On May 13th, at 7:30 in the morning, Li Qian was eating breakfast at home and watching his own movie.
Although the movie was online at 8 o'clock last night, Li Qian didn't watch it. There weren't many people at that time, and there was no feedback from the audience.
Halfway through, the phone rang.
As soon as the bell rang, Li Qian picked it up immediately.
I saw it was Guo Fan calling.
I chewed the breakfast in my mouth for a few mouthfuls, swallowed it, and then connected.
"Hey Lao Guo."
"Thanks, I'll let you know as soon as I get the data."
"Um."
Hang up the phone and continue to watch movies while eating, while also watching the audience's feedback on the barrage.
Not a minute later, the phone rang again.
After taking a quick look, Li Qian chewed the breakfast in his mouth and swallowed it.
"Hey Lao Qi."
"Well, it should be fine. I'll tell you the data first when I get it."
After hanging up the phone, I picked up a small steamed bun and stuffed it into my mouth.
The phone rang again. After seeing the caller clearly, Li Qian sat upright. He swallowed the steamed dumplings in his mouth without chewing twice and quickly answered the call.
"Hello, Mr. Chen."
"Director Li, I'm sorry, I got up late today."
On the phone, Chen Hailuo's tired voice could not conceal the excitement in his voice, "I originally got the hour-by-hour data in the evening yesterday morning, but in the excitement, I forgot to tell Director Li that the results of "Sniper Phone Booth" were very good."
"Haha, it seems that Mr. Chen had a peaceful sleep. No wonder he got up late." Li Qian said with a smile. He was not in a hurry and had confidence in the movie.
"Thanks to Director Li, I will send the data to your email right now. I still have to rush to the company. We will chat later."
"Okay, Mr. Chen is busy with you."
After hanging up the phone, Li Qian clicked on the email.
It is a very detailed data, including the increment and total number of effective clicks from 8 o'clock to 12 o'clock, as well as retention data, that is, people who clicked on a movie and stopped watching it within six minutes.
There are also the proportion of members, non-members paying, and the proportion of members.
The retention rate is okay, not high. After all, not everyone likes to watch suspense movies.
The membership retention rate is still relatively high, mainly because non-members definitely account for the majority. To become a member for a single movie, or to spend 5 yuan alone, most people will not spend this money except for suspense film lovers.
Whenever possible, people try their best not to spend money.
This can also be seen from the data. Most of those who did not see it after six minutes are non-members, and these non-members have also seen the full six minutes, which means they are about to be charged or want to open a membership, so they do not watch it.
If you choose to become a member, you will only pay a very small amount.
In other words, if they don’t continue watching, it’s not because they think it doesn’t look good, but they just don’t want to spend money.
They often ask colleagues or friends to borrow an account to check it out.
There is nothing that can be done about it, and there is no way to make the audience spend money willingly.
If it is a erotic film, and the heroine is about to take off her clothes, half of her outer clothes are taken off, and there will be a fee at this time, it is estimated that there will be a lot more people to sign up for membership and pay.
Li Qian didn't look at the data carefully, it didn't have much to do with him, and in the end his eyes were fixed on one number.
Valid clicks: 15979.
Nearly 16,000 effective clicks, five yuan each, which is a box office of 80,000!
On Saturday night, the box office was 80,000 yuan in 4 hours, which is definitely a great success!
After all, the cost is only about 80,000 yuan, and it will be paid back as soon as today is over.
There is definitely no problem in breaking one million. Even if the main purpose of online majors is to collect box office in the first few days, a million box office is achieved with eyes closed.
Internet movies are not like theatrical movies, which do well and can have a total box office that is more than ten or twenty times that of the first weekend. After all, the Internet movie cycle is too fast, and a lot of new movies are released within a few days.
The online university itself does not have any directors, and celebrities can only rely on recommendations on websites and word of mouth from the audience.
Sometimes word of mouth spreads, but it may not be effective. After all, the Internet University is a bad movie in the audience's mind.
