Chapter 268 Even you guys are playing tricks on me!
"'I Am Legend' exceeded 100 million in two days, Li Qian continued to create box office myths, and Ma Xiaogang once again left the press conference angrily!"
"43.3 million on the first day, 55 million on the next day, plus more than 3 million at the box office at midnight, Li Qian set the fastest record of over 100 million in mainland film history, in just two days!"
"Yesterday, Ma Xiaogang, who is nicknamed the advertising director, left the show again midway when faced with questions about Li Qian and the comparison between "I Am Legend" and "If You Are the One 2."
"Although "If You Are the One 2" has a box office of 122 million in three days, it is unfortunate. "I Am Legend" had no choice but to talk too much before the release. It was embarrassing at the interview with Ma Xiaogang."
""I Am Legend" sold 200 million in two days, Ma Xiaogang's cannon became mute, and the whole hall was silent!"
...
Saturday the 25th, December is almost over, and the end of the year is often the most intense time for the Lunar New Year.
Ever since the collision of "Assembly Number" and "Report of the Proposal", the most intense time for box office competition in the past few years has always been at the end of December.
This year is no exception. "I Am Legend" has had a huge impact on the Lunar New Year festival with a huge momentum of over 40 million on its first day.
After 35% of the films scheduled on the first day received RMB 40 million, the number of films scheduled increased to 38% on the second day.
Don't look at only 5% of the film schedule. Among them, "I Am Legend", "If You Are the One 2", and "Let the Bullets Fly" are three blockbuster movies, and there are also two blockbuster movies "The Big Bang" and "The Orphan of Zhao".
With 100 million films, 3% of the film schedule is undoubtedly crucial.
The second day's box office was also fully worthy of the schedule, with 55 million earned in a single day, once again setting a second-day box office record in film history.
Although "If You Are the One 2" received 46 million on the third day, and 122 million in three days was enough, the Friday approaching the weekend was only 4 million higher than Thursday. This trend is definitely not good.
.....
The movie market still exceeds 100 million in a single day, and the Lunar New Year holiday is at its busiest. However, the most popular entertainment news is not the box office battle, but the fact that Ma Xiaogang was criticized by reporters for the second time and left the roadshow in anger for the second time.
After "I Am Legend" hit the box office on its first day yesterday, Ma Xiaogang was repeatedly challenged by reporters during a road show. They stepped on Li Qian and ridiculed him for being the director of commercials.
Facing the malicious reporters, Ma Xiaogang, who has a bad temper, left the show immediately.
Just after noon today, at a meeting, he left early for the second time and dropped the microphone. If Shu Qi standing next to him hadn't had quick eyesight and quick hands and took the microphone from his hand, he would have dropped it.
I got pissed off twice in two days. Looking at all these years, it's almost worse than when I pointed at the reporter's nose and scolded him at the press conference. Believe it or not, he almost raised his hand. If Huang Zhonglei hadn't stopped him, he would have probably started to do it.
.
The video of the interview was posted online, which also made the audience happy.
"Haha, Ma Xiaogang was speechless by reporters!"
"The title of advertising director is a good one. It is much more suitable than that of a comedy master. I went to the cinema today and saw that the doorways of several halls were full of gift wrapping bags. The sponsors of "If You Are the One 2" booked the theater and gave away gifts. There are endless promotional methods.
, this is how the box office soared.”
"I laughed so hard while watching the video that I ignored any questions about Li Qian and "I Am Legend" and focused on answering those procrastinated questions."
"In the video of the previous interview, Ma Xiaogang's face turned dark. If this was a deserted place, I guess he would be tempted to hit people."
"These reporters are so ruthless. They take every opportunity to risk their lives. I'm really afraid that Li Qian might be like Ma Xiaogang that day."
"Had Ma Xiaogang not been looking for trouble, there would have been no problem. Last year and the two years before last year, except for Zhang Weiping who caused some trouble, everything was quite harmonious and not too troublesome."
"Ma Xiaogang also brought it upon himself. He wants to be in the limelight all day long. Now he has hit a brick wall."
"The box office is so far behind that I no longer have the confidence to reply. I'm really afraid that Ma Xiaogang will lose his temper because of the reporters. In fact, he's not that bad. He just has a bad temper and there aren't many directors who are better than him."
"I think Ma Xiaogang should learn a lesson. If he is too crazy, he will suffer as soon as possible. "If You Are the One 2" is obviously perfunctory. If this kind of film is a big hit, it will probably continue to be perfunctory in the future. I hope he will make more "Assembly Number"
”, a good movie like “Tangshan Earthquake”.”
