In November, the previous outpost of the Lunar New Year festival, the highly anticipated "Waiting for the Wind" failed miserably at the box office, making the entire Lunar New Year festival much quieter. It was not until the release of "囧" that the Lunar New Year festival gained the popularity it deserved.
84 million on the first day. Although "Famous 2" was released on the second day, it still successfully exceeded 100 million, earning 108 million in a single day.
Breaking 100 million in a single day is definitely a milestone for today's domestic film market. No one doubts that "囧囧" will not break 1 billion. The only variable is "Private Customization" which will be released in more than ten days.
", both are comedy films, can they capture a certain market?
"Famous 2", which was released on Friday, was still the same as the first one, with a tepid box office, taking in 23 million on the first day.
Even with Deng Chao, who has contributed superb acting skills in "The Truman Show" and "The Pursuit of Happiness", this movie is only full of flaws.
Deng Chao also feels a bit like Schrödinger's acting. His performance in the movie is not outstanding at all, not as good as the villain Wu Xiubo.
Among actresses, even Liu Yufei, who was called a fairy by netizens, was still overshadowed by Liu Yan and Jiang Yiyan's scene where they were naked and naked in the bathroom.
Facts have proven that in most cases, people still like to wear less.
Otherwise, people are always posting on the Internet discussing when the software to crack mosaic will appear.
The only highlight of this film is probably that the ruthless character played by Liu Yufei will continue to sit in a wheelchair in the next film, but can still stand up. After all, this second film uses some kind of tool to stand up and fight.
There were no other rivals during the same period. "Lost in Thailand" didn't have a serious rival. It earned 240 million on Saturday and Sunday, and 430 million in just four days of release.
On the entire Internet, wherever movies are talked about, "囧囧" cannot be avoided. Just reading the words of netizens, you can feel their laughter.
The beautiful woman's 2B sentence in the elevator, Wang Baoqiang mistakenly thought that Xu Zheng was having sex with Huang Bo, Xu Zheng experienced a heart-wrenching battle in the room of a strong white man, and accidentally entered the gang transaction scene...
This series of funny plots has contributed countless laughter to this Lunar New Year festival.
Of course, it's not just funny. Under the comedy shell, there is also an emotional blockbuster with few words.
The marriage crisis between Xu Lang and his wife, Wang Bao's prayer for his mother's health and his obsession with the goddess, Gao Bo's yearning for his wife who was about to give birth, and the conflicts between Xu Lang and Gao Bo during their long journey.
friendship.
In the end, everyone was happy, which met the audience's viewing needs and the style of the Lunar New Year movie. Xu Lang and his wife did not divorce. Gao Bo heard the good news of his wife's normal delivery on the festive day of Thailand's Songkran Festival. Wang Bao contacted the girl he had longed for.
Goddess, and took a series of honeymoon commemorative photos with her.
These emotions hidden deep in the film have been secretly surging. Although there are not many scenes, they also serve as the icing on the cake, making the film more than just a comedy.
The box office of 430 million in four days made the industry sigh and lament again and again.
Ticket-buying platforms such as Grava and Meituan outside the industry can only watch as countless users abandon them and flock to Future Movies.
They were gnashing their teeth at Li Qian. Originally, everyone was competing fairly and reasonably, but in the end, Li Qian cheated directly and did not follow the rules at all.
In the past four days, 35% of the 430 million box office of "囧" has been purchased online. Of these 35% online tickets, in addition to the official websites of local theaters in each region, 90% are from future movies.
More than four million movie tickets have nothing to do with other platforms.
This is a fatal impact!
Liu Yong, the boss of Grava, has been completely fooled by Li Qian's actions. Without ticket sales, no one will buy tickets. No one will buy tickets. They are the best service of any platform, so they have no use.
In the conference room, all the Grava executives had sad faces. Since receiving Li Qian's angel round investment, the company has been going smoothly, and it only received US$20 million in financing last month.
