Huayang Media Group, at ten o'clock on Sunday morning, Huang Zhongjun convened a meeting with several managers from the publicity, marketing and distribution department.
As the main force in the Lunar New Year festival, Huayang Media's two major publicity departments are very busy during this period.
The effect is also very significant. "If You Are the One 2", which scored 6 points, was promoted as a movie with a score of over 8 points after investing a huge investment of 50 million in publicity and distribution, and with the support of various replacement resources.
The box office did not disappoint everyone's expectations, with 34 million on the first day, 42 million on the second day, 46 million on the third day, and on the fourth day, yesterday, Saturday, the box office also exceeded the 50 million mark, reaching 55 million.
177 million in four days, although it is not as good as "Let the Bullets Fly" and "Tangshan Earthquake" both exceeded 180 million in four days, but it is similar.
This number, placed on any movie, is something to be happy about.
However, none of the two major management groups present, including Huang Zhongjun, were happy.
"If You Are the One 2" has maintained a high reputation for four days, but it has begun to collapse.
To be precise, the reputation started to collapse starting yesterday evening.
The box office was 177 million, and the number of moviegoers exceeded 5 million. Now that the Internet is so developed, most young people can surf the Internet. Even eight-year-old primary school students have abandoned game arcades and gone to Internet cafes to play games. There is no way to control reviews.
"Tell me about it."
Huang Zhongjun glanced around, his voice a little heavy.
The two directors of the publicity and distribution departments looked at each other, and the director of the publicity department Zhu Mo spoke first, "Chairman, because the previous publicity promoted "If You Are the One 2" too high, the rebound may be even stronger in the future, I'm afraid we are not optimistic. "
"I want a response plan!" Huang Zhongjun tapped his fingers on the table, expressing that he didn't want to hear nonsense.
The tone was not very good, but Zhu Mo was not unhappy either. When she went to work early this morning, she saw Ma Xiaogang entering Huang Zhongjun's office and stayed there for more than an hour before coming out.
According to the itinerary, Ma Xiaogang should be in Ninghang today, and he was doing a roadshow in Jinling last night. If he suddenly came back, something must have happened.
Moreover, Ma Xiaogang's face was not good-looking, and Huang Zhongjun's face was not much different, with the same gloomy face.
"In fact, the real response of the movie among ordinary audiences is still acceptable. We can win the recognition of most ordinary audiences. We should lower our stance in publicity and cannot praise it without limit."
Zhu Mo expressed her thoughts and invested tens of millions of dollars. In just over three days, the voices of millions of ordinary viewers were not heard, which made her realize that the recognition of the audience is more important than any publicity.
The problem now is that the praise was too high before. Even viewers who think the movie is okay will feel disgusted when they see the unrestrained praise. If they are properly controlled and the content of the promotion matches the quality of the movie, maybe It will be effective.
The quality of Ma Xiaogang's comedy+ is quite good. In fact, with Ma Xiaogang's current box office appeal, it is enough to attract audiences to the cinema.
"Yeah." Huang Zhongjun nodded.
Zhu Mo continued, "Currently, the movie has been released in more than 20 countries and regions around the world. The box office of single theaters in Milijian, New Zealand and Australia is very high, which is also a direction for publicity..."
.....
After the meeting, only the Huang brothers were left in the conference room.
Huang Zhonglei asked impatiently, "Brother, what did you say so early in the morning?"
"What else can I say."
Huang Zhongjun shook his head, a little helpless, "He got angry at me because I didn't tell him in advance that all the praises he received online were all fake."
"Why is he angry at us? He is angry at Li Qian."
Huang Zhonglei was speechless. 50 million for promotion and close to 10 million for replacement advertising. After spending so much money, their promotion has been sufficient. The current situation is purely a problem of the movie itself.
Then Huang Zhonglei said, "However, "If You Are the One 2" did not meet expectations, so he can no longer raise the price. Our previous conditions are enough to sign five more films."
"Why."
Huang Zhongjun sighed and could only comfort himself.
Ma Xiaogang has been putting off signing the contract, saying he wants to take a break, etc., which are all excuses. He is just waiting for a price to get more benefits.
If "If You Are the One 2" can be as successful as "Tangshan Earthquake", then the price Huayang has to pay will be too high.
Now, everything is not as expected, and the corresponding price must be slightly smaller.