"Haha, according to that, I have to scold Ma Xiaogang more, for his own good."
"God scolded him for his own good, he is a genius with logic."
...
At this time, it was a pity for the media that it was not a big deal. Li Qian did not continue the conversation, because Ma Xiaogang had nothing to say, and Li Qian had nothing to say. It was enough for reporters to help.
Although he didn't say much, Li Qian occasionally read some comments on the Internet.
In fact, if you really want to say it, Li Qian just hates Ma Xiaogang. This man is not very good in words and deeds, and he doesn't have any deep hatred.
Besides, it's quite fun, just take it as a joke.
He went south to start a nationwide road show. Compared to Ma Xiaogang's road show, which was "bloody", yesterday after reporters discovered that Li Qian did not attack Ma Xiaogang again, there were far fewer people surrounding him, and they all went to look for Ma Xiaogang.
It has actually returned to the normal state of movie promotion, which is completely different from Ma Xiaogang's side. Whenever there are reporters around, no business can be done. All the questions and ridicules come from reporters.
Two days after the movie was released, the audience also had a lot of questions in their minds, and Li Qian took the trouble to answer them at every meeting and road show.
Magic City Grand Cinema.
"Hello Director Li, after watching "I Am Legend" yesterday, I have had many questions that have been bothering me all day. The animals in the movie include deer, lions and other animals. The animals will not be chased by zombies during the day. What about at night?
Where do they roost at night?
People in the entire city are infected, and countless zombies are active in the city at night. The background is seven years after the disaster. How can those beasts still maintain their hordes after such a long time?" asked an audience member.
"This audience member observed very carefully. In fact, the answer lies in what you just said." Li Qian said with a smile.
In what I said?
The audience member who asked the question was a little confused.
"Yes, didn't you say that the beasts could still maintain their hordes and not be wiped out by zombies? Then did you notice the three lions that appeared at the beginning?" Li Qian asked him.
lion?
This time, not only the audience who asked the question, but other audience members also looked puzzled.
Li Qian explained, "First of all, lions are social animals. Only young male lions who have been kicked out of the pride after adulthood, and old lions who have been robbed of their territory will be alone.
But the three lions that appear in the movie are hunting female lions, and the male lion is guarding with his cubs, and the male lion is in his prime. This is a miniature version of the lion pride, and it is also very abnormal.
Lions usually have a fixed territory. The female lions hunt and the male lions stay in their dens. The male lions in the movie actually hunt together and bring the cubs with them. This shows that they do not have a fixed territory. After all, lions are not like humans.
In the same way, build yourself a strong fortress. They will wander around because of zombie attacks.
Moreover, there is usually not only one female lion in a pride. The lion family in the movie probably has other female lions, but they were killed by zombies one after another.
So, that's a small detail in the movie."
"What about the deer that appear in large numbers in the movie?" the audience member asked again.
"Zombies can only live in cities. If they run away at night and cannot return to their nests, what will they do during the day? Therefore, they move in a circle. During the day, deer and other things outside the circle will come in, and they will stay away at night.
City." Li Qian explained patiently.
Seeing that he had no more questions, Li Qian thought for a while and said, "Actually, it's like asking why the deer are not extinct when there are so many lions, tigers, cheetahs, wolves and other carnivores on the grassland. This is all due to nature.
The ecological chain, the zombies in "I Am Legend" can be regarded as a new animal.
They are not unconscious creatures. In the movie, the male protagonist encounters a zombie in a building. The zombie does not attack immediately, but roars first. It is anger at outsiders invading its territory. It has emotions, but it has lost its human nature.
Wisdom, having emotions and instincts that many animals have, in the context of the movie, is also a member of nature."
The zombies here are different from the zombies in the South Bang movie "Train to Busan", but can be regarded as a new animal species.
When the three zombie dogs besieged the protagonist and the dogs, they worked as a team, just like a pack of wolves hunting on the grassland. However, the zombies in "Train to Busan" do not have this ability.
Although it answered the audience's questions, it was always about nature and the ecological chain, which made some people even more confused.
But no one cared about it, they just thought it was Li Qian who was showing off. Basically all directors would talk about it when talking about their films.
As a post-apocalyptic science fiction film that has never been seen in China, the audience still had a lot of questions. Then an audience member asked, "Director Li, why is there only one male protagonist in the city? It has been seven years. At home,
Is there water and electricity?”
"On this issue, although the virus broke out on a large scale seven years ago, there is no timetable for when mankind will be close to extinction. It may be seven years, or it may be four or five years."
