Talent shows are no stranger to China, and were even a memory of a generation.
"Super Girl" ten years ago was so popular that it surpassed any variety show now.
In that era when the Internet was underdeveloped, "Super Girl" was ten times more popular than "The Voice."
To describe it as empty is a bit over the top, but the record number of votes should be 7 million. This is not the current Internet clicks.
At that time, mobile phones were not yet popular. What was 7 million mobile phone users? It was just the number of votes of one person.
Tens of thousands of people in each competition area participate in the audition. What the traffic police at the audition site do every day is to stop the car and lead a group of super girls across the road, then send another group of super girls back to the other side of the road, and then pick up another group of super girls.
Approval comes over, and another batch comes over... 10 hours a day, just do this one thing.
Several major competition areas have also become major tourist markets during the auditions. Bars, restaurants, teahouses, bathing centers, KTVs, mahjong parlors, and farmhouses are doing very well.
Many people's communication expenses exceed 1,000 yuan a month, and the program ratings lag behind the Spring Festival Gala.
That's not all. The craziest thing is that it was so popular that it became a restricted program in Optoelectronics.
It won't work without restrictions, it's already out of control.
Those born in the 80s and 90s who love watching gangster movies have all seen this scene in gangster movies about Treasure Island.
Every election time there in Baodao is so crazy.
This situation can only be seen in the domestic program "Super Girl".
Even small counties in the 18th tier have people taking to the streets to canvass votes, especially during the finals, which is particularly scary.
During the election, they took to the streets to canvass for votes, and fans divided into camps and fought against each other. In more than one place, fans of different people who took to the streets to canvass for votes got into fights and were detained.
It is not surprising that it is restricted. It is simply unthinkable for this kind of thing to happen in the mainland. If it is not restricted and allowed to develop, the consequences will be unimaginable.
There was also the reason why overseas media paid attention to it. At that time, a mainstream newspaper reported that Super Girl had said something like this: The Chinese people put their enthusiasm for democratic politics into the Super Girl vote.
Indeed, in order for their beloved singer to stay, fans from all over the country have organized themselves and taken to the streets to canvass for votes. The momentum is getting louder and wider.
As a result, it is very likely to develop into a primary party. In addition, a large part of these fans are young people and minors who are not mature enough, and they are extremely easy to be taken advantage of.
Not to mention restrictions, it would not be surprising if it was directly banned.
This national-level talent show also gave birth to a number of super idols who became extremely popular. In their heyday, they were as good as any A-list stars.
"Fast Man" is almost there. After all, only girls can watch it, unlike "Supergirl" which is watched by both men and women.
Although most of them are fleeting like shooting stars, there are also a few that have been popular for ten years.
Although there are many other talent shows, such as "Avenue of Stars" and "Blooming Flowers", none of them can replicate the miracle of "Supergirl".
Even "The Voice", which was a huge hit before, is only as popular as it is popular. The first episode is considered to be the one with the highest quality of students. Liang Bo, Wu Moxi, and Li Daimo are not as popular as Super Girl back then.
Talent shows, as far as the program itself is concerned, should be about selecting talents, but it is no longer possible to select artists who are popular all over the country. The most popular thing is the program itself.
The two talent shows Chen Wu mentioned, combined with what he said before, are probably more than just "The Voice".
The influence of the first show "The Voice" is limited. Regardless of influence and brand value, "Supergirl" can beat it.
Chen Wu's goal should be to create two programs that can rival "Supergirl". Only the selected artists who have achieved the influence of the Supergirl period can be qualified to complete Chen Wu's ideas.
Even if it's only half as popular as Supergirl back then, it's still enough.
Although those super girls and fast boys didn't make any movies back then. After all, they didn't make much money from making movies, and their fans were very young and they were not the mainstream movie-goers.
But things are different now. The upper limit of income from making movies is much higher than that from TV series, endorsements, and concerts, and the movie-watching group is getting younger and younger.
Li Qian really admired Chen Wu's idea. He was worthy of being a capitalist and had considered all aspects perfectly.
According to Chen Wu, talent shows are held once every three years. Even if the shelf life of talent stars is short, they can almost guarantee their peak period in three years.
After three years, as fans grow older, due to economic reasons, they no longer blindly follow stars and consume other factors, or they like the new and are tired of the old, another batch will be released.
