As the five major companies Huayang, Bernard, Guangxian, Xingmei, and Lay's jointly concocted negative marketing, it ignited the entire Internet on the first day, and Li Qian and "I'm Not the God of Medicine" were pushed to the forefront.
Countless trolls, media, big Vs, film critics, producers, and directors were mobilized. There were voices criticizing Li Qian from every corner of the Internet, even drowning out the voices of passers-by and Li Qian’s fans.
He was quite well prepared. After all, no one wants to see a director whose movies are hits every time. The key is not one of his own.
Zhang Yimou and Ma Xiaogang both had their moments of wrestling, but Li Qian did not.
If you don't have one, make it yourself.
Moreover, it was completed and released within half a year. It is a realistic theme that could not be colder. It also gave major companies great hope, otherwise they would not be working so hard.
The marketing team of Future Pictures also responded the next day, but there was no particularly effective method. The movie had not been released yet, so they were just looking for media and trolls.
The actors also spoke out immediately.
As a leading actor in a movie, Xu Zheng has been looking forward to the release of the movie since filming was completed. Such a movie will not only bring him great fame, but it will also sweep all the major domestic awards in the next two years. It will definitely be the best of his career.
One of the important movies.
Faced with the smear campaign by various trolls on the Internet, Xu Zheng certainly cannot remain indifferent.
"I am honored to be able to star in "I'm Not the God of Medicine." This will be the best movie since I started acting, and it will also be the best Chinese-language movie in the new century!"
Generally speaking, no actor or director would say what is the best movie they have made or acted in. Such words are too easy to be attacked and can also make people disgusted.
Xu Zheng is not a fool, and being able to say such things made people in the industry look at him with suspicion, but it also attracted a large number of navy troops to attack him.
Li Qian has been busy editing the film and has not appeared in public or said anything. Xu Zheng's Weibo has become one of the main battlefields.
Troopers from both sides, passers-by, movie fans, and fans of other directors were arguing endlessly below.
There are also some film critics and big Vs joining in the fun, trying to get more attention in this marketing drama.
Today is even more lively than yesterday. However, although Future Pictures has been expanding its marketing team, it is still much worse than the five major companies joining forces. Even though there are a large number of fans who support Li Qian, they quickly fall into a disadvantage.
A week has passed, June is coming to an end, and the summer vacation is about to arrive. The negative marketing offensive of major companies has not diminished at all, but it still cannot completely label "I'm Not the God of Medicine" as a shoddy product that eats human blood.
A large number of movie fans and netizens will not easily believe other people's opinions before seeing the movie. In contrast, they are more willing to believe in a director who has made many classic movies that are both well-received and popular.
However, the other party also changed their marketing strategy. From blind criticism and abuse, they turned into neutral netizens, saying that they had always believed in Li Qian's story, but they did not expect that Li Qian was so greedy for profit. I was deeply saddened and would not read Li Qian's story from now on.
Movie, the road turns dark.
There are also a large number of trolls pretending to be fans of Li Qian's movies, and they all express regret, saying that Li Qian has changed and his original intention is no longer there, which is heartbreaking and makes him lose his fans.
Passers-by and Li Qian's fans began to criticize Li Qian when they saw a large number of similar people, and many people were also shaken.
Three people become tigers, and people are formidable. Before the movie was released, the situation seemed to be getting more and more unfavorable for Li Qian.
...
Li Qian left all the marketing matters to the company. He didn't care and let professional people do professional things. He only needed to do his own thing well and everything would be defeated.
In the film industry, we still have to let movies speak for themselves. What is white will always be white, and the audience is not blind.
As a feature film, it still doesn't have many narrative skills. A straightforward feature film is much easier to edit than those mysterious and mysterious literary films that make it a headache to watch.
On June 24, Li Qian completed the fine cutting.
Three days later, the last comprehensive cut was successfully completed.
Rough editing started on June 8th and completed on June 27th, which took 20 days.
The color grading and soundtrack took another week, and the time has come to July 2nd, and the summer war has begun.
"The Great Cause of the Founding of the Party" has been released on the Party Founding Day on the 1st, with a box office of 60 million on the first day, setting a new first-day box office record in domestic film history.
60 million on the first day. "Kung Fu Panda 2", which had a box office of 600 million in the first two months, only made 40 million on the first day.
Last year's Lunar New Year holiday, "I Am Legend" set a box office record of 800 million, and it also made over 40 million on its first day.
"The Great Cause of the Founding of the Party" suddenly reached 60 million. Although anyone with a discerning eye knows that this must be due to the government booking the venue, even if the water is squeezed out, it will definitely be a big hit.
Facing such a movie, Xu Zheng, who was dubbing some scenes in the company's computer room, couldn't help but frowned and said worriedly, "Director Li, we have another strong opponent."
"Don't worry, if nothing happens, it will be released on the 28th. It will be almost a month later, so there will be no impact."
Li Qian shook his head and said indifferently, "The Founding of the Party cannot be more successful at the box office than The Founding of the People's Republic of China. This is determined by the difference in the narrative methods of the two films."
Xu Zheng said, "I also think "The Great Cause of Party Building" is a bit awkward, but I just can't put it into words."
"I think it's a bit like a running story. Except for the May 4th movement, the other scenes are just like a quick glance." Huang Bo said.
