As early as 2012, the mainland's box office had surpassed Japan's and became the second largest market in the global film market after Milikian.
Although there are a lot of bad movies in China now, and sometimes there is not a movie to watch for a month or two, the industry is indeed about to enter an era of unprecedented prosperity.
Countless visible and invisible capital from domestic and foreign countries has poured into the film industry.
There are also a large number of movies released in November, and there are dozens of capital companies behind these 20 or 30 movies.
As you can tell from the title, "Beautiful Beauty" starring Liu Yufei is a bloody movie. There is enough blood in it to drown an elephant. The producers behind this movie include a Lu family.
In addition to ordinary film and television companies and capital newly involved in the film and television industry like Ahli, there is even a large education company specializing in professional examinations for teachers, lawyers, civil servants and other industries among the producers, under the slogan that culture and education do not separate families.
, invest in movies.
The more investors behind it, the more resources there will be, but even with so much capital behind it, the box office of the movie is not very good.
It was just over 10 million on the first day, 30 million in three days, and 50 million in ten days. The box office was just like that. Don't even think about breaking over 100 million.
Facts have proved that no amount of capital power can play a decisive role in the box office of a movie.
It is almost a love movie owned by Huayang Media, "A Coquettish Woman Has the Best Life". With such a title that persuades people to quit, it grossed over RMB 80 million at the box office in the first three days of its opening weekend.
The story of the movie is very simple and can be told in one sentence. Zhou Xun is portrayed as a tomboy in the movie. Because he is too masculine, his best friend Huang Xiaoming, who he has a crush on, falls in love with another woman.
After that, Zhou Xun changed his mind, worked hard, and transformed into a slutty girl. He defeated other women, successfully rose to the top and officially became Huang Xiaoming's girlfriend.
The process of a man's transformation into a slut is definitely very contrasting and hilarious. The movie succeeds because it's humorous and interesting, and then it also has some colorful edges.
After all, the selling point of a movie is the movie itself. No matter how many resources are used to promote it, it is not as important as the movie itself.
"Aegyo" is a film that can be enjoyed for fun. If the title of the film hadn't persuaded it to withdraw, the box office would probably have been higher.
However, it is a pity that most of the current movies cannot even make the audience happy.
It is rare for Huayang Media to have a movie that is a hit, but it is probably not happy because another Hollywood blockbuster they invested in, "Furious", failed at the box office.
Throughout November, there was only one better-selling movie, "The God of Love 2", which grossed nearly 200 million in the first half of its release.
In addition, there is a big production "Once Upon a Time: Heroes Have Dreams", which transformed the great master in the audience's impression into a young gangster and made it into a gangster movie.
In addition, although there are many other movies, with six or seven new movies released every week, they have not made much splash.
November is also a popular month, but 90% of the dozens of large and small capital companies that poured money in have to leave sadly with empty wallets.
Throughout late November, all the eyes of the film industry were focused on the upcoming release of "The Return of Youth". From the first trailer, it has become one of the most popular movies at the moment.
Even if "Tai Ping Huan", known as the Titanic of the East, or Jiang Wen's new film "One Step Away" have started promoting, they will not have any impact on "Return to Youth".
For many years in a row, one classic movie after another has received critical acclaim and critical acclaim, making Li Qian's films the most watched movies by most audiences every year.
After releasing two trailers, exclusive pre-sales began, with seven-day pre-sales reaching 114 million.
Trailers are also released every three or four days, and posters are constantly updated, allowing audiences across the country to feel in real time that the movie is just around the corner.
Entering December, the Lunar New Year in the true sense has arrived.
On the 1st, the pre-sales of "Return to Youth" continued to rise as the release approached, and had reached 25 million.
However, it has reached a bottleneck. After all, not all viewers use their mobile phones to book tickets in advance. Even the pre-sale of "Return to Youth" has made some viewers try to book tickets in advance on their mobile phones.
On the 2nd, there are still two days before the movie is released, and the single-day pre-sales reached 28 million, and tomorrow will be the last day to exceed 30 million.
Nine days of pre-sales have passed, and the pre-sale box office of "Return to Youth" has reached 167 million.
Of the 167 million pre-sold box office, 80% was concentrated in the four days from Thursday to Sunday of the first weekend, and the Thursday of the first day of release accounted for another third of the first weekend.
In other words, before it was released, the box office of "Return to Youth" reached 45 million on the first day.
