The People's Daily criticized "Tiny Times" for being alienated from the people and seeking to express its ego.
The People's Daily criticized the phenomenon of "small times": "people who like to speak in vulgar terms and call them elegant" cannot be tolerated unconditionally.
The Evolution of Art in the Internet Age: Beauty and Ugliness. Famous scholars criticized the best-selling and popular phenomenon of the "Tiny Times" book and the movie of the same name, believing that the concentrated appearance of such works has contributed to the rupture of the cultural tradition of the contemporary Chinese youth generation.
The All-China Federation of Literary and Art Circles report severely criticized the movie "Tiny Times" for being immoral.
Milligan's "Atlantic Times" denounced "Tiny Times" for three crimes: "People were completely caught off guard and stunned by this movie that blatantly flaunted wealth, charm and male dominance, and showed that 'women want these'."
"People's Daily criticized "Little Times", saying that Guo Jinming's works are irrational, stereotyped, following trends, and are poisoning the minds of young people!"
Film critics criticized "Tiny Times" for being worse than "Dwelling in the Fuchun Mountains", with distorted values, emptiness and hollowness!
A famous Internet writer said: There has never been a movie in the world where you can clearly tell who is crippled, but "Tiny Times" did it.
...
"I go!"
Li Qian was shocked when he saw that the Internet was already boiling.
There are bad movies every year, and there are quite a few movies that are really bad every year. "Dwelling in the Fuchun Mountains" released by Future Pictures last month, although the box office successfully exceeded 200 million, it was already booked as the best bad movie of the year as soon as it was released.
But it's still bad, and it's far from enough to cause a sensation. Even if several new Fuchun Shanju properties pop up all over the country, they won't be half as popular as "Tiny Times" is now.
It has only been released for a few days, and the People's Daily has published several articles. Various institutions, including the All-China Federation of Literary and Art Circles, film critics, writers, directors, screenwriters, and the media all came out to criticize "Tiny Times". This treatment is far better than before.
Any bad movie.
It was even more sensational than when "The Promise" was released. At that time, "The Promise" still had film critics, and the directors helped Cheng Kai speak, and at least they were able to interpret some of the deeper meanings.
But "Tiny Times"... except for fans who really like this movie and fans of Guo Jinming, basically everyone is criticizing it.
In terms of influence, regardless of the pros and cons, in the past ten years only "Heroes" and "I Am Not the God of Medicine" can surpass it, and it is even better than "The Truman Show" when it was released.
After all, "The Truman Show" failed to get the various associations to speak out in the first two days. The Federation of Literary and Art Circles held a special meeting to discuss it, and the People's Daily published several articles. That was the treatment of "I am not the God of Medicine".
It is perfect for a director to achieve this level. Not many people have this kind of treatment.
However, the box office also collapsed, with 270 million in the first week. According to the trend on the hour, there should be 300 million in the second week, but there were only 150 million left in the entire second week, which was completely cut in half.
Li Qian was originally very shocked. He never expected that this bad movie could sell such figures.
Now that it has calmed down, this trend is normal, otherwise "Tiny Times" will really bring about changes in the film industry.
After paying attention to it for eight or nine days, there was no need to care anymore. Li Qian said to the company management in the conference room, "Okay, the movie "Little Times" is a special case. It is just a movie that is marketed. There is no need to worry too much."
If you pay attention, it will not have much impact on the film industry."
Using the new media platform and combining it with the O2O marketing model to reach the target audience more effectively, targeted marketing can simply be regarded as a classic.
Du Yang said, "However, this allows us to see the huge box office potential of the post-90s generation. This age group alone, most of which are from second- and third-tier cities, and most of which are girls, earned nearly 300 million in four days."
, no movie can do that.”
Li Qian shook his head, "It doesn't have much reference value. The types of movies are different. Those girls born in the 1990s in second- and third-tier cities just love gorgeous things like "Tiny Times". If you change the type, the effect will be different."
