"You guys are so noisy. Why go and have a quarrel with Ma Xiaogang when you have nothing to do? It's not too tiring."
On December 9th, at the premiere of "Beautiful Heart", a full month had passed since Ma Xiaogang persuaded Xu Zheng to do his own thing through the media.
In the past month, the two of them have been bickering with each other through the air, which was quite lively.
Although they are basically mocking each other in a roundabout way, anyone with a discerning eye will notice the smell of gunpowder in them.
In addition, the media plays a very good role as an intermediary and translates the words of both parties to the other party very well.
It was originally meant to be a mockery, but through the media's reporting and translation, it was just like pointing at the nose and scolding.
The mutual insults lasted for almost a month, and they were quite spirited. While running around the country, they still had time to curse.
Xu Zheng was in high spirits, "I just can't stand his awesome demeanor. He thought he was lecturing me from above, but his tone deserves to be scolded."
Ma Xiaogang's attitude of putting himself in a high position and treating Xu Zheng as a new director really made Xu Zheng unhappy.
A young person learns more in one mouthful, and those who don’t know think that the teacher is lecturing the students.
What's more important is that Ma Xiaogang hits the streets every year, and Xu Zheng himself is a box office hit, and he can't stand others lecturing him from above.
"After all, Director Ma is also a senior. If you don't look up and look down, there's no need to be so stiff." Ning Hao shook his head. He didn't get involved in the two of them's exchanges in the air. He was exhausted from the road show and promotion. Where did it come from?
Use your energy to do other things.
Xu Zheng disagreed, "If he looks like a senior, I respect him, but if he relies on his elders and disrespects them, don't blame me for not giving him face. Besides, he is 14 years older than me. If you teach me in that tone, I will
Dad never said that to me!"
"..."
Li Qian then remembered that Xu Zheng was already in his forties, and Ma Xiaogang looked like a young man. He was indeed a bit temperamental and incapable of dealing with this.
"Okay, just fight back. It's no big deal. I'm mainly afraid that you'll be tired, Brother Zheng. Our publicity intensity is quite high."
After a month of road show promotion, both Huang Bo and Ning Hao were obviously tired. However, Xu Zheng didn't know whether it was because of scolding for a month or something, but he was still so energetic. If it weren't for the heavy bags and dark circles under his eyes,
I really can't see anything tired.
"There are still twenty days left. If you can hold on, then just take a good rest for a while." Xu Zheng said with a smile.
The one-month road show has not been in vain. So far, the pre-sales have reached 130 million, and the first-day pre-sale box office tomorrow will also reach 40 million.
Moreover, there are still six hours left until 12 o'clock in the evening, so pre-sales should still increase a lot.
The first day's revenue of over 100 million is already certain, and the screenings during the six-day weekend in the first half of the month have also received a good reputation.
Xu Zheng and Huang Bo both invested 15 million yuan in salary and 80 million yuan in costs. Each of them can get 18% of the box office revenue. The box office exceeded 1 billion, which is enough to make up for the travel in the past month.
"By the way, Director Li, it was previously reported that your script has not passed review. Is it true or false?"
They were interested in Li Qian's new film again.
"it is true."
There was no need for Li Qian to hide it from them. It is estimated that many people in the industry knew about it. He smiled and said, "It's not a big deal. Just change the script. I'm not in a hurry to shoot."
There were others busy behind them, but Li Qian did not elaborate on the details.
After exchanging a few words, Li Qian stopped disturbing their rest, and the premiere started immediately.
...
A comedy film directed by Ning Hao and starring Xu Zheng and Huang Bo. This combination is definitely the most popular and attractive combination in China at present, and it can even be eliminated.
Now, even the old pairing of Ma Xiaogang and Ge You will not be more attractive to the audience than this trio.
One of the best comedy filmmakers in China, he totally deserves the title.
Although it is not a big production, and the battle scenes are not as big as "Ghost Blowing the Lantern", and it is just a premiere in a movie theater, the enthusiasm of the reporters and the audience is not inferior to that of "Ghost Blowing the Lantern" at all.
In the past month, Xu Zheng and Ma Xiaogang's chatter has fed countless media outlets and has become a new center of public opinion.
The audience was completely immersed in this hilarious drama.
Xu Zheng took the lovelorn Huang Bo to relax. From the moment Xu Zheng and Huang Bo set off, the laughter in the cinema never stopped.
In the car, Xu Zheng glanced at Huang Bo's younger brother and said, "When did you get circumcised? The little thing is quite unique." This made some viewers burst into laughter.
Of course, there are also shy female viewers who can't bear to watch.
