"Congratulations to Director Li, "Return to Youth" has just released its first trailer, and it has already caused such a huge response. It is another phenomenal movie."
Li Qian and Chen Wu, who is in charge of the Penguin Entertainment Division, met at the company. Chen Wu started the flattering mode as soon as he arrived.
"There have just been a few movies with a box office of over 1 billion. Director Li is about to raise the upper limit of the domestic movie box office to 2 billion. Looking at the development of the industry in the past few years, Director Li has really single-handedly raised the industry's box office."
As for the market, if it weren’t for Director Li, the industry wouldn’t be developing so well.”
"Mr. Chen's words are serious."
Li Qian waved his hand and said with a smile, "To use a saying on the Internet, we are standing on the edge of the storm, just in time for the explosion of the industry, and we complement each other."
"Director Li is being too modest." Chen Wu chuckled. Although the purpose of saying this was to flatter Li Qian, it was actually not flattery. This was the fact, and anyone with a discerning eye could see it.
Then Chen Wu got down to business, "Director Li, have you finished filming "Ghost Blowing the Lamp" directed by Xu Ke? When will it be released?"
""Ghost Blows Out the Lamp"?"
Li Qian vaguely guessed Chen Wu's intentions, and did not hide it from him at the moment, "It has been filming for a while, and I am still working on the special effects. I will probably go to the summer schedule next year at the earliest, or else it will be a New Year."
"That's right." Chen Wu nodded and smiled, "The ratings of Jiangning TV's TV series "Jingjue Ancient City" during the summer vacation broke the record. It can be seen that the audience is also very interested in this kind of tomb robbing movie, so
I wonder if it’s time to put another tomb-robbing film, "Tomb Raiders", on the big screen."
The TV series "Jingjue Ancient City" was launched during the summer vacation. Although it only has 12 episodes, it is made according to the standards of American TV series. Each episode is more than 60 minutes, which is the length of an online movie.
After being aired for 12 days, the ratings reached the top from the first day, and then got higher day by day, setting a ratings record this year.
The number of broadcasts of a single episode on the Internet has set a record. After all, TV broadcasts have to consider older viewers and housewives, while the audience on the Internet is basically young people.
The TV series became a hit, and the audience has been looking forward to the movie version of Xu Ke, which also gave Chen Wu the idea of adapting "Tomb Raiders".
In fact, it would be best if it is released simultaneously with the TV series this summer, and then it can take off immediately with the help of this shareholder momentum.
But it's obviously impossible. It hasn't been made yet. Such a complicated film is not that simple. So we can only borrow the next trend, which is the popularity of the "Ghost Blowing Lamp" movie.
However, in order to avoid Li Qian misunderstanding, Chen Wu still explained, "Actually, I think it would be good to have a movie like "Ghost Blowing Out the Lamp" and "Tomb Raiders" every other year. After all, it is a new subject, and the audience will not know it.
Aesthetic fatigue, and we can avoid competition."
Just as Li Qian thought, he actually knew that Penguin Film and Television had been preparing a film and television adaptation.
The adaptation of the TV series has already begun. After all, it is related to an important part of Penguin's entertainment strategy. If Singularity wants to further expand its value, film and television adaptation is indispensable.
As announced now, the lead online novel "Fights Break the Sphere" has been announced to be in preparation, and the script is being written.
Not only Penguin, which owns the largest website in China, all major companies are investing in IP this year, and prices are rising like a rocket.
The TV series was chosen to be on the level of "Fights Against the Sky", and the movie would definitely choose a film with a similar reputation. After all, the beginning is very important.
The most stable thing now is undoubtedly the same type of theme after the TV series "Jingjue Ancient City" became popular.
"This is Chen's company's project, so there's no need to ask me," Li Qian shook his head and said, just go ahead and take advantage of the heat.
Seeing that Li Qian was not unhappy, Chen Wu also breathed a sigh of relief.
As the vice president of Penguin, he is also the number one person, but Li Qian far surpasses him in terms of wealth, influence, and social status. Moreover, he is in charge of the entertainment business department. It is very necessary for this industry to have good relations with Li Qian.
Therefore, even though you are the vice president of Penguin, you still lower your attitude a little when facing Li Qian.
"Director Li also thinks that "Tomb Raiders" is suitable for adapting into a movie. Wouldn't it be convenient for him to give some guidance?"
Li Qian shook his head, "To be honest, this book is not very suitable for adaptation. "Ghost Blowing the Lamp" is actually a third-person adventure, while "Tomb Raiders Notes" is a suspense from the first-person perspective, which is fundamentally different.
.
"Tomb Raiders Notes" focuses more on the creation of characters, but as far as the storyline is concerned, there are too many problems and countless pitfalls. At a glance, it doesn't even have a complete system structure. It seems to be just to create suspense and bizarreness.
Continuously editing down, editing easily without logic.
