Chapter 531 Want to send a lawyer's letter in a hurry
The Spring Festival of 2018 is absolutely crazy.
For the first time, a theatrical movie has completely reached rural areas. At a time when audiences across the country are going home to celebrate the New Year, "Monster Hunt 2" spent a massive 200 million on promotion and advertising slogans to reach the rural areas in the eastern and central parts of the country.
In the past, advertising slogans such as feeds were painted at the entrances of rural villages, but this year, eye-catching "Monster Hunt 2" advertisements were painted with red background and white letters on the entrances of countless small towns and villages.
For example: I won’t go see Huba during the Chinese New Year, and no one will praise me for getting double hundred in the exam.
I went to Huba on the first day of the new year and took my dad and mom with me.
If you want to live a good life, Huba is indispensable in the first year of junior high school.
These somewhat rhyming advertising slogans have entered the towns and villages, and thousands of households in the countryside can see them as long as they return to their hometowns for the New Year.
During the Chinese New Year, people are rushing to small cities, small counties, towns, and rural areas. This wave of marketing is not bad.
Moreover, in the program list of the Spring Festival Gala that was leaked before, the last minute program of the Spring Festival Gala was "Monster Hunting". It goes without saying that this advertisement will be effective.
Coupled with the more than 200 million in ticket reimbursements spent by the platform and distributors, Chinese New Year audiences are happy to bring the elderly and children to the movies to have a good time.
Since there is only one week left before the Chinese New Year, the pre-sales of "Monster Hunt 2" are far ahead of several other movies, and even exceed the sum of other movies.
It’s like a 1VS all attitude!
The Spring Festival is approaching day by day, and before the 28th of the New Year, several movies have held premiere ceremonies and are waiting to be released.
On New Year's Eve, the new year is about to arrive, and the pre-sales of several movies have also come to fruition.
"Monster Hunt 2" pre-sales hit 250 million on the first day!
Even before the movie is released, pre-sales have reached a terrifying 250 million. This is definitely a figure that can scare a large number of people to death.
The pre-sales of "Girls' Country" were less than 60 million, and the sales of "Operation Red Sea" were close to 30 million.
Even if you include movies such as "Bear Bears" and "The Great One", the combined pre-sales of these movies are less than half of "Monster Hunt".
This Spring Festival season seems to be over as soon as it begins, and there is no suspense anymore.
Such a huge gap has caused the entire film industry to focus on "Monster Hunt 2".
The same is true on the Internet. Although "Monster Hunt" has flooded the box office, Huba's popularity is still not low, especially girls like Huba very much.
On the first day of the Lunar New Year, countless people took a nap and began to walk out of their rooms and into the cinema.
Although pre-sales are already terrible, the box office of several movies is still rising steadily.
Finally, "Monster Hunt 2" broke the 600 million box office mark on its first day at 10:15 p.m.
600 million!
Compared with 250 million pre-sales, it is a reasonable number, but it still dropped a big bomb in the industry.
600 million on the first day. Even if the first-day box office ratio of a normal commercial film is 1:10, the final box office is expected to even exceed 6 billion.
6 billion!
As the main distributor of the film, Chen Wu was shocked and couldn't help but feel ecstatic.
The previous estimate was only 3 billion. Three billion is enough, and it will also give future movies that are betting on "Operation Red Sea" a big blow.
6 billion!
If this is achieved, Chen Wu is confident that this Spring Festival period will be enough to put future movies on the first echelon of online ticketing platforms.
“Intensify publicity and subsidies!”
Chen Wu, who stayed in the company to work overtime, issued orders to the heads of various departments in the conference room who also worked overtime.
...
It is no secret in the industry that the three major platforms support "Monster Hunt 2" and jointly deal with Li Qian who supports "Operation Red Sea".
Now "Monster Hunt 2" has exceeded 600 million on its first day, while "Operation Red Sea", which Li Qian spent a lot of money to support subsidies, only had a first-day box office of 150 million, which is much lower than the 180 million of "Girls' Country".
The box office on the first day was four times worse. It was not on the same level at all. Now the whole industry understood it.
"Li Qian finally fell into trouble this time!"
In a certain luxurious villa, Huang Zhongjun was drinking wine, his face flushed. He didn't know whether he was cold or too excited.
Although "Operation Red Sea" is not a movie invested by Li Qian, it still spent hundreds of millions of votes to make up for it.