Then when passing the toll booth, Xu Zheng struck up a conversation with the lady at the toll booth. He was about to call, but Huang Bo put a video of a pig having sex on his phone, which immediately made him obscene.
Two consecutive restricted topics made the audience stunned for a moment, wondering if they were watching pornographic jokes.
Xu Zheng pulled the Avatar girl he had just met into the little broken car. The little broken car started shaking regularly in front of Huang Bo's eyes. At this time, a small dog passed by, as if he was mocking Huang Bo for being single.
Both naughty and funny, Ning Hao is a complete veteran.
Time passed in laughter, and the dense laughter made the audience completely immersed in it.
Even Yuan Quan's somewhat literary scenes did not affect the audience's smile. The movie ended when Huang Bo once again saw the car shaking regularly and there was a girl beside him.
...
"Butterfly Love" was officially released amidst laughter. Relying on word-of-mouth reviews and over 40 million pre-sales, the box office on the first day reached 150 million!
Although pre-sales have fully demonstrated the popularity of the movie, the figure of 170 million is still somewhat unexpected. This is already higher than the first-day box office of this year's box office champion "Monster Hunt".
However, after the film was officially released, there were more voices from the audience. In addition to the frequent positive reviews from previous screenings, there were also some unpleasant voices.
The word "vulgar" frequently appears in some negative comments.
Especially on Weibo, many female viewers have nothing good to say about the movie.
The director of the National Youth Research Center directly criticized the movie as not suitable for young children. Some parents who took their children to watch the movie also complained that it was originally a family comedy, but they did not expect that there were so many pornographic jokes.
There are also some pseudo-literary young women who are also criticizing the movie. After all, the movie has blackmailed female literary youths.
She got lonely and had a flash marriage, and then Huang Bo gave up her ideals for him and devoted herself to life. Then she began to dislike Huang Bo. Finally, she found a rich man who understood spiritual enjoyment to cheat on her, got divorced, and finally said sarcastically, "It would have been better to have done this earlier."
.
This really showed the true face of some people on the big screen, which made those people unable to sit still and began to attack the movie.
However, even so, "Heart Blossom Road" still has a high score of 7.5 on Douban, which has many young and artistic users.
For a domestic commercial film, this is already a very high score.
It can be seen that most viewers are quite satisfied with the movie.
However, those voices on the Internet that criticized the movie as vulgar still had a certain impact on the movie. The next day and Friday, it only received 161 million, which was a very small increase.
There are only 183 million on Saturdays and holidays.
On Sunday, the box office began to fall, with only 152 million.
After all, many female viewers are not satisfied with the movie, and female viewers account for half of the moviegoers. Even if only one in 10 female viewers are affected, it is not a small number.
The trend can only be said to be average, not bad, but does not match the popularity at all.
However, this is only relative to this lineup and genre. The 150 million on the first day is considered average, and the box office of 646 million in four days is a big hit no matter what.
Monday, the first working day, even though there are all kinds of negative factors such as being vulgar, not suitable for children, and having unhealthy views, but with this invincible lineup and comedy genre, coupled with a large number of low-priced movie tickets, there is no rival in the same period.
, still got a high box office of 750 million.
The drop is as high as 50%, which can be considered a trend for ordinary commercial films.
It is indeed successful to say that it is successful, but it is still insufficient.
This drop on the first working day made the producers of the next few movies to be released breath a sigh of relief.
To be honest, this trend is not good, and it also means that the image of subsequent movies will not be that big.
After all, the box office on the first day was as high as 150 million, and on the first weekend it was 6.46. It was another phenomenal blockbuster movie, and it put a lot of pressure on other movies.
And Ma Xiaogang, who had been quiet for a few days, saw this trend and there were so many negative comments, so he also accepted an interview.
In a specially arranged interview, the reporter went straight to the topic.
"Director Ma, "Lao Pao'er" is about to be released. This is also the first time you have played the leading role in a movie. What do you think of the film's competitor, the recently released "Love in the Heart"?"
“Extremely vulgar!”
Ma Xiaogang looked distressed and said, "As filmmakers, we all assume a positive role in society, but what we can see in this film is that it is full of jokes made of sex and pornographic jokes.
Comedy is not made here, and relying on this to attract people is not the right way. As a comedy filmmaker, you must be able to think about what is the laugh point that can resonate with the audience..."
While scolding the movie as vulgar, he started to put on the airs of a comedy master and talk nonsense.
"The movie box office is indeed very high, but the box office does not mean everything. I also know that many people like this kind of vulgar stuff. To use an Internet term, it is called hanging silk," which literally means XX hair.