A big feature of the movie "Tiny Times" is that it looks particularly gorgeous and prosperous, which can easily arouse admiration and yearning for those little girls in small cities who have not been exposed to society.
But things are different in first-tier cities. First-tier cities are inherently prosperous, and the things in movies are just like that to girls in big cities.
The attendance rate is also very telling. First-tier cities are much lower than second-tier and third-tier cities. This is completely contrary to any movie.
"Actually, the impact is still there. Several companies are looking for well-known authors to direct and act. Bernard has already found Han Han." Zhang Hao, who had worked for Bernard before, said immediately.
"That's for sure, and it's the same as following the trend. With the current market's turmoil, if a movie directed by a dog is a big hit, maybe someone will find another dog to direct the movie tomorrow and hype it up."
"Ha ha..."
...
What has become of them? Li Qian waved his hand to stop their joking, "Okay, okay, the ginseng and cock is too much. From a purely marketing perspective, the fact that the "Tiny Times" movie has so many die-hard fans proves that
This film has an attractive aspect, but it is not accepted by the public."
Stopping her smile, Huang Yan, who was in charge of marketing, said sternly, "Indeed, this is not a typical bad movie. Those well-known film critics have been eaten alive by Guo Jinming's fans these days. It is obviously a bad movie, but for a certain group of people
It doesn’t feel bad, it’s different from other bad movies.”
"The fan economy is really strong in combat effectiveness." Li Qian nodded.
The film "Little Times" gave Li Qian some enlightenment.
Logically speaking, no movie fans will like a bad movie, let alone criticize other people in order to defend the bad movie.
Even "The Promise" can't do it, but that's Brother Cheng Kai, he's famous enough.
But Guo Jinming did it, which is evident.
In Li Qian's memory, there were several repeating faces in those big bad movies starring young actors.
Even if you make one bad movie after another and still have a starring role, you probably have a group of fans who can support one bad movie after another.
It's strange that these young actors have so many die-hard fans.
"By the way, it's not just a writer. It's Zhao Wei's first time directing a movie that sold well over 700 million. Recently I heard that many actors are eager to try and make a fortune." Du Yang added.
"Don't worry about it. We have no shortage of films now. If every actor becomes a director, it may be a gimmick in the past two years. After that, the audience will definitely not be so easily fooled."
Li Qian still shook his head, "Besides, "Youth" was well directed by Zhao Wei. The quality is guaranteed. Quality plus gimmicks are what make it the box office it is today. If there are gimmicks but no quality, it will be just another "Youth" at most.
"Little Times".
Production director Zhang Jun said with some worry, "What if we find a director to control the situation behind the scenes? Zhao Wei found Guan Jinpeng. I suspect that this is Guan Jinpeng's film. This way the gimmicks and quality will be ruined. It will not be good."
There are tons of movies in this format."
"Tch..." Li Qian smiled disapprovingly, "A director who can make blockbuster movies would be willing to make wedding dresses for others behind the scenes?
"To Youth" has nothing to do with Kwan Jinpeng. He can't make this kind of movie. His previous films were all graceful and graceful, each one more delicate than the other. If you are watching "To Youth", it is completely like Zhao Wei.
shadow.
Look at which woman in "To Youth" is not a strong woman? Which man is not a weak scholar? It is completely Zhao Wei's always strong style, and the heroine even has the same shortcomings as Zhao Wei's acting."
There are indeed speculations everywhere on the Internet, saying that Zhao Wei is only in name for this film and the real director is Guan Jinpeng.
In fact, you can tell at a glance that the proper Zhao Wei style cannot be erased.
...
An actor, a writer, and a director who crosses industries at the same time is a box office hit, so Li Qian doesn't have any extra thoughts.
However, the entire film industry has taken notice.
If you can't make a high-quality movie, isn't it easy to find a few writers and actors to guest-direct?
One is 700 million, and one has a guarantee of 400 million. The key cost is low and the risk is small.
Such a good example is here. If you can't make money, then you are just throwing money away, and you won't follow the trend.
