Huang Zhonglei, who had just finished the party, comforted Teng Huatao and opened the bottle of 1992 Yingshao used to celebrate his victory, was staring at his phone with a puzzled expression.
"Why is it that only his own future movie software is selling tickets, and not a single ticket is available on several other platforms?"
"I'll call Chen Wu from Penguin and ask." As he said that, Huang Zhongjun's phone number had already been dialed.
Penguin has invested in Huayang Media twice in the past two years. As other shareholders have continued to reduce their holdings and cash out after the listing, Penguin has become the largest institutional investor in Huayang Media.
Although he was dissatisfied with Penguin's investment in Li Qian's Future Pictures, Huang Zhongjun still didn't show it and was honest on the phone.
After a conversation, Huang Zhongjun looked inexplicably and said, "The online ticket purchase for "囧囧" has been monopolized by Li Qian's future movie app."
"Monopoly?" Huang Zhonglei didn't react for a while and asked doubtfully, "You mean, he only allows his own platform to sell tickets?"
"That's right, that's it. Except for some local cinemas where you can buy tickets on their official websites, you can't buy a single ticket on any other platform." Huang Zhongjun said.
"why is that?"
Huang Zhonglei still didn't understand, "Li Qian is crazy. He cut off the channels for selling tickets. Online ticket purchasing now accounts for nearly 30%. Isn't this a waste of martial arts?"
First, they started large-scale pre-sales in advance and offered quite a lot of discounts. This clearly showed that they were worried about the quality of the movie and wanted to rely on pre-sales to make the movie popular, and at the same time, make the first-day box office look better and deceive the audience.
However, if this is the purpose, it would be puzzling to cut off the online ticket purchasing channel.
You know, Grava accounts for 55% of online ticket purchases, and platforms such as Meituan, Hapiao, Blockbuster, QQ Movies, Dibao Movies, and Wanda’s own APP account for more than 40%. Li Qian’s future
The film market share is not even 5%.
This is undoubtedly suicide!
After thinking for a long time, Huang Zhongjun could only come to one conclusion, "It should be that he wants to use "Thailand" to promote his own APP!"
Huang Zhonglei thought about it for a while and said, "Then the large-scale pre-sale in advance is not for quality reasons, but to compete for the online ticket purchase market?"
Obviously, Li Qian has enough confidence in "囧囧", otherwise he would have to be stupid to do such a thing, and he might have failed in both aspects.
"No matter what he wants to do, there is no way to make a profit from selling tickets online. This kind of project has nothing to do with us. As for whether it is a mule or a horse, we will see in a week."
Huang Zhongjun shook his head, no longer caring about this, and asked Teng Huatao, "How is he doing recently?"
"The blow is quite severe, and I guess it won't be able to recover for a while."
Although there was a gap between the two parties before, after all, they have been drinking and golfing friends for many years, and Huang Zhonglei still lamented Teng Huatao's waterloo.
"Beijing Satellite TV asked him to be the producer and chief director of a TV show. Seeing what he means, he hasn't refused yet."
"Variety show director?"
At this time, Huang Zhongjun was stunned and laughed angrily, "Just giving up on himself like that? He is considered useless!"
Huang Zhongjun sounded like he hated iron, and a great director with a box office of 600 million actually lowered his status to work as a variety show director because of the failure of a movie!
"Stop him. A first-line film director becomes a variety show director. If word gets out, he will be the biggest laughing stock in the industry. He is shameless. I can't afford to embarrass this person!"
Huang Zhonglei explained uncharacteristically, "Brother, actually I think variety shows are nothing. This show "Braveheart" is jointly created by the top team from Nanbang and the "I Am a Singer" team. "Singer" has just been completed
We won investment for the second episode, and the naming fee alone is more than 200 million. Now that variety shows are making money, it would be good to let Teng Huatao try the water."
"No!" Huang Zhongjun waved his hand and vetoed Huang Zhonglei's proposal, "Don't be so short-sighted. It is impossible for the variety show TV station to give you the majority of profits. You cannot let him engage in variety shows. Please persuade him to come back and make movies.
!”
So what if a show earns 200 million? Ma Xiaogang, a director, has supported Huayang Media with a market value of 10 billion.
To take a step back, "Thirty-day Love" earned 200 million at the box office alone.
Huang Zhonglei was right. The majority of variety shows must have been taken away by the TV station.
"Then I'll try to persuade him, but Ma Xiaogang seems a little unhappy."
"What kind of nonsense is he doing?" Huang Zhongjun frowned.
"It's not that bottle of wine. I opened it for Teng Huatao this morning. Ma Xiaogang's face looked a little ugly." Huang Zhonglei shrugged, "It's my fault that I forgot. This bottle of wine was originally given to him. If I had known I wouldn't call him at the party.
"
Huang Zhongjun was speechless for a while. After the failure of "1942", he had already lost money, and his younger brother was reluctant to part with the wine that he had worked so hard to film. As a result, Teng Huatao's new film failed and was canceled. Even Clay Figurine had three
Share your anger, let alone Ma Xiaogang.