Of course, they can't take advantage of Ma Xiaogang just because of all the failures. They need Ma Xiaogang now, not Ma Xiaogang who insists on staying in Huayang.
"If You Are the One 2" only had an investment of 50 million, and more than 20 advertisements cost 60 million. Even if the investment is repaid, there is still money to be made. Even if the promotion of 50 million is maintained at this intensity, it will be enough.
The total cost is only 40 million. Even if the box office is low, it will still make a lot of money.
Making a huge fortune also gave Ma Xiaogang no reason to raise prices.
It seems like killing two birds with one stone is something we should be happy about, but why are they so happy?
This time I was beaten up by Li Qian and I lost my temper. Although the box office gap is not very big now, I can get it with my toes. With this kind of reputation, the final box office gap will definitely be more than that.
"Li Qian!"
Huang Zhongjun spat out a name bitterly.
But just like Ma Xiaogang, there is nothing we can do without Li Qian.
Yesterday, although "If You Are the One 2" had a box office of 55 million, "I Am Legend" grossed 73 million in a single day, which has completely widened the gap.
And after thinking about it for a long time, even if he is the boss of a tens of billions company, in the film industry, Li Qian is still a younger brother when facing a hit movie. It is simply ridiculous.
I can only hope for next year, but there won’t be any good projects next year.
Huang Zhongjun's head is getting big. He can't take back what he pretended to be in September. He still doesn't know why Yu Dong, Wang Changtian and the others are laughing at him.
...
Just as Huang Zhongjun thought, many people laughed at him.
Even his old friend Yang Shoucheng, who has been collaborating with Huayang for a long time, also laughed out loud and secretly joked after his own investment in "Let the Bullets Fly" was a box office hit.
Previously, Ying Huang wanted to have a role in a film invested by Huayang, but was rejected by Huang Zhongjun.
But a joke is a joke. It was a hit after all, but it was just not as good as expected.
But as for them, Bernard's "Laughing in the World" only made a small profit, while other companies made nothing from the Lunar New Year sales.
With "I Am Legend" seemingly hitting the box office record of domestic movies, defeating Ma Xiaogang head-on, Li Qian's reputation has reached a new level.
Even Ma Xiaogang is not his opponent this year. With Li Qian's filming speed, there will definitely be new films next year, so who can beat him?
It's been selling well year after year, and the few directors under him have taken up all the popular schedules, so they might as well stop playing and change careers.
The film market is getting bigger and bigger, but the bosses of several major companies feel that the industry is so big that there is no place for them.
It's really hard to accept that one person has hit the entire industry.
...
Li Qian didn't know what others were thinking and was still promoting it step by step.
For him, this time is no different from the previous two years.
It's just that the box office is a little higher and it's a little more lively.
The box office also continued to rise. It took in 73 million in a single day on Saturday, setting a new single-day box office record in film history. It still took in 61 million on Sunday.
After four days of release, the total box office reached 234 million!
New opening weekend box office record.
It broke records one after another and made headlines in the media one after another.
In just three days, the headlines of entertainment news were dominated by "I Am Legend", along with Ma Xiaogang.
"If You Are the One 2" began to decline sharply on Sunday, with only 39 million, with a total box office of 214 million in five days of release.
"Let the Bullets Fly" only received 120 million at the box office in its third week, which was greatly affected. However, the total box office in three weeks also reached 526 million, and it is stable to exceed 600 million.
Whether it is 214 million in 5 days or 526 million in 18 days, it is worthy of special mention, but "I Am Legend" with 234 million in four days is the real protagonist of the Lunar New Year show!
On Monday, "I Am Legend" still received a super high box office of 36 million yuan in a single day, which was higher than the other two movies on their first day.
The reputation of "If You Are the One 2" has collapsed, with a drop of nearly 60%, and it only received 16 million in a single day.
Although "Let the Bullets Fly" has been very stable, its sales fell below 10 million in a single day, only 8.5 million.
On Tuesday, "I Am Legend" earned another 3,900 yuan on half-price day. After six days of release, the total box office has exceeded 300 million, reaching 309 million.
300 million in Six Days is also a new record, and it has completely left other movies behind at the box office.
Moreover, although the reputation and reviews of the movie are slightly lower than those of "Let the Bullets Fly", the movie is praised everywhere on the Internet.
Coupled with the apocalyptic science fiction genre that has never been seen in China, both ordinary audiences and professional film critics pay much more attention to "I Am Legend" than "Let the Bullets Fly".
