"The Four Returned Sons, that's what the media has called them in the past two years, right?"
Li Qian shook his head when talking about "Fortress" and the young male protagonist.
Although Penguin is also an investor in this film, Li Qian knew that Chen Wu was definitely not here to talk to him about this film.
In the past two years, most of the films and TV dramas invested and released by Penguin have starred young actors and actresses.
"That's what the media and fans are calling, but their development has been very good in the past two years and they deserve this title." Chen Wu said with a smile.
"It is indeed developing very well. In the field of movies and TV series alone, I have starred in many films. However, if the title "Four Returned Sons" were mentioned ten years ago, many people would probably think that they were referring to Qian Xueshen."
Li Qian was a little noncommittal. To be honest, he really had the nerve to apply this title to himself, and there seemed to be foreigners among them.
However, after the four of them came to China from that southern baseball group, they became very popular and are now more popular than the first-generation idol Li Yifeng.
The first-generation idol was also placed by the media on the young actor Li Yifeng.
In the past two years, Lu Han has starred in three movies as the male lead: "I Am a Witness", "Back to Twenty", and "Tomb Raiders". He also participated in Zhang Yimou's "The Great Wall" and Wang Jiawei's "The Ferryman"
", the big IP TV series "The Story of Chosen Heaven".
There are also major sci-fi productions such as "Fortress" and a TV series such as "Sweetness" currently being filmed.
This resource, let alone young actors, even famous A-list stars, most do not have such good resources.
Wu Yifan, another one who specializes in film and television, is no less generous. In "There's a Place Only We Know" and "You Are Still Here", he collaborated with four major huadans and four minor huadans.
"Journey to the West: Conquering the Demons" is also one of the most watched blockbusters throughout the year. "The Legend of the Lord" is Guo Jinming's film, and it is also a proper big production.
He also had an important supporting role in "The Old Man" and appeared in two Hollywood movies "Xxx" and "Valerian".
Although it is not like before, mainland actors starring in Hollywood blockbusters and having speaking roles are worthy of special mention, but there are not many.
Mainly because I was made worthless by Jingtian.
Compared with the resources of these two people, even the Xiangjiang actors who received preferential treatment in the mainland ten years ago are not comparable.
Although the other two are not as good as them in terms of film and television, they are definitely not bad either.
It turns out that Mainland Mesozoic actors have only really started their career ten years ago. They have been suppressed by actors from Hong Kong. They have just started to get ahead, and the younger generation of actors have been suppressed and have no chance to get ahead.
Now there are a few fresh talents from Nanbang. Under the double pressure, young actors from the mainland are finding it increasingly difficult to get ahead.
Being able to have so many resources, in addition to its own fans, is mainly due to the power of capital.
Otherwise, Han Geng would not have been too generous back then, and he would not have been cool.
The capital in this must include Penguin.
To be honest, Li Qian was unhappy with spending a lot of resources on a few idols.
Idols are idols, and actors are actors. These are two professions. If they come to steal actors' jobs, it will cause real harm to the film and television industry and actors.
Chen Wu also heard Li Qian's dissatisfaction with the title "Four Returned Sons". In fact, many people on the Internet were also dissatisfied, but he didn't take it to heart, it was just a title.
Chen Wu stopped mentioning this, and instead smiled and said, "During the period before the summer release, "Fortress" relied on marketing and the tens of millions of fans of the actors to become popular all over the Internet, arousing the attention of the entire Internet audience. Attention and expectation, does Director Li have any opinion on this?"
"However, I would like to apologize to Director Li for stealing the limelight of "The Wandering Earth". This is Huang Zhongjun's own decision, and I personally disagree with it." After speaking, he added.
"It doesn't matter, it's still early for "The Wandering Earth" to be released, so there's no need for such early publicity."
Li Qian shook his head and said, "As for the popularity of "Fortress", "The Shameful Iron Fist" to be released next is just a normal promotion. Although it is not as popular as "Fortress", thanks to Shen Teng, people are paying attention. Movie fans are no lower than that."
"But actors like Shen Teng are so hard to find." Chen Wu said meaningfully.
Although Shen Teng has only acted in "Charlotte", since Uncle Benshan stopped participating in the Spring Festival Gala, Shen Teng has become one of the most popular sketch actors in the Spring Festival Gala in recent years.
