In previous years, the Lunar New Year season has just begun at this time, but "Moon"'s box office of 71.5 million in its first week has already heated up the market in advance.
14.8 million on the first day, 16.7 million on Friday, 20.9 million on Saturday, and 19.1 million on Sunday.
What a perfect first week at the box office!
Due to its extremely high reputation and the fact that it could not find a competitor, it still maintained a good trend on December 1st.
On Monday the 1st, "Moon" grossed 11 million at the box office with a 42% drop, exceeding 10 million for five consecutive days, ranking first in the daily box office for five consecutive days.
Other movies are still in a tepid state, but due to the impact of "Moon" last week, the box office plummeted, and there is not much room for decline.
After all, those four movies still have some audiences to a certain extent.
"Peach Blossom" tells the story of five couples of men and women. Like many romantic comedies, the stories are strung together to form a movie.
The reputation is not good, either from the audience or from the professional media.
However, many female viewers said that they burst into tears while watching the movie.
To sum up this movie, two rhetorical questions summarize it:
Why do men always seem like a scam?
And why are women always easily fooled?
Not to mention, it is almost impossible for this kind of movie to be a big hit, but there is still a certain market, and now women account for half of the audience.
"Love Call Transfer 2" is the love story between Lin Jiaxin and Deng Chao, Huang Lei, Fan Wei, Nie Yuan, Lin Sen, Lu Yi, Su Youpeng, Tong Dawei and others.
With so many male protagonists, it is difficult for the director to string them all together. Many female viewers also found it very interesting and touching.
However, there seems to be a strange person mixed in. Fan Wei doesn't match up with the other male protagonists at all, but the funny effect is quite good.
By the way, Huang Bo plays an angel in charge of the love between urban men and women.
Huang Bo, angel...
It's hard to associate these two names together.
This movie also caused a lawsuit. There was a scene in the movie where Xu Zheng gave Fan Binbin’s mobile phone number to Ku Juji, which was noted down by some viewers and even spread on the Internet.
The owner of that number has been receiving harassing phone calls and text messages from Fan Binbin since the movie was released. In the past five days, he has received more than 2,000 harassing phone calls.
After the investor found out, he offered to help the other party change his number.
But they didn't want to change their numbers, so they asked the investors to issue a clarifying announcement and then apologize.
The investor refused and asked him to change his number. As a result, he needed to hire a lawyer.
It is very common for phone numbers to appear in movies and TV series. Generally, when you make up a random number, you will check whether it is an empty number in advance, or simply use an employee's number.
But in this case, it can be regarded as promoting the movie.
"Tough Guy" was purely a failure of Liu Ye's transformation. For such a spiritual actor, he changed from a literary student to a fool and a reckless man. It was really difficult for the audience to accept it, even though the reputation was not that bad. It was still passable.
The reputation is good, but no one wants to read it.
"The Witness" has a good reputation, but for this type of movie, it is difficult for audiences to go to the cinema and spend money.
As a police movie, the fight scenes are quite intense, even comparable to action movies.
The professional killer played by Zhang Jiahui single-handedly defeated armed policemen surrounded from all sides in a busy street with his bare hands, hijacked an ambulance, and fought with policeman Xie Tingfeng for 300 rounds, becoming an unbeatable terminator.
Xie Tingfeng was even more exaggerated. The car was hit and totaled. He walked out of the car patting his butt, raised his gun and continued to chase the murderer. He was stabbed with a knife. After being knocked down, he lay on the ground for a while, then got up and continued.
Fighting alone.
His ability to withstand beatings is almost as good as that of "A Better Man" when he was filming.
These four movies each have their own selling points, and they have a certain degree of confidence in being released during the Lunar New Year period.
In the second week, there were too few films scheduled, so the attendance seemed to be okay. Uninformed people thought there were one or two dark horses among them.
However, even if the trend in the new week is good, it does not help at all. The film schedule of "Moon" has already increased to 75%, leaving them with only 25% left to divide among four movies.
The film schedule has been reduced, the attendance rate has increased, and theaters will not increase the film schedule because of the increase in attendance.
It would be nice not to continue cutting the slices.
Small-budget unknown movies have no human rights, that's how the industry is.
Last year, "Frequency of Life and Death" was able to take off mainly because word-of-mouth spread before it was released, and there was a gap in the market.
If you wait for the word-of-mouth to slowly develop after the release, it will take at least more than a week. After the word-of-mouth has developed, you will prepare to copy, release, and negotiate with theaters to arrange the film. Another week will pass.
