "Moon".
Regarding the first domestic science fiction movie since the new century, it is still such a wonderful movie, and lively discussions from the audience can be seen everywhere on the Internet.
When Li Qian woke up in the morning, he browsed through various forums and websites. In addition to all the similar comments about being awesome and too touching, there were also many netizens debating the plot of the movie.
Film reviews from professional film critics are also coming out one after another. They also have high praise for "Moon", a commercial film, and they are exploring deeper things in their reviews.
"Moon" - the loss of human nature in the high-tech era. The movie is set in a distant future world. There, the rapid development of science and technology allows humans to land on the moon to mine rare energy and solve the energy crisis on the earth. However, humans are still satisfying themselves.
While pursuing energy demands and pursuing the benefits brought by high-tech development, we are blinded by greed and have lost our humanity and morality..."
"It's been a long time since I've seen such a shocking movie. After watching "Moon", I couldn't help but sigh at the experiences of the clones in it. When the clones in front of them happily got into the dormant chamber in their hearts,
The incineration process lasted only a few seconds, and they felt no pain at all.
In their last memory, they closed their eyes and looked forward to being reunited with their lovers and children. They wished that time would fly to three days later, when they would have returned to Earth. At that time, they could watch a football match.
, hugging his wife in the afternoon, holding his daughter while walking in the park, or traveling to the beach.
They don't suffer at all because they don't know anything.
The real pain is for No. 5, because he knows that his life is over, he knows that he is a clone, and he knows that neither his wife nor his daughter belong to him and have never belonged to him.
He knew that the company would not send him back to Earth. He knew that the dormant warehouse was actually an incinerator. He knew that Sam No. 1-4 who looked the same as him had turned into ashes. He knew that there were hundreds or even thousands of people in the basement.
He has to repeat his sad fate. He knows that the love in his mind is fake, and even the pain is fake, but it is so real.
I used to think that no matter how painful and difficult to accept the truth, I would choose to know it instead of living happily in ignorance
But now, I suddenly understood that sometimes, the pain is so great that a person can't bear it. No matter how strong the person is, he will wish that he doesn't know anything.
Sometimes the satisfaction of the ignorant is not bad.”
There are endless reviews analyzing the movie from various angles and expressing their own opinions, and there are also constant comments from viewers expressing their own opinions.
Discussions like this one about the pain of sobriety and the happiness of ignorance, as well as how to treat clones when that day comes, and whether clones should be treated as tools that can be discarded at will, have aroused widespread discussion on the Internet.
.
...
I have enough knowledge about the movies I have made. Most of the topics that "Moon" can cause are also related to medical treatment.
However, it is quite interesting to watch other people doing reading comprehension here. Even Li Qian sometimes thinks about it when he reads these movie reviews.
It lasts an hour once I watch it. After watching Douban, the time passes.
The ratings on both websites are also quite high, Douban has a score of 8.3, and Time has a score of 8.6, which is very rare among domestic movies.
Li Qian watched with great interest, but Tong Liya next to him felt a little bored.
"Why do you look so energetic?"
Li Qian laughed and said, "Read more about the opinions of audiences and film critics, and you can also know how they feel after watching the movie. It can also be used during road shows and interviews when facing questions from audiences and hosts."
"...You are copying other people's movie reviews."
Tong Liya was greatly surprised. It was really hard for her to understand that a director, who should know the best about his own movies, would still need to learn from other people's opinions.
"How can this be called plagiarism!"
Li Qianyi said honestly, "These are articles they wrote based on my movies. They are just for use. Lu Xun's works are now added with a lot of annotations in the textbooks. Doesn't Lu Xun himself even have the right to use those annotations?"
There's none."
"What does this have to do with Lu Xun?"
"Using an analogy, that's probably what it means."
After watching for an hour, the time was almost up, so Li Qian turned off the computer, had breakfast, and continued on his promotional tour.
...
Relying on Li Qian's fame, the reputation of science fiction films, and previous publicity, "Moon" completely ignited the Lunar New Year movie market.
And this is just the beginning. After a whole day of screening, the whole Internet was applauded, and discussions about the movie could be seen everywhere. It also made the viewers who were still waiting to watch feel itchy and walked into the cinema one after another.
On the following Friday, the 28th, "Moon" received a box office of 16.7 million in a single day, once again setting a new record for Li Qian's personal best single-day box office result.
Saturday, the 29th, the first rest day, as the word-of-mouth spread completely, the media, audiences, and film critics became famous, and Guangxian once again invested in 100 film copies, and the box office exceeded the 20 million mark for the first time.
.
20.9 million!
The single-day box office exceeded the 20 million mark!
The continuous breakthroughs in the box office have made the entire film industry pay close attention. Even though the 14.8 million on the first day was already beyond their expectations, even so, they never thought that it could exceed the 20 million mark in a single day.
The media also got excited, praising "Moon" with all kinds of praises.
Movies are becoming more and more popular on the Internet. Discussions about movies can be found everywhere on websites and forums with some traffic.
Other films of the same period were inevitably reduced to cannon fodder.
"Love", which was released on November 20, after taking in 15 million in its first week, the box office dropped sharply to 6 million in the second week with the release of "Moon".
This can't even be considered diving. Jumping off a cliff is even worse than this.
This is a Lunar New Year film starring Ge You, and the other actors are also somewhat famous.
Ma Xiaogang said after the release of "Assembly" last year that the only mainland actor with box office appeal was Ge You. He said that he felt a little uneasy about not working with Ge You this time, but in the end the audience was satisfied.
Although he meant to brag, Ma Xiaogang and Ge You still sold well at the box office, and the box office was higher than any previous movie.
There is some truth to it. If Mainland China is looking for an actor with great appeal, Ge You is the only one.
However, this time the romantic comedy "Peach Blossom" failed to hold up.
"The Witness", which was released on the 21st, after earning 5 million in the first week, only received 3 million in the second week, which is estimated to be just over 10 million.
"Call Transfer 2", which was released one day earlier than "Moon", was even worse. The two previous movies at least made some money in the first week, but they didn't hit the market at the beginning.
After the first day sales of 3 million on Wednesday, the 26th, on the day "Moon" was released on the 27th, there were only 1.9 million, falling instead of rising.
The following weekends, 2.1 million, 2.6 million, and 2.2 million were the results of this sequel with an all-star cast.
11.8 million in five days, really sorry for that all-star lineup.
Although "Tough Guy", which was released on the 28th, starred two male stars Liu Ye and Sun Honglei, it directly faced the impact of "Moon", and the first day's sales were even less than one million.
80 on Friday, 1.1 million on Saturday, 900,000 on Sunday, and 2.8 million on the first three days of the weekend.
"Moon" monopolizes 70% of the film schedule and occupies most of the film schedule in prime locations, leaving only some scraps for other movies.
It’s a complete crushing game!
On Monday morning, Li Qian looked at the detailed box office data of the past week and was filled with emotion.
After enjoying the treatment of a great director, the feeling is different.
There is no such thing as a comeback from behind, a counterattack after word-of-mouth hits, this kind of crushing feeling from beginning to end.