On a big stage like the Spring Festival Gala, coupled with the popularity of "Charlotte", Shen Teng's appeal and audience popularity in comedy movies can even be said to be the first in the country.
In the field of comedy, apart from directors Zhou Xingchi and Ning Hao, the only actors left who can compare with him are Xu Zheng, Huang Bo and Wang Baoqiang.
Huang Bo himself may not be as strong as Shen Teng in the field of comedy, but Xu Zheng left the "囧" series, and Wang Baoqiang, except for "Detective Chinatown", cannot suppress Shen Teng.
It is no exaggeration to describe Shen Teng as someone who has reached the sky in one step.
Such actors are not limited to a certain series or rely on a certain director.
If he signed a deed of sale, two to three billion would not be as valuable as Shen Teng.
Chen Wu said that actors like Shen Teng are too difficult to find, which made Li Qian slightly stunned.
However, coupled with the four returning sons that we just talked about, Li Qian vaguely guessed what the second half of the sentence was.
As expected, Chen Wu didn't show off and said the second half of the sentence seriously.
"But there are four popular idols like Lu Han, and with Li Yifeng from before, there are five."
"Besides"
Chen Wu paused and waved his hand rather proudly, "Actors like Shen Teng are rare but hard to come by, but there is an inexhaustible supply of such idol stars in Nanbang. There are as many as they want."
Li Qian's eyes narrowed, "What does Director Chen mean?"
It's obvious. If I guess correctly, what Chen Wu means is that Lu Han relied on tens of millions of fans to make "Fortress" popular before it was filmed. Then other young talents who also have many fans, You can also make other movies the same as "Fortress".
Chen Wu smiled slightly, "The IP of "Fortress" can be copied, and Lu Han's popularity can be replaced by others. If there is a popular "Fortress", countless "Fortress" can be copied."
"What if "Fortress" is a bad movie?" Li Qian frowned and began to think deeper, and it wasn't a good thing.
"Director Li has long believed that "Fortress" is a bad movie, so he didn't invest in it?" Chen Wu was not surprised at all, as if he didn't care about his investment at all.
"Yes, this film is not very suitable for adaptation, let alone a science fiction film, and Teng Huatao's adaptation is just average." Li Qian also told the truth.
But Chen Wu said, "Even if the quality is not good, the publicity from Huayang Media, Li Pictures, and us Penguin before the release, plus Lu Han's tens of millions of fans, will be enough to boost the popularity of the movie.
to an unprecedented height.
Coupled with the spending power of fans, we can at least maintain the box office of the first weekend. If we calculate it as 200 million a day, we will get 800 million in the four days of the first weekend, and we will get a billion box office with our eyes closed."
"Having said that."
A bad movie like "Three Lives, Three Worlds, Ten Miles of Peach Blossom" even sold 160 million on the first day. When "Fortress" was released, the market was even bigger, and Lu Han had more fans. Moreover, it was a science fiction film, which was innately good.
There are advantages.
"However, in the Internet era, with the development of information, I am afraid that the reputation will not be maintained the next day." Li Qian raised a question.
"Control and criticize!"
Chen Wu confidently said two words, "Now the audience has become accustomed to online ticket purchasing. The ratings and reviews of the four major platforms of Future Movies, Maoyan, Weiying, and Fare Escape Tickets have a great impact on the audience. As long as our four major platforms can
Working together is enough to control the reviews of a bad movie, at least for a week, which is enough."
I wipe it!
Li Qian cursed in his heart, this was really shameless, it was like being an athlete and a referee at the same time.
Online tickets now account for 80% of all movie tickets, and only 20% of cinemas are purchased offline.
Of this 80%, 90% of the market is monopolized by the four major platforms. Even Baidu Nuomi, which was supported by Baidu, was jointly killed, and Grava, the market leader of the theater chain, was acquired by Li Qian.
It means that the four major platforms control more than 70% of the movie ticket market. These ticket buyers may not go to Douban to read reviews, or go to various post bars and forums.
However, they will definitely click on the ratings and reviews of each movie on any of the four major platforms before buying tickets.
Sometimes I even compare the ticket prices on various platforms and check them all.
If a movie is given a score of 9 or above on all four major platforms, most of the negative reviews are deleted, and all the positive reviews are put at the top, the box office improvement will definitely be huge.