It's only been half a month, and pirated versions have also come out at that time. When the audience saw that the box office was so small, they felt confused, and most of them went to see the pirated version.
If a movie with a box office of 5 million and a movie with a box office of 50 million both have a good reputation, even if they are not big-time blockbusters, there will be pirated copies. There must be people who are willing to go to the cinema to watch a movie with a box office of 50 million.
, more than watching a movie with a box office of 5 million.
Audiences also watch the box office. If the box office is high, they may not be interested in it, but they will be attracted to go to the cinema to watch it.
...
"Moon" is still a hit, and its box office increased on Tuesday's half-price day, with a box office of nearly 13 million.
The box office has increased by 16%, and the power of Half Price Day is still considerable.
Don’t underestimate this discount, even in some small cities, Tuesday nights are more lively than weekends, and groups often go to the movies.
Cheap things are always popular.
95 million in 6 days, only one step away from breaking 100 million.
"Moon" is becoming more and more popular on the Internet day by day, and all kinds of strange ideas and questions have appeared.
There was a post in the movie forum "Imagine one day you were told that you were a clone, what would you do?" It was pinned to the top as soon as it was posted, and the number of replies increased dramatically.
Some viewers thought it was nothing, they were still human beings anyway.
Some people say they want to commit suicide.
Others say that would be great. When technology is developed to that point, living standards will definitely be better than now.
Someone also copied an excerpt from the full-scoring essay "If Memory Can Be Transplanted" from the 1999 college entrance examination, and received a large circle of people praising his literary talent.
There are also some discussions about the ethics of human cloning, and netizens are also talking about it very seriously. Some people who don't know it think that human cloning is really going to happen.
...
On Wednesday, December 3rd, the seventh day of release, and after the half-price day on Tuesday, "Moon" declined at the box office, earning only 10.5 million.
However, it remains above 10 million. It has exceeded 10 million for seven consecutive days and topped the daily charts for seven consecutive days.
Moreover, seven days after its release, the total box office reached 106 million!
It exceeded 100 million in seven days!
From one month to seven days, the second movie has achieved a huge leap and has become the most dazzling one in the Lunar New Year festival.
Regardless of whether it is the upcoming "Mei Lanfang" or the "If You Are the One" that has already begun promotion, it cannot take away the attention of "The Moon" at this time.
The media also wrote articles one after another, once again promoting "Moon" and Li Qian to a higher level.
""Moon" once again exceeded 100 million, and Li Qian became the fourth domestic director to have two films with a box office exceeding 100 million!"
"With super high reputation and explosive box office, Li Qian continues to write his own legend!"
"When we were discussing who would be the next member of the billion-dollar club, some said Jiang Wen, some said Xu Ke, and some even thought it was Wang Jiawei. But now, none of the great directors have achieved this achievement.
24-year-old emerging director Li Qian has already done it twice!"
"With two movies with over 100 million box office, Li Qian is officially on par with Zhang Yimou, Ma Xiaogang and Zhou Xingchi!"
....
Of course, the media has not forgotten "Mei Lanfang", which is officially released at 12 o'clock tonight. The PK between a veteran director and a new director is very topical.
As a result, the press release that had been prepared for a long time was immediately sent out.
""Moon" swept the Lunar New Year festival, with box office exceeding 100 million in seven days. Can "Mei Lanfang" stop "Moon"?"
"The biggest dark horse of the year was born. Although it is somewhat inappropriate to use the word dark horse to describe a popular movie, "Moon" broke 100 million in seven days, which was beyond everyone's expectations. When director Li Qian previously called out 200 million box office
When it came to the goal, we didn't take it seriously. After all, he dared to call out a box office goal of 100 million for his first movie.
However, "Moon", which exceeded 100 million in seven days, seems to have no difficulty in breaking 200 million. Can this dark horse be a dark horse? It is "Mei Lanfang" directed by Cheng Kaige that ends the dark horse road of "Moon" and returns to ordinary.
Or will "Moon" kill Cheng Kaige in one fell swoop and serve as the perfect stepping stone on Li Qian's rise?"
""Mei Lanfang" is about to be released, can Brother Cheng Kai wash away the shame brought by "The Promise"?",
"Li Qian VS Cheng Kai, the peak showdown between new generation directors and veteran directors!"
...
The media hyped up the so-called duel. In fact, Li Qian and Cheng Kai didn't say anything about each other at all. They didn't know each other at all.