"Just open it when it's opened, and then go take a bottle and come back."
"Brother, that's a high price of more than three million yuan at a charity auction. Where can I find a similar bottle of wine for Ma Xiaogang." Huang Zhonglei smiled bitterly. God knows how high the price at the charity auction was.
Already.
...
The Huang brothers were in trouble for a bottle of wine to celebrate Ma Xiaogang's victory, and several major companies also analyzed Future Pictures' intentions at about the same time.
It's mainly to promote its ticket-buying APP. It has nothing to do with them. I'm not too interested in it anymore. I'm just waiting to see how the pre-sales and box office go.
However, this move made other ticket purchasing platforms very dissatisfied. This naked monopoly was undoubtedly a blow to their reputation.
If there are no tickets to sell, then what is the platform used for?
Now, we can only hope that the pre-sales of "囧囧" are not satisfactory, and that after its release, it will be a box office failure like "Waiting for the Wind".
Especially Liu Yong, the founder and CEO of Glava, the industry leader. At the beginning of the year, Li Qian, who disagreed with his philosophy, divested his capital and sold all his shares. Liu Yong was still very happy. After all, Li Qian held 20% of Glava's shares. Such a person
Shareholders with different ideas pose a great threat to him.
However, I didn’t expect that Li Qian not only made his own ticket purchasing APP, but also monopolized ticketing.
However, it is still as powerless as other platforms. We can only try our best to stabilize users in the next week and prevent users from losing.
In this way, with all the eyes of the two industries watching, the first day of pre-sale for "囧囧" passed.
The pre-sale box office is 2 million.
That’s 60,000 movie tickets.
This number is not low, after all, the screening will not start until a week later.
The pre-sale box office on the second day of the 30th reached 3.7 million, a significant increase.
The main reason is that there are not that many open shows. Among the limited shows, many viewers who were still waiting found that the best seats during the evening prime time were almost reserved by others, so they joined in, not to mention the discounts.
The shows are not released all at once. If there are a lot of empty seats and people can buy them at any time, the audience will have no urgency.
On the third and fourth days, with three days left until the movie was released, "囧囧" started two consecutive days of large-scale screenings.
After two rounds of screenings, 400,000 viewers entered the cinema. These 400,000 viewers immediately ignited the film's reputation.
Four hundred thousand viewers came out of the cinema laughing, and then spread their laughter online.
"'Lost in Thailand' is simply a cinema version of a roller coaster, full of exciting adventures and unreserved carnival. The arrangement of laughs is very reasonable and intensive. In 105 minutes, there is a small sexual intercourse every 2 minutes and a blowjob every 5 minutes.
I can’t even close my legs with laughter!”
""囧囧" is so good and so funny! I felt like my teeth were hurting all the time. I laughed until my stomach cramped and my eyes filled with tears. I forgot about all the disturbing things and laughed like a fool, but I still couldn't stop laughing.
Laughing.
Wang Baoqiang is definitely weird. When I came home and saw a pot of cactus I had raised, I laughed for ten more minutes. Emma, I can’t do it anymore! It will be released on the 5th. You must see it. Whoever watches it will die laughing!"
"I haven't laughed like this in a long time. When I watched "囧", I almost fell off my chair with laughter twice."
"In terms of comedy alone, "Lost in Thailand" is definitely the most awesome comedy I've ever seen!"
...
You can hear these points of laughter from the audience across the movie screen, and you can clearly see how funny "囧" is, which is why every word you type is funny.
During the Lunar New Year, comedy films are definitely the best choice to watch. With the quality assurance of the previous film, Xu Zheng, Wang Baoqiang, and Huang Bo star in this film.
In addition, these comments alone can make people laugh and reflect the audience's feelings after watching. In addition, there are discounts for purchasing tickets now.
No need to think about it, so in the future, the number of movie app downloads will increase dramatically, and the pre-sale box office of "囧囧" will be like a heifer riding a rocket, swooshing upwards, walking out of the vertical curve, and almost reaching the sky.
For the entire seven days, mainly the last three days, the pre-sale box office reached a staggering 60 million!
On October 4th, "囧囧" held its premiere ceremony. A few hours before the film was officially released, it had already received 60 million in pre-sales.
At the ceremony, Xu Zheng was in high spirits. Now he doesn't have any worries at all. It's just the word-of-mouth, the popularity, and the pre-sale box office.
If it was less than one billion, he would immediately broadcast live broadcast of washing his hair while standing on his head!
The premiere was filled with laughter, but many people in the industry could not laugh.
Now even a fool can see that "囧囧" is definitely a high-quality comedy, and it is the kind of comedy that makes people laugh.
The total pre-sales of 60 million also gave major companies a bad feeling.
While waiting anxiously, the day passed quickly, and the first-day box office of "囧囧" appeared in the hands of industry executives in the early morning of the 6th.
