The countdown to the release of "Perfect World" is ten days away. Before that, it was just a routine promotion and not a lot of energy was put into it.
Now "2012", "Cohabitation in Time and Space" and "Mulan" are gaining momentum.
"Mulan" is rich and willful. Bernard has 30 million in publicity fees. When it comes to spending money, he is a big spender.
After all, the real protagonist of the Lunar New Year holiday will be here in ten days, and spending it by then will not have the same effect.
"Cohabitation in Time and Space" kills men and women in first-, second- and third-tier cities, covering a very wide area.
And in "2012", the rumors about the end of the world are even more time-traveling.
First there was some Mayan prophecy, and then many netizens dug out a bunch of statements from scientists who didn’t know whether they were true or false.
Netizens also loved to join in the fun and started making noise together.
And although Perfect World also has its own publicity and distribution channels, after all, those who make games will not be short of publicity capabilities and resources on the Internet.
But after all, I just entered the film industry, and it was also a side job, so I couldn't take care of the promotion of two blockbuster movies at the same time.
Now that "Living Together" has been released for half a month, and its popularity on the Internet has stabilized, we can focus our promotion on "A Perfect World".
Rivals at the same time, "Three Guns", "Wind and Cloud", "Call of Tombs", and "October Siege" have also started their promotions early.
But if it's a little later, it's not a big deal. These days, big directors are more effective than any other publicity.
All kinds of quarrels, hype, etc. rarely appear in the films of Zhang Yimou, Ma Xiaogang, and Cheng Kai. On the contrary, they are most enthusiastic about hype for films that have a lot of investment, but no big director, and are neither good nor good.
Some important trailers began to be released, and posters across the country were quickly changed.
The previous trailers were all about Zhang Hanyu and Wu Lei's daily interactions along the way, and no useful information could be seen.
The first important trailer is at the beginning when two escaped prisoners, played by Zhang Hanyu and Liao Fan, break into Wu Lei's house.
But it's not a complete scene, so the trailer should leave some suspense.
Many fans have seen the latest trailer on Galaxy Video, Penguin Video, and Tomato Video.
Zhang Hanyu and Liao Fan successfully escaped from prison. The escaped Liao Fan broke into a house with an evil smile on his face, frightening the hostess. The camera showed that he had already pressed the hostess on the dining table, and Wu Lei also
He slapped me so hard that I lay on the ground.
Immediately afterwards, Zhang Hanyu rushed in and kicked Liao Fan over. At this time, the camera turned again and Wu Lei was already pointing a gun at Zhang Hanyu.
He was killed so quickly? He was still a child?
The audience who watched this trailer was confused. Two grown men are too weak!
The release of the first important trailer immediately attracted the attention of a large number of movie fans, without even needing to promote it too much.
This time there is no pretentiousness, basically the frequency of releasing a trailer is one a day.
Until December 1st, three days before the movie was released, the ultimate trailer was released.
The final trailer was not easy to hear, and many fans also clicked on the video website on time.
Click to play.
"boom!"
Before the screen lit up, there was a violent gunshot in the darkness.
what's the situation?
Where to shoot?
After two seconds, there will be a picture on the computer.
Wu Lei ran out of a rural building in tears. When he passed by the well, he threw the gun in sadly and angrily.
He ran forward two steps, threw the key out of his hand, wiped his tears, and continued running forward.
Not long after, Zhang Hanyu stumbled out, clutching his bullet-hit abdomen.
As soon as the camera turned, we saw a sunny wilderness, birds singing and flowers fragrant, countless policemen surrounding the city in a circle, and helicopters circling and buzzing in the sky.
Deng Chao and Wu Gang, who were wearing police uniforms, were arguing, and then Deng Chao said something into the headset with a serious face.
"boom!"
Gunfire rang out again.
The camera did not move to the scene of being shot, but instead showed a cloudless sky.
Today is a good day, the weather is nice, the sun is warm and there is a slight breeze.
However, for such a big battle and a shot being fired, the audience didn't need to think too much about the outcome.
Prior to this, the audience had a rough idea of the overall plot through the trailer and the information revealed by Li Qian.
Zhang Hanyu kidnapped Wu Lei, a child from a single-parent family, and made him feel the warmth from his father during his escape.
Some are similar to "This Killer Is Not Too Cold", but the little girl turns into a little boy, and the love turns into a father-son relationship.
Although I only watched some trailers and didn't see the full movie, I couldn't be moved at all. But for a movie like this, the audience definitely doesn't want to see the male protagonist die in the end.
Under the gaze of many movie fans, the picture stayed in the sky for a few seconds, and then slowly moved downwards.
In an overhead shot, Zhang Hanyu is lying on the soft grass with his eyes closed in contentment, with the gentle breeze blowing his hair, and a smile on the corner of his mouth, as if he has dreamed of something good.
The trailer ends here!
This scene made many viewers breathe a sigh of relief.
The movie made by Li Qian is definitely not bad. If the male protagonist dies, it will be really frustrating.
This is also the last trailer, and the previous trailers are actually nodes in the movie, but the audience has not realized it yet.
"Damn, I almost thought Zhang Hanyu would die in the end!"
"He must be dead. There were so many police officers surrounding him and they fired shots. There were hostages there. He must have been shot in the vitals."