But the media doesn’t care. It’s released at about the same time, so it’s just a showdown. There has to be a winner or loser.
It's enough to have a topic.
And in fact, the industry is also very concerned about it. Once Cheng Kaige kills Li Qian, a newly emerging director, the negative impact of "The Promise" can be minimized.
Although he cannot return to the altar, he is still firmly on an equal footing with Zhang Yimou and Ma Xiaogang.
If Li Qian wins, then Brother Cheng Kai will be miserable, and Li Qian himself can step on Brother Cheng Kai and successfully ascend to the throne.
The audience was also very interested in the topic. After all, directors Li Qian and Cheng Kaige are both directors familiar to the audience.
"Damn it, "Moon" has exceeded 100 million so quickly. Li Qian is awesome. I was still a little confused after watching it. I'm going to watch it again."
"Support Brother Cheng Kai. Tickets for this afternoon's premiere have been secured. We must support Brother Cheng Kai's movie!"
"What do you support? Do you support steamed buns?"
"Is it interesting to talk about steamed buns and steamed buns all day long? How many well-known local film directors are there? There are only a handful of them! Throughout the summer, the media always promotes a certain Chinese director, a certain Xiangjiang director. If you look at it, you will know the current situation of domestic films. Brother Cheng Kai as
There are few great directors in the Mainland. I hope everyone can be more tolerant and support his movies more. Domestic movies are really not easy to make and we need everyone’s support!"
"I support domestic films, so I watched "Moon" for the second time, and I will also watch "If You Are the One" at least twice, but I just don't watch the steamed bun director!"
"When I saw the name, I didn't want to watch "Mei Lanfang". A biographical movie is boring."
...
Whenever news about Brother Cheng Kai appears, it will always be accompanied by the word "Steamed Bun". These two words have now grown on Brother Cheng Kai and cannot be washed away.
Two years have passed, and every time someone mentions these two words, Brother Cheng Kai gets very angry.
Moreover, Brother Cheng Kai also hates the media hyping up so-called duels.
However, there is still a trace of excitement in his heart. The movie he has carefully prepared for two years is about to be released. He also hopes to have a good box office and good reputation.
Li Qian is in the limelight and dares to challenge Ma Xiaogang. If "Mei Lanfang" can beat "Moon", the doubts he faces will not be completely dissipated, but at least they will be much less.
Brother Cheng Kai was also very unhappy that Li Qian treated him as a soft persimmon and chose to release it a week earlier.
A skinny camel is bigger than a horse, and his frustration coincided with Li Qian's rise, which also made him feel very unhappy.
However, "Moon" exceeded 100 million in 7 days, which still made him feel a little uneasy.
At five o'clock in the afternoon, I arrived at the premiere of "Mei Lanfang". Seeing that the scene was no smaller than that of "Red Cliff" released in the summer, Cheng Kai was full of confidence.
"The Promise" still didn't completely knock Cheng Kaige off the altar. He stayed on it for more than 20 years. How can he come down so easily and still have half a foot on it?
Although it is just a biographical film, the scale of the premiere is not comparable to that of "Moon", and is comparable to that of "Red Cliff".
After the premiere, the response from the audience and industry insiders was very good, which made Brother Cheng Kai drop a stone.
One day passed, in the early morning of the 5th, the box office of "Moon" was released, and it dropped to 10 million yuan. The total box office in the eight days of release was 116 million.
Brother Cheng Kai breathed a sigh of relief.
In the early morning of Saturday the 6th, many filmmakers and media once again stood in front of their computers, waiting for the box office results to be released.
"Mei Lanfang", released on the 5th, barely managed to get 10 million at the box office with 46% of the film schedule.
As for "Moon", which is on its ninth day of release, although the film schedule has dropped sharply to 42%, this film schedule is enough for a movie that has been released for a week.
There were fewer films scheduled, but the attendance rate and the average number of people per game soared significantly. Moreover, it was also a Friday, so the number of viewers was significantly larger at night. The two films also played a role in promoting each other.
In the end, "Moon" scored 12.5 million on the ninth day, with a total box office of 128.5 billion in nine days of release!
The single-day box office of "Moon", which has been in theaters for nine days, is much higher than the first-day box office of "Mei Lanfang".
The results are obvious.
At this time, I don’t know how many people fell silent when they got this data.
Brother Cheng Kai will probably become a stepping stone on Li Qian's road to success. He is still a huge piece that can make people stand firmly and even lie on it.
Even if others don't say anything, the media will not miss this opportunity.