Li Qian, who had already prepared the draft, explained, "Of course, it doesn't matter whether it's four years, five years or a few years. It was mentioned in the dialogue in the movie that humans have prepared for the consequences of the virus and built some bases, but all
Being attacked by zombies, since he has made preparations, it is not too much for the hero to prepare generators and the like in advance. As for water sources, it can be brought in from rivers and built reservoirs, which is not difficult.
Moreover, many engineering students and technicians now have UPS power supply equipment at home, so some of us on site may have UPS power supply equipment at home."
Several viewers raised their hands, and this question was answered perfectly.
In post-apocalyptic science fiction films, some people will definitely raise such detailed issues. After all, they are far away from reality and are different from other genres.
The road show consists of these contents, just like chatting, signing autographs and taking photos together.
...
Li Qian's energy was mediocre and boring, but Ma Xiaogang experienced another unforgettable day.
"Grass!"
Returning to the hotel where he was resting, Ma Xiaogang uttered a national curse with an aggrieved look on his face.
He had been holding back this word for a whole day, suppressing it every time it came to his lips.
It's been a whole day, and my face hasn't looked better for even a minute.
But he was frustrated to death. After so many years, no matter who he was scolding, Ma Xiaogang had never suffered a loss, but this time he couldn't get any advantage against Li Qian.
The box office that I was most proud of in the past was simply not enough to support "I Am Legend", which grossed more than 40 million on its first day and exceeded 100 million in two days.
The only thing that can give him some peace of mind is that "If You Are the One 2" is not bad either, with good reputation and box office, but it just missed "I Am Legend".
He couldn't imagine what he would be facing now if "If You Are the One 2" was like Zhang Yimou's "Three Guns".
Thinking of the only consolation, Ma Xiaogang also turned on the computer and prepared to look at the high reviews of "If You Are the One 2" online.
Open Douban.
Although he looks down on the literary youths on Douban, he still goes up to watch movies every time they are released.
"A memorial service dedicated to Ma Xiaogang!"
A long comment came into view, which made Ma Xiaogang's face collapse.
Cursing rubbish secretly in his heart, Ma Xiaogang didn't click to read it, so as not to worry, he continued reading.
"Ma Xiaogang, why are you competing with Li Qian and Jiang Wen?"
Grass!
Continue to scroll down.
"How long will Ma Xiaogang, the advertising director, continue to deceive?"
Scroll down.
"Ma Xiaogang's Farewell Party on Artistic Life."
""If You Are the One 2" - the worst Ma comedy in history!"
"Tofu dregs in exquisite packaging, extremely rotten, unnecessary moaning, and indiscriminate sensationalism!"
.....
The long reviews on the entire first page are all one or two star reviews, and each title is more unfriendly than the last.
After reading the first page, Ma Xiaogang's face was so gloomy that water was almost dripping from his face.
Turn to the second page without giving up.
But, it's still the case, but there are still two three-star reviews and one four-star review.
Looking at "Let the Bullets Fly" and "I Am Legend" again, they are completely opposite. They have been well received and the ratings are as high as 8.9 and 8.4.
Douban, these stupid young people!
Ma Xiaogang cursed again in his mind and opened another forum.
However, without exception, even if it is better than Douban, it is not much better.
how so?
Ma Xiaogang was a little confused. Yesterday, there was a lot of praise on various forums. Although Douban was a little inferior, it still had mostly good reviews. Why did it pass in just one day?
The contrast is so great.
Someone is hacking me?
Ma Xiaogang immediately called Huang Zhongjun and asked Huang Zhongjun to pay attention to the navy's smear campaign.
Huang Zhongjun on the phone coughed lightly, his voice slowed down a bit, and then he said, "Xiao Gang, the company spent a lot of publicity resources in the past three days, but now we really can't control it."
"What's the meaning?"
Ma Xiaogang was in a daze for a moment, but he quickly came to his senses.
It turns out that the previous praises were all fake and were promoted by Huayang by paying for the navy?
"Snapped!"
"Even my own people are playing tricks on me!"
In the end, all the comfort was gone. The high reputation he always thought was created with money. Ma Xiaogang couldn't accept it and threw his phone to the ground.
The highest state of a liar is to deceive oneself. Ma Xiaogang has also reached this state before. Zhang Yimou and Cheng Kaige suffered disasters one after another. After "Tangshan Earthquake", he already regarded himself as the number one director in China!
Even though the box office is not as good as "I Am Legend", it is still quite high. Five or six billion is no problem. The reputation is very good, and it is not too much of a failure.
But now the bubble has been burst by Huang Zhongjun. The reputation is false and there are negative reviews online. It is foreseeable what will happen to the box office as the reputation collapses.