The valuation has also gone from a few million at the beginning to more than 1 billion now.
But now, the industry leader has no tickets to sell during the Lunar New Year period.
After a meeting, no one had any good ideas. In the end, a senior executive suggested hesitantly, "Otherwise, let's talk to Huayang Media and Wanda to be the exclusive agents of "Private Customization" and "Police" Online ticket purchase for "Story 2013"?"
"No!" Liu Yong categorically rejected it. Cheng Long was old and it would be difficult for "Police Story" to be a hit. "Private Customization" was sure to be a hit, but he couldn't stand such a tacky movie.
Otherwise, there is no other way. Liu Yong can only comfort everyone, "There will be a day when "囧囧" will be released, and the situation will get better after this month."
...
It was not just Grava who thought about copying the gourd, Meituan, which wanted to enter the online ticketing market on a large scale, was also ready to make a move, and successively contacted Huayang Media and Wanda.
However, Song Ge and Huang Zhongjun both rejected Meituan's cooperation as the exclusive agent for online tickets. They themselves were the underdogs when it came to "Thailand". If they failed, it would be over.
Faced with the onslaught of "囧", Huayang Media can only increase its publicity efforts and prepare for the next screenings. Wanda is fortunate that "Police Story 2013" will not be released until the end of the month.
Another person who is sensitive to the box office of "囧囧" is Teng Huatao, who just experienced the Double Eleven fiasco. He once agreed to be the chief director of a variety show on Beijing Satellite TV.
Like many people, Teng Huatao had been secretly looking forward to it, hoping that "囧囧" would also bomb at the box office, so that everyone would rush to the street, and we would be in the same boat.
However, instead of being a blockbuster, it became a huge hit and became the fourth domestic film to hit a box office of over 1 billion.
Apart from being a little uncomfortable, Teng Huatao also felt ashamed of his previous thoughts. When he was filming "Thirty-day Love", he and Xu Zheng had a chat about the comedy plot in the movie, and they had some friendship.
However, the popularity of "囧囧" further highlighted the failure of "Waiting for the Wind", and Teng Huatao became more and more depressed. After thinking about it, he called the Beijing TV station and agreed to take on the role of "Brave". He serves as the producer and chief director of the program "Heart".
...
Li Qian, who was far away in the Magic City, also met Xu Zheng again. He brought Wang Baoqiang and Huang Bo to the Magic City Roadshow, and stopped by the crew of "Return to Youth" to visit the cast.
Li Qian smiled and said, "How about Brother Zheng, I'm not lying to you, "囧囧" will definitely break the one billion mark."
"hey-hey."
Xu Zheng has been laughing so hard these days. He has only made three films with a box office of one billion in China, and two of them are from Li Qian. This means that he is the third member of the billionaire club. With this, he can directly join the ranks of great directors.
It took me more than ten years as an actor to become a first-line actor, and it only took me four years to become a director and make movies, from a rookie to a great director.
Seeing how happy he was, he was laughing so hard that he couldn't even see his eyes. Li Qian was also happy, "From now on, Brother Zheng, Brother Bo, and Baoqiang, you three will be the benchmark for domestic comedians. The laughter of the audience depends on
You guys!"
Wang Baoqiang will also star in "Detective Chinatown" next. Xu Zheng, Huang Bo and others will finish "Detective Chinatown" and Ning Hao will make his own "Love in the Heart". In the next two or three years, it will be well received.
A popular comedy movie will definitely feature the three of them, and there will definitely be one of them.
After chatting for a while, Li Qian was going to continue filming his own movie. This scene was in a church where the male protagonist successfully stood up.
Xu Zheng and the others were not in a hurry to leave. The first movie had just started early in the morning, and the road show didn't start until 11:30, so they simply sat next to them and rested.