Not only was the money wasted, but all the users who bought tickets online must have been attracted by the other three major platforms that strongly supported "Monster Hunt 2".
With the energy of the capital behind the other three platforms and the inexorable nature of capital, the next step will definitely be to pursue them fiercely and completely eliminate future movies.
Without an online ticket purchasing platform with a market share of 20%, for Li Qian, it is definitely more serious than a major production failing.
"After so many years, it's finally time to see that he has shriveled up."
After another glass of red wine, Huang Zhongjun gradually felt a little better and his whole person was extremely excited. The scene he had wanted to see for so many years finally came true, although it was not by his own hands.
...
Most people in the industry are gloating about this situation. After all, Li Qian is the only company with an online ticket purchasing platform. No one else has what you have. Of course, they are unhappy and wish he could be killed by capital.
That is to say, not long after Yu Dong was happy, he started to frown again. He thought that with Li Qian's 100 million support votes, "Operation Red Sea" would show its great power like other movies that were favored by Li Qian.
One-minute movies in the Spring Festival stalls have been eliminated.
150 million on the first day. Although it exceeded 1 billion with closed eyes, if the trend is strong after the Spring Festival, 2 billion is not impossible. It has already reached the lowest target half a month ago.
But at that time, there was no 100 million vote support from Li Qian, and now Li Qian still gets a distribution share. In addition, the gap between it and "Monster Hunt" is too big, Yu Dong is still a little disappointed.
Li Qian is not as gloomy as others imagined. In fact, he is quite satisfied with the first-day box office of "Operation Red Sea".
He is also at home and has a video conference with the company.
""Operation Red Sea" is the only one among all the movies in the Spring Festival period that the proportion of male audiences exceeds that of women, and the proportion of viewers over 30 years old is also the highest..." The general manager of Future Movie APP said in front of the computer
Making a report.
Although "Operation Red Sea" is far inferior to "Monster Hunt 2" regardless of gender or age group, there is some good news.
Young people are quick to accept online ticket purchasing platforms, so the market share among young audiences has been almost divided. The main target is teenagers who are growing up, and adults over thirty years old.
Young audiences will definitely give priority to watching "Monster Hunt 2", but the proportion of adults over thirty years old will be higher in "Operation Red Sea".
As long as the box office goes up, based on this ratio, the number of people will keep up, and after word of mouth spreads, teenage audiences and young people in their twenties will come back to watch "Operation Red Sea".
The audience that was robbed before will still come back.
Of course, the premise is that the box office and reputation of "Operation Red Sea" keep up.
Fortunately, the film's reputation is very good, otherwise it would not have been twice as bad as "Girls' Country" in pre-sales, and the first-day box office was only 30 million short.
The next day, "Operation Red Sea" received 190 million, and its reputation continued to spread.
"Girls' Country" had a poor reputation, and its box office dropped by 10 million, with only 170 million earned.
After a crazy 600 million on the first day, "Monster Hunt 2" returned to normal on the second day, with only 390 million.
It seems like a huge plunge, but anyone with a discerning eye can see that the 600 million on the first day is outrageous, abnormal, and already the limit.
However, the reputation is indeed average, and the addition of Tony Leung is also a failure. Unfortunately, the previous press release said that Tony Leung challenged CG movies for the first time, and there was no physical performance of bomb disposal schizophrenia.
Liang Chaowei suffered a schizophrenia after performing without a physical object. We don’t know whether this Liang Chaowei is real or fake.
Perhaps because they have tasted the sweetness of being younger, the second part is still the same as before, even more so than the first one. It is not called younger, it is more appropriate to call it younger.
I don’t know what the whole movie is about. Although it builds a world where humans and monsters coexist, the current situation of the monster world is not mentioned. As the male protagonists, Tony Leung Chaowei and Li Yuchun’s love suddenly disappeared.
How did Huba, the has-been little demon king, subvert the worlds of humans and demons? What happened in Tianshi Pavilion was not explained clearly, and he gave up halfway when he was looking for his father.
The logic is irrefutable, disorganized, and the plot is made up. There is a large section in the middle that seriously deviates from the main plot. In the end, the director probably thought about catching Huba at the beginning, and the supporting character Qiqian Tianshi's style suddenly changed.
He became a monster and had a hasty final battle.
Each character is as thin as a symbol, a puppet who can only tell jokes and be clever, pretending to be crazy and acting stupid everywhere. The film also features close-ups of Huba's affectionate eyes from time to time.
