In Beijing, Wukesong Chenglong Yaolai International Cinema, a five-star luxury cinema newly built in Beijing in the past two years and one of the largest cinemas in China, ushered in the first round of screenings of "Private Customization" this evening.
Although Huang Zhongjun decided to follow the example of "囧囧", a large-scale movie, using word-of-mouth fermentation, is more conducive to the initial box office, and the initial box office and word-of-mouth will also determine the subsequent trend.
However, in the end, we did not dare to make the scale too large. The larger the scale, the greater the uncontrollability.
This also has an advantage, which directly makes it difficult to get tickets for the spot screenings, and the audience's appetite has long been whetted.
Although two movies were filmed in a row before, Ma's comedy is still very famous. All the tickets for Cheng Long Yaolai's largest 600-person theater were sold out. There were still about 20 minutes left before the screening, and the cinema was already packed with audiences.
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"It seems that Ma Xiaogang is very confident this time and dares to screen it on a large scale."
"It's hard to say that Ma Xiaogang will work in other genres, but comedies will definitely be fine and worthy of belief."
"In recent years, all the movies that have been released on a large scale are basically good. I hope that "Private Order" can be as good as "囧"."
"If you dare to screen a movie on a large scale if the movie is not good, then you are seeking death. They will definitely not struggle with the box office. This time they are on the safe side."
"I specially re-watched "Party A and Party B" yesterday. Ma Xiaogang's comedy is really good."
"It's finally time to relax during the Lunar New Year holiday. Ma Xiaogang should just keep making comedies. Last year's "1942" was really frustrating."
...
Ma Xiaogang, who was wrapped up tightly, was also mixed in with the crowd in the cinema, with a thick scarf covering half of his face.
Seeing hundreds of viewers crowded in the cinema waiting to watch his new film, Ma Xiaogang felt a little relaxed.
Regarding the complaints about "1942" and "If You Are the One 2", Ma Xiaogang automatically filtered them out. Hearing that the audience still showed great hope and enthusiasm for his comedy, he became more and more at ease.
Originally, Ma Xiaogang didn't plan to come to the scene. He had already mastered comedy more than ten years ago, but somehow he ended up in the theater by accident.
After waiting for a while, the movie was about to start, and Ma Xiaogang entered with the crowd.
In the screening room, Ma Xiaogang couldn't help feeling a little proud as he looked at the 600 spectators, including men, women and children.
The audience still has him in their hearts!
The movie started to show, and Ma Xiaogang sat upright.
"Private Customization" is a story about helping others realize their dreams. The first part is about helping Fan Wei, who has been a driver all his life, realize his dream.
When Fan Wei, who has a sense of joy, appeared on the scene and said that he had been cheated on by three leaders, it made people laugh.
Fan Wei wanted to experience what it's like to be a leader, but the standards were lowered again and again, from prefecture-level cities, to county-level cities, to town-level cities.
From this point on, the scattered laughter in the screening hall never stopped.
The fellow played by Ge You came to see Fan Wei and walked out the back door but was driven away with righteous words. Bai Baihe took several boxes of money, but Fan Wei said, "I'll fill in the West Lake and give it to you". A box of money was thrown at him.
On Bai Baihe.
It satirizes the contemporary officialdom from all angles of power. In the end, when Fan Wei said he wanted to challenge his weakness, Li Xiaolu appeared by the swimming pool wearing a three-point style to seduce Fan Wei. There was even more laughter.
The pair of snow-white men who were bending down also made many male compatriots in the cinema raise their flags in salute. They couldn't help but sit up straight and lean forward slightly.
This is also a microcosm of the entire movie, and basically the laughter in the screening hall never stopped.
Listening to the laughter around him, Ma Xiaogang, who was sitting upright, relaxed and leaned on the backrest, with a smile on his face.
This time, it’s stable!
...
Under the influence of "囧囧", "Private Order" started screening with great fanfare, which also attracted the attention of the industry and the audience.
This kind of large-scale screening was the first of its kind in Li Qian's first movie "Frequency of Life and Death" in early 2008.
As a newcomer to the big screen, relying on the January window, a high reputation for screenings, and a type of movie that has never been seen in China, the box office exceeded 100 million in one fell swoop.
After that, all the movies that dared to be screened on a large scale were all successful at the box office and word-of-mouth. For ordinary movies, let alone large-scale screenings, even if they were screened at media venues in the industry, red envelopes were forfeited, for fear of any negative comments.
This move of "Private Customization" is undoubtedly an absolute confidence in oneself.
After the movie was screened, a large number of positive reviews began to appear on the Internet, all of which were about how funny the movie was.