Hu Ge also said, "I feel that "The Founding of the Party" is a bit like a documentary."
"Absolutely, "The Founding of the People's Republic of China" uses several groups of people to narrate one thing, more like a movie, while "The Founding of the Party" uses several groups of people to tell several things. Moreover, the Beiyang Dispute, the New Culture Movement, and the National Congress held this event
The several plots are too evenly distributed, and the key points cannot be grasped. To put it too much, it is the distance between the movie and the slideshow. "The Founding of the Party" is like going through the history of that period in front of you one by one, losing the movie itself.
Charm."
Li Qian smiled and said, "I estimate it's about 400 million, and it's been almost a month. I'm not really an opponent. The only opponent is "Transformers 3."
Xu Zhengqi said, "Director Li, I noticed that you don't seem to be in a hurry at all."
"Why am I anxious? It will be submitted for review in two days, and screenings will start immediately. I can finally rest," Li Qian said.
"..."
Xu Zheng was speechless, "The situation on the Internet is like this now. I don't know how many trolls are muddying the waters, and the media are also reporting randomly in order to gain attention. Maybe it will really affect the audience."
"That's why I launched a screening. Seven days of large-scale screening is enough to bring things back. It's long past time for some people to grasp the truth."
Li Qian laughed and said, "Actually, the current scene is nothing. It's just a group of trolls and media fishing in troubled waters. Most netizens have not changed their stance. The triple door that Zhang Ziyi faced the year before last shocked China and the world. It was nothing compared to the news like ours.
Most of the time, all netizens will be punished, which is much stronger than the attack by trolls. No matter what, as long as you are not scolded by all netizens, it will not be a problem."
"Okay, let's continue working. Finish recording the dubbing and submit it for review as soon as possible. After that, it's time to eat and sleep. Just have a good rest and wait for the screening."
To be honest, Li Qian really doesn't care at all. Now that the Internet is so developed, with the absolute quality advantage of movies and Li Qian's sufficient box office appeal, there are no surprises at all, unless there are force majeure factors.
It's not seven or eight years ago, when controlling public opinion can determine the life or death of an actor or a movie. At that time, it was because there were few people who could speak and there were few channels for receiving information.
Now, everyone can speak online for others to see, and can also receive various information from all aspects.
It is impossible in the Internet age for some media to directly label Zhao Wei'an as a box office poisoner, who has revealed half of the world.
The ancients all understood the truth that one force can defeat ten groups.
Four taels can move a thousand catties, but it cannot move ten thousand catties or millions of catties.
If you are given a fulcrum, you can move the earth, but you will never be able to move the sun. The sun will melt the fulcrum directly.
...
Li Qian, the person involved, turned a blind eye to the voices on the Internet, but the other party was paying attention to it all the time.
Seeing that under their joint efforts, even Li Qian's Future Pictures had taken some action, but was still suppressed, the major companies could not help but breathe a sigh of relief.
"It's no problem now. His newly established small company can't succeed. It needs connections but no connections, and resources but no resources. It can't turn over!" Huang Zhongjun said with a rather proud smile.
"Now we are waiting for the movie to be released. "The Founding of the Party" sold 60 million yuan on the first day. God has helped us!" Huang Zhonglei also looked happy.
The first-day 60 million for "The Founding of the Party" was unexpected, but it was a good thing for them, and they even wished for a higher box office.
Coupled with the subsequent "Transformers 3", under the attack of the two movies, "I'm Not the God of Medicine" will be even more difficult.
"Don't take it lightly. It's rare for us to work together this time. If something goes wrong again, it will be difficult to solve. By the way, is there any news from Optoelectronics?" Huang Zhongjun asked.
Huang Zhonglei shook his head, "There is no news yet about "I'm Not the God of Medicine" being submitted for review."
Huang Zhongjun frowned, "It's already July. The review of that kind of subject is definitely not that simple. There is also early publicity. If it is not submitted for review, it will be sent to next month."
"wrong!"
Huang Zhongjun suddenly realized something, "What if Li Qian delays the release?"
"Delayed?" Huang Zhonglei was a little confused, but he reacted immediately.
Their negative marketing will definitely continue and will not stop until the movie is released. They will even increase the intensity in the first week of the movie's release.
But if Li Qian keeps delaying the release, wouldn't it be a waste of effort?
"But... no way, Li Qian personally announced that it will be released in the summer." Huang Zhonglei said with some uncertainty.
"But if he delays submitting it for review, the real-life subject review will probably not go so smoothly. What if he uses this as an excuse to tell Volkswagen Optoelectronics that it failed the review and needs to be revised?" Huang Zhongjun said with a serious expression on his face.
This excuse not only puts the blame on Optoelectronics, but also whets the audience's appetite. Sometimes the more banned something is, the more interested the audience is.
"Then what should we do?" Huang Zhonglei realized the importance of the problem. A large number of trolls, reporters, and Weibo influencers all wanted money, and the numbers were not small every day.
Nearly half a month has passed. If Li Qian delays them for a month, they won't be able to hold on until the movie is released.
Now they are the ones who are passive. Whether they follow or not is a question.
Fortunately, Li Qian didn't know Huang Zhongjun's thoughts, otherwise I would really have to thank him for caring more about whether his movie could be released as soon as possible than he did.