The most fatal thing is that theater movies have gained a reputation, and if the audience is interested and wants to watch them, they must go to the cinema.
For Internet companies, just borrow an account.
No matter how many times you view the same account, it will only be counted as one valid click. Otherwise, get a hundred member accounts, make a script, and click on it casually.
In this regard, the video website is stuck. After removing all kinds of abnormal clicks, there will be almost no error in effective clicks.
After watching the movie, the feedback from the barrage was still very good. Coupled with the four-hour data on the first day, Li Qian has nothing to worry about. It just depends on what number he can reach in the end.
I checked Douban again and found that Li Qian had already created it before. At this time, there were only two or three comments, which had no reference value.
Early the next morning, Li Qian received Chen Hai's email again. Throughout Sunday, "Sniper Phone Booth" received nearly 38,000 effective clicks and a single-day box office of 190,000.
It has been online for two days and has a total box office of 270,000. All data are still considered excellent.
In total, there are more than 50,000 effective clicks, and there should be quite a few people who borrowed friends from nearby to watch the movie.
There are finally more voices on the Internet about "Sniper Phone Booth".
On Douban, the number of comments has increased to dozens, and the ratings have also come out. More than a hundred people have rated it, and the final score is 7.3.
This score is already a record for an Internet major. You must know that "The Master" has a box office of more than 8 million, and its Douban score is only a pitiful 4.5 points.
When considering the audience's rating, even if you think you can give it a higher score, you will subconsciously give it a slightly lower score because it is an online movie.
After reading some reviews, most of them are positive.
"Breaking news, the best domestic suspense movie this year!"
"It's very compact and beautiful, but the murderer is so pretentious!!! I really want to kill him after watching it!"
"Awesome, this is the lowest-budget movie I've ever seen. It's just in a phone booth, with one main actor. The key is it's very exciting!"
"Full marks! Full marks for the actors' acting skills and full marks for the plot. The showman's appearance at the end was really unexpected. I didn't expect the killer to appear last!"
In addition to these, there are also a few that focus more on the analysis of the movie itself.
"This movie is more like an analysis of human nature. The mysterious man on the other end of the phone knows human nature very well, and he has complete control of the situation. In the end, when everyone thought he committed suicide, he appeared again hauntingly. He was like a human being.
An alarm clock that reminds you when you are ugly, and one of the biggest highlights of this movie is that the location is only in and around a phone booth, but it completely tells a wonderful story."
"The movie scene almost only consists of a phone booth on the street, but the director moved around in such a narrow space without any hesitation. The plot is compact. As the plot progresses, the hypocritical masks of so-called "successful people" are exposed bit by bit.
.From the initial glibness of the male protagonist to the submissiveness when his life is threatened to the final emotional outburst, the performance is full of tension and relaxation, which is very gripping."
"The film is quite good, a five-star film. What is human nature? This description is called human nature. For a whole hour, this is called digging into the depths of human nature and its weaknesses.
When the male protagonist finally cried and told everyone his innermost secret, I was really shocked. There are too many people living like this in this world.
They lie, cheat, have no true feelings, pursue fame and wealth, and do not hesitate to harm the interests of others... They are the so-called big shots, and they are also the most pitiful people.
When he tells everything, there is no need to pretend or cover up. Although he may lose a lot of his glamorous appearance, he will gain more true feelings deep down.
From a wife, a friend, and at the same time, that’s life!”
On the third day, Monday, "Sniper Phone Booth" once again received 44,000 effective clicks, with a box office of 220,000 that day and a total box office of 490,000.
The box office is still increasing steadily. Some viewers who don’t have memberships are starting to borrow their friends’ accounts, and the friends may not have watched the movie, but the box office is still growing.
At the same time, Li Qian also asked about "Taoist Master Descending the Mountain 2" which was released in the morning.
"Taoist Descendants 2" has been in theaters for 4 days, and with the foundation of the first film, it has already received 3 million at the box office in 4 days. There is no comparison between the two.