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Chapter 439 For Your Good

"Breakup Contract" was also invested and distributed by China Film.

After approving all these low-budget love and youth films, Kang Jianming once again raised positive examples, using some films that most viewers may have never heard of, and talked about the spirit of artistic creation, depth of thought, artistic quality, and depth.

A sense of strength, a humanistic concern for reality, a spirit of reflection and criticism.

To be honest, Li Qian has never seen these people hate a movie so much.

This is not over yet. They even called on the film and television companies and producers present to jointly boycott such movies.

Huang Zhongjun, Yu Dong and the others immediately turned black.

They had just announced several films that could be said to be "similar" to the film being criticized, and then they turned around and called on them to boycott such films.

Resist yourself?

Li Qian was speechless. It was a waste of time to attend such a trivial meeting.

However, what was even more speechless was that Kang Jianming looked at Li Qian with a smile.

"Director Li Qian is one of the few directors in China who can perfectly integrate art and business. What do you think of the current trend of following the trend in the industry?"

Suddenly, all eyes on the scene focused on Li Qian, whether it was the leaders or Huang Zhongjun and other CEOs of several major companies.

I have no choice but to say something.

"Actually, movies like "Tiny Times" are products of the Internet era. Ten years ago, these movies would not have been a big hit. It is the development of the times that has contributed to the box office success of such movies.

From behind "Tiny Times", we can clearly see that Internet thinking is different from the past. We need to consider fast and precise positioning and emotional brand recognition, keep up with the thinking of the Internet era, and find ways to attract audiences into the movie.

Go watch those good movies.

There are vulgar and bad movies every year. This is inevitable. The best way to resist these movies is to make more good movies so that the audience has enough good movies to watch. Naturally, there will be no market for bad movies.

Already."

Li Qian originally wanted to talk about the impact of the Internet era on the film industry and some things worth learning from in terms of publicity and marketing, but I guess no one wanted to hear it.

These words did not satisfy Kang Jianming. What he wanted to hear was that the great director Li Qian denounced "Tiny Times" and the follow-up film that Hua Yang, Bernard, and Guang Xian had just proposed.

A vice-chairman of the Federation of Literary and Art Circles asked, "Director Li, if we don't put restrictions on these follow-up movies with erroneous views, every movie will be a hit, which will inevitably encourage this trend. Who will make movies seriously then?"

Li Qian smiled and said, "Actually, I just said that good movies should be used to curb bad movies. If there is a good movie at the same time, who will go to see bad movies? In fact, the root of the problem is that the market is constantly expanding, but good movies

The growth rate cannot keep up with the expansion of the market, which leads to ample room for bad movies to grow. There are only a few movies in a month, and the audience has no choice."

Several leaders on the stage nodded frequently. This is indeed the truth. In the half month since "Tiny Times" was released, there were too few movies to watch, and the audience really had no choice.

However, what Li Qian meant made Huang Zhongjun and others change their expressions, but this was not a good occasion.

The meeting was still going on, and the problem came out, that is, there was a lack of good movies. If a movie like "I'm Not the God of Medicine" or "The Truman Show" was released every month, naturally no one would watch the bad movies.

However, this problem cannot be solved.

No solution.

The market has been cultivated and the audience's movie-watching habits have been cultivated, but there are not enough good movies for the audience to watch.

After Li Qian's episode, the meeting continued to return to a critical perspective.

After the general meeting, several small meetings were held in groups. The whole meeting lasted for most of the day before finally ending.

However, holding so many meetings was like having them in vain. The deputy director of Radio, Film and Television, who really had the power, did not say anything. The vice chairman of the Federation of Literary and Art Circles, who had certain rights, criticized it, but the Federation of Literary and Art Circles only verbally cursed.

The Federation of Literary and Art Circles has the power to manage a lot of various associations, but the key distribution and screening association is the Optoelectronics Direct Management.

The Film Association was the most excited, but the Film Association only hosted Golden Rooster and Hundred Flowers, and they didn't care about the movies they criticized at all.

However, Li Qian can also understand how excited they are. The industry is getting bigger and bigger, and they can't control it. Writers and directors have crossed over to become directors. The success of these people has made other directors and filmmakers very dissatisfied.

Bad movies are not a problem, the problem is that bad movies make money and their good movies don't make money, that's the problem.

It was a waste of time for most of the day. Li Qian dealt with it a bit and left with some disappointment.

However, when they left the conference room and were about to leave the auditorium, Huang Zhongjun and Yu Dong were already waiting.

Li Qian suddenly smiled, "Long time no see. Are the bosses waiting for me?"

Wang Changtian laughed and said, "Director Li is very busy. I heard that he is preparing another movie about the war to resist the United States and aid Korea. It is indeed Li Qian to make such an unpopular subject, and he is called the conscience of Chinese movies by the People's Daily.

"

Yu Dong also laughed and said, "I am afraid that only Li Qian can make this type of film so popular and well-received."

Except for Huang Zhongjun, everyone has no grudges, just competition, and the meeting was relatively harmonious.

However, Huang Zhongjun was no longer in the mood to show off. A series of recent commercial operations had given Huayang Media a new lease of life. He became more confident and started questioning directly.

"What did Director Li mean when he said in a previous meeting that good movies should be used to curb bad movies?"

"It's not interesting." Li Qian pretended not to understand.

"What do you mean it's not interesting?"

"It's just not interesting. Literally, everyone just talked about maintaining the good development of the film industry." Li Qian said truthfully.

This perfunctory answer made Huang Zhongjun a little impatient, and he looked at Li Qian with a mocking face, "Let's be honest, next year you want to stop us and be the savior of your industry?"

Li Qian said in surprise, "What did Mr. Huang say? I didn't mean it."

These words made Huang Zhongjun's expression soften a little, and Yu Dong and the others also breathed a sigh of relief.

At the meeting, Li Qian said that good movies should be used to squeeze out the living space of bad movies. Most of the good movies are in Li Qian's company. They thought Li Qian wanted to be a defender of the film industry.

Hearing Li Qian's denial, he felt relieved. If nothing else, Li Qian still meant what he said.

"but."

Li Qian changed his voice and continued, "If you can make big hits by just following the trend and making bad movies, it would be too unfair to those who are serious about making movies. I don't want to see more and more directors who are serious about making movies being dismissed.

These money-making lousy movies have to be forced to join, which is not a good thing for the entire industry, so..."

"So what?"

"So, I will do my best to prevent this from happening."

"You!" Huang Zhongjun and the others were furious.

"This is malicious competition and destroying the market!"

Li Qian spread his hands, "Of course, you all want to make money, I understand, but we all rely on the film industry to make a living, so don't ruin the pot just for a bite of food.

In addition, I would like to advise you that you are not the one who benefits the most from this approach. Have you ever thought about the fact that in the past ten years, the film market has been dominated by a few companies and others have not been able to get involved.

If your current model is a big success, it will not be a good thing for you and me. But don’t forget that Ah Li and Penguin have already planned to enter film and television production. In the Internet age, the advantages of Internet giants in marketing are not

We can compare.

If they follow this model and copy the gourd, without the need for sophisticated production and publicity and marketing capabilities, the biggest impact will be on you. At least I have high-quality movies that will face the impact, but what about you?

You lack high-quality movies and money-making movies of the same level. Ah Li and Penguin can also make them. Professional film and television companies are on the same starting line, and their marketing capabilities are stronger. Think about it, bosses.

What will happen then?"

"Actually, I'm doing it for your own good."

Li Qian sighed deeply, and left after saying that, leaving several CEOs in shock.


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