This is already the first-day box office number that most movies need to look up to. In the current domestic market, there are only a handful of movies that can reach this number on the first day.
Even a blind person can see that as long as "Rejuvenation" has a good reputation as a movie, it is aiming for records.
The Lunar New Year festival hasn't even started yet, but the result is almost the same, which makes people feel a little uninterested, especially the producers who have movies to release during the Lunar New Year festival.
.......
"The first-day pre-sales of more than 40 million...it's really crazy!"
Even after the pre-sales exceeded 100 million, Huang Zhongjun was almost numb when he saw the pre-sales data every day. Thinking that the movie will be released tomorrow, he couldn't help but feel the urge to curse.
Huang Zhonglei, who had a bad temper, was surprisingly quiet at this time. He no longer cursed, but said with a helpless face, "The online ticket purchase market only accounts for less than 30% of the total box office. If we continue to calculate it,
Then the film "Return to Youth" didn't earn 200 million at the box office on its first day?"
This calculation is indeed correct. After all, there is still one day of pre-sale today, plus the online ticket purchase on the first day tomorrow, all online tickets may cost 70 to 80 million.
Divide the proportion by 30%, and 200 million is too low.
"No, no, no!"
Huang Zhongjun was frightened by the number that came out of his brother's mouth. Two hundred million on the first day, that was really going to the sky.
"It is true that online box office only accounted for 30% of the total box office, but at that time, the popular movies were different. Online tickets for "Transformers 4" in the summer release accounted for half, and "The Return of Youth" also had discounts. In addition, the movie was so
Fire, the proportion is estimated to be even higher.
Moreover, this film is 150 minutes long, which has the disadvantage of having two fewer films scheduled in one day than normal films.”
The long duration was a shortcoming, and the two brothers could only comfort themselves, completely ignoring that "Transformers 4", which had a box office of nearly 2 billion in the summer, even lasted 165 minutes.
...
The pre-sale box office is close to 200 million, which makes all the producers participating in the Lunar New Year festival feel a little nervous.
The youth film "The Year in a Hurry" produced by Guangxian is scheduled to be released on the 11th and will be released on the same day as "The Wheel". Even for a small-budget film, there is a lot of pressure.
Although "One Step Away" will be released on the 18th, half a month later, Wanda, which has paid a high guarantee, is still under great pressure.
It's not just the film and television companies that are feeling the pressure. Li Qian's second online ticketing exclusive agent has also forced other ticketing platforms, including industry leader Grava, to have no way out.
The movie "囧" directly increased the market share of future movies by more than ten points. This time "Rejuvenation" is even more popular. After the movie is released, the market share may be doubled.
This unreasonable competition method has also made Grava, Meituan, Dabao Movies, and QQ Movies gnash their teeth, and even have the urge to jointly boycott movies released by Future Pictures and stop selling their tickets.
However, if we don’t sell tickets for Future Pictures’ movies, we’re returning customers to our competitors.
To put it bluntly, now they want to help Li Qian sell tickets but they can't sell tickets, so it's not their turn to sell Li Qian's film.
An unsolvable problem has also slightly cooled down other capital's enthusiasm for investing in various ticket purchasing platforms.
The ticket purchasing platform is also thinking about ways to face the dilemma, but after thinking about it, there is only one way, that is, they also have movies that can retain users and can sell tickets. Otherwise, you will never be able to buy the movies you want to watch on your platform. Tickets will have to be uninstalled sooner or later.
Ever since, various platforms have begun to have close contact with major film and television companies, hoping to find a movie that can retain users.
There are many things hidden behind the popularity of the pre-sales of "Return to Youth", but for Li Qian, these are not important. With the absolute core advantage in hand, he doesn't care what his opponent wants to do.
Today is also the day of the movie's premiere, and the premiere location is scheduled to be at the Science and Technology Museum.
I have been to the Great Hall of the People and the CPPCC Auditorium for several previous premieres, but this time I decided to go to the Science and Technology Museum instead.
The Science and Technology Museum has a giant screen 30 meters wide and 22 meters high, which can seat more than 600 spectators, and the space is large enough.
Since the afternoon, Li Qian has been preparing for the premiere. He set off at 3:30 and arrived at the place at 4:30.
Although it's not a blockbuster, it's just a feature film, and it doesn't involve any big drama, but the momentum is not small at all.
Excluding the 200 tickets that were scattered, there were only more than 400 movie tickets in circulation, but there were more than 400 movie fans who came to the Science and Technology Museum.
