Monday, June 20th, is the final exam week for many domestic universities.
In a dormitory of a university in Beijing, Xu Wei and his roommates, who had just finished class in the morning, packed some food from the cafeteria and returned to the dormitory to prepare for a review.
Freshman students take exams relatively seriously.
"Alas, the knowledge of modern history is too difficult. I shouldn't have taken the history major in the first place." Xu Wei sighed. As a history lover, he was only interested in the magnificent history of the Spring and Autumn Period and the Warring States, the Qin Emperor and the Han Dynasty, and the Three Kingdoms' Struggle for Hegemony. Modern history is
Not interested at all.
Roommate Wu Wenbin next to him had already opened the game interface and urged, "What are you reading? Hurry up and play the game."
"There are exams later, but it's more important to study. After the holiday, I have plenty of time to play games." Another roommate said, holding a book in his hand and unconsciously pressed the power button.
The last roommate, who had just taken a shower, was wearing shorts and sat down in front of the computer with excitement, "Study? Just study, just pass!"
"You guys play first. The Shanghai Film Festival closed yesterday. Let me see which films won awards."
"What's the point of those literary films? Just wait for Li Qian's new film and "Transformers"." The roommate sneered and started playing the game on his own.
Xu Wei turned on the news by himself. As a movie lover, he would also watch interesting literary and artistic films.
"HELLO! Mr. Tree", I've seen this one.
"The Piano of Steel", comedy? Watch it when you have time.
"The man is singing folk songs at the opposite door"? Forget it.
"White Flowers of Autumn"? It's boring just by looking at the name.
There aren't many domestically produced movies. After watching them briefly, there weren't many that I was interested in.
I planned to read some entertainment news, and what came into my eyes was the topic about Li Qian's new film "I'm Not the God of Medicine", but it was not a good thing.
"It only took half a year from preparation to release of "I'm Not the God of Medicine." It may be a shoddy money-making work."
"Using realistic themes to consume the suffering of cancer patients, "I'm Not the God of Medicine" is nothing more than eating steamed buns made of human blood!"
"From director to company boss, Li Qian has lost his original intention as a creator. He releases a movie every half a year and just makes money casually!"
...
???
If you look around, anyone who mentions "I'm Not the God of Medicine" either accuses the movie of making money, or accuses Li Qian of eating human blood steamed buns.
It wasn't like this yesterday, what's going on?
Xu Wei was confused, and looked at other websites, some forums, and Weibo, and found the same thing.
"Holy shit, what's going on? The movie hasn't even been released yet, so many people are hating Li Qian?" Xu Wei couldn't help shouting.
"What happened? Who was hacked?" the roommate asked curiously.
"Li Qian, a lot of people said that Li Qian's "I'm Not the God of Medicine" was filmed in half a year to make money, so why eat steamed buns with human blood?"
"What's going on? Let me see."
As one of the most popular directors in China, anyone who often watches movies has seen Li Qian's movies, and several roommates are also interested.
Then, he had the same reaction as Xu Wei.
"Is this someone being hacked? There are so many trolls all of a sudden. Has Li Qian offended someone?" said his roommate.
Another roommate, Wu Wenbin, said with a cold face, "I don't think there is anything wrong with it. A movie was made in half a year. How can we guarantee the quality so quickly? Moreover, the subject matter must be the same as "The Great Tangshan Earthquake". It consumes other people's films.
You make money through suffering."
"Old Wu, why do you say that? Don't you also like Li Qian's movies?" Xu Wei asked puzzled.
"I only like good movies, but this time Li Qian randomly made a movie every six months to cheat money and consume the pain of cancer patients. It is no different from eating steamed buns with human blood."
"There are differences between Li Qian and Ma Xiaogang." Xu Wei explained that he had seen "Tangshan Earthquake" and it was indeed a good shot, but Ma Xiaogang looked like he had fallen into the eyes of money and kept talking about how much he wanted to take.
At the box office, I feel sick every time I see him looking so proud.
"Tsk, what's the difference? They're all the same."
"Li Qian doesn't care about the box office that much."
"Then who said before that he wanted to break the box office record of "Avatar" and get 1.3 billion in box office?" Wu Wenbin looked contemptuous and cursed loudly, "To make money by consuming the pain of countless cancer patients is to eat steamed buns with human blood. This
I advise you not to watch movies about human race."
Don't say anything after that, just play the game on your own.
???
Xu Wei looked confused as to why he had such a big reaction, so he gave Li Qian a thumbs up.
At this time, another roommate beside him reminded him in a low voice, "Old Wu, his grandfather died of leukemia some time ago."