Of course, these are not the main issues and can be solved by finding a good screenwriter. The most important thing is that the core of "Ghost Blowing the Lamp" is wonder, which ultimately belongs to natural physics and traditional culture.
The spiritual core of "Tomb Robbers" is - evil, which ultimately comes down to ancient myths and conspiracies. There are real ghosts in it, which is more scary and exciting. It seems that even the King of Hell has come out. The review in this aspect is a problem."
The story is weak, there are many bugs, and it is difficult to review.
Chen Wu immediately summed up three key points. The screenwriter can make up for the first two, but there is no need for review.
"I understand that there can't be ghosts. It should be no problem to change them all to monsters. And the King of Hell, this is no problem. "Journey to the West" and "Liao Zhai" have been filmed in several versions, and there is also the King of Hell in them."
"The King of Hell in "Journey to the West" appears as a god, but in "Tomb Robbers" he is a ghost, and it is not a question of whether to change it into a monster. The problem is that the ghosts in "Tomb Robbers" are scarier. The monsters are too scary.
, it’s still difficult to pass the test of optoelectronics, but if it’s not so scary, it’s missing an important aspect of this book.” Li Qian explained.
"Then we have to let the artist think of a way and design it carefully." Chen Wu nodded, not taking it as a big deal, and then just design it according to the horror level of "Ghost Blowing the Lamp".
Anyway, "Ghost Blows Out the Lantern" will be released in the summer next year, which only takes half a year. It happens to be this half year to write the script and prepare it. Then the ghosts will be modified accordingly.
Are you still good at copying open book exams? It’s an old tradition.
Then, Chen Wu discussed cooperation with Li Qian on multiple projects. The TV series "Ghost Blowing the Lamp" became a hit, and the movie will also be a hit next summer if nothing else happens. This can be regarded as completely opening up the market and prospects for online adaptations.
However, Penguin Film and Television is an outsider in this area after all. Although he is already in the process of acquiring film and television production companies, he still wants to cooperate with Li Qian.
Following Chen Wu's idea, he collaborated with Li Qian for three years. After three years, the film and television adaptation market was completely mature, Penguin Film and Television's production business was also mature, and he began to produce independently.
Relying on countless online book libraries, as long as there is a sufficient production team to release seven or eight movies and TV series a year, coupled with Penguin's marketing capabilities and Penguin Video's terminal, Penguin will immediately become a giant in the industry.
At that time, the closed loop of the large entertainment industry chain will be completed. Penguin's entertainment division will be a complete entertainment industry chain and monopolize most of the industry.
After seeing off the happily Chen Wu, Li Qian secretly shook his head.
This industry is never that simple. The plot of "Tomb Raiders" is more based on imagination, and the main characters are all in their early 20s. Actors of this age are definitely not as reliable as those in the Mesozoic generation. Plus, they are almost fantasy, so they are not that good.
change.
And there aren’t many directors in China who can do this type of work.
However, it doesn't matter much to Li Qian how it turns out. The original version of "Tomb Raiders" starring two young guys was not good. The two young men's appearances were not good-looking, and they were deliberately funny and selling rotten food.
Already.
Li Qian turned around and went to Du Yang's office and listened to the promotion plan for "Rejuvenation".
In fact, this movie has a lot to watch, and there are many directions for publicity.
Whether it’s the War to Resist U.S. Aggression and Aid Korea, or being rejected when applying for a KFC job when he was young, the second horse who dresses up as a woman to attract people, or the emotional drama that spans decades between the male protagonist who has reversed his growth and the female protagonist who has normal growth, it is all a great watch.
point.
"Director Li, after the success of "Wolf Warrior", the war scenes should be a good selling point, especially the ice sculpture scene. I feel shocked just thinking about it. But when promoting the second horse, do we need to ask for help first?
Could you please give me their opinion?" Du Yang had some doubts about this. After all, he was one of the most wealthy people in the country, and these two scenes were not very glorious.
"Don't worry, since they are all willing to star, they won't be afraid of making a fool of themselves. The audience will see it before the movie is released anyway." Li Qian smiled and added, "But don't go too far, the edited trailer is enough.
, no need to add fuel and vinegar to it.”
With that said, Du Yang has nothing to worry about. "Director Li can rest assured in this regard. Moreover, the marketing channels under the two major companies Penguin and Ahli cannot vilify his boss unless he doesn't want to do it anymore."
"That's right. Let's release the second trailer in two days. I think the audience will be particularly looking forward to the appearance of the two horses in the movie."
...
On Wednesday the 12th, five days after the first trailer, Li Qian took the lead in releasing the trailer about Erma on Weibo, and captioned it:
Come to the cinema to see Ma Dong on December 4th!
Nothing fancy, just a few simple words.
Weibo is already a must-have for many people every day. Right now, after the first trailer of "Return to Youth", the popularity is very high. People are constantly leaving messages on Li Qian's Weibo. Netizens immediately discovered the freshly released trailer.
"New trailer? Check it out and watch again."
