Zhou Yuan was in a good mood today. During the morning meeting, he was praised by the director for a few words.
After working as the manager of the online movie shopping department for several months, Zhou Yuan was extremely nervous.
The new department was still responsible for the newly developed business. This position was watched by many people within the company. In order to keep the hard-earned position, he had been careful and tried not to make any mistakes, but he still got scolded a lot.
This time Chen Hai signed "Sniper Phone Booth" with A-sign. He thought that this suspense movie would be another blockbuster, but he didn't expect that it gave him a big surprise.
With a box office of 490,000 in three days, it can exceed one million in a week at most.
In fact, the box office is not that important. This box office alone is not enough for the director to praise in public. After all, "The Master 2" took in three million in four days. There is a world of difference between the two.
The most important thing is that the proportion of non-members of "Sniper Phone Booth" has exceeded that of any other online major in the past.
The total number is definitely not as good as the first part of "The Master Goes Down the Mountain" two months ago, but the proportion is much higher.
Zhou Yuan was secretly proud that now his position was no longer threatened in a short period of time.
But when I thought that this was signed by Chen Hai, I decided to keep a close eye on him and not get carried away after just a few achievements.
"Chen Hai, you did a good job in "Sniper Phone Booth" this time."
Chen Hai quickly said, "Thank you, manager, this is what I should do."
After achieving results, Chen Hai finally relaxed and can boldly sign more good movies without being tied down.
"but."
Zhou Yuan turned around and said, "The film "Sniper Phone Booth" is a special case after all. It was only released a few months ago. In the future, when it comes to signing movies, I would rather do less than make too much. Not every film can be signed with an A."
A special case is a special case after all. Zhou Yuan has no expectations for Chen Hai to discover the second "Sniper Phone Booth". Li Qian originally wanted to sign Galaxy Video, but he just happened to find Chen Hai and got lucky.
Just like the popularity of costume blockbusters in the past two years, except for Zhang Yimou, even two great directors, Ma Xiaogang and Cheng Kaige, have also rushed to the market one after another.
Chen Hai's expression changed slightly. This was a slap on his face. Even if he achieved some results, he could not violate the rules set for him before. All films with A-signed shares needed to be reviewed by Zhou Yuan.
"You have this movie this month, and your performance is enough. I will try my best to help you get more bonuses, not only from the department, but also from the director."
Zhou Yuan said with a smile, and added, "I have obtained more promotion resources for "Sniper Phone Booth". Next, your main work will be on this movie. Negotiate with the operation department on promotion matters, and also
Contact Li Qian more and ask him to make a new movie as soon as possible, preferably a suspense movie, and try to make another movie as good as "Sniper Phone Booth"."
Chen Hai, who was full of expectations, came out of the office a little disappointed when he got such a result.
However, there was nothing he could do. The official level would crush people to death.
But Zhou Yuan is right about one thing. The top priority now is to do a good job in the follow-up operations of "Sniper Phone Booth" and Li Qian's new film.
"Sniper Phone Booth" has the highest conversion rate of non-members into members among online majors, and the retention rate is also very high, but not enough viewers clicked in, which is far inferior to "Taoist Descendants 2" in the same period.
As long as enough viewers are attracted to click in to watch the movie, not only the box office growth, but also the number of non-members who convert to members is the most important.
As a video website, its core competitiveness is the number of users, or the number of VIP users.
Comparatively speaking, those millions of box office receipts are completely insignificant and of no real use to the video website. After all, the amount of money burned in a year is countless.
It doesn't matter how much money is burned. As long as it captures more users, the future valuation will not be a matter of millions or tens of millions, but will be billions or even tens of billions.
Chen Hai is confident that as long as he makes enough achievements in a rising Internet company, not even Zhou Yuan can limit his development.
Thanks to the fact that "Sniper Phone Booth" drove membership growth far more than any other network major, Galaxy Video's promotion efforts have further increased, even surpassing "The Master 2" which took in a box office of 3 million in four days.
A few million box office is far less important than a certain number of members, not to mention that "Sniper Phone Booth" has a good box office and a higher retention rate.
On the fourth day of its launch, "Sniper Phone Booth" received 56,000 effective clicks, with a box office of 280,000 that day and a total box office of 770,000.
On the fifth day, Galaxy Video made an unprecedented move in the movie category, recommending "Sniper Phone Booth" right on the top of the homepage, and scrolling in turn along with posters of several theater movies.
In the short half year since the rise of the Internet, only the "Taoist Descending the Mountain" series has been promoted in this position!
On that day, the effective clicks soared to 112,000, the first time the number of effective clicks exceeded 100,000 in a single day. The single-day box office also soared to 560,000, with a total box office of 1.23 million.
On the sixth day, Galaxy Video arranged an unprecedented homepage promotion for an online major. On the homepage of the website, occupying two-thirds of the entire screen at the top, there are "Sniper Phone Booth" and eight popular TV series and theater movies.
The posters scrolled in turn.
This is already the best recommended location for Galaxy Video. It is difficult for ordinary theater movies to be promoted in this location. As soon as you enter the website, there is a one in eight chance of seeing the poster of "Sniper Phone Booth".
As long as you stay on the homepage for ten or twenty seconds, you will definitely see it.
This move made Li Qian a little confused when he received the call from Chen Hai.
Not only Li Qian himself, but hundreds of major online studios in China were also confused at this time.
In a QQ group, there were more than 20 well-established Internet studios in Donghua that had not closed down for three months, and everyone was talking about it.
"Damn it, have you seen it? Galaxy Video actually arranged the best promotion position on the homepage for "Sniper Phone Booth"!"
"Damn it. Director Xu's "Taoist Master 2" took in 4 million at the box office in six days, but he didn't receive such treatment. Where did this Li Qian come from?"
"He can't be the son of a senior executive of Galaxy Video, right? This is really the first time I've been treated like this."
"I've also watched this movie. It's really great. It's as good as a movie in a theater."
"That's awesome. If it was really that awesome, the box office would have exploded a few days ago. It's not because Galaxy Video's promotion has gotten bigger day by day in the past two days that the box office has skyrocketed. If Director Xu had been given the same promotion efforts, "Taoist Priest"
"Go Down the Mountain 2" may have exceeded 10 million."
"That's right. I don't know what Li Qian's background is. If you give me this kind of promotion, my film will still work."
In a film studio in Donghua City, Xu Tao, the director of the "Taoist Master" series, hung up the phone with a gloomy look on his face.
Looking at the chattering colleagues in the QQ group on the computer in front of me.
With a "pop", the phone hit the keyboard.
The phone was quite sturdy. I picked it up and saw that it was not broken. I called my partner again.
"Old Lin, the Internet Movie Association needs to set up a racket as soon as possible!"