Just like after the screening of "囧囧" before, the audience experienced the scope of being a high-ranking official and became a rich woman, and the great director Li Chengru wanted to make a mature movie. The laughter in the three plots was constantly commented by the audience.
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This scene is very similar to "囧囧" half a month ago. It gave the audience a lot of confidence and also made the industry feel that Huayang Media was finally about to turn around.
Huayang Media and Ma Xiaogang were very excited when they saw the audience's comments. Huang Zhongjun ordered them to increase publicity and completely boost the reputation.
However, after two days of screenings, in addition to funny comments everywhere, there are also some negative comments.
A well-known film critic once again used the word "Sansu" to describe "Private Customization": It is really disappointing. Compared with the same type of "Party A and Party B", the new film directed by Ma Xiaogang makes people feel like sitting on pins and needles throughout the whole process.
I can't remember many words but feel stuck in my throat, and I don't know how to evaluate them.
For example, in the same seduction scene, the cook played by Li Qi in "Party A and Party B" uses a honey trap, and Liu Ma sings in a ditty and dresses up in Tsing Yi. Her style is charming, she doesn't take off her clothes, and she smiles sharply.
In "Private Customization", Li Xiaolu showed up in a three-point style with too little fabric. Her back was touched and her body was wet. I don't know what Jia Yuliang felt when she saw it. Apart from being "vulgar", I really
I can’t think of any other words to describe it.”
Comments like this are gradually increasing. Many professionals and even audiences think it is too tacky, even more so than "囧囧".
A piece of mouse droppings in this pot of sweet porridge made Huang Zhongjun and Ma Xiaogang very dissatisfied, but they were also a little happy despite being angry.
"The original "Thai囧" was also evaluated in the same way. These self-proclaimed and aloof people always use the three vulgar things to talk about. These people who are out of touch with the public don't need to pay attention to it. The public just likes what they talk about!
"
Huang Zhongjun said confidently, dismissing those voices.
The same is true for Ma Xiaogang. In fact, he has been chased and scolded for being tacky since more than ten years ago, and he has long been used to it after more than ten years of scolding.
However, what makes him feel ridiculous is that at the beginning, "Party A and Party B" was criticized as tacky, but today, these people have praised "Party A and Party B" instead, and used this as a comparison to criticize "Party A and Party B" as "private customization".
"It's just for the sake of scolding." Ma Xiaogang thought like this, shaking his head repeatedly, and even couldn't help but wonder, if these people scolded him again ten years later, would they praise "Private Customization"?
Thinking of this, Ma Xiaogang was surprisingly not angry at all, and even wanted to laugh a little.
A week later, "Private Customization" was officially released. After the first day's box office was released, Ma Xiaogang smiled even happier.
80 million yuan!
Under the pressure of "囧囧", the box office exceeded 80 million in a single day!
Moreover, this is the data obtained when only 55% of the films were scheduled, and the attendance rate was higher than that of "囧囧" on the first day.
At the same time, it also stole the Japanese box office title from "囧囧" which was released for only half a month!
Both comedy movies were huge hits, and the Lunar New Year season has become more popular than ever.
Huang Zhongjun is in high spirits and is pursuing the victory. Now his goal is not only to break one billion, but also to surpass "囧" and win this year's box office championship.
Huayang Media needs an annual box office champion so much, and Ma Xiaogang also needs a champion to rectify his name.
Major companies were also cheered up, as they finally had a movie that could compete with Future Pictures. Although it had nothing to do with them, they also hoped that Ma Xiaogang could also suppress Future Pictures' limelight.
This also made Xu Zheng, who was half-satisfied, begin to feel a sense of crisis. He increased the frequency and intensity of road shows, and made great efforts. This time he not only had to suppress the outdated comedy master Ma Xiaogang, but also another comedy master.
Grandmaster Zhou Xingchi was also pressed under him.
Nothing better than overshadowing two comedy masters and setting off another rising comedy master.
...
Li Qian, who is still filming in Shanghai, occasionally pays attention to the Lunar New Year movie market.
"It seems that "Private Customization" can also exceed one billion, but "囧囧" is really not 100% sure of winning."
During the rest time of the crew, as a member of the movie, Tong Liya was worried about "囧囧".
She replaced Fan Binbin in the original version and played the role of Wang Baoqiang's goddess.
Well...after that, I have to go to the set of "Detective Chinatown" and play Wang Baoqiang's goddess again, the most beautiful woman in Chinatown.
Qi Yukun, who is more literary and artistic, denied, "It's hard to say if it breaks one billion, but it is definitely impossible to surpass "囧". "Private Customization" is even more vulgar than "囧". The current box office is only supported by jokes.
That’s all, it doesn’t have enough emotional appeal, and its follow-up trend will definitely not be as good as “囧”.”
