Ma Xiaogang was trolled by netizens and has been on the hot search for several days. It is almost considered one of the biggest entertainment news at the moment.
It even overshadowed Huang Xiaoming. After Yang Ying got married, Yang Ying took out a certificate from the hospital to prove that she had never had plastic surgery.
and Aaron Kwok's passionate love, which set off a craze for male celebrities to pursue Internet celebrities.
Of course, there is also the large-scale abstention TV series "Prison Storm" that has added new actors, but the ones arrested this time are not as famous as Prince Long and others, so the movement is a bit quieter.
The topic of hanging silk has also attracted discussions among many well-known people. For example, a certain writer Fang Fang strongly supported Ma Xiaogang.
Controversy has always been with Ma Xiaogang, until the premiere of "Old Paoer", Ma Xiaogang could not help but be mentioned.
The reporter asked Ma Xiaogang if he was prepared to apologize to ordinary people for his inappropriate words and deeds.
"Apologise? What apology?"
Ma Xiaogang looked surprised and looked at the reporter as if he were an idiot, "Many words on the Internet are really disgusting. The key is that they are generally accepted.
In this era that values tact and diplomacy, I just don’t like to follow the trend. I’m just a person like that. I like to talk about my own reasons.
The popular terms such as hanging silk, tearing pussy, and little fresh meat are all disgusting words in my opinion, and I have to make this clear!"
When it comes to being reasonable, Ma Xiaogang is really not afraid of anyone.
The reporter didn't care about Ma Xiaogang's eyes, but his eyes lit up, and then asked, "But Director Ma, Wu Yifan and Li Yifeng are also young freshmen, do you think they are disgusting too?"
As soon as these words came out, other reporters in the audience praised this colleague in their hearts.
The two young people on the stage immediately lost their composure.
However, Ma Xiaogang retorted righteously, "In my opinion, the two of them have nothing to do with Xiao Xianrou. Look at these two young men. They are tall and have sharp edges. They can play tough guys no matter what.
How can it be considered a little fresh meat?
Ten years ago there were Xie Tingfeng and Wu Yanzu in Xiangjiang, but now they are no worse than Xie Tingfeng and Wu Yanzu ten years ago. Do you think Xie Tingfeng and Wu Yanzu are young talents?"
"..."
The reporter who asked the question was speechless. If he said that the two of them were more handsome than Xie Tingfeng and Wu Yanzu, wouldn't he be agreeing with Ma Xiaogang?
However, Wu Yifan and Li Yifeng are currently the most popular young talents in China, especially the latter who became popular after "The Story of Ancient Swords", and the TV series "Tomb Raiders" which was aired during the summer vacation broke records on the Internet.
There is no chance to interview these two people alone, so why would I offend them?
Seeing that the reporter had nothing to say, Ma Xiaogang was very disdainful. The combat effectiveness of this generation of reporters was almost the same as that of more than ten years ago. Those reporters all relied on their pens to make a living, and their writing and language skills were ridiculously strong.
But now, they are all relying on random fabrications to gain attention, and their combat effectiveness has dropped by N levels.
Ma Xiaogang was in a very happy mood after defeating the reporter. He praised the director Guan Hu and the two young actors on the stage. After the commercial exchange, the movie officially started to be screened.
As a movie about an outdated gangster, this particular subject is inherently less entertaining.
Moreover, many of the audiences who came to the premiere were fans of the two young actors.
The previous plot was a bit lukewarm, and the audience didn't respond well, but then Ma Xiaogang turned into a reporter on people's livelihood, taught thieves a lesson in the alley, fought with the city management on the street, scolded people who didn't think it was a big deal, and gave 200 yuan to a beggar...
....
This series of actions of punishing evil and promoting good made the audience become involved.
Through these lenses, a chivalrous old gangster is created.
He single-handedly competed with the second generation Wu Yifan, and in order to collect money for his son to pay for the car, he went to his old brother for help.
Among the old brothers, there are those who live on subsistence allowances and live in humiliation, there are those who have been abandoned by their children and are struggling to survive, there are those who drive public transportation and have no economic independence, there are those who work in supermarkets and their daughters are taking exams...
People who are not doing well are very generous, but they just don’t have money.
There was a man who was doing well and had money, but he was not honest enough.
For every righteous person who kills a dog, a negative person is usually a scholar. This contrast also resonates with the working-class audience.
The livelihood channels of many local stations will have this kind of news.
Of course, in addition to these profile descriptions of outdated veterans represented by Ma Xiaogang, there are also his good brothers and old friends who all worship him as "faith".
In broad daylight, Ma Xiaogang was getting a haircut at his old friend Xu Qing's place. When he saw Xu Qing bending down to look for something, the roundness made Ma Xiaogang feel full of spring. He took off his pants, exposed his bare butt, and lifted up his skirt to push the cart.
This scene directly stunned the audience in the cinema.
"hiss!"
Although Xu Qing is 46 years old, it goes without saying that she is very mature and seductive to male audiences.