Just like cutting leeks, in three years, the little girl aged 12 or 13 will be 15 or 16 years old, and it's time to harvest.
One crop after another, fans are like leeks. As long as children continue to grow up, they will not stop. The idol stars in the past three years are the sickles in Chen Wu's hands.
The three-year cycle means that the production cycle of film and television dramas will continue to be compressed. Otherwise, if you make a movie when the idol star is popular, it will take two years to make the movie, and the idol star will no longer be popular two years later.
, the market has already replaced the next batch of idol stars, and that’s it.
If the money is mainly put on marketing and star-making, and the cycle is compressed, the quality of film and television dramas will definitely continue to decline.
Of course, this is based on the premise that talent stars can support a movie's box office and can defraud money under the influence of the four major online ticket purchase control and fans + marketing.
"Mr. Chen's idea is crazy and is a subversion of the industry."
Although Li Qian really wants to give Chen Wu a kick, he has to admire his business sense. If he really succeeds, he can almost create a "movie circle" by himself without optoelectronics being eliminated.
"Although the idea is good, it still needs Director Li's support."
Chen Wu became more modest and said with a smile, "Actually, there is another problem. If things go on like this, the audience may not be so easy to fool, and we need to occasionally produce some high-quality movies to prevent the audience from being completely disappointed by idol stars.
Looking at the current film industry, Director Li and your directors make up half of the country. Especially, only Director Li can produce movies that have both box office and reputation."
"Dr. Chen is overly praised."
Li Qian understood and wanted to borrow their movie to quickly start the movie career of an idol star.
Seeing that Li Qian was slightly tempted, Chen Wu thought about it and revealed an even crazier idea to Li Qian.
"I have another idea. I wonder if Li Qian is interested in hearing it?"
Not finished yet?
Li Qian was shocked. Could there be a crazier idea than this?
After taking a sip of tea to calm down his shock, Li Qian made a gesture of invitation.
"Appreciate further details."
"Actually, in my previous plan, a crucial link was missing. In addition to actors and big IPs with their own traffic, publicity and marketing, review control, and movie ticket sales, there was also a final terminal missing!"
When talking about the terminal, Li Qian could clearly see that Chen Wu's face was slightly excited.
Li Qian couldn't help but shrink his pupils, "Director Chen wants to monopolize the theater chain?"
After blurting out this question, Li Qian immediately shook his head secretly, how could this be possible? Even if Penguin was wealthy and could acquire all the private theater chains and cooperate with Wanda, it would still not be enough.
Cinema chains owned by China Film and Television and Provincial Optoelectronics are all state-owned, accounting for more than half of the country's screens.
This terminal obviously does not refer to theater chains. No matter how awesome Penguin is, it is impossible to acquire the theater chains owned by China Film Group Corporation.
The last one to be so awesome was Wang Jianlin. The state-owned enterprise China Railway acquired a 2 million square meter piece of land in the central area of the Malaysian capital the year before last and will build an international economic center, Malaysia City.
But in May, Wang Jianlin met with President Ma Li and won the project.
Having snatched a large project worth tens of billions of dollars from a state-owned enterprise, Wang Jianlin was so embarrassed that he didn't even look at how much money he owed the country.
While borrowing the country's money, they are also grabbing the country's projects.
Although Penguin does not owe the country any money, it is not so awesome that it wants to acquire theaters owned by China Film Group Corporation.
Lao Ma, who has always been low-key, can't do this kind of thing, but Xiao Ma, who loves to show off, may still have some possibility.
Since this terminal cannot be a movie theater or a TV, there is only one possibility left.
Online playback platform!
Just as Li Qian guessed, Chen Wu's expression was a little crazy, "The three major video websites account for the majority of the online broadcast platform. If the movie playback terminals can be transferred from cinemas to video websites, then we can truly control the entire movie. industry."
It was also because Li Qian had heard him say so much before, and he didn't object once, but was very interested. Otherwise...
It can be said to be a whimsical idea that shakes the foundation of the industry. Chen Wu would never tell an outsider like Li Qian to him even to death.
However, now that it was all said and done, seeing the shock on Li Qian's face, he couldn't help but take another sip of tea. Chen Wu was also somewhat proud of his great idea.