"Occupy the sofa."
"Bench."
After typing a few words, netizens clicked on the video.
As soon as he appeared, the young boy with a crew cut walked into KFC to apply for a job, but was rejected by Wang Yaoqing, a successful man who spoke Mandarin from Taiwan, with a rather contemptuous tone.
The trailer is relatively short. When the boy was about to leave, he was stopped by Chen Kun who was eating in the store. The two looked at each other.
When the scene changed, they were already in an Internet cafe. The two of them were surfing the Internet together, chatting with people in the chat room on the screen of their big-headed desktop computers.
Give the screen a close-up, and several men can have a heated chat with a girl.
The camera is getting closer and closer, and I want to see it through the computer screen.
Suddenly, the camera turned, and in a simple office, Ma Huagan, who was also a little green, was wearing glasses and typing on the keyboard with a look of shame on his face, pausing to agonize from time to time.
And on his computer screen, it was official that Chen Kun and the others were chatting just now, and Ma Huagan was the "girl" chatting with them.
The trailer of more than thirty seconds ended here. At the same time, netizens who had just watched the trailer shouted almost at the same time.
"Fuck!"
In less than ten minutes, Li Qian’s Weibo account was flooded with messages from netizens.
"Let me go, the second horse actually appeared like this."
"Good guy, I'm so direct, good guy, Li Qian arranges the two horses like this, aren't you afraid that they will be angry?"
"When I saw Ma Huagan dressed as a woman and chatting with others, I laughed so much that I burst out laughing!"
"Li Qian is such a genius. He can imagine such a plot."
"Art comes from life. Li Qian wouldn't pretend to be a girl and chat with people on QQ before."
"I suddenly remembered that when I was playing games before, there was a configuration in the guild. The QQ in the group had a girl's avatar, the space was made like a girl, and the tone of chat was like a girl. When I came out, a group of people joined the group. As a result, Later I found out it was a man."
"I've actually encountered this before. I took on a mage's apprentice. He said he was a girl and he didn't know how to play and asked me to take care of him!"
"I can't wait for the movie to be released now. This part is worth the price of admission."
"I remember this happened. I forgot where I read the news. Ma Qingyang was rejected from KFC because of her appearance. In order to retain the netizens in the chat room, Ma Huagan pretended to be a woman and went to chat with them."
"No way, does this really happen?"
"I'll check it out, it's a black history."
"I didn't expect that Erma, who has thick eyebrows and big eyes, also has this past. It completely subverted my impression."
"Ma Qingyang is better. Ma Huagan didn't expect to be so sultry. It turns out that all his seriousness is just an act."
"I think dried horse flowers are quite good. I met him once and he was quite shy and cute."
"It's over, it's over. Some people actually say that Lao Ma is cute. What's wrong with this world."
"Not to mention, the young Lao Ma in this trailer looks exactly like him in person. He is indeed a bit shy, like a shy big boy."
...
The two horses are both influential figures on the Internet. Their companies and products have been used by every netizen, and everyone is very familiar with them.
These two plots, one more spoof and funnier than the other, immediately spread throughout the Internet, becoming even more popular than the first trailer.
The popularity of "Return to Youth" is getting higher and higher day by day. More than a week later, on November 24, ten days before the movie was released, exclusive pre-sale began on the Future Movie APP ticket purchasing platform.
Previously, due to the exclusive pre-sales of "囧囧", Future Pictures' market share increased from two to three points to directly exceed 10%.
And as the movie has only sold tickets for future movies from beginning to end, by the time the movie was released, it had already accounted for 25% of the market.
Although it gradually declined after that, Grava's service was better after all.
However, it can still maintain a market share of 17%.
It is equivalent to going from zero to 17%. Li Qian is already very satisfied with this result.
This time "Return to Youth" is also the exclusive online ticketing agent of Future Movies and is also one of the film's distributors.
The double success of "囧囧" has proved that the audience will not stop watching movies just because they have to download another platform. After all, which app is downloaded on this app is so substitutable that it doesn't matter which one is downloaded.
As soon as pre-sales started, the box office began to rise rapidly.
After all, it is Li Qian's movie, and the movie is full of attractions. If you buy the tickets in advance, you can also receive a few yuan in red envelopes.
After a whole day, the pre-sale box office of "Return to Youth" has exceeded 7 million.
This is only the first day, and the pre-sales have exceeded 7 million, which is higher than the box office of many movies in one day.
On the second day, pre-sales directly exceeded 100 million, and then exceeded 100 million for three consecutive days.
On Saturday the 29th, the single-day pre-sales reached 19 million, and on Sunday the 30th it exceeded 20 million.
After seven days of pre-sale, the total box office has reached 114 million.
Seven-day pre-sales amounted to 114 million, a figure that shocked all industry insiders.
There are still three days of pre-sale in the next three days. If we calculate it as more than 20 million per day, wouldn’t it mean that we are heading for 200 million in pre-sale?