Chapter 203 The real Lunar New Year battle is about to begin!
On November 20, "Mulan" was officially released in China.
It was supposed to be a pioneer in the Lunar New Year season and the most important blockbuster before December, but the release of "Mulan" did not create the sensation that investors and distributors thought it would.
The most popular movies at the moment are "Cohabitation in Time and Space" and "2012". The former is the biggest box office dark horse of Chinese-language movies since the new century. The latter, with the popularity of the movie, slowly began to spread messages about the end of the world in 2012 on the Internet.
Even if Starlight International, Dianguang Media, Magic Film Group, Pony, Bobo Na, and China Film Group held a grand world premiere yesterday, they still could not win back the protagonist who originally belonged to "Mulan"
Limelight.
But at any rate, there is a trend of three pillars on the Internet, and it is not squeezed out of place by two blockbuster movies.
However, when the approximate box office statistics were released in the early morning of the 21st, all investors, distributors, actors, and directors were disappointed.
Nearly 7 million, 37% of the film schedule, only 7 million box office on the first day.
There are few films scheduled, but "Cohabitation in Time and Space" previously had a box office of 15 million with 40% of the film schedule.
As an investor and controlling issuer, Yu Dong really didn’t know what to say when he saw the data in his hands.
Last year, the movie starring Zhao Wei and Chen Kun could sell nearly 7 million at the box office on the first day, so he would be very happy.
After all, "Three Kingdoms" starring Andy Lau only had a similar figure, and "The Beauty of the Country" starring Li Ming and Donnie Yen was far from even 7 million.
However, the last time they collaborated on "Painted Skin", the sales exceeded 15 million on the first day and eventually sold 200 million!
What's more, according to the feedback from the audience yesterday, it was a little worse than expected, and it was not as popular as it was a big hit.
Two blockbuster movies were released at the same time, followed by blockbusters one after another half a month later. The situation is very bad!
Take another look at other movie data.
"2012" once again exceeded the 20 million mark on Friday, and the film schedule is still a little less, only 35%.
35% of the films scheduled have a box office of 20 million, which is simply terrifying. Even if the ticket price is high as a blockbuster, this is almost the limit.
"Cohabitation" only has 25% of its schedule left, but compared to Thursday's box office of 8 million, it still had 7 million on Friday, which is tens of thousands higher than "Mulan".
The film schedule was more than 10 points higher, and the box office was not as good as other low-budget films that had been released for ten days. Yu Dong almost slammed the table in frustration.
You know, Bernard not only paid part of the production cost, but the publicity and distribution fee was not paid in advance, but was included in the cost and participated in the share!
I originally thought that "Painted Skin" had just become a hit and the box office wouldn't be bad, so I wanted to make more money.
What a result!
Whether the capital can be recovered now depends on the overseas market.
"This Li Qian, he managed to produce a movie that sold over 100 million yuan before he even made a move. It's really..."
Yu Dong was angry and annoyed, and at the same time helpless.
We can only hope that "October Siege" will be released next month. This time, the five provinces of Shanghai, Jiangning, southern Hunan, eastern Guangdong, and Beijing have joined the film, ensuring publicity in the north, south, east coast, and central regions.
Coupled with the theater support of China Film and Magic Film, whether it is Zhang Yimou or Li Qian, Yu Dong has great confidence.
Moreover, judging from the posters and trailers of "Three Guns", they are so colorful that Yu Dong is really eye-catching.
As for Li Qian's "Perfect World", the promotion has already started, and the trailer doesn't show much, it's too bland.
However, the movies produced by Li Qian can sell more than 100 million yuan, so Yu Dong does not dare to take it lightly.
However, "October Siege" will be released half a month later than "A Perfect World", and it can still catch up with the New Year's Day holiday, which is an advantage.
The opponents in January, "The Agent Next Door" starring Cheng Long, and "Confucius" starring Zhou Runfa and Zhou Xun were all released in mid-January, so they had no impact.
Apart from this, only Cameron's new film "Avatar" will be released on January 4.
There should be no problem that the director's new film "Titanic" will be a hit.