This group of viewers themselves do not have high aesthetic standards, but as a film industry, we cannot deliberately cater to these vulgar audiences and create vulgar movies. Rather than box office, what we need to do more is to guide and improve the audience's aesthetic standards!"
...
"I'm sorry!"
Seeing Ma Xiaogang's interview, Xu Zheng directly said a line from Lei Jiayin in the movie.
"This old guy was silent at the box office a few days ago, but now he shows up."
Ning Hao's face didn't look good either, and Ma Xiaogang's words almost gave him a surname and called him vulgar.
Li Qian was amazed, "I'm curious, how did Ma Xiaogang develop such a thick skin? Speaking of vulgarity, did he forget about the "Private Customization" he filmed?
Moreover, there is a scene in "Lao Pao'er" where Duan's bare buttocks and Xu Qing push a cart, I don't know how he can explain it then."
In fact, "Heart Blossoms" does seem quite vulgar on the surface, but it is strictly a romance film, and all the stories and cores revolve around love.
It's just that the jokes cover up the core love, and Xu Zheng's funny ability is fully demonstrated in this film.
"Trolley, what kind of cart?" Ning Hao didn't react for a moment and glanced at Huang Bo, who also shook his head.
"What happened to the cart?"
But Xu Zheng understood immediately and looked at them both with contempt, "What kind of car can you push? If you want to push a car with bare buttocks, you can just act innocent here."
"Is there really such a plot? Is it revealed? How did Director Li know about it?" Xu Zheng asked.
Li Qian said casually, ""Old Pao'er" has been screened on a small scale. I listened to what others said."
Xu Zheng had no doubt that he was there, and said quite excitedly, "The scale is not small. I will post on Weibo later to see if he can tell the story about the cart."
Just as he was told, Xu Zheng took out his mobile phone and prepared to spoil the bare-butt pushing scene in "Old Paoer".
Without saying anything, he clicked on Weibo and looked at his phone for a while. Xu Zheng suddenly laughed.
"It seems we don't need to fight back."
"What's wrong?"
"What happened?"
"Look, Ma Xiaogang scolded the audience and was criticized by netizens for referring to hanging silk as XX hair." Xu Zheng handed the phone to Li Qian and the others.
After taking a quick look, Li Qian also took out his mobile phone and scrolled through Weibo.
It didn’t matter at first glance, Ma Xiaogang’s Weibo was flooded by netizens.
Netizens are scolding Ma Xiaogang for pretending to be cool, scolding the audience at the expense of others, and scolding him for not understanding grassroots culture.
The word hanging silk has also become popular in the past two years. It is basically used to make fun of oneself, but when it came to Ma Xiaogang, it became XX hair. No wonder netizens were angry.
Li Qian shook his head, "Now Ma Xiaogang is in trouble. We can stop him. He won't have time to cause trouble in a short time."
Not only did it make him angry, after a day of fermentation, Ma Xiaogang's Weibo was directly exploded. Even when he said "Heart Blossom Road" was vulgar, netizens also took out his previous "Private Customization" to counterattack.
However, Ma Xiaogang fought back in the face of attacks from netizens.
“A foreigner who spoke Chinese for a while asked me: What is hanging silk? I answered: It is XX Mao, which is a derogatory name for those who are in dire circumstances.
The foreigner was confused and asked: Why do your TV and newspapers use this word a lot? It sounds like praise.
I told him that we here are not ashamed but proud. Foreigners are completely confused: cultural differences and cultural differences."
This chat text posted by Ma Xiaogang may be to further explain his interpretation of the word hanging silk.
However, this has increasingly ushered in overwhelming abuse and attacks from netizens.
Ma Xiaogang did not back down. After a while, he said again that calling himself a grassroots person is self-deprecation, and calling himself a loser is self-deprecation. They belong to two different groups, one is a vulnerable group, and the other is a mentally retarded group.
Now he directly called Diao Si a fool, and netizens' abuse of him escalated again.
Not only that, a large number of celebrities have begun to speak out, some are supportive, some are neutral, and some are refuting Ma Xiaogang.
Shi Yuzhu, the CEO of Giant Network, said: I just like to call myself Diaosi. Is it self-deprecating? I don’t know about Diaosi. Anyway, I will continue to call myself Diaosi from now on. My subordinates have already registered the "Diaosi" trademark to protect me.
Escort. Whoever calls himself Diaosi from now on will have to pay one penny to this Diaosi.
In the past, Ma Xiaogang only scolded the audience for their poor aesthetic ability, but now he directly expanded the scope of the people he offended.
Many people have made fun of themselves with the word hanging silk, especially netizens.
And it has just emerged, and the word has not changed its flavor yet.