Many male audience members involuntarily sat up straight and even leaned forward slightly, staring intently at the big screen and watching Ma Xiaogang's hard-working performance.
However, after three seconds, it was over.
"cut!"
Is this the end?
The male compatriots are full of disdain, they might as well do it in my place.
It was boring, and even the showdown between Ma Xiaogang, an outdated old gangster, and Wu Yifan, a second-generation gangster, was not that interesting.
At the end, Ma Xiaogang drew his sword and charged at the hooligans on the ice, but fell in the middle. The scene of the ice breaking made people feel emotional.
Times have changed!
This movie can be summed up in these four words. This is no longer their era, a group of outdated old gangsters.
The most impactful scene was at the end, and the audience applauded without hesitation.
Ma Xiaogang, who was in the front row, heard the enthusiastic applause and smiled slightly, holding the pearl of wisdom in his hands.
Although the pre-sales are only over 15 million, it has not been screened in advance on a large scale like "Heart Blossoms", so the pre-sales are pretty good.
Moreover, after all, it is not a comedy or an entertainment film. Ma Xiaogang plans to have a long-term screening this time and catch up from behind.
And "Unexpectedly", which was released one day later, had a large-scale screening, with 20% of the films scheduled. Although it had a box office of 120 million in two days, its reputation was about to collapse.
...
The steady performance of "Old Paoer" only took in 60 million at the box office on the first day, which was about the same as "Never Expected to Journey to the West" which was screened two days ago.
However, the reputation is very good, with Douban score exceeding eight points.
This also cannot stop the fact that Ma Xiaogang continues to be besieged by netizens, especially the bare-butt pushing scene in "Old Paoer". In the words of the audience, it is vulgar.
There are also rumors that Xu Qing refused to film this scene, but Ma Xiaogang insisted on filming it.
Guan Hu came out to clarify, saying that the actors were very dedicated and were in the right mood as soon as the film was turned on. They were very dedicated and there was nothing forced to film.
Yes, we are all old acquaintances, how could we force him?
Facing the audience's doubts that he himself made such a vulgar movie but criticized others for being vulgar, Ma Xiaogang also had something to say.
"As the heroine in a man's drama, her chatterbox is "Old Paoer", which also adds some warmth and tenderness to the role of Mr. Liu. We all agree that the passionate scene is very necessary and cannot be done otherwise.
What is missing is a finishing touch..."
Ma Xiaogang almost said, this is art.
Although the audience was not satisfied with this rhetoric, they responded with the same rhetoric he used to criticize the passionate drama in "Lust, Caution" as vulgar and unnecessary.
But when Ma Xiaogang rebutted his words, he still said the same thing, and no matter what he said, there were enough reasons.
Anyway.
Other people's passion scenes, no! Vulgar!
Ma Xiaogang's passionate drama, OK! Art!
No one can tell him what else to do.
A week has passed, and "Old Paoer" has won a box office of 260 million due to its good reputation.
Although "Never Expected to Journey to the West", which was released one day later, had a poor reputation at the screenings, it still grossed 150 million in the first three days of the weekend. Adding in the 120 million screenings, the total box office was 270 million.
As a movie version of an online miniseries, the 90-minute movie is actually not as funny as the 10-minute short play.
From a professional and technical perspective, it is similar to "Pancake Man", and the professional abilities of all the main creators are worrying.
Of course, the audience does not care about professional issues, and most of the audience just pursues entertainment effects.
As a comedy... no, it's almost called a funny movie.
As a funny movie, it passes the mark in terms of comedy.
This is not to say that the plot is very funny, but that it can satisfy some audiences.
In this day and age, if you do this and promote it vigorously, you can make a lot of money.
Facing two new films in its second week, "Butterfly Lovers" only received 507 million, bringing its total box office to 1.153 billion.
It has been criticized by parents and female viewers for the lack of female viewers, and the box office has fallen a bit sharply.
However, if it exceeds one billion in ten days, it is definitely a big hit.
In the third week, the box office of "Butterfly Love" was cut in half again, with only 32 million on Monday.
The industry is just short of celebrating. This is obviously a trend that is about to hit the market.
Of course, this has to ignore the high box office in the past.
As a director, Ning Hao was very dissatisfied with the box office, especially when it started so well.
Li Qian could only shake his head helplessly, "Women hold up half the sky, and the same goes for the film industry. Women account for half of the audience. Without them, it would be too difficult."
"It's sloppy!" Ning Hao also understood, but after all the filming, what else could he do? But he didn't understand. It was obviously just a satire on female literary youth, and it had nothing to do with the female audience. Could it be that all women are literary?
green.
How terrible women’s spending power is is obvious to all on Double Eleven.
On the Chinese Valentine's Day, the bad movie "Bride Wars" starring Ni Ni and Yang Ying dominated the festival and its theme. With the support of many female viewers, it grossed nearly 100 million in box office on the first day.