Looking at the extras, actor Mi Lijian who played the role of the priest, who was preparing to shoot, Xu Zheng suddenly made a suggestion, "Director Li, actually I think it might be better if a domestic actor plays the priest in this part. By the way, I'm sarcastic.
Let’s take a look at those...how they say it on the Internet, what is that word called?”
Next to him, Huang Bo added, "Cent, sheepdog or something like that."
"Yes, those are the two words. If you hire a domestic actor to play the role of the priest, the irony will be obvious." Xu Zheng nodded repeatedly and said, "I think Bozi is quite suitable. He looks very ironic."
Upon hearing this, Huang Bo immediately became unhappy, "Whoever made this sarcasm, why did he look so sarcastic!"
"I mean, you're perfect for playing such a satirical role."
"I think you're being sarcastic. It's just right to act in such an unscrupulous film. You played a profiteer who sells graveyards so well. The same goes for the mean boss in "Unfortunately". He is suitable for this kind of role. Yes
Let’s protect the wall.”
"..." Wang Baoqiang, who was watching the show on the side, was speechless. You two can argue, it's none of my business.
"Okay, okay." Li Qian stopped the two of them from arguing with each other, shook his head and said, "The priest played by a Chinese is indeed more ironic. No matter who plays the two of you, it will be funnier, but it will not match the style of the whole movie.
It works. Overall, this is a relatively heavy-feeling movie, and it’s too weird to be good.”
Li Qian could imagine that it was Huang Bo who shouted "in the name of the Lord" to make the protagonist stand up, just like the monkey trick asking the monkey to stand up straight and salute. It was really a monkey trick.
I couldn't help laughing when I thought about this, but all the departments and actors on set were ready, and I didn't waste any time talking to them, so I took the time to shoot.
It is also a simple scene. The pastor in the church has just finished praying with the believers. The mother who works in a nursing home affiliated to the church is the middle-aged woman who adopts the male protagonist played by Liu Mingtao. She is also a religious person.
She quickly pushed her wheelchair to the pastor and whispered to the pastor that she had been unable to get pregnant.
The white pastor put one hand on Liu Mingtao's belly and said loudly, "Lord, if you can forgive this woman's crime, let her bear the fetus!"
"Come out, damn misery!"
After shouting, he pushed hard and shouted, "Praise the Lord!"
"Praise the Lord!" The extras in the audience also shouted.
"Hallelujah!"
"Hallelujah!"
After receiving applause from the believers on the stage, the pastor looked at the stuntman in a wheelchair wearing a position-tracking headgear with green capture dots painted on his face and a head-mounted camera.
"Let's see what pain this old man has."
Liu Mingtao quickly explained, "The devil entangled him and wanted to take him to the grave."
The pastor immediately pointed at the stuntman and shouted, "Come out, devil! Come out!"
After shouting, he asked the stuntman his age.
"I am five years old, but I look much older."
"He's only five years old."
The pastor was a little funny, and the believers below also laughed.
"This is a positive and optimistic person, we are all children in the eyes of God."
"Hallelujah!"
"Hallelujah!"
"We have to get you out of that wheelchair so you can stand up."
The priest pointed at the stuntman and put his hand on his head, as if an immortal were casting a spell, "In the name of God, stand up!"
"stand up!"
The stuntman held the wheelchair with both hands and struggled to stand up.
"God will watch over you!"
The pastor looked around and said loudly, "God will see that this little old man can walk all the way without crutches or wheelchairs!"
"God will watch over you and go on alone with faith and blessing!"
However, no matter how passionate he was, the stuntman stood up tremblingly and fell to the ground as soon as he took the first step.
Liu Mingtao looked worried and wanted to help her, but the pastor stopped her.
"Don't touch him!"
He pointed his hands at the stuntman lying on the ground and said in a deep voice, "Stand up!"
“Stand up like Lazarus!”
Lazarus is a character in the Bible who was resurrected by Jesus after four days of death.