It turns out that Xu Wei seemed to remember Wu Wenbin mentioning it, and he was moved by the scene.
Grandpa Wu Wenbin did die of leukemia in his senior year of high school last year. He still remembers that in order not to affect his condition, no matter how painful it was, his grandfather pretended to be very relaxed.
Even in the last few days, when the exams had been completed and the results had come out, and when he was on his deathbed and was already haggard due to the torture of the disease, his grandfather was so kind. He could not forget that he held his hand and told him before he left.
His smile when he is studying hard.
Wu Wenbin, who is particularly sensitive to leukemia, doesn't have much favorable impressions of Li Qian, who finished filming a realistic movie about leukemia patients and the medical industry in half a year, and claimed to have a box office of 1.3 billion.
Coupled with the fact that I had just seen rumors about Li Qian rushing to concoct a money-making movie everywhere on the Internet, my unfavorable impression turned directly into dislike.
I was no longer in the mood to play games. I clicked my mouse wildly, feeling a little upset. I logged into a few forums where I often hang out, clicked on the keyboard, and posted a few posts cursing "I am not the god of medicine".
After chatting with several Li Qian fans for a few minutes, I turned off the computer, took a book and went to bed to read.
Seeing his good brother like this, Xu Wei secretly shook his head.
But understanding is understanding, as a loyal fan of Li Qian, I will definitely not let the trolls hack randomly and pick up the keyboard.
I played against the navy for more than an hour continuously, giving full play to my hand speed which I have been single for twenty years. It was not until the exam time in the afternoon was approaching that I turned off the computer with some regret.
...
A large number of trolls and media suddenly appeared to criticize Li Qian and "I'm Not the God of Medicine". Naturally, it was led by Huayang and Bernard, plus companies such as Guangxian, Xingmei, and Lay's.
On the 13th, an alliance was formed immediately with the cooperation of Yudong and Huang Zhongjun, and full preparations were made. It was not until a week later that after the preparations were completed, the moment they took action, they were unable to catch a punch.
With the combined efforts of several major companies, their influence is unprecedented. Print media, online media, and various forums were filled with all kinds of negative comments in just one morning.
All of them are questioning the quality of a movie produced in half a year, and then labeling it as shoddy.
Regarding leukemia patients, the pharmaceutical industry has also been criticized as consuming the suffering of cancer patients and eating steamed buns made of human blood.
Speculations about the plot of the movie are everywhere, and they are all directed in the direction of deliberately sensationalizing and deceiving the audience into tears.
In fact, more and more "cancer patients" and "cancer patients' families" have posted posts, scolding Li Qian for violating his conscience in order to make money.
There are smear campaigns everywhere. The movie hasn't been released yet, so we don't know what the content is, so we have to characterize Li Qian.
And Li Qian's fans were confused when they suddenly saw the countless smears that suddenly appeared. Some people began to become suspicious after reading a lot of misleading words.
Of course, with the development of the past few years, the baptism of the Internet, and Li Qian's reputation foundation, most people are still relatively rational and have started heated debates.
"The movie hasn't even been released yet. What about you, you selling your conscience for 50 cents? They are making a movie that criticizes the current problems in the pharmaceutical industry!"
"It's so awesome. Everyone came through time and space, right? You know so quickly that "I'm Not the God of Medicine" is a scam?"
"Li Qian's fans have some brains, okay? A movie can be made in half a year. What good movies can be made? Tell me about any good movies in recent years that have been made in half a year. This is obviously a money trap."
"The production cycle is much shorter than that of normal movies, but the movie about leukemia patients has broken the box office record of "Avatar" before with open mouths. Even if you don't watch the movie, you can prove that it is just to make money, and you haven't watched the movie, how do you know?
It’s a movie that criticizes the current situation in the pharmaceutical industry, and you’ve also traveled through time?”
"Oh, originally I too believed that Li Qian would do such a thing, but half a year is too short, and this kind of subject even claims to have a box office higher than "Avatar". It's clear that I'm looking for money."
"Li Qian is so disappointing, the road has turned dark!"
"Even if you make money by tricking the audience into crying, you should be more serious. Ma Xiaogang's "Tangshan Earthquake" was filmed for two years, and "I'm Not the God of Medicine" is at best a low-end version of "Tangshan Earthquake"
earthquake"."
"Li Qian is still trying to trick his tears? In "Frequency of Life and Death", the father and son finally met at the same time and space, "Moon" Clone 5 lay in the lunar rover waiting to die, "Perfect World" Zhang Hanyu was shot, and "I Am Legend" Liu Ye hugged
The scene with the dead dog, which movie is not touching? Which one is not a masterpiece? How about a movie every half a year? Back then, a lot of classic Hong Kong movies were shot in ten or twenty days. Why didn’t anyone comment on it?