But even if it catches up with the momentum of "2012", "October Siege" would have been released for almost 20 days by then.
Moreover, the market can accommodate two blockbusters. At that time, "A Perfect World" and "Surprise" were about to be released.
It was an excellent schedule, perfectly staggering the competition from various blockbusters, and taking into account the New Year's Day holiday. Yu Dong couldn't help but feel proud when he thought of his arrangement.
Although the focus is on "October Siege", "Mulan" still cannot be given up.
Yu Dong still planned to save the money. After all, the publicity expenses had already been invested and the contract was signed in black and white. Even if he wanted to stop the loss, he would not be able to get it back.
...
If a movie does not do well at the box office and the investors lose money, the director and the lead actor will lose their reputation.
In the middle of the night, Zhao Wei, who was already pregnant, was also waiting for the box office to come out.
Seeing that the box office after waiting all day was only a pitiful 7 million, Zhao Wei couldn't help but feel angry.
After "Painted Skin" made 15 million on the first day, the original minimum target was 10 million on the first day.
This is not just a matter of box office, Zhao Wei can already predict that what will follow will be trouble for her opponents.
However, she did not give up. Even though she was five months pregnant, she still insisted on promoting the movie and doing road shows.
...
During the day, the news that "Mulan" only received 7 million yuan on its first day was not reported by the media at first. With the support of 30 million yuan in promotion fees, the news about the movie's release was all over the place and was well received.
Countless facts have proven that money offensive is often the simplest and most effective way, and it never fails!
But now they have no time to criticize "Cohabitation in Time and Space". All their energy is devoted to promoting their own movie, and the momentum is getting stronger day by day, as if they want to spend all their resources at once.
In the next two days, "Mulan" relied on crazy publicity to get 21 million at the box office, and a total of 28 million in the first three days.
"Cohabitation in Time and Space" was close. It was not a new film after all. It earned 19 million in two days, and it only broke 10 million again on Saturday.
Although three days this weekend is not as good as "Mulan", compared with the film released nearly ten days early, it has already won compared to the film just released, not to mention the box office difference in the first week is too far.
Including this weekend's 26 million, the total box office of "Living Together" has reached 126.6 million. The impact of the three movies in the same period is still not small.
As for "2012", it completely stayed out of it and continued to maintain an explosive box office. It received a terrifying 135 million in the second week, and the box office exceeded 200 million within ten days of release.
...
"Tsk, tsk, you really spent a lot of money."
Compared to the other party who made so much noise, Li Qian was much quieter and did what he was supposed to do instead of following the trend.
Besides, he doesn't have the strength to follow suit. To be honest, Li Qian didn't expect that the publicity campaign of "Mulan" would reach this point.
Before the release, it went to Cannes, and even though Hollywood was showing off, it also traveled all over Southeast Asia, creating the feeling of a nationwide explosion in Southeast Asia. The domestic news every day was that the crew was surrounded by enthusiastic fans everywhere.
For a premiere, more than a dozen provincial TV stations across the country tried their best to snatch it up, but in the end, Jiangsu and Zhejiang TV stations snatched it up at a high price.
The premiere was held just like a concert. The polar bear national treasure singer Vitas, who played a supporting role in the movie, was also present, as was the diva Sun Yanzi.
It is also claimed to be a premiere that will be broadcast simultaneously around the world.
It was even more amazing after it was released, and it was even featured on the Xinwen Network on Sunday night.
In just three days, there was constant news.
Mainland actor Guo Jiaming, who is filming the new version of "Never Blind" in eastern Guangdong, blasted "Mulan" director Ma Chucheng. It was reported that he was discriminated against on the set as early as during the filming, and now it has been exposed again.
It is said that Ma Chucheng yelled through the loudspeaker on the set: "You guys who came out of the drama are only worthy of filming bad TV series from China."
Ma Chucheng's discrimination against mainland actors suddenly became a hot topic. Soon after, Zhao Wei, Jaycee Chan, and a South Korean actor all supported Ma Chucheng.
What's funny is that the South Korean actor also said that Ma Chucheng is very gentle and never curses, just like his father.