The stuntman miraculously stood up and, under the command of the priest, slowly stepped forward.
One step, two steps...
Everyone clapped happily.
The pastor even started dancing, raising his hands in the air and shouting, "Oh, praise the Lord!"
Suddenly, his expression became stagnant, he kept raising his hands, and fell straight backwards.
"Oh, God!"
The scene was in panic.
"Click, do it again!" Li Qian shouted to stop.
"Ha ha ha ha....."
Xu Zheng, who was already happy, was so amused by this scene that he burst out laughing on the spot.
With this smile, the others couldn't help but laugh too. In the scene just now, the priest "cured" the male protagonist and then suddenly died after shouting praises to the Lord. It was so ironic and funny.
After laughing heartily, Xu Zhengcai said, "Thankfully Director Li doesn't keep making comedies, otherwise we would all be unemployed."
Others are convinced that such a film with a strong sense of history can be so funny. It goes without saying that it is a true comedy. "The Truman Show" is an example. It is really superior to other comedies.
...
Xu Zheng and the others had fun with Li Qian's crew for a while, and then went to the city to do a busy road show. The road show was also full of laughter, which is also the mainstream sound of the Lunar New Year festival now.
The popularity of "囧囧" continues, with a box office of 500 million in the second week, and a box office of 930 million in the two weeks after its release. One billion is just around the corner.
On Wednesday of the third week, after two days of screening, the box office successfully exceeded the one billion mark, becoming the fourth domestic film with a box office of one billion. Xu Zheng also became the third member of the billion-dollar director club.
"Journey to the West: Conquer the Demons" at the beginning of the year exceeded 1 billion, and "囧囧" at the end of the year also exceeded 1 billion. One after another, this year 2013 can be called a complete success.
It can now be said that the domestic film market has truly ushered in the billion-dollar era and is no longer exclusive to any one director.
Although I don't want to see the movies produced by Future Pictures exceed one billion, the industry can only think better. After all, this means that the market is constantly expanding, so I can only comfort myself in this way.
However, after breaking one billion, in addition to countless praises, it also faced more criticism.
This is not like "I Don't Take Medicine" and "The Truman Show", both of which scored over nine points, and can be called phenomenal masterpieces. There is not much that can be questioned.
But "囧囧" is different. The common man was not guilty of carrying the jade, but it broke one billion. It was inevitable that people would be jealous, and the controversy that followed came.
A professor of literature at a certain university and a well-known writer called "囧" a typical "three vulgar" movies: vulgar, vulgar, and kitsch!
He called on China's cultural industry, represented by movies, not to just focus on the box office, but to focus on cultural orientation and on improving the cultural quality and taste of the people.
Some media reports: The reason why a movie with no aesthetic value or artistic content like "囧" can achieve such a high box office reflects, to a certain extent, the low level of national appreciation. The higher the box office, the greater the problem. Such a movie will
Improving the quality of the people is meaningless, but will have a negative effect.
This professor immediately became popular online and attracted the approval of many people.
"Thai囧" suddenly seemed to be related to Sansu.
The high-spirited Xu Zheng immediately responded. Facing the reporter's interview, he smiled slightly and said, "When I saw this sound, I knew the meaning of the word "Call the Beast". I hope everyone will pay attention to this movie.
It brings more possibilities to audiences, investors and peers. Only popular movies can cover more moviegoers.
The movie I really want to make is already included in "囧囧". A good-looking movie can make me feel the taste of life, rather than some vulgarity that I see with colored glasses. Sometimes there is something in my eyes.
What will you see?"
Howling beast, howling beast!
Some people who looked down on tacky movies, especially those who looked down on tacky movies that sold billions at the box office, began to talk about "囧囧" in various ways, which ushered in a lot of controversy on the Internet.
However, it did not affect the popularity of the movie at all, but became even more popular.
On the evening of Friday, Ma Xiaogang's "Private Customization" also officially started its first round of screenings.