Coupled with countless journalists, media and self-media from all over the country, the Science and Technology Museum was surrounded by water.
...
Li Qian arrived at the Science and Technology Museum at 5:30 pm. The red carpet show had been going on for a long time before that, and the momentum could be heard from far away.
When the motorcade arrived, Li Qian took Chen Kun, Tong Liya, Gao Yuanyuan, Duan Yihong, Zhang Yi, Jiang Wu and others out of the car and stepped onto the red carpet.
Facing the sound of camera shutters from many media and the applause of movie fans, I finished this short red carpet.
“So enthusiastic!”
Several actors who appeared in Li Qian's film for the first time have just experienced the most solemn treatment from the audience and the media since they started working in the industry, and they couldn't help but sigh.
When you get off the red carpet, you have to face reporters who are waiting for you.
"Director Li, congratulations on the release of your new film."
But this time, a reporter didn't ask questions at first, but started to congratulate him, which made Li Qian a little surprised and a little happy.
However, immediately after that, that little bit of happiness disappeared without a trace.
"Director Li, why did you vilify Ma Qingyang and Ma Huagan so much in the movie? Especially Ma Huagan, are you also dissatisfied that the games he developed poisoned China's teenagers?"
Reporters are reporters. Don't expect them to stop. Li Qian said to himself, "What a guy!"
The trailer about Erma caused a lot of influence and popularity, but in addition to ridicule, some people felt that Li Qian was deliberately making fun of them.
Ma Qingyang has a sharp tongue and often feeds the public chicken soup. He has a good reputation. However, Ma Qingyang is different. Young people hardly say anything good about him and only scold him when he mentions it.
On the contrary, they felt that Li Qian's cancellation of Mahuagan was a relief, and they all used Mahuagan men to dress up as women to "seduce" others in chatting to cancel it.
It even made it into the financial media.
"vilify?"
Li Qian was a little surprised when asked by reporters, "Many plots in "Return to Youth" are real, including the plot involving the two Ma directors. I am also very grateful to the two Ma directors for joining.
In fact, I also read everyone’s comments, so I won’t say much about it. I just want to say that the experiences of the two Ma directors are actually very meaningful. This is why I chose these two experiences to film. s reason."
There was no direct answer. The reporters quickly asked, "We all know that this is their real experience, but everyone makes a fool of themselves sometimes. Director Li just filmed the embarrassing experience of the two Director Ma. Isn't it right?" Is it ironic?"
As expected of a second horse!
Li Qian was filled with emotion. This was the scene of entertainment news. Logically speaking, it had nothing to do with entertainment news. Unless it was major news, these reporters would not pay so much attention.
They can keep questioning Erma, which means that Erma's influence is no longer limited to the Internet industry, and hot news about them can be used as entertainment news.
Li Qian also continued to deal with it patiently, "I don't think this is embarrassing, on the contrary, I think these are two very valuable experiences. For the movie "Rejuvenation" and the era when things happened, they are both Very meaningful.”
...
After dealing with reporters, Li Qian entered the giant-screen screening room of the Science and Technology Museum, and the premiere officially began.
The host of the premiere was still the movie channel host Tu Wei, and Li Qian also said hello to her.
"Hello Tu Wei, we meet once a year and we are considered old friends."
Tu Wei smiled and said, "Director Li is wrong. Who said we meet every year? We didn't meet last year, right? Not only did we not meet last year, the audience didn't see you last year either. Everyone is right." I’ve been waiting for your movie for a long time, and I’m really excited about it. Do you think it’s right?”
As expected of a senior host, the microphone was pointed at the audience, and the audience shouted "Yes" loudly, and the atmosphere immediately aroused.
Li Qian has seen all kinds of scenes, and he has no problem handling such small scenes. He also smiled and said, "I have heard a saying that all encounters in this world are like long-awaited charges, and what I want to say is , all the long-awaited charges are for better companionship.
After a year of separation, I also want to meet you in a better attitude today and let you see a better movie. I hope that the next movie "Rejuvenation" can accompany all the audiences and spend their time together. Have a better 150 minutes."
Li Qian, who has always been serious and serious, suddenly said such an affectionate speech, which made the more than 400 audience members in the audience a little uncomfortable. They felt a little cold and had goosebumps.
Tu Wei also immediately answered, "It seems that after Director Li finished filming a love movie, people have become much more affectionate."
Tong Liya next to her curled her lips when she heard this. That is to say, Li Qian would say anything nice to outsiders.