However, the other leading actor Chen Kun did not say anything, and Hu Jun and Yu Rongguang also did not say anything. Only the crew knew whether it was true or not.
A lot of news came out, including the news that Zhao Wei made a lot of money from stock trading and opened a 1,000-square-meter restaurant.
Some media gave Zhao Wei'an the title of a female stock goddess, and she became the persona of a strong woman.
After the successful marketing of Zhang Ziyi as a modern woman in "Perfect", "Mulan" also learned from it and launched a national female entrepreneurship incentive plan, focusing on female audiences.
Nowadays, the persona of a female stock goddess and a strong woman is just right.
However, in the interview, Zhao Wei still said that he did not know how to trade in stocks and had already lost a lot of money.
Moreover, regarding the role of Mulan, Zhao Wei was not modest at all, saying that no one would be able to play Mulan in ten or twenty years.
The boss of Starlight International was also very cooperative, saying that many candidates were considered for the role of Mulan at the beginning, such as Zhang Ziyi and Li Binbin, but after many choices, Zhao Wei was the most suitable.
This is not the first time they have said this. The implication is that they look down on everyone else but Zhao Wei.
Just pull one and step on the other.
I know every day that this is all a fool's errand, but once I go through it, I see that the box office is still the same, so what's the use?
And to add insult to injury, a voice began to appear on the Internet, saying that "Painted Skin" starring Zhou Xun, Chen Kun, and Zhao Wei sold 200 million at the box office. As a result, without Zhou Xun, the box office was on the street, and the tide receded.
Only then did you know who was swimming naked.
Moreover, Zhou Xun's film "The Wind" also exceeded 200 million. By the way, the topic of who is the leading female lead between Zhou Xun and Li Binbin was raised again. Both of them were nominated for this year's Golden Horse Award for Best Actress.
What was even more exciting was on the night of the 23rd. Initially, there were media reports that Zhang Manyu would get engaged at the Yintai Center in Beijing that evening, which ushered in a large number of reporters.
As a result, Zhang Manyu didn't show up. A large poster of Zhang Ziyi nearby was splashed with ink by several masked men, who also cursed Zhang Ziyi for cheating people of their money and stealing their husbands.
The reporter was nearby and immediately reported the news.
The ink-splashing incident immediately made the front page headlines on the 24th, and the words of the masked people about cheating money and stealing husbands also triggered widespread discussion.
"The war between women."
From the news that Zhang Manyu was getting married, which attracted reporters, it was obvious that such an incident was premeditated.
And at this time, who is behind it?
Zhang Ziyi and Wendy Deng are preparing a movie "Snowflake and the Secret Fan", but in the end Li Qian's memory was that it starred Li Binbin, and I don't know if there is any connection.
Does it have anything to do with Zhao Wei, whose movie is being released?
Or it was just the reason mentioned by the masked man, which is still unknown.
Women are trouble. Actresses in the entertainment industry are like palace fights, but without the emperor.
It's easy for male actors, at most they're stabbed in the back, and most of the first-line actors in the same age group have good relationships, at least they are friends on the surface, and things like overt and covert quarrels are rare.
I just thought I was watching a show, and there was nothing wrong with me anyway.
There are only ten days left before the release of "A Perfect World", and the final countdown to the real Lunar New Year war is here.
With Zhang Yimou participating this year, things will definitely not be peaceful.
Zhang Weiping has a worse mouth than Ma Xiaogang. Whenever Zhang Yimou's new film is released, Zhang Weiping is most active.
I have been holding it in for the past two years, but Zhang Weiping was so frustrated that he started fighting with Yu Dong in early November. They made fun of each other and said when "October Siege" will be released and "Three Guns" will be released.
Released.
However, Yu Dong was confident this time and was ready to face the challenge.
Zhang Weiping was cowarded again. He was just having fun with his words. As a result, one was released on the 13th and the other on the 17th, but they were not released on the same day.
Moreover, this year's Lunar New Year holiday has five movies with big-selling potential released, and the competition is unprecedentedly fierce. It is destined to not be a dull Lunar New Year holiday.