Su Lun said, "That's what I say, but New Year movies are meant to make people laugh. "Private Customization" is indeed quite funny, and it satirizes the real estate market and officialdom. The market should not be low."
Li Qian laughed and said, "This time I agree with Lao Qi. It is easy for a comedy movie to become a hit just by being funny, but it is impossible to become a hit. "囧囧" at least has the expression of various emotions. This "Personal"
To put it bluntly, "Customized" is just a group of people playing.
Compared with "Party A and Party B", the movie "Private Customization" has beautiful scenery, more grand scenes, and a lot of money, but it does not have the warmth in "Party A and Party B", and the warmth in "See You or Not Separate" does not exist in "Big Shots"
”, the sharpness of “Mobile Phone” is reduced to a few sarcastic lines, but sarcasm without reflection is redundant.”
This film not only satirizes the upper class such as officialdom and real estate, it also satirizes the people at the bottom. It can be seen that Ma Xiaogang is resentful in his heart, complaining that the public did not watch "1942" last year.
The correct way to shoot this film is that in addition to the satire in every scene, this film also needs to reflect on it, raise questions, and also propose ways to solve the problems, even if this method is not very realistic and is too idealistic.
That official Fan Wei not only scolded corrupt and mediocre officials, but also scolded the common people.
You see, an honest man like Fan Wei couldn't stand the temptation of Li Xiaolu's beauty after he became an official. Doesn't this mean that those who scold corrupt officials all day long are not good birds, and they are also bad guys after they become officials.
Where do you have the face to scold an official?
Ma Xiaogang now looks down on the general public and his resentment is too deep.
Although ordinary viewers may not think that much, most things do not have to be thought clearly. Even if they do not think so, they will definitely feel a little uncomfortable to the senses.
This is a feeling, something inexplicable.
Just as Li Qian thought, after the official release, the reputation of "Private Customization" took a sharp turn, and there were more and more complaints and criticisms.
During the entire four-day opening weekend, it only received 330 million in box office, which was exactly 4 times that of the first day.
This is a very bad ratio. Normally, the box office on Friday, Saturday, and Sunday is definitely higher than Thursday.
"囧" sold 84 million on its first day and reached 430 million in the first four days of the weekend. This is the correct trend for a blockbuster movie.
This also gave Huayang Media and Ma Xiaogang some bad premonitions, and this is officially the case.
The following Monday, the box office of "Private Order" plummeted to 30 million, a drop of 57%.
"Thailand", which has been in theaters for 18 days, also received 20 million on Monday in its fourth week. The trend is still stable. In addition, the total box office in the previous three weeks has reached 100 million, surpassing "Journey to the West: Conquer the Demons" and ranking among the Chinese film box office.
Third place!
"Private Customization" earned a box office of RMB 210 million during the entire second week and seven days, bringing the total box office to RMB 540 million.
Word-of-mouth is also mixed, with not only being funny but also a lot of complaints.
This result undoubtedly caused Huayang Media and Ma Xiaogang to fall from heaven to the ground and have a solid fall.
Ma Xiaogang couldn't understand why "囧囧", a movie that was also criticized for being vulgar, had such a steady box office trend, while his "Private Customization" almost collapsed in the first week.
This also made Ma Xiaogang begin to face more and more difficulties. The media began to compare "Private Customization" with "囧囧" and asked him face to face how it felt to be crushed at the box office and asked him to evaluate Xu Zheng.
There were also speculations, making money, and all kinds of acute problems were thrown to Ma Xiaogang.
Perhaps because he has been scolded a lot, Ma Xiaogang is used to it, and he can talk about this topic with reporters in a jovial manner, "How many times has "007" been speculated? This rice is worth frying. Every night at home, it is the most delicious time of the day for me to eat.
, I just get up at around two o'clock in the night, take the leftover rice in the refrigerator and add an egg to stir-fry it. I like to eat the leftover rice, it's so delicious."
Ma Xiaogang was full of disdain and thought I was making too much money, but my bowl of cold rice was still a big hit, and the audience still ate it with gusto. Even if it didn't break one billion, it could still break 700 million.
This was so shameless that even the reporters were stunned on the spot.
However, no matter what he said, it could not change that the bowl of cold rice "Private Order" was not cooked well, at least it was not as delicious as the fresh rice "Party A and Party B".
Moreover, the box office was beaten by Xu Zheng, who is also a comedy director. Many media and film critics who did not like Ma Xiaogang also used Xu Zheng to frequently disparage Ma Xiaogang, completely forgetting that they had also complained about the three vulgarities of "囧" before.
The waves behind the Yangtze River push the waves ahead, and Ma Xiaogang, the wave in front, finally lost to Xu Zheng, the wave behind, in this comedy showdown, and was slapped down on the beach.