Now, the movie has been criticized even before it is released. Is the dark devil confused? Hurry up and post a few more posts, and use the money to see a psychiatrist!"
"I have a company now, and I am a capitalist. How can I put my heart into making movies? It's enough to finish filming in half a year. Maybe I will make one movie in a month tomorrow. You guys should watch more then."
"Trash Li Qian, eats steamed buns made of human blood, and consumes the pain of cancer patients!"
...
Driven by strong capital, it is not an exaggeration to say that it has caused a sensation on the entire Internet. The water army just planned to make a movie in half a year, which must not be of high quality. The two points about cancer patients eating steamed buns with human blood almost broke the Internet.
.
Multiple companies have joined forces, and even Li Qian's fans and some sensible netizens cannot stop this voice at all.
Moreover, various big Vs have also spoken out, and various media have also expressed their displeasure. There is also Lay's Video, the company behind Lay's Pictures, and several TV stations have even invited directors such as Ma Xiaogang, Wu Yusen, Lu Chuan, and He Ping to do exclusive interviews.
, without exception, all mentioned Li Qian’s new film.
"A movie in half a year? What a joke. I have been filming movies for so many years, and it only took half a year from preparation to release. There is not even one that can be made well. Look at my "1942" at the beginning of the year.
Preparations have begun, but filming hasn’t started yet.
Why? Because I have to be responsible to the audience. Although I know that the audience will pay for me, I can't deceive the audience. I have to be worthy of every movie ticket and have a clear conscience. This is what every director must do.
of."
Ma Xiaogang shamelessly praised himself and said, ""I'm Not the God of Medicine", you can guess what it was about. It's nothing more than talking about the pain of cancer patients in an extremely sensational way, by poking at the pain points of ordinary people.
To achieve this effect, but in fact everyone knows the pain of cancer patients, so what is the use of taking pictures of it?
Even if there is some kind of medicine god in the movie, there is no medicine god in reality. It can’t improve the reality at all, and it can’t alleviate their pain. So this is a tearful film at best. In addition, it was filmed in half a year and the quality is very poor.
It’s definitely not good, maybe even the tears won’t come off!”
Compared to Ma Xiaogang, others are more tactful, but every word is filled with doubts about Li Qian.
Many well-known directors have spoken out, and there are professionals who can speak more convincingly than the navy.
As soon as I went online, I saw the doubts and curses everywhere, and it seemed that I was almost convinced that "I'm Not the God of Medicine" was a shoddy and rushed work to make people suffer and make money.
...
After the client, Li Qian, was called out of the computer room by Du Yang, he was not too nervous. He listened to them report the situation and felt a little emotional.
"Tsk, tsk, tsk, this is a waste of money!"
Li Qian probably also figured it out. Starting from the morning of the 20th, a large number of trolls appeared on almost the entire network at the same time, and in just one morning, they caused a sensation on the entire network.
This is not the kind of trolls who copy and paste. On any website or forum, you can see some professional trolls who compete with movie fans.
The trolls are paid to do things, and they can scold them 24 hours a day, but the fans who support Li Qian cannot always speak out online, and the disparity will arise, which is why we have the current situation.
But Li Qian wasn't worried at all, and even wanted to laugh a little.
Seeing Li Qian smile, everyone also laughed, but it was a bitter smile.
"Director Li, you can still laugh." Du Yang was speechless.
"Director Li, the other party is currently very powerful. It is basically certain that several major companies are involved. It will be difficult for them to work together." Publicity Director Huang Yan said worriedly.
"Then let's play with them." Li Qian waved his hand, "We are all old people in the industry, so let's go ahead with marketing. The TV stations in the four provinces of Western Sichuan, Southern Henan, Jiangning, and Northern Hubei will help to some extent.
I'll contact Ren Zhonglun in the magic city."
Even though the movement is so big, it is impossible for marketing to ruin a movie or a person, unless there are some problems with the movie and the person themselves.
If Zhang Ziyi hadn't been involved in the foundation, she wouldn't have been so miserable.
When the movie is released, the audience will vote with their heads. Compared with the huge number of viewers, these trolls will not be able to watch enough.
Seeing that Li Qian was still in the mood to edit the film, Du Yang quickly said, "But Director Li..."
Li Qian interrupted her and shook his head, "Don't worry about it anymore. Just do what you have to do. There is still more than a month before the movie is released. Maintaining negative marketing for such a long time will cost the other party a lot every day.
It’s not certain how long it can last. As long as the response is good after the release, everything will be stopped in a few days. They haven’t reached the point where they don’t care about money.”