The two-hour movie seems to tell a lot, but in fact it tells nothing. The characters have little development, and the world view is not much expanded. It is said to be a sequel, but at best it can only be regarded as an extended version of the extra story.
Even the audience who like Huba are full of complaints.
With a box office of 1 billion in two days, there will be as many complaints as the box office is high.
Not only the audience, but various self-media outlets also took action, writing article after article complaining about the movie, which won a lot of clicks.
The audience's reputation was not good, and word of mouth spread, which also affected the box office of the third grade of junior high school.
Compared with the 390 million in the second grade of junior high school, the third grade of junior high school plunged again, with only 230 million yuan received in a single day.
From 600 million to 390 million, and then to 230 million, if the base was not large enough, it would be an avalanche.
Faced with numerous complaints and scoldings online, the publisher also started emergency public relations.
To put it simply, they just come out to wash the floor.
However, it has also become a hot topic. In the past two days, many self-media have complained about it, making their own funny pictures, or using pictures from some classic movies and TV series to mock "Monster Hunt 2".
Many self-media media have received infringement complaints.
When it comes to complaining about movies, the posters of "Monster Hunt" were used in many articles, and promotional trailers and posters were also used in the short videos.
Movie posters or stills enjoy copyright, and the publisher uses this to invest in infringement by self-media.
However, those who are just complaining and criticizing have been complained of infringement. In short, if you praise "Monster Hunt 2" for being so good, that is not an infringement. If you say that "Monster Hunt 2" has a bad reputation or is bad, that is an infringement.
With so many scoldings, the film studio and Chen Wu, who is in charge of distribution, are worried. Chen Wu has to send a lawyer's letter. Nanshan Pizza Hut is not in vain.
Chen Wu just came up with the idea of a lawyer's letter when he was anxious. It was not practical. There were too many people complaining about the movie, and he couldn't even send a lawyer's letter.
However, Chen Wu dismissed this kind of off-market move. In terms of marketing capabilities, no one could match Penguin, and he also sent people to do negative marketing for "Operation Red Sea".
At first, some self-media outlets deleted or retracted the article, but some directly criticized the film producers for their behavior that did not tolerate criticism.
Not to mention, this gets a lot more clicks than just complaining about the movie.
So it became a hot search topic, and the self-media that received the complaint also posted the picture of the infringement on Weibo, and continued to criticize it.
However, even if there is so much criticism, the basic plan of "Monster Hunt 2" is there, with more than 200 million votes and an additional 200 million promotion fee, how can it not work, even if it is thrown into the water?
It made quite a splash.
On the fourth day of the Lunar New Year, "Monster Hunt 2" barely exceeded 200 million in a single day, barely stopping its decline and not continuing its decline.
"Operation Red Sea" achieved a lead, surpassing the 200 million mark at the box office in a single day and earning 220 million.
The highly acclaimed "Operation Red Sea" is not without its shortcomings. Many viewers who went to the cinema with their children also complained online, saying that the movie was too bloody and made their children cry.
There were quite a few, and many viewers urged not to bring children to see it, which had a certain influence. After all, it was during the Spring Festival, the sound was loud, and it was obvious that someone was playing tricks.
After "Girls' Country" earned 180 million in the first year of junior high school and 170 million in the second year of junior high school, its poor reputation couldn't stop it. It dropped to 110 million in the third year of junior high school.
The reputation was bad, and the box office dropped so much that all three major platforms removed the ticket compensation. That is to say, for the sake of his actress and heroine, Li Qian did not get back the ticket compensation he invested before, so he just spent it.
The reputation was bad, tickets were no longer available, and the price dropped by 45 million in a single day on the fourth day of the Lunar New Year.
It's not even as good as "Bear Bears". Bald Qiang got 60 million that day.
In the past, no matter how bad a movie was, it would never experience such a big drop for two consecutive days during the holidays.
Even for a bad movie like "Dwelling in the Fuchun Mountains", the box office is stable on weekdays, but it can't hold up once the working day comes.
The main reason is that there were too many subsidies in the past, which consumed a lot of audience potential. Then the ticket subsidy was suddenly removed, the reputation was not good, and the box office plummeted. This time the audience will hesitate to go see it and not buy the tickets.
, and cut in half.
The entire box office trend is completely in the hands of the ticket purchasing platform. The high box office in the first two days is due to the platform, but the avalanche in the last two days is also caused by the platform.