However, no one currently does this. The platform's scores basically match the audience's satisfaction, and the scores of the four platforms for the same movie are basically similar.
No one dares to commit fraud. Anyone who sets a precedent will definitely be eliminated by the other three platforms.
This is the advantage of the market not being monopolized. If there is only one platform left, let them operate it, and the audience will not be able to see the real information at all.
Chen Wu's idea shocked Li Qian. As a film practitioner, he did not expect this.
However, as a capital, Li Qian no longer finds Chen Wu's idea strange.
"Even if our four major platforms can control reviews, what about other websites, forums, post bars, short videos, and word of mouth from the audience." Li Qian asked another question calmly.
"Money can solve these problems." Chen Wu smiled slightly, and his money skills can be broken.
Indeed, as long as there are people and money, it is not difficult to criticize others online. Moreover, Penguin and Lidu already control many channels for expressing their opinions. Lidu is still the second largest shareholder of Weibo.
Everything related to the Internet cannot avoid them.
According to what Chen Wu said, it is indeed possible for Penguin and Ahli to join forces and the four major platforms to control the bad reviews of a bad movie for a week.
If it wasn't so bad and had a barely passing level, it would be easier, and it would be easier to cheat money.
Li Qian suddenly felt shuddering. If this was really achieved, it would be a huge disaster for the film industry.
Suddenly, Li Qian also wanted to understand something.
Why did I keep thinking in the past few years that the TV series in my mind, lighting, scenery, props, camera, and actors, were becoming more and more amateurish, and the quality was simply beyond my ability to watch.
When film studios have to spend a lot of money on controlling reviews, and TV dramas now have all kinds of clicks, and movies buy box office and ticket subsidy, the money spent on production will only become less and less.
It’s hard for a good woman to make a good film without money. How can she make a good film without money?
In fact, there have been signs of this in the past two years, but it was not so obvious yet, and Li Qian didn't think of it for a while.
At this point, the film and television industry will start to drive out good money with bad money.
Seeing Li Qian's silence, Chen Wu thought he was thinking about the feasibility of his idea, so he continued, "This can also minimize the loss of the movie. Even if the quality of "Fortress" is not good, it will not be affected after operation."
No matter how much you lose, you may still make a profit, which will not dampen the capital that yearns for the film and television industry, and the film and television industry practitioners. The entire industry will also usher in unprecedented prosperity in the next few years."
Listening to the pie that Chen Wu painted for himself, the film industry will become an industry with a market value of one trillion yuan in the future, and the entire cultural and entertainment industry can reach the level of 10 trillion yuan.
Hollywood's current market capitalization on Wall Street is only US$500 billion. This 10 trillion is comparable to three Hollywoods.
But if Chen Wu really says it, for Li Qian, for the entire film industry, for all filmmakers who are serious about making movies, and for those who can make good movies, disaster is imminent.
Li Qian was not in a hurry to fall out, and continued to ask Chen Wu what he thought, wanting to find out more.
"Mr. Chen's proposal is very thoughtful, but he forgot a big problem."
"Director Li, please speak."
Instead of being angry, Chen Wu was very happy, which meant that Li Qian was interested. In his plan, Li Qian and his group were a very important part.
"Even if those little fresh meat have tens of millions of fans, as long as there are two or three bad movies in a row, the audience who have been fooled twice will not fall in the same place again, and they will be disgusted when they see their names.
, no matter how much marketing I do, it will probably be useless.”
"Then just change another batch. There are a lot of fresh meat over there in Nanbang, such as the four returning sons. If we wait for this batch of people for two or three years, we will get another Eight King Kongs." Chen Wu said nonchalantly.
.
"After all, they are from Nanbang. Even if they are a first-tier idol group, they can't compare to these four in China." Li Qian said.
"Director Li is very thoughtful. He is indeed not one of our own. He can't even speak Chinese, so he will definitely not be able to do it."
Chen Wu nodded and revealed another business secret, "I have been preparing for a long time. Penguin Video is already preparing for a talent show "Idol Producer", which specializes in creating idols. In addition to male idols, there is also a female talent show
Preparations are also underway.
By then, these two programs will have created more than a dozen idol stars. You and I will work together to promote a few of them to become top idol stars. When Lu Han and others stop being popular, they will be able to take over."