"Make enough movies and show them on video websites so that audiences can develop the habit of watching movies on computers and mobile phones. Over time, and because it is cheaper to buy a movie online, there will be less demand for movie theaters in three to five years. , I am confident that video websites can steal one-third of movie theater customers, and within eight years, they will have world-wide ratings with movie theaters. In ten years, video websites will replace movie theaters and become the new mainstream screening terminal!"
This idea is indeed crazy, it is simply crazy.
Li Qian also calmed down because this was impossible.
"Isn't this just a big online movie? Nowadays, most of the Internet broadcasts cannot afford the cost of theatrical movies."
"It's not an online movie, but a real movie. Profit and loss is not a problem. It focuses on comedy, action, horror, love, and youth. The investment is reduced to less than 100 million. This loss can be completely tolerated." Chen Wu said nonchalantly.
"Indeed, if it is really feasible, the loss of 10 billion a year by the three major platforms will be nothing." Li Qian nodded.
When it comes to the capital level, one to two billion is nothing, it’s just small money.
Brother Xiao Ma allocated 2 billion for fare evasion last year, Penguin gave almost the same amount to Weiying, and Li Qianhua’s investment in the Future Movie APP is no less than this, but it was just financing.
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Together, if we spend 10 billion a year and spend five years to make the video website become the mainstream terminal for movies and compete with movie theaters, then they don't need to pay for it, and countless capitals will send money.
Look at the newly emerging Internet companies, Didi, Kuaidi, and Uber, which have burned 150 billion in a few years.
The money you burn will be earned back sooner or later. The wool comes from the sheep.
The guy next door was fighting with Tabao Xixi, and judging by his fighting style, he almost defeated Tabao in small cities and towns, and definitely spent a lot of money.
"Back then, Dibao was able to kill the offline retail industry and cause countless shopping malls to close down across the country. In the future, we can also kill offline movie theaters!"
Chen Wu was completely in a state of self-excitement, constantly recounting his incredible thoughts.
Offline shopping malls have indeed cooled down a lot, and the popularity of shopping malls and commercial complexes across the country has dropped significantly.
However, even in this case, no matter what, every commercial complex must have a cinema even if all the stores are closed down!
No matter how convenient it is to watch movies on mobile phones or TV, it cannot impact movie theaters, because the function of movie theaters is not just for watching movies, but also as a date place.
Men and women who have not yet established a relationship can only make an appointment to watch a movie and sit together for two hours.
If you want to watch movies on your computer instead, you can't invite others to watch them at home.
Moreover, Mi Lijian, who developed the Internet earlier than China, and online media have not had any impact on offline movie theaters. No matter what they do, they cannot shake the status of movie theaters.
Therefore, no matter what Chen Wu said, Li Qian just listened to the song and joke, just like listening to those entrepreneurs talking about their plans.
Although there is no plan for putting a plane in reverse gear, there are quite a lot of weird business ideas that ordinary people can’t think of.
However, Li Qian did not interrupt Chen Wu and just let him talk to himself.
After thinking about the prospect of his idea, Chen Wu also returned to reality.
"The premise is that the video website has enough movies to cultivate the audience's habit of watching movies online and retain the audience. I need Director Li's help. As long as Director Li's movies are willing to be exclusively screened on the video website, Penguin Video is willing to give Director Li
20% of the shares!”
20% of the shares is quite a lot, but this is what I want to buy myself.
Li Qian shook his head. He estimated that Chen Wu had already said all that needed to be said about his plan, so he would not go on about it any longer.
"After hearing what Director Chen said, I was very shocked. I didn't expect him to have such great ambitions for the film industry, and he even tried to swallow up the entire film and television industry in one go."
Chen Wu heard the sarcasm in Li Qian's mouth and his expression changed, "What do you mean, Director Li?"
"Please, Mr. Chen, you are trying to cut off my financial resources. Do you think I will really agree to cooperate?"
Li Qian stood up and made a gesture of invitation.
If even the terminal is controlled by Penguin, then the entire industry will be controlled by others from beginning to end. No matter which idea he has, it will be harmful to Li Qian.
Although it is unrealistic, it is obvious that the two parties are not on the same page, so there is no need to say anything.