Except for individual movies, it can be said that ticket purchasing platforms have already played a decisive role in the movie market.
As long as there is a box office gap of two or three days, and the reputation is mediocre, it can kill a movie directly.
Of course, "The Kingdom of Women" itself was not filmed well.
The movie has undergone a lot of changes. The protagonist Tang Seng and the King of the Kingdom of Women are very different from the original work. However, the classic is not unchangeable.
"Westward Journey" is a successful change.
In the original novel, Tang Seng came to the land of girls, just like an innocent girl who came to a men's prison.
People in the Daughter Kingdom call him a human race... similar to a breeding pig.
Faced with the fancy attack, Tang Seng remained unmoved and tried his best to escape.
The 1986 version of "Journey to the West" has a touch of humanity, and its characters are no longer so rigid and simple. Faced with the temptation of the king, I can't help but break out in sweat.
After watching that episode several times, it was obvious that I was tempted, but I just didn’t dare to look directly at the Queen.
I didn't dare, it wasn't that I didn't want to, it wasn't that I was unwilling, it was just that I suppressed my true heart in order to return to the Tang Dynasty to learn Buddhist scriptures and for the benefit of all sentient beings in the world.
To use a popular song from 20 years ago: Monk Tang has a steelyard in his heart, and those weights are ordinary people.
In Tang Seng's heart, his own feelings and the king's desires could not outweigh the weight, so they had to be destroyed.
To completely sacrifice the individual for the sake of the common people was the mainstream collectivism of that era.
Whether it is the 1986 version of Tang Monk or Liu Feng in "Youth", they all secretly conformed to the mainstream concepts of that era.
This version of "The Kingdom of Women" completely abandons the old setting. Tang Seng is no longer being raped, nor is he possessed by a woman, annihilating selfish desires for the sake of the group, but falling in love with each other at first sight, and the four sides are happy.
Eyes convey love. Not only do Tang Monk and the King have the same views, they also work together to fight monsters and overcome obstacles, sharing adversities.
It's just a romance movie, but it's not bad. It caters to the audience, but it hasn't been improved. It's precisely this kind of kitsch pandering that disrupts the romantic tone of the film.
What could have been a very romantic love story turned into an ordinary love story.
The director is actually very ambitious and mentioned many things.
For example, Tang Monk wanted to have an abortion, but Immortal Ruyi said to him: You said you went to the Western Heaven to save all sentient beings, but is the fetus in your belly not a sentient being?
The fetus in the belly is also a life, which is not mentioned in either the original book or the 1986 version of Journey to the West.
But it’s limited to ambition. This series has sold two movies. It’s normal for a director to be ambitious, but he’s not capable enough.
In addition, regarding "The Kingdom of Women", many netizens are waiting for Teacher Liu to express his opinion. After all, "Westward Journey" is about Sun Wukong falling in love, and this time Tang Monk falls in love directly.
If Teacher Six hadn't gone back to celebrate the New Year, reporters would have swarmed him, asking him to talk about his apology to the people of the country.
Halfway through the Spring Festival holiday, the box office and reputation of the three movies are very clear.
The trend after that was the same as the past two days. "Operation Red Sea" relied on its high reputation to counterattack all the way, and finally broke the Spring Festival box office record with a super high box office of 3.9 billion.
And "Monster Hunt 2", with a box office of over 600 million on the first day, only received a total box office of 2.2 billion.
With 200 million ticket sales, 200 million promotion fees, and 300 million production costs, it only received 2.2 billion at the box office when the previous film sold 2 billion, which is undoubtedly a failure.
As for "Girls' Country", the box office is less than 800 million, and it is even more bloody. This series may be temporarily shelved because of this movie.
"Operation Red Sea" and Bernard became the biggest winners. Li Qian invested 100 million plus an additional 20 million votes later, participated in the joint distribution, and also received a 3% issuance fee, which can be regarded as making up the 120 million votes.
came back.
Moreover, "Operation Red Sea", which has a box office of 3.9 billion and attracted many viewers in their thirties and middle-aged people, has also increased the market share of future movies on the ticket purchasing platform by 5%, surpassing Maoyan to become the top market player.
Chen Wu's ambition was to unite the three major platforms and invest heavily in supporting "Monster Hunt 2". Not only did it not push Future Movies out of the first tier, it actually put Li Qian ahead.