Of course, a bad movie is a bad movie, with nearly 100 million on the first day and a total box office of only 170 million.
Moreover, every year on Double Eleven, there will be a lot of analytical articles about "women who don't buy anything on Double Eleven".
The entire article guides women to consume, but no one posted an article like "Men who don't buy anything on Double Eleven".
Merchants are not stupid, they are smarter than anyone else. Women are the bulk of consumers. When men go away, merchants are too lazy to fool men into spending.
Shivering!
Ning Hao sighed, "Making movies has almost become a business now. I don't know when it started."
“It’s a business in itself, can it be that it’s also art?”
Li Qian smiled, "Movies are commodities and audiences are customers. What kind of commodities can retain customers is also a matter of knowledge. Now when various companies set up film projects, in addition to famous directors and stars, one of the most important points is
Analyze the film's audience and potential viewers.
To expand the audience of the movie as much as possible, we do not hesitate to change the script, plot, protagonist's character, and even change actors. After identifying the potential audience of the movie, we can then carry out precise and targeted marketing. In fact, it has long been a purely commercial behavior."
"Then... I'm behind the times." Ning Hao was stunned.
"When you have time, you can come to our company's marketing and public relations department to have a look and chat with them. Film and television companies are no longer limited to the film and television industry. Except for production, what they do is not much different from other companies." Li Qian said.
Ning Hao sighed with emotion, "Times have changed."
"Times have indeed changed, but some things remain unchanged."
Li Qian laughed and said, "The core competitiveness of the industry is still movies. Those bad and average movies can get high box office through publicity and marketing, but we have good movies with both quality and marketing. It does not mean that there are good movies without good marketing."
Already.
For us, the industry is still the same industry, but the way it operates has changed. No matter how it changes, as long as we master the core competitiveness, we will still be at the top of the industry."
"Times have changed, but this is still our time, we just need to adapt!"
Li Qian's bold words dispelled a little confusion that had just arisen in Ning Hao's heart.
"Yeah, I just need to make a good movie!"
.......
The box office of "Butterfly Lovers" halved again in its third week, and with the release of "Ip Man 3" in the new week, it only took in a box office of 210 million in a single week.
After three weeks of release, the total box office reached 1.363 billion.
And "Old Paoer", which has a very good reputation, started to show its power, and it actually got 450 million in the second week, with a total box office of 710 million in two weeks.
This trend has also given Huayang Media and Ma Xiaogang enough confidence that breaking one billion is not a problem. Maybe they can reverse the situation of "Beautiful Heart" and win the Lunar New Year box office championship.
"Zhonglei, it's been years since we won the Lunar New Year championship."
Huang Zhongjun, who was in a good mood, suddenly asked his brother.
Speaking of this, the smile on Huang Zhonglei's face faded a bit and he frowned.
"It's been a few years, it seems like a long time, I almost don't remember it."
"Yeah, it's been so long that we almost forgot." Huang Zhongjun sighed with emotion. The concept of Lunar New Year films originated from Ma Xiaogang's comedies. In those years, Ma Xiaogang was basically the box office champion in the Lunar New Year movies.
However, this year, "Old Paoer", whose box office performance is unparalleled, will help Huayang Media regain the long-lost Lunar New Year championship.
Ma Xiaogang is also looking forward to the same thing. Ever since...he almost forgot when, he has been outnumbered by Li Qian at the box office.
Not only was he oppressed by Li Qian, he was also oppressed by the directors under him, and he was completely defeated time and time again.
This time, Xu Zheng and several newcomers actually tried to challenge his status as a comedy master.
As long as "Lao Pao Er" maintains the trend of the second week in the third week, it is not impossible to overtake "The Flower of the Heart".
When the time comes, let a few juniors see what it means to be a master!
Huayang Media and Ma Xiaogang are both holding their breath. The newly released "Ip Man 3" sold 450 million in the first weekend. They are also very ambitious.
"Butterfly Love" lacks stamina and "Old Paoer" has a poor start. "Ip Man 3" has every hope of competing for the Lunar New Year box office championship.
Three movies have begun the final competition for the Lunar New Year championship!
However, the next week, "Lao Pao'er" did not continue its incredible decline and returned to its normal trend, earning only 130 million in a single week.
The total box office in the three weeks was 840 million, which means it has no chance of overtaking "Butterfly Lovers".
Although "Heart Blossoms" continued to halve in its fourth week, with a drop of 70%, and only received 70 million.
The reputation of "Ip Man 3" is not as good as the previous one. It only received 250 million in the second week, and the total box office in two weeks was 700 million. It is impossible to pose a threat to "The Road to Love".
With a total box office of RMB 1.443 billion in four weeks, "Beautiful Heart" laughed from the beginning to the end. Although there was some suspense in the middle, it still won the 2015 Lunar New Year box office championship with an absolute advantage.
...
Another year has passed, and Li Qian is still the biggest winner in the industry.
At the celebration party, Li Qian toasted to everyone, "Although times have changed, it is still our era!"