Usually professional film critics will criticize commercial blockbusters, especially domestic commercial films, but this time they followed the crowd and gave the film the greatest praise just like ordinary audiences.
"What moved me to tears was not the movie in which Liu Ye sacrificed himself to protect the serum that saved all mankind, but the close-up of his face that lasted for more than ten seconds when he strangled his pet dog to death. Although I have never faced death,
But I am sure that the most terrifying thing is not death, but loneliness.
Everyone is waiting, everyone is looking forward to the light of hope appearing in their desperate, boring and boring life. Whose light do you belong to? You are the legend who belongs to that person."
"Looking at the entire film of "I Am Legend", its creative narrative methods and character construction ideas have brought a new science fiction disaster genre to the audience. This bold breakthrough not only makes the plot of the film more natural and smooth, but also makes the film more natural and smooth.
It is full of rare humanistic sentiments.
Under the construction of director Li Qian's new model, it guides people to rethink the risks and harms caused by uncontrolled technological development of human beings, and explores profound propositions about human survival and development. For this movie, even if it is placed in global movies
Historically, it can be regarded as an excellent work worthy of learning from future generations in the development of the science fiction disaster genre."
"If you have ever walked alone on a strange street in a foreign land, passing through unfamiliar streets to an unknown destination.
If you have ever cast your eyes to the empty passenger seat over and over again, recalling the person sitting there and everything he or she said a few hours ago.
If you are tossing and turning in bed, imagine another person's breath or body temperature.
If you look through your phone's address book, you can find a number you can call just to have someone talk to you.
If you have ever longed for someone to be with you, anyone, even just to say "Hi" to you."
If you are a lonely person, then I want you to recommend this movie "I Am Legend". It contains the saddest scenes I have seen in thirty years. After watching it, it may make his lonely heart feel better.
Because this is true loneliness, try to get out of loneliness, don’t regret it until the end, remember the past time all day long, cherish the present moment, and cherish the current people.”
"One Hundred Years of Solitude is full of legends. The apocalyptic science fiction film "I Am Legend" directed by young Li Qian perfectly explains the nature of human beings. People are social creatures. When you are alone, you will either collapse, go crazy, or become a legend!"
...
"Compared with these lofty praises, I actually prefer to listen to the audience's words."
Li Qian closed the notebook and shook his head.
Liu Ye said curiously, "Director Li can get overwhelming praise from professional film critics, which is rare for a commercial film."
"My three movies were all the same before," Li Qian said with a smile. "Film critics talk about various connotations and meanings. They seem high-end, but in fact they are very empty. On the contrary, sometimes the audience can discuss the movie itself."
"Director Li, to be honest, you are the most unique director I have ever seen. Even those who make commercial films will always emphasize their own ideas, but you don't seem to value this." Liu Ye couldn't help but said.
It was a hit at the box office and had a great reputation. The spirit and connotation conveyed by the film were no worse than those of literary and artistic films, but Li Qian didn't seem to care.
"Those are not things that I say by mouth. I don't have to say what I want to express all day long. The audience can understand it themselves."
Li Qian shook his head. What do the meanings in the movie mean? Everyone can understand them differently, and sometimes the director doesn’t need to set them up deliberately.
Even if you don't think much about it and it's just a simple plot, others can interpret the meaning after watching it.
Of course, that’s not to say that this isn’t important, it’s also very important, but you don’t have to do it deliberately. As long as the characters are established and the plot is exciting enough, all kinds of deep meanings will naturally come out based on the characters and plot.
The director is quite old. He has lived for such a long time and has experienced a lot. He has a lot of feelings about life and society.
And it’s easy to preach when you get older. I’ve never seen young people in their 20s go around expressing their feelings about life and preaching to others.
It may be a matter of age. Maybe after more than ten years, I will also like to preach. No one can say for sure.
However, that is all for the future. Now, if you make a movie, it will sell well at the box office, and the audience will applaud, that is enough, and Li Qian is not interested in preaching.
Continuing the road show, chatting about movies with the audience, answering some questions, and occasionally saying a few words of chicken soup.
The box office continued to sell well, with a total of 213 million in the next five days of the second week.
After 11 days of release, the total box office reached a staggering 518 million.
500 million in 11 days!
In this Lunar New Year period, the competition for several blockbusters has just begun and is over. Next is the one-man show of "I Am Legend".