"Leon also died in "The Killer Isn't Too Cold". "Perfect World" looks a bit similar. The protagonist should also die in the final ending."
"Li Qian always shoots happy endings. In "Frequency of Life and Death", the family reunited. I guess Zhang Hanyu must not have died. Maybe he ended up with the little boy's mother and became his father."
"What kind of happy ending? In "Jaws: Revenge", the male protagonist was killed by a shark at the end."
"Damn it, Niu Pi, he tied up his son and took his wife away. His father must be so unlucky."
"You didn't watch the trailer carefully. The child has no father. It happens that the single-parent family is short of a man. The male protagonist is also alone, so we can make it together."
"That's nonsense. Even if you don't die, you will definitely go to jail."
"My enemy, it's okay to escape from prison, commit murder, or receive the death penalty. I think if that's the case, it's better to let the police kill him to save the trouble."
...
As the release approaches, the publicity campaign is getting bigger and bigger. This is not comparable to the mere 6 million promotion fee of "Cohabitation in Time and Space".
The production cost of "Perfect World" was 20 million, but the publicity and distribution expenses were a full 30 million!
After all, there will be a movie with the potential to become a blockbuster every week, including the two blockbusters "Wind and Cloud" and "The Tomb".
With five blockbusters released within three weeks, the competition is fiercer than ever.
And this 30 million is not comparable to the 30 million for "Mulan". "Mulan" ran to Cannes, Mi Lijian, and also traveled to Neon and Nanjing. It also had to promote various scandals and cause trouble.
On CCTV again.
"Perfect World" doesn't need any of these tricks. The 30 million promotion fee has a much stronger effect than "Mulan".
This is also the first time that Li Qian's film has received such a grand promotion treatment. The copy fee alone is nearly 5 million. 600 film copies. Today, when digital screens account for 27% of the total screens, it can already dominate the country's screens.
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Four Provinces Optoelectronics, the company behind Huaying United, is responsible for offline publicity, while Perfect World is mainly responsible for online publicity, a two-pronged approach.
At the beginning of December, "A Perfect World", which had not yet been released, officially replaced the three movies released in November and became the biggest hit during the Lunar New Year.
Whether online or offline, it is more popular than any other movie.
30 million publicity is enough to cover both online and offline at the same time.
It will be released soon, and Li Qian has also accepted some interviews in the past few days to promote the movie.
He is busy preparing for the other four blockbusters, but he is not idle either.
"Three Guns" will be released on the 11th in just a few days, and Zhang Weiping has been extremely active during this period.
When promoting Zhang Yimou's films, he was still very low-key, with Zhang Weiping jumping up and down all the time.
"Three Shots" was also screened, but there were only two or three screenings, and some media, film critics and specific audiences were invited to watch the movie.
No one dares to screen it on a large scale. If there are more people watching, it means there are too many uncontrollable factors.
There are nearly a hundred viewers at a movie, most of whom are media and film critics, and they can also give out gifts and red envelopes. The larger the scale, the more ordinary viewers there will be, and with different tastes, it is inevitable that there will be unpleasant sounds.
But this time, Wang Yuelun, the director of "Nine Beauties" and "Panda Heroes", posted on Weibo after the screening, saying that the trailer and the appearance of the characters in it made the movie feel average and nothing special.
A strong desire to see it.
I haven’t seen the screening yet, so I said I don’t really want to go see it.
Zhang Weiping was immediately so angry that he directly liked him on Weibo, saying: If he knew what it means to be a human being, he shouldn't talk nonsense before watching a movie.
Now that we have Weibo, it is easy to say anything, and we no longer need to let the media act as a mouthpiece.
But Wang Yuelun didn't give in. As the husband of Li Xiang, the head actress of Xiangnan Channel, he had the confidence to rely on Xiangnan Channel.
This was all named, and Wang Yuelun also posted on Weibo in aggrieved manner: I said that I would not watch "Three Guns" from the perspective of an ordinary viewer. I have neither attacked Zhang Yimou nor "Three Guns".
, it’s not his turn to tell me, I know very well how to behave.
This is obviously something wrong with him. He hasn't even watched the movie, but a public figure is saying this, and he is claiming to be speaking from the perspective of ordinary viewers.
Although Zhang Weiping's reputation was not very good, this time the audience could tell at a glance that Wang Yuelun was at fault first, and since it was a movie about the National Master, they sided with Zhang Weiping.
Unfortunately, there was no quarrel. Li Qian, who was watching the show, felt a little regretful.
In fact, it's not that Wang Yuelun said bad things for no reason, because last summer his directorial debut "Nine Beauties" sold a box office of 40 million, and he was criticized by Zhang Weiping, saying that anyone can make a movie, this kind of
There are people who watch bad movies.
I guess I just wanted to vent this time, but I didn't expect to be caught by Zhang Weiping.
This big mouth is not something to be trifled with. Ma Xiaogang is nothing in front of him, but he is a peer in the film industry.
If a producer can scold Optoelectronics, 80% of theater chains, and most film companies, how can it be such a good thing?
Compared with Zhang Dapao, Ma Dapao is actually a younger brother.
Rest at home and watch a show occasionally.
However, what Li Qian didn't expect was that Zhang Weiping's big mouth would also cause trouble for him.