On July 8, Bernard made a high-profile announcement about the filming plan for the debut film of Han Han, a famous writer known as contemporary Lu Xun.
Guangxian, who invested in and released "To Youth", struck while the iron was hot and also announced that Su Youpeng will adapt "The Left Ear", which just won the 8th Rich List of Chinese Writers - Best Youth.
Jay Chou's new film "Rooftop Love", which will be released in three days and will be released in three days, has also accelerated its publicity campaign, featuring director Jay Chou!
Only ten days after "Tiny Times" was released, Bernard and Guang Xian had already decided on a movie to be directed by a writer and an actor.
On the 10th, the old film and television giant Huayang Media, which was gradually starting to regain its strength, did not dare to give in. Together with Hunan Satellite TV, they held a grand press conference to announce that they were planning to shoot a movie of the same name as "Gardenia Blooms", directed by this person.
The singer of the song is He Ji!
The projects of three major companies and three amateur directors are all youth films. This continuous bombardment has stunned the entire industry, as well as the media and netizens.
"Let me go, are these film companies having a collective seizure? They don't invest in serious directors, but only invest in movies made by actors and writers?"
"Oh no, it was the fans of "Tiny Times" who caused it. After the film companies got a taste of the benefits, they all came to cheat money!"
"Is Han Han going to follow in Guo Jinming's footsteps? These two are really competing all the time."
"What the hell, Han Han, He Yan, Su Youpeng, one of them writes a book, one hosts, and one acts and sings. They don't even know how to use a camera. Do you know how to use a camera and how to compose a picture? Why do you want to make a movie?"
"I'm really drunk. All kinds of monsters and ghosts come out. He Jiong and his Happy Family perform a vulgar comedy every year. It's a good idea now. If I don't act, I should be the director."
"This is collective feeding. Some people will suffer next year!"
"The three major companies are here, Li Qian's Future Pictures will also follow suit."
"Li Qian shouldn't be so unscrupulous, right? His company is not short of directors. Well, wasn't Li Qian's executive director previously filming a movie? Deng Chao starring in it should be guaranteed."
"I don't know when it will be released, but the films made by the assistants around Li Qian are all good and trustworthy!"
.......
"Why."
Li Qian looked at the discussions on the Internet, then looked at Deng Chao in front of him, where he sighed.
"Brother Chao, look at this, your film is so inappropriate."
Everyone on the Internet just said that he would not collude with other companies, and then Deng Chao came to him and asked him to direct and star in a comedy film?
The popular drama "The Breakup Master" was adapted into a movie two years ago. Li Qian remembers this movie. Deng Chao's slutty look and the rich and powerful cross-dressing boss are hard to forget.
"..."
Deng Chao was silent and going crazy, "I really didn't want to be a director because of watching Zhao Wei and Guo Jinming. The movie "The Breakup Master" was in preparation last year. I agreed to direct and star in it, but I
I never have time!"
He really wanted to cry without tears. He had already had the idea of directing and acting on his own, but Zhao Wei and Guo Jinming took the first step.
It’s amazing that Guo Jinming’s films have such a bad reputation.
To make matters worse, other companies hired three amateurs, Han Han, Su Youpeng, and He Jiong, to be the directors. When the audience saw it, they were all here to waste money.
If he announced that he would also direct and act at this time, he would definitely be labeled as a waste of money by the audience.
Deng Chao really wanted to shout "Oh my god!" now. He obviously had the idea after seeing Xu Zheng and Wu Jing directing and acting successfully, but it was just a step too late!
"Li Qian, believe me, I really want to be a good director. Really, you must support me. This is my dream all along!" Deng Chao looked at Li Qian sincerely and just held Li Qian's hand.
With my own hands, I weaved a touching story with tears in my eyes.
Why didn't you say you wanted to play basketball?
Li Qian was speechless. Now, there are six directors in different industries in a row. Next year's film market will really be a swarm of monsters.