"For a three-no movie, the title is the audience's first and only impression of the movie. In addition to getting a good reputation after the release and attracting audiences, the only way to do this is with some novel movie titles.
to get the audience’s attention.”
"It's not easy to come up with a good name for this movie. After all, the whole plot is that the male protagonist is stuck in a mountain crevice. Let's just call it "127 Hours."
"Although this title is not too scary, simplicity and straightforwardness can sometimes be an advantage. Just like my movie "Jaws", it is so simple. The movie tells the story of the great white shark. When the audience saw your title, they immediately
You may want to think about what 127 hours means and what happened during these 127 hours."
"As long as the audience's interest is aroused, everything will be easy."
Guo Fan thought about it and found that it did make sense.
Originally, he and Qi Yukun discussed choosing a more terrifying title, such as "Sniper Phone Booth".
As soon as you see the word "sniper", you know there will be a murder scene. The phone booth also gives people a space to daydream about why the phone booth is sniped and what is in the phone booth.
But this story is basically just a scene on a mountain wall. It is also a dilemma caused by an accident. It was not framed by others. I have never thought of a suitable title.
"Then it's called "127 Hours"."
Guo Fan finally confirmed the title of his debut novel!
Li Qian asked again, "Lao Guo, do you plan to make a movie for the Internet, or go directly to the theater and make a movie for the theater?"
"The first movie should be made on the internet."
Although to be a real director, you must have theatrical works, otherwise you would not be able to say that you are a film director.
But after all, I have never studied directing systematically, so I just taught myself and studied with Li Qian.
Guo Fan doesn't have much confidence, and the cost of attending a theater chain is definitely different from that of an online university.
Li Qian said, "You don't have to worry about the cost. "Jaws" will be released in ten days, and you will receive the box office share in forty days. I will invest for you.
Just wait a few days and spend more time polishing the script. It's best to storyboard the first time you shoot, so that you can have a more intuitive understanding."
"Director Li"
Guo Fan didn't know what to say. He had never even studied directing. Even in the name of working on two movies together, Li Qian took the initiative to invest in a theatrical movie for him.
But he still shook his head, "Thank you Director Li for your kindness, but it's too risky to go to the theaters. You've already made two online films before going to make a theater movie. I'd better shoot an online film first."
Li Qian smiled, "You don't think I'm worried about the success of theatrical movies, so I make online ones, right?"
Is not it?
Guo Fan and Qi Yukun didn't know why.
"Even if "Jaws" is released in theaters, I am confident enough to make it well. I just have to wait for the box office of "Sniper Phone Booth" to come down, otherwise I won't be able to make it because I don't have money. Galaxy Video knows that I don't want to make movies.
, and I will definitely not advance part of the box office in advance.”
"Of course, this is only part of the reason. If it goes directly to theaters, everything is in the hands of the distribution company. Once the distribution company doesn't pay enough attention and distributes it as a low-cost horror film, it will be difficult to say."
Guo Fanqi said, "Isn't "Jaws" just a low-budget horror film?"
"Yes, in terms of scale, it is a low-budget horror film."
Li Qian nodded and changed his voice, "However, this movie has the potential to be a commercial blockbuster. Based on the distribution scale of a small-budget horror film, it will only have about twenty film copies, so there is no need to count on publicity."
The current status of the domestic film market is that distribution companies control the lifeblood of films.
For movies of different specifications, the distribution scale is different.
A big production with big directors, big stars, and high costs like "The City of Gold".
At the beginning, Zhang Weiping had a strong monopoly on the market and occupied most of the film schedules. During the Lunar New Year period, movie theaters in good locations could only watch "Golden" during prime time, leaving Guangxian's "Hurt City" without any film schedules.
To this end, Zhang Weiping prepared 1,200 copies of "City of Golden Armor", including 800 film copies.
A film copy costs 8,000 yuan, and the copying cost alone costs 6.4 million yuan, not to mention other publicity and distribution costs.
The good thing is that "City of Gold" achieved market monopoly and hit a record box office of 291 million.
In 2004, "House of Flying Daggers" was also shot by Zhang Yimou. Although the distribution scale was also not small, Zhang Weiping's expansion was huge at that time.
He requires theaters that have more than 5 film copies to ensure a box office of at least 500,000 per copy.
And "House of Flying Daggers" released 400 film copies. If one film copy must guarantee a box office of 500,000, it would be a guaranteed box office of 200 million.
Zhang Weiping was also dazzled by the success of "Hero". This is no longer ordinary arrogance, he is even better than Zhengfu.
At best, Zhengfu will only reserve the theater, and at least it will not require theaters to have a minimum box office for each copy.
This move caused protests from theaters across the country, and some theaters even proposed boycotting "House of Flying Daggers".
In the end, "House of Flying Daggers" only received 150 million at the box office, which was far lower than "Hero" which was released two years earlier.
Last year, 800 film copies were invested in "City of Gold", which was also Zhang Weiping's attempt to regain his place. A total of 1,200 copies were spread across the country, directly dominating the entire market.
Blockbusters have the distribution scale of blockbusters, and naturally the same goes for low-budget movies.
"Crazy Stone" released last year only had 30 film copies at the beginning. This was a film with China Film Investment of 3 million, and that's all.
If Li Qian were to make a film with a cost of 3 million, the distribution scale would not be as large as this. After all, Han Sanping is said to value Ning Hao very much.
Without film copies, everything is in vain.
There are digital cinemas in China, but they are all in small places or in poor locations.
Even if "Crazy Stone" has a good reputation and a high attendance rate, copies will be added slowly and slowly, and finally the number will be 100.
More than half a month after it was released, pirated copies were released, and it was useless to make too many copies.
For a film costing 3 million, 100 film copies is already the ceiling. In other words, if "Jaws" reaches the top, it will receive the same treatment.
Even if Huayang Media had agreed to the invitation of the vice president of Huayang, Huayang Media would only have issued a maximum of twenty or thirty copies at the beginning. If the attendance rate was higher and the reputation was better, the number of copies would only be a few.
Ultimately there will be no more than 100 copies.
If you don't have enough strength, the publishing company won't take it seriously. When the reputation is good and you want to take it seriously, pirated copies will come out again, and it will be too late.
And if you don’t have the strength, you won’t have any scruples if others try to trick you in terms of publicity.
Eventually I ended up working for a publishing company.
Li Qian shared his thoughts with Guo Fan, and then said, "As long as "Jaws" achieves the results I expect, for the next theatrical movie, I can at least achieve the distribution scale of the initial 100 film copies and gain a good reputation.
If the attendance rate is good, we will strive to sell 50 more copies within five days and more than 200 copies within 10 days, so that we can have expectations at the box office."
"The movie "127 Hours" is simple. Lao Guo, you can make it now, and the cost is low. By then I will have a certain say, and I can get more copies, and I guarantee that there will be no publicity and distribution costs.
I’ve been cheated too much.”
"So, we can definitely go to theaters directly."
Seeing that Guo Fan was still hesitant, Li Qian said in a deep voice, "Do you still remember that little manager of Huayang Media? Don't be timid. If you have the ability, do it boldly, otherwise no one will take you seriously.
.”
"I don't have to worry about paying for it, Lao Guo, don't be timid!"