84 million!
The first-day box office on Thursday reached a staggering 84 million!
"hiss!"
At the same time, different places, different people, taking a breath of cold air at the same time.
When everyone received the box office, they were all lost for a moment, and then the same thought came to their minds without asking.
Is another billion-dollar box office movie about to be born?
"Journey to the West and Conquer the Demons", which swept the Spring Festival stalls, only sold over 70 million on its first day, while "囧囧" directly exceeded 10 million. As long as the trend is slightly normal, it is certain to exceed 1 billion.
No matter how you look at it, it is inevitable that "囧囧" will break the one billion mark.
This also makes the CEOs of major companies feel a sense of loss.
"Waiting for the Wind" failed miserably at the box office, which seemed to allow them to see a glimmer of light in the darkness.
To them, that was the first time Li Qian made a mistake, and it was the time when his unbeaten golden body was broken.
At the same time, it is also the dawn before dawn, and major companies are looking forward to it. "囧囧" will also follow the footsteps of "Waiting for the Wind", so that dawn has truly arrived, and the film industry, which has been suppressed by Li Qian, will also
You can turn over.
However, "囧"'s first-day box office of more than 80 million yuan, and the high probability of exceeding 1 billion yuan, also means that the dawn of hope is gone, and they will continue to be firmly suppressed by Future Pictures.
That night, Yu Dong, Wang Changtian, and Zhang Zhao all had insomnia. It was clear that the film and television industry was doing well, and Huayang Media's market value had soared from an underestimated 6 to 7 billion during the New Year last year to the current 20 billion. However, they felt that the industry
So dark.
Huang Zhongjun was still awake at this time. Looking at the numbers in front of him, his brows furrowed into a big "Sichuan" sign.
The first day of "囧" was 80 million, and his previous hopes were shattered. Although he could feel from the screenings in the past few days that the box office would not be low, this figure still shocked him.
What's even more terrifying is yet to come. "Private Customization" will be released next week. They are both comedies and are natural competitors. Even if this is Ma Xiaogang's best comedy, Huang Zhongjun has no idea at this time.
After being silent for a while, Huang Zhongjun picked up his cell phone and dialed.
"Xiao Gang, why don't you screen "Private Customization" in advance to build momentum?"
Nothing can be done over and over again. As the old saying goes, nothing can be done more than three times.
"If You Are the One 2" and "1942" had already failed two consecutive movies at the box office. Huang Zhongjun thought that no matter what Ma Xiaogang did, there was no way he would make three movies in a row!
Ma Xiaogang on the other end of the phone also fell silent. After a while, he finally spoke with difficulty, "Okay!"
Huang Zhongjun breathed a sigh of relief. At the critical moment, it was Ma Xiaogang who could give him confidence. If he didn't have the confidence to do a large-scale screening, then Huang Zhongjun really didn't know what to do.
"Okay, I'll ask someone to make arrangements right away. It will be screened for three days next weekend. You can also prepare for publicity."
First click on the show to build up word of mouth. Lunar New Year comedies are the easiest to sell. As long as they are popular enough, if they can break one billion, even if they are not as good as "囧", Huang Zhongjun will be satisfied.
...
After Ma Xiaogang hung up the phone, his face didn't look good.
In fact, he has been in a bad mood for some time. At the beginning, "Waiting for the Wind" failed so badly at the box office that it could not even reach 100 million. The bottle of wine that was prepared to celebrate his success was opened by Teng Huatao.
The box office of "1942" exceeded 300 million, but the wine was not opened.
"Waiting for the Wind" had a box office of 90 million, but it opened.
Anyone would be unhappy, let alone him.
However, when "囧囧" was released to great reviews and the pre-sale box office reached 60 million, he no longer had time to get angry over a bottle of wine and began to take this opponent seriously.
However, the explosive box office of 84 million on the first day directly made Ma Xiaogang a little confused.
Even though he claims to be a master of comedy and the first person in the mainland comedy field, Ma Xiaogang no longer has 100% confidence at this time.
Although he is only a director, Ma Xiaogang can still analyze box office figures.
It is almost inevitable that the first-day box office will exceed one billion.
Even he has never touched the threshold of one billion, and now Xu Zheng, a rising star who is also making comedy, is about to break through.
This is a big blow to Ma Xiaogang. No matter how hard you criticize "囧," the reputation and box office are here, and it won't lie.
He just leaned on the sofa in a daze, and the huge luxury villa was eerily quiet, without any sound.
After a while, Ma Xiaogang woke up from his daze.
"Li Qian's comedies have exceeded one billion, Zhou Xingchi's comedies have also exceeded one billion, and now even Xu Zheng is about to make more than one billion. Why can't this old paper do it?"
Ma Xiaogang, who has been extremely inflated in the past ten years, quickly regained his confidence. He is a master of comedy and has created the first Chinese New Year comedy in the mainland. If others can break one billion